Pidilite Industries Limited has announced the launch of a new campaign ‘Galti Sudharne ka Mauka De’, for its latest variant Fevikwik Gel.
Says Manish Dubey, Chief Marketing Officer, Pidilite Industries Ltd: “Fevikwik dominates the instant repair category to the extent that it is the only brand people think of when it comes to repairing broken items. However, we recognised that in some cases, repairers need a few more seconds to readjust the pieces for a perfect outcome. This realisation prompted the development of Fevikwik Gel. Our new Fevikwik Gel represents a significant advancement in the instant repair category. The campaign, employing trademark Pidilite humour and real-world situation, illustrates how Fevikwik Gel streamlines the repair process by facilitating swift corrections and enables users to approach any repair or adhesion task with ease and confidence.”
Added Piyush Pandey, Chief Advisor, Ogilvy India: “Pidilite is a forever innovative company. This time the innovation is with Fevikwik Gel. The Gel gives you that little extra time that you require for adjusting before permanently fixing. The Fevikwik team at Ogilvy & Pidilite found it to be another great opportunity to communicate product benefits in Pidilite style which leaves a smile on your face.”