MxMIndia

Tag: Nikhil Kumar

  • Will be responsible for leading the West region

    Dentsu Creative appoints Nikhil Kumar as Mg Partner

    By Our Staff

     

    Dentsu Creative, the creative agency network of Dentsu India, has announced the appointment of Nikhil Kumar as Managing Partner (West)

     

    As per the mandate, Kumar will be responsible for leading the west region, with a focus on growth and creative excellence and will report to Indrajeet Mookherjee, President, Dentsu Creative.

     

    Kumar joins Dentsu Creative from Publicis Groupe, where he was an EVP and Business Head for a few key mandates. He has over 16 years of experience within the M&A industry. And has championed a few marketing roles in the initial stages of his career before transitioning into specialized fields of the agency ecosystem. Including P&L management, business consultancy, brand strategy, shopper science & even digital excellence.

     

    Speaking on the appointment, Mookherjee said: “The West will play a pivotal role in driving sustained growth & glory for the agency and we are certain with Nikhil’s past expertise across diverse functions of the marketing realm, he has the right ambition and attitude to take us on this journey ahead. We welcome him to our family and wish him the best in his current and future endeavours.”

     

    Added Kumar: “Dentsu Creative has been a formidable leader in its craft and has historically challenged the paradigm of what’s conventional. With its impeccable pool of talent & teams, I’m looking forward to this responsibility of collaborating and steering the agency in a direction that benefits our partners and us equally.”

     

  • Kumar joins Publics India from Bennett Coleman & Co. Ltd. (BCCL) where he was  Chief Manager at The Economic Times

    Publicis India appoints Nikhil Kumar as VP

    By A Correspondent

     

    Nikhil Kumar

    Publicis India has announced the appointment of Nikhil Kumar as Vice President. Based out of Mumbai, Kumar will focus on both organic and inorganic growth for the agency and will report to Paritosh Srivastava, COO, Publicis India.

     

    Kumar joins Publics India from Bennett Coleman & Co. Ltd. (BCCL) where he was Chief Manager at The Economic Times, looking after the brand performance and brand health of ET, while heading the Brand Equity product portfolio.

     

    Paritosh Srivastava

    Commenting on the appointment,  Srivastava said: “We are happy to have Nikhil Kumar on-board the agency. Nikhil has donned multiple hats and comes with rich experience of both sides across organizations. We’re confident that his vast exposure in the realm of Marketing & Advertising will play a distinctive role in offering meaningful solutions to clients and further strengthening the agency relations.”

     

    Expressing his thoughts on joining the agency,  Kumar said: “Publicis India has been in the news lately for putting out a plethora of good work and key people appointments. I was impressed by the vision and direction that Paritosh and team had for the future of the agency and how I would play a key role in shaping it. I’m excited to begin this new chapter and help achieve bigger milestones for the agency.”

     

     

  • Housejoy is the first and only brand to introduce early morning beauty services in the city of Mumbai

    Housejoy exhibits its advantages in latest brand campaign

    By A Correspondent

     

    Housejoy has unveiled its latest digital campaign that addresses how easily one can book a Housejoy beauty service and enjoy it at the comfort of their home. Whether it’s the grandmother who oiled our hair, the moms who made sure our dresses were ironed, the aunts who taught us how to wear make-up or our older sisters who took us for our first hair appointment, the campaign thoughtfully captures all these elements precisely.

     

    Says Nikhil Kumar, Marketing Head at Housejoy, “Beauty is one of our top home services categories and it brings us immense pleasure to provide these services to our women consumers, of all ages, at just the click of a button. In our endeavour to showcase how convenient it is to order beauty services at home anytime of the day and for any of your dear members of the family, we initiated this campaign – “Pamper the Women Who Pampered You.”

     

    The average Indian woman is a veracious multi-tasker. From juggling work, family, friends, an active social life to pursuing her hobbies and interests, rarely does she get to catch her breath. But, somewhere, amid all the noise, her own grooming needs get ignored. Whether its tending to urgent “brow” situations to a relaxing mani-pedi session, the joy of being and becoming beautiful has been lost somewhere. Housejoy allows one to book an appointment through Housejoy app or website and get beauty expert home to pamper you. One can get all kinds of beauty services sitting at home. Housejoy gives undivided attention from the beautician, to immerse herself in a salon experience, all without even stepping out.

     

    Housejoy is the first and only brand to introduce early morning beauty services in the city of Mumbai. A lot of women require beauty services before they leave for work and all salons open only after 10 am which leaves them struggling. Housejoy has launched a 7 am beauty service and has received a tremendous response from all women.

     

  • To reward dads for their hard work, Housejoy launched #ChillDaddyChill to help them have a blast on their day

    Housejoy rewards dads with #ChillDaddyChill initiative

    By A Correspondent

     

    Fathers are like pillars in our lives that shower us with unconditional love and support. They are the only go-to person in our lives who fix all our problems, right from fixing that leak in your sink, keeping the bed bugs away, replacing that burning wire or even changing the study room bulb. We inadvertently turn to them for every single thing.

     

    To reward dads for their hard work, Housejoy launched #ChillDaddyChill to help them have a blast on their day. Commenting on the initiative, Nikhil Kumar, Marketing Head of Housejoy, shared, “Our aim is to make home services quick, easy and reliable, in turn making life simpler and hassle free for all. We understand that every Dad works very hard both at work and at home, we just wish to acknowledge his contribution and encourage his family to let him relax this weekend. Meanwhile, we take care of all the household chores.”

     

  • The film has been directed by Saad Khan, founder and creative head of Centerstage

    Housejoy breaks the stereotype through their campaign ‘ShesTheFan’

    By A Correspondent

     

    As the cricket frenzy catches the nation by storm Housejoy, the leader in home services category in India, releases a video on cricket that show both men and women watching cricket. The difference is that they show women enjoying cricket in their own style. In the ad, women are seen enjoying beauty services at their home while watching cricket.

     

    The film has been directed by Saad Khan, founder and creative head of Centerstage.

     

    Nikhil Kumar, Head of Marketing-Housejoy says, “Being the leader in beauty services at home, we have received many requests this season. Women love to order our beauty services and get pampered at home while watching cricket with friends/family. Strangely this insight has never been showcased on any cricket ad or spots who mainly reflect it as a game only viewed or enjoyed by men of all ages across the country. Since IPL is the flavour of the season, we decided to feature this unique consumer insight in this video”

     

    Talking about the film, Saad Khan Creative Director at Centrestage says, “Women enjoying cricket hasn’t been depicted before and with this film we really wanted to celebrate women. We have tried to bring an emotional aspect to the film and show the love of cricket from the nation. It was great to work with these lovely bunch of ladies who really know how to have fun”