By A Correspondent
Friends Adults Diapers, a leading adult diaper brand, has launched a campaign for the category, bringing the spotlight on the subject in a light-hearted manner.
Commenting on the campaign, Kartik Johari, VP & Marketing, Nobel Hygiene said: “We are proud to launch the first ever campaign in this category which essentially aims to highlight one’s life after the use of adult diapers. Rather than painting a grim picture of the problem, we wanted our campaign to bring to light the joy and liberation a senior can experience after figuring out the solution.â€