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Tag: Jim Sarbh

  • Champions inclusivity and individuality

    Jim Sarbh campaigns for Infinix technology brand

    By Our Staff

     

    Infinix, a new age technology brand, launches its latest brand film titled ‘#BreakThrough’. The film showcases characters often considered as societal outcasts, such as homeless individuals and sex workers, to highlight the need for inclusivity.

     

    By championing inclusivity and celebrating individuals who defy societal moulds, Infinix reinforces its dedication to creating a world that embraces diversity and encourages innovation.

     

    Said Anish Kapoor, CEO, Infinix: “As a new-age tech brand, Infinix India believes in pushing boundaries, challenging norms, and driving innovation. We are committed to redefining what is possible in the tech ecosystem through our ever expanding categories and unique propositions. ‘Break Through,’ resonates and mirrors the journey that Infinix has undertaken by defying convention and bringing meaningful solutions to people’s lives. Through this film, we want individuals to believe in the power of their potential and the importance of embracing differences,”. “We chose to tell this story along with the extremely talented Jim Sarbh, who rightly embodies the brand’s spirit.”

     

    Infinix has established itself as a pioneer in the field of new age technology. The brand’s expanding portfolio encompasses smartphones, laptops, and smart TVs, designed to cater to the discerning GenZ audience. Renowned for their exceptional style, quality craftsmanship, and incorporation of cutting-edge technologies, Infinix products stand out as trendsetters in the industry.

     

  • Tanmay Bhat and team think out of the box once again

    Cred gets Jackie Shroff for next ad film

    By Our Staff

    Big bang advertiser (and also a payment convenience provider) Cred has launched a new campaign in continuation with its official sponsorship with IPL 2021. After the first ad film went viral featuring Rahul Dravid in an angry avatar, the next ad film has Jim Sarbh and Jackie Shroff in a never-seen-before personas.

    The ad films have been produced and directed by Early Man Film. The campaign was written and conceptualised by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha, Nupur Pai and Vishal Dayama and executed by DDB Mudra and 22Feet Tribal Worldwide. Karan Malhotra has composed the music for the films.

    Said Kunal Shah, Founder and CEO, Cred: “We are happy to continue our association with the IPL for the second year in a row. At Cred, we believe in rewarding good financial behaviour. With this campaign, we want to instil our message of the importance of financial literacy and educating viewers on the rewarding benefits of practising responsible financial behaviour. ”

    Added Ayappa, Director and Co-Founder, Early Man Film: “It’s that time of the year when we collaborate with our favourite heroes from the 90s and make them do strange, yet wonderful things for Cred. I hope everyone enjoys these films as much as they did the last set.”

     

     

  • The video stars actor Jim Sarbh

    #FearNoBill promotes in-app payments feature of Dineout Pay

    By A Correspondent

     

    Dineout has launched its integrated digital video campaign #FearNoBill to promote its in-app payments feature – Dineout Pay. The video stars actor Jim Sarbh.

     

    Commenting at the launch, Ankit Mehrotra, Co-founder and CEO, Dineout said: “At Dineout, we have always ensured that our services cater to the evolving needs of our customers. We are very excited and optimistic to embark this partnership with Jim Sarbh for our campaign #FearNoBill, which is built on sharp consumer insights and their relationship with the product. The film breaks the clutter and meaningfully engages with the audience highlighting our philosophy. Jim’s on-screen presence, quirky charm and acting skills mean that he’s perfect for the role of Bill and adds spark to the character who we’re supposed to empathize with and yet fear at the same time. We are confident that our audience will love this advertisement and we will see a tremendous organic boost by this campaign.”

     

    Conceptualised by Animal, the campaign aims to create awareness around the brand’s strong connect with the customers who are looking for great deals and offers on their bill. Commenting on the same Sayantan Choudhury, Senior Partner – Animal said, “The #FearNoBill concept is a call-to-arms—and the brand’s mission statement—to existing and potential customers about Dineout’s greatest promise: every time you go out to eat, we take care of the bill. So we thought of this character of ‘bill’ – a devilish, slightly psychotic person who is ranting at what Dineout has done to him. Thankfully, the folks over at Dineout loved the idea and gave us all the creative freedom to work on it. And then, of course, Jim Sabh did the rest.”