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Tag: Abhijit Shah

  • An Investor Awareness & Education Initiative

    ICICI Prudential Mutual Fund rolls out campaign

    By Our Staff

     

    ICICI Prudential Mutual Fund has launched an exchange-traded fund (ETF) investor education program – ‘Ab Stocks Main Invest Karna ETF Hai… Matlab Easy Hai’.

     

    Said Abhijit Shah, Head- Marketing, Digital & Customer Experience, ICICI Prudential AMC: “Our campaign, ETF Hai. Easy Hai., aims to educate investors about how ETF is a very simple way to invest in the stock market and how with ETFs, investors can aim to grow wealth through exposure to entire stock markets or specific segments of the market.”

     

  • Will be advertised through news channels and multiple digital platforms

    ICICI Pru launches investor education campaign

    By Our Staff

     

    ICICI Prudential Mutual Fund has launched an investor education and awareness initiative. The integrated multimedia campaign is aligned with the cricket season.

     

    Said Abhijit Shah, Head- Marketing, Digital & Customer Experience, ICICI Prudential AMC: “When it comes to investing, getting asset allocation right is of paramount importance. Balanced Advantage Funds category with its feature of dynamically managing equity and debt allocation helps address this requirement while deftly managing market volatility. This aids in keeping the portfolio insulated from major drawdowns. We believe this type of fund is suitable to all kinds of investors and should be a part of everyone’s portfolio.”

     

  • The film showcases the new normal, be it team meetings via video call, health and fitness lessons online

    ICICI Prudential MF unveils investor education ad film

    By A Correspondent

     

    As a part of its investor education initiative, ICICI MF has launched a new campaign that helps spread the message that one can now invest digitally too.

     

    The film showcases the new normal, be it team meetings via video call, health and fitness lessons online, placing orders for vegetables and groceries through digital platforms and more. All the work on this film has been done indoors and digitally during the lockdown, in accordance with the safety rules prescribed by the Government of India.

     

    Said Abhijit Shah, Head- Marketing, Digital & Customer Experience, ICICI Prudential AMC: “There is a large shift in how we are managing our lives without stepping out in current times, by embracing smarter ways of doing things. Digital has emerged as the new normal and an efficient way forward for most of our activities including managing personal finance. With the help of various tools available through mobile applications and websites, one can easily learn, understand and assess the benefits of a systematic investment plan to fulfill various financial goals.  Through this communication, our endeavour is to highlight the benefits of digital investing and SIP as the preferred investment route in volatile market conditions. Hence we believe it is important to start and continue a smart habit like SIP, especially when it can be done conveniently through digital solutions.”

     

     

  • The campaign further talks about the perks of investments through SIP

    ICICI Pru aims to spread the light of financial prudence this Diwali

    By A Correspondent

     

    This Diwali, ICICI Prudential Asset Management Company (AMC) has unveiled a campaign titled #YehDiwaliSIPWali. The campaign talks about the perks of investments through SIP.

     

    Said Abhijit Shah, Head – Marketing, Digital & Customer Experience: “Come Diwali, come expenditures. Diwali is that time of the year when the celebrations are larger than life and usually, so are the expenses. Through our latest campaign #Yeh Diwali SIP Wali, we seek to take a pledge towards illuminating financial well-being and a better financial future by starting a Systematic Investment Plan (SIP) in mutual funds.”

     

     

  • The campaign highlights the fund’s investment in a portfolio of the best companies in India

    ICICI Pru promotes benefits of Bluechip Fund in latest campaign

    By A Correspondent

     

    Under the initiative of ‘Tarraki Karein’, ICICI Prudential Mutual Fund launched its latest campaign with ICICI Prudential Bluechip Fund.

     

    Conceptualised by Lowe Lintas, the campaign is supported by TV commercials, social media engagements and on-ground activations.

     

    Said Abhijit Shah, Head Marketing, Digital & Consumer Experience: “Investors today are more comfortable with investing in big companies that are well known and have a good reputation, as they feel that their money will be safer. Our latest campaign is yet another expression of our commitment to create awareness among the masses around the benefits of making money work for them.”