By Our Staff
Bumble, the women-first dating and social networking app, has launched a global integrated campaign titled Kindness is Sexy featuring with actor Aditya Roy Kapoor.
Said Whitney Wolfe Herd, founder and CEO of Bumble: “When we approach dating with kindness, we help create an environment of respect and compassion, and for connections to grow. Kindness is a core value here at Bumble, and we know it is the driving force behind our mission of creating healthy and equitable relationships. This new content helps redefine the idea of attraction and encourages us to never lose sight of the most valuable traits in a relationship.”