By A Correspondent
Housejoy has unveiled its latest digital campaign that addresses how easily one can book a Housejoy beauty service and enjoy it at the comfort of their home. Whether it’s the grandmother who oiled our hair, the moms who made sure our dresses were ironed, the aunts who taught us how to wear make-up or our older sisters who took us for our ï¬rst hair appointment, the campaign thoughtfully captures all these elements precisely.
Says Nikhil Kumar, Marketing Head at Housejoy, “Beauty is one of our top home services categories and it brings us immense pleasure to provide these services to our women consumers, of all ages, at just the click of a button. In our endeavour to showcase how convenient it is to order beauty services at home anytime of the day and for any of your dear members of the family, we initiated this campaign – “Pamper the Women Who Pampered You.â€
The average Indian woman is a veracious multi-tasker. From juggling work, family, friends, an active social life to pursuing her hobbies and interests, rarely does she get to catch her breath. But, somewhere, amid all the noise, her own grooming needs get ignored. Whether its tending to urgent “brow†situations to a relaxing mani-pedi session, the joy of being and becoming beautiful has been lost somewhere. Housejoy allows one to book an appointment through Housejoy app or website and get beauty expert home to pamper you. One can get all kinds of beauty services sitting at home. Housejoy gives undivided attention from the beautician, to immerse herself in a salon experience, all without even stepping out.
Housejoy is the first and only brand to introduce early morning beauty services in the city of Mumbai. A lot of women require beauty services before they leave for work and all salons open only after 10 am which leaves them struggling. Housejoy has launched a 7 am beauty service and has received a tremendous response from all women.