Fountainhead Digital Mktg has launched ‘The Texperiential Labs’ – an experiential technology focused innovation centre. The labs will feature latest technologies across virtual, augmented and mixed reality, robotics, multi-platform user experience design, web and mobile technology experiences, social experiential applications, internet of things and experiential analytics.
Commenting on the launch, Thapas Joseph, President, Fountainhead Digital Mktg said: “The Texperiential Labs is a result of years of capability development across different technology domains. Our team has built a strong in-house skill set in being able to deliver complete technology-driven brand experiences from Strategy to Shipping, with a focus on bringing the best practices of both the creative and technology industries together. The Texperiential Labs will be a space for our clients to come and experience first-hand, the pivotal role that various technologies can play in their brand experience strategy.â€
Added Brian Tellis, Co-founder abd Group CEO, Fountainhead Mktg: “The consumer is demanding deeper, more accessible and more engaging relationships, and a very large aspect of this engagement is driven through digital communication. Given consumers’ heightened awareness of what’s happening around the world, they also increasingly demand more immersive experiences. For effectiveness in engagement it’s essential to know your consumer as well as you possibly can, hence data and its various derivatives is a huge facilitator.â€
The Texperiential Labs will be located in Fountainhead MKTG’s facilities and be headed by Balesh Bhatt, Vice President – Technology. It will also be a space for collaborative development and will be opened for the academic and student communities in future.