By Our Staff
Infinix, a new age technology brand, launches its latest brand film titled ‘#BreakThrough’. The film showcases characters often considered as societal outcasts, such as homeless individuals and sex workers, to highlight the need for inclusivity.
By championing inclusivity and celebrating individuals who defy societal moulds, Infinix reinforces its dedication to creating a world that embraces diversity and encourages innovation.
Said Anish Kapoor, CEO, Infinix: “As a new-age tech brand, Infinix India believes in pushing boundaries, challenging norms, and driving innovation. We are committed to redefining what is possible in the tech ecosystem through our ever expanding categories and unique propositions. ‘Break Through,’ resonates and mirrors the journey that Infinix has undertaken by defying convention and bringing meaningful solutions to people’s lives. Through this film, we want individuals to believe in the power of their potential and the importance of embracing differences,”. “We chose to tell this story along with the extremely talented Jim Sarbh, who rightly embodies the brand’s spirit.”
Infinix has established itself as a pioneer in the field of new age technology. The brand’s expanding portfolio encompasses smartphones, laptops, and smart TVs, designed to cater to the discerning GenZ audience. Renowned for their exceptional style, quality craftsmanship, and incorporation of cutting-edge technologies, Infinix products stand out as trendsetters in the industry.