By A Correspondent
Heinz Tomato Ketchup has launched its latest advertising campaign in India which focusses on its differentiating factor of being a 100% natural product. The intent of the campaign is to educate the consumers on the product’s USP, that it does not contain any artificial preservatives, colors, flavors or any added starch.
According to Kraft Heinz India, “Consumers are becoming increasingly health conscious and aware about what products they consume, what ingredients are used to make the product and how they are manufactured. At Heinz, we provide our consumers with a 100% natural product that is completely free of any artificial preservatives, colours, flavours or any added starch; making it not only superior in taste but also health.â€
Heinz Tomato Ketchup is the leading ketchup brand in majority of the countries across the globe including USA, UK, Russia, France, Germany, UAE, Egypt, Canada and many others. Heinz was at the forefront of exploring natural preservation, and in 1906 was first to launch a Ketchup free from artificial preservatives.
The campaign is currently on air and would be promoted visibly on essential mediums like outdoor, print, digital, etc.