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Tag: Thapas Joseph

  • The Texperiential Labs will be located in Fountainhead MKTG's facilities and be headed by Balesh Bhatt, Vice President – Technology

    Fountainhead Digital Mktg unveils experiential technology lab

     

     

    Fountainhead Digital Mktg has launched ‘The Texperiential Labs’ – an experiential technology focused innovation centre. The labs will feature latest technologies across virtual, augmented and mixed reality, robotics, multi-platform user experience design, web and mobile technology experiences, social experiential applications, internet of things and experiential analytics.

     

    Commenting on the launch, Thapas Joseph, President, Fountainhead Digital Mktg said: “The Texperiential Labs is a result of years of capability development across different technology domains. Our team has built a strong in-house skill set in being able to deliver complete technology-driven brand experiences from Strategy to Shipping, with a focus on bringing the best practices of both the creative and technology industries together. The Texperiential Labs will be a space for our clients to come and experience first-hand, the pivotal role that various technologies can play in their brand experience strategy.”

     

    Added Brian Tellis, Co-founder abd Group CEO, Fountainhead Mktg: “The consumer is demanding deeper, more accessible and more engaging relationships, and a very large aspect of this engagement is driven through digital communication. Given consumers’ heightened awareness of what’s happening around the world, they also increasingly demand more immersive experiences. For effectiveness in engagement it’s essential to know your consumer as well as you possibly can, hence data and its various derivatives is a huge facilitator.”

     

    The Texperiential Labs will be located in Fountainhead MKTG’s facilities and be headed by Balesh Bhatt, Vice President – Technology. It will also be a space for collaborative development and will be opened for the academic and student communities in future.

     

     

  • He will be based in Mumbai and will lead the business development and client servicing function of the division

    Dheeraj Dhawan joins Fountainhead as VP – Brand Solutions

    By A Correspondent

     

    Dheeraj Dhawan

    Fountainhead Digital MKTG, the digital and experiential innovation division from Fountainhead MKTG, has appointed DheerajDhawan as Vice President – Brand Solutions. He will be based in Mumbai and will lead the business development and client servicing function of the division.

     

    Speaking about his new role, Dhawan said, “In the last couple of years, I have mostly been working with specific brands and products, but at Fountainhead MKTG, the universe is open. I’m looking forward to working on projects that are experiential, digital and everything in between! It’s going to be both very challenging and very exciting!”

     

    Commenting on the appointment, Thapas Joseph, President – Digital at Fountainhead MKTG said: “We are very excited to have someone like Dheeraj join us. He comes with a very rich background in experiential marketing and technology and has been involved in some of the most pioneering work in this fast growing domain.”

     

  • Having spent more than 16 years in the creative communications industry, Vinay is a seasoned creative leader

    Vinay Venkatesh is as CCO-Digital @ Fountainhead MKTG

    By A Correspondent

     

    Fountainhead Digital MKTG, a Dentsu Aegis Network agency, has roped in Vinay Venkatesh as chief creative officer. He will be based out of Mumbai and represent creative as a core strategic function of the digital business of Fountainhead MKTG.

     

     

    Commenting on the appointment, Thapas Joseph, President – Digital, at Fountainhead MKTG said, “With a great digital creative legacy and experience in directing creative campaigns for some of the biggest brands in the country, Vinay is set to play a key role in driving our vision of being a truly digitally-led experiential agency. I’m very excited about this development and can almost taste the great work that we’re poised to do.”

     

  • With this development, the agency will focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling

    Fountainhead | MKTG unifies digital and activations verticals to create integrated experiential marketing offering

    By A Correspondent

     

    Fountainhead | MKTG has unified its activations vertical in the West region with Fountainhead Digital | MKTG, its digital marketing and creative technology vertical.

     

    With over 200 people across offices in Mumbai, Delhi and Bengaluru, the agency operates across four specialist verticals – Fountainhead Events, Oranjuice Entertainment, Fountainhead Corporate Journeys and the newly unified Fountainhead Digital & Activations.

     

    With this development, the agency will focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling. It will aggressively venture into new areas of marketing innovations that will orchestrate the customer experience across all channels to be seamless, integrated, and consistent. Further, this will leverage their strong in-house Creative Technology and digital expertise to drive even more campaigns using new media, virtual and augmented reality, analytics, interaction design and internet of things innovations.

     

    “In today’s rapidly changing marketing topography, it is necessary to consider the need of integrating brand experiences beyond the digital and physical spheres, and combining communication media to ensure completeness and consistency across various marketing touch points,” said Thapas Joseph, President – Digital & Activations at Fountainhead | MKTG.

     

    “We are truly excited about this blend of Digital and Activations that will prove to be a great platform for promoting true mastery and excellence in the experiential marketing industry,” said Brian Tellis, Group Chief Executive Officer and Co-Founder of Fountainhead | MKTG.