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Tag: HSBC

  • Aims to foster a strong sense of belonging among Indian expats

    HSBC rolls out new campaign with Priyanka Chopra Jonas

     

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    HSBC has unveiled a new campaign featuring superstar Priyanka Chopra Jonas to reinforce a sense of belonging among Indian expats.

    Commenting on HSBC’s new campaign, Sandeep Batra, Head of Wealth and Personal Banking, HSBC India, said: “Our campaign celebrates the unique journey of Indians moving to another country. Just as familiar flavours can create a sense of home anywhere in the world, HSBC’s unrivalled international proposition – including digital onboarding, overseas education, access to global wealth solutions and our “Beyond Banking” partners and network – are designed to ease the transition for those embarking on global opportunities. We understand that moving abroad is more than just a change of address—it’s a life-changing transition. This is why we’re committed to being more than just a bank; we’re a trusted partner in our customers’ global journeys.”

  • … aims to foster a strong sense of belonging among Indian overseas students

    HSBC’s new campaign with Virat Kohli

    By Our Staff

     

    HSBC has unveiled a new digital campaign to nurture a sense of belonging among Indian overseas students. In the film, cricketer Virat Kohli mulls over the emotions that accompany the decision to send a child abroad for education.

     

    Commenting on the association, Sandeep Batra, Head, Wealth and Personal Banking, HSBC India, said: “The flow of international students has been steadily increasing over the last few years, reaching a record high in 2022 and is expected to surpass in 2023. International education represents an important opportunity for HSBC. For international students and their parents, our proposition extends beyond conventional banking with offerings such as planning support, beyond banking, cross border banking, account opening set up and global support. With an expansive array of offerings, we are strategically poised to bolster various aspects of the journey for international students, positioning ourselves for significant growth.”

     

    On the campaign, Jaswinder Sodhi, Head of Customer Proposition, Digital and Marketing – Wealth and Personal Banking, HSBC India added: “Gully cricket with Virat Kohli celebrates the unbreakable bond that bridges distances and cultures whether at home or abroad. Through the campaign, we are reiterating our purpose of ‘Opening up a world of opportunity’.  We are committed to invest for the long-term success of our clients globally, fostering a sense of belonging that transcends borders and resonates with international students and their parents.”

     

  • The campaign is titled ‘My Account Starts Today’

    HSBC unveils new campaign with Virat

    By Our Staff

     

    HSBC India has unveiled its latest advertising campaign featuring its new brand influencer, Virat Kohli. The campaign is titled ‘My Account Starts Today’ and will run across media formats.

     

    Commenting on the association, Sandeep Batra, Head, Wealth and Personal Banking, HSBC India, said: “Our collaboration with Virat Kohli reflects HSBC’s deep-rooted positive sentiments and unwavering commitment to India. With our extensive range of products and services, we are strategically positioned to support multiple facets of India’s economy, poised for enduring growth. This campaign serves as a testament to our dedication to growth and our aspiration to become the preferred international financial partner for our clients.”

     

    On the campaign, Jaswinder Sodhi, Head of Customer Proposition, Digital and Marketing- Wealth and Personal Banking, HSBC India said, “The campaign holds a special place in our hearts as it resonates with our core purpose of ‘Opening up a world of opportunity’.  In India, cricket’s ability to transcend boundaries seamlessly integrates with our objective. Through the campaign, we are reiterating our dedication to provide new opportunities to our clients. As a brand we are committed to long-term success, investing in the growth and forging an emotional connection with our customers.

     

    https://youtu.be/fE0xfLRsbW0

     

  • The new positioning for HSBC Premier is 'Personal support, for your Personal Economy'

    L&K Saatchi & Saatchi bags HSBC Premier biz

    HSBC has awarded its communication mandate to L&K Saatchi & Saatchi for the re-launch of its Premier offering in India. HSBC Premier is the group’s premium financial services product, offering exclusive banking services to High Net Worth Individuals. The agency will be taking forward the globally integrated campaign for the re-launch of Premier. The agency’s Mumbai office will handle the account. The new positioning for HSBC Premier is ‘Personal support, for your Personal Economy.’

     

    Anil Nair

    Commenting on the win, Anil Nair- CEO and Managing Partner L&K Saatchi & Saatchi said, “We are extremely pleased to work with HSBC in India. HSBC has given us the mandate on the ‘premier’ business which is very challenging and exciting. We look forward to creating interesting work in collaboration with the HSBC team in India.”

     

    The campaign took an inside-out approach for the re-launch, starting with HSBC’s own relationship managers to better understand the real challenges that their clients face.

     

    Extensive research, consultation and interviews with both Relationship Managers and clients revealed the insight that high net worth individuals across the world have one major characteristic in common: they each have their own individual, highly personal economy. Interconnected to all aspects of their lives – whether home, family, work, experiences or passions – their personal economies are always with them, always changing and needing care and attention in order to grow.

     

    The re-launched offering gives clients a suite of wealth management products, including investment advice and portfolio management, protection, retirement and education investment.”