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Tag: Nobel Hygiene

  • Nobel Hygiene is a manufacturer of disposable hygiene products

    Lara Balsara joins Nobel Hygiene Board

    By Our Staff

     

    Nobel Hygiene, manufacturer of disposable hygiene products, has announced the appointment of Lara Balsara to its board of directors.

     

    Said Kartik Johari, VP-Marketing & Commerce, Nobel Hygiene: “We are glad to have Lara onboard with us. She is a legend in the media and advertising industry. Her insight and expertise will add great value to the company especially at a time when our brands are embarking on media intensive journeys. There is an emotional connect with her, too—Nobel Hygiene was one of her first accounts that she reached out to as a media trainee during the beginning of her career at Madison. Our association has only grown stronger with time. Throughout the years, Madison has been a valued partner and we hope to deepen this relationship over the next phase of brand building.”

     

    Added Balsara: “My association with Nobel Hygiene started way back in 2005. I have seen the company and its various brands grow from strength to strength over the years. I am delighted to be a part of its Board. The categories that Nobel Hygiene operates in, come with their own set of very unique challenges. With the right mix of media and medium we can create an unbeatable combination that can take brand awareness to the next level. The sky is the limit.”

     

  • Features senior actors and real-life partners – Anil and Swaroop Khopkar

    Wavemaker films for Friends adult diapers

    By Our Staff

     

    Friends Dry Pants – the flagship brand of Nobel Hygiene, specially designed for people suffering from incontinence, has launched a digital film to spread awareness on how the use of adult diapers can mean ‘urine leakage se azadi mubarak’.  The film features an elderly couple essayed by Marathi theatre actors and real-life partners – Anil Khopkar and Swaroop Khopkar.  The video was conceptualized and filmed by agency Wavemaker India.

     

    Said Kartik Johari, Vice-President – Marketing & e-commerce, Nobel Hygiene: “We have found that consumer truths resonate the most with our audience, and consequently, helps them break the adult diaper taboo at home. Also recently, a primary study we conducted found that it takes anywhere between 9 months and 1.5 years for those facing incontinence to start using adult diapers. For several months, sufferers attempt to ‘manage’ concerns instead of choosing dry pants because of social stigma. Consequently, we used consumer truths heroed by our female protagonist in this ad showing her as a trendsetter and urging her husband to join the dry pant league! We were helped by the real-life chemistry of Mr and Mrs Khopkar, and we hope to keep making many more such slices of reality for our growing audience.”

     

    Speaking on the campaign, Karthik Nagarajan, Chief Content Officer, Wavemaker India added: “With this Friends campaign our attempt was to encourage conversations around the category without feeling awkward or embarrassed and show adult diapers as a part of their existing life that they’ve embraced fully. By showing an elderly couple enjoy their life while accepting their need for an adult diaper was the key to normalizing the conversation.”

     

  • Launches Rio Heavy Flow Pads

    Radhika Apte features in latest Rio sanitary pads campaign

    By Our Staff

     

    Rio Heavy Flow Pads by Nobel Hygiene launched its ‘stained screen’ campaign featuring the brand ambassador Radhika Apte. The ad is conceptualised by Rio’s marketing team at Nobel Hygiene and written inhouse by Brand Content Editor Shayonnita Mallik. The production was led by Schbang Motion Pictures in coordination with ad-motion specialist Joel Fonseca.

     

    Said Kartik Johari, Vice President, Marketing and Commerce, Nobel Hygiene: “Over the last year we’ve heard our users and worked on their feedback. The result is the all-new RIO Heavy Flow with double wings, longer and slimmer, 3x as absorbent as a regular pad—guaranteed to give you a better period. This campaign for the New and Improved RIO is thus in sync with our endeavour to give voice to women’s menstrual issues and help them choose the right product for their period issues. Don’t settle for anything less than what you deserve.”

     

    Added Rachaita Vyas, Producer of the ad from Schbang Motion Pictures, “It’s not every day that one gets to work on brands that don’t shy away from showcasing the reality. Our aim was to create an impactful message by depicting menstrual blood as it is. And with the expertise of the highly skilled product specialist Joel Fonseca, we were to be able to show the same in the most accurate manner. Further, having Radhika as the face of the brand ensures that the message cut through.”

     

  • Launches audio campaign to raise awareness about the incontinence problem

    Nobel Hygiene observes International Day for older person

    By Our Staff

     

    Nobel Hygiene’s Friends, a disposable adult diaper brand, launched an audio campaign on International Day of Older Persons. This was produced in-house by the Nobel Hygiene marketing team, and written by Brand Content Editor Shayonnita Mallik and produced in collaboration with the freelance media production collective, Plan2Shoot.

     

    Said Kartik Johari, Vice-President – Marketing & e-commerce, Nobel Hygiene: “The aim of this campaign is to expose people to the very real human stories behind the problem of incontinence. The loss of urine control can leave people feeling helpless and isolated, unable to talk even to the closest of their family. And this could be happening in YOUR home! We hope these tapes will help viewers start a conversation with seniors at home and help find an easy solution to a very real problem.”

     

  • A one-minute video film across its digital platforms

    Nobel Hygiene & Womb launch campaign for adult diapers

    By Our Staff

     

    Nobel Hygiene Friends, the adult diaper brand, has launched “Fear of Falling”, a one-minute video film across its digital platforms. Through this film and the corresponding #BreakTheFall campaign Friends hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night.

     

    The campaign was made in collaboration with The Womb and designer-adperson Deepak Singh (founder of Vitamin D).

     

    Said Kartik Johari, Vice-President – Marketing & e-commerce, Nobel Hygiene: “It is unfortunate but the truth that our elderly adults face every night. Incontinence is a severe issue that is shrouded in taboos in our country. It needs to be taken head on as it is an unavoidable biological fact that most of us will face at some point or the other as our bodies age. Yet we refuse to accept or extend help. People suffering from it choose to remain silent for fear of social ostracisation.”

     

    Added Singh: “When Nobel Hygiene came to us with the brief of creating this film, we found it to be a very timely and relevant initiative, keeping in mind the magnitude of the problem as stated by the facts and numbers. The idea was to bring out the scenario, that leads to elderly people falling or slipping in the bathroom, in an intriguing way. It’s reassuring to know that brands today are taking up some very real but unspoken issues and willing to open up conversations around them. And we are very glad to have played a part in it.”

     

  • Nobel Hygiene launches a national campaign spread awareness of urinary incontinence

    Friends Adult Diapers’ #GiftAzadi

    By A Correspondent

     

    Nobel Hygiene, the leading adult diaper-maker, has launched a new national campaign – #GiftAzadi – across television and digital platforms.

     

    Commenting on the campaign, Kartik Johari, Vice-President – Marketing & E-commerce, Nobel Hygiene, said: “This pandemic has brought into sharp focus, just how claustrophobic it can feel to be trapped at home. There are lakhs of people, however, who deal with this repression as a part of life; and have been doing so for decades. The problem of incontinence (aka, urine leakage) is spread across the country, shrouded in taboo and silent suffering. Our work has been to consistently highlight this problem so that more people feel encouraged to talk about it with their families and close ones. With our #GiftAzadi campaign, we hope to continue this effort and show crowd-sourced images that starkly convey this feeling of imprisonment. We have received a great response so far, and we urge more photographers to participate, to use their lenses to show a silent problem, and help free people from their mental and physical jails. Please work with us to enable Azadi.”

     

    AsFor each entry received, Nobel Hygiene informs it will donate a pack of adult diapers to an old age home. The top three “most evocative” photographs stand to win exciting gift vouchers worth Rs 5000.

     

     

  • Rio employs classical music to create awareness about the hormonal ups and downs that a woman with PCOS goes through when she is on her heavy flow period

    Rio rings in the ragas to draw focus on PCOS

    By A Correspondent

     

    Rio Heavy Flow Pads by Nobel Hygiene has launched its #RIOTalksPCOS campaign with a video employing classical music to create awareness about the hormonal ups and downs that a woman with PCOS goes through when she is on her heavy flow period.

     

    Commenting on the new campaign, Kartik Johari, Vice-President, Nobel Hygiene, said: “Rio’s research has revealed that women with PCOS are perennially worried and are unsure of how their periods will behave. The unpredictability results in them using a multitude of methods to prepare for it with a lot of hits and misses. However, society still expects them to go about their daily routines without drawing attention to their pain or discomfort. With this film, we wanted to throw the spotlight on the very real pain and the impact it has on their energy flow with every twist and turn.”

     

    Added Disha Daswani, Creative Director, Schbang X:  “Raagas have always had a certain pain and agony communicated through them. Linking that rollercoaster of emotions to what women with PCOS go through, communicated the feeling in a unique way. The video was also shot in a way that amplifies the feeling of imbalance and discomfort through the vertigo effect of the camera treatment, coupled with a tone that brings out the varying moods of the raga. Hopefully, if we say it in a way that’s creative and unique to us, people will take notice to the cause. It’s about time!” further explaining the concept behind the video.

     

     

  • The activity started on Independence Day and concluded on World Senior Citizen Day 2020 (August 21)

    Friends Adult Dry Pants launches unique Azaadi Mubarak campaign!

    By A Correspondent

     

    Friends Dry Pants, the flagship brand of Nobel Hygiene, designed for people suffering from urine leakage, launched an onground activation to drive home the Azaadi Mubarak campaign. Over 350 sales representatives across more than 30 cities throughout the country, wore the Friends Adult Dry Pants as they introduced the new product to the retail market. The activity started on Independence Day and concluded on World Senior Citizen Day 2020 (August 21).

     

    Commenting on the same, Kartik Johari, Vice-President – Marketing & E-commerce, Nobel Hygiene, said: “This was a completely voluntary activity that we had requested our teams to participate in. We are overwhelmed with the enthusiastic participation of our team. Their efforts have made this activity a success. This unique initiative not only enhanced brand trust and established the efficacy of the product in the market but also helped our young sales representatives gain a new perspective of the comfort the product can provide. This has also helped encourage more conversations on the subject moving us a step closer to destigmatising this category.”

  • Nobel Hygiene launches national campaign to tackle issue of Urine Leakage

    Friends Adult Dry Pants launches campaign

    By A Correspondent

     

    Friends Dry Pants, the flagship brand of Nobel Hygiene, has launched a national campaign with Azaadi Mubarak as its theme.

     

    Said Kartik Johari, Vice-President – Marketing & e-commerce, Nobel Hygiene: “Our communication is rooted in authenticity and we choose to create customer delight by showcasing the truth. Incontinence needs be accepted as a normal bodily condition that can be addressed. Our latest campaign Azaadi Mubarak is dedicated to all men and women who go through it. It will address the issue and create awareness about it while expressing solidarity with them. For us, this is the culmination of physical and mental freedom that the product brings. It should aid people to “step out” of their “mental jails” and celebrate their freedom.”

     

     

  • With the campaign, Friends Adults Diapers aims is to blow the lid off the issue and show how liberating life can be again for a senior who is homebound

    ‘Friends Adult Diapers’ launches film that highlights grave issue concerning adults

    By A Correspondent

     

    Friends Adults Diapers, a leading adult diaper brand, has launched a campaign for the category, bringing the spotlight on the subject in a light-hearted manner.

     

    Commenting on the campaign, Kartik Johari, VP & Marketing, Nobel Hygiene said: “We are proud to launch the first ever campaign in this category which essentially aims to highlight one’s life after the use of adult diapers. Rather than painting a grim picture of the problem, we wanted our campaign to bring to light the joy and liberation a senior can experience after figuring out the solution.”