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Tag: Haldiram

  • Unveils a select range of modaks

    Haldiram unveils Ganesh Chaturthi campaign

    Haldiram’s, the traditional sweets brand, has rolled out a Ganesh Chaturthi campaign.

    Said Kailash Agarwal, President – Retail, Haldiram’s: “Ganesh Chaturthi is close to the hearts of millions, and modaks are an integral part of the vibrant celebrations. With our campaign ‘Ganpati ke Geet Gaao, Aur Modak ka Swaad Ghar Laao,’ we aim to bring the authentic taste of Ganpati’s prasad to homes across India. Our range of modaks aims to showcase the rich culinary heritage and diversity of our country and treasured moments that bring families together during this special festivity.”

  • Unveils signature curated Ghewar and Feni gifting hampers

    Haldiram launches campaign for Teej festival

     

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    A post shared by Haldiram’s (@haldirams.official)

    Haldiram’s, the traditional sweets and snacks major, has unveiled its Teej campaign – “Teej ki Meethi Reet” that aims to highlight the brand’s focus on celebrating the timeless traditions of Teej which underlines the onset of the monsoon season and the perineal bonds of love and togetherness.

    Speaking about the unveiling of the Teej ki Meethi Reet campaign, Kailash Agarwal, President- Retail QSR, Haldiram’s, said: “We at Haldiram’s always celebrate India’s rich cultural heritage through our range of signature delicacies. Our ‘Teej ki Meethi Reet’ campaign is a tribute to the joy and togetherness that the celebration of Teej represents. We are excited to bring a taste of tradition to our customers with our special Teej offerings.”

  • To focus on scaling up marketing efforts

    Haldiram Snacks appoints Divya Batra as Head of Marketing

    By Our Staff

     

    Haldiram Snacks Pvt Ltd has onboarded Divya Batra as its head of marketing. Batra will focus on scaling up marketing efforts and launching new categories at Haldiram in her new role.

     

    Said Batra: “I am excited to start this new journey in my career. I am glad to be able to bring over 15 years of experience in strategising, planning, executing new product launches with consumer insights and driving up sales through online & offline brand campaigns, in store activations & consumer engagement programmes. Haldiram is a heritage brand in the F&B industry, and I am thrilled to lead its marketing strategy and operations,”

     

  • The ad emphasises on bonding between families

    Option Designs curates Diwali campaign for Haldiram

    By Our Staff

     

    Options Designs curates Haldiram’s campaign promoting “Apno Ko Laye Aur Bhi Paas.” The ad emphasises on bonding between families, bringing a feeling of happiness and unity.

     

    Said Ambuj Bajaj, Marketing, Option Designs: “We consciously created the Diwali campaign so that families could spend quality time together in this acute technological world, bringing families together and safeguarding the environment”.

     

    Added Rajat Rastogi, Marketing of Haldiram’s: “Festivals give us reasons to bond with our families. Abiding by this line of thought, we came up with the Diwali campaign that truly brings out the essence of celebration.”

     

  • The strapline is #MilneKaMeethaBahana

    Option Designs curates Holi campaign for Haldiram

    By Our Staff

    Rather late in the day, but we’ve just heard that Option Designs had curated a Holi campaign for Haldiram. The campaign #MilneKaMeethaBahana was conceptualised and implemented by the agency.

    Said Rahul Gandhi (yes, the name’s correct), the Co-Founder of Option Designs: “Keeping in mind the enthusiasm of Holi, we wanted to create a campaign where people could stay connected through the channel of Haldiram’s and it became a source of encouragement for people to meet and greet their family and friends on Holi.”

  • The objective: revive the tradition of celebrating with sweets

    Haldiram’s campaign by Lowe Lintas

    By A Correspondent

     

    Sweets and namkeens maker Haldiram’s, has released a campaign conceived by Lowe Lintas Bangalore to revive the tradition of celebrating with sweets.

     

    Said Neeraj Agrawal, Director, Haldiram Foods: “Through the decades, we have always been known for our quality and consistency in our products and same applies to our sweets portfolio. In India, sweets are consumed and gifted on a regular basis. They also hold immense importance during festivities. This campaign has been designed to make the brand extremely relatable to our audiences, by showcasing Haldiram’s as a part of their daily lives. Hence ‘Desh ki Mithaas’.”

     

    Talking about the campaign, Sagar Kapoor, Chief Creative Officer, Lowe Lintas said: “Haldiram’s is as Indian as any brand can get. With this campaign, we are bringing alive India’s love for ‘meetha’, the fact that we Indians don’t need occasions to enjoy our sweets. Also, the fact that we love serving and sharing sweets a bit more than eating them.”