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Tag: Bumble

  • With actor Aditya Roy Kapoor

    Bumble launches new campaign

    By Our Staff

     

    Bumble, the women-first dating and social networking app, has launched a global integrated campaign titled Kindness is Sexy featuring with actor Aditya Roy Kapoor.

     

    Said Whitney Wolfe Herd, founder and CEO of Bumble: “When we approach dating with kindness, we help create an environment of respect and compassion, and for connections to grow. Kindness is a core value here at Bumble, and we know it is the driving force behind our mission of creating healthy and equitable relationships. This new content helps redefine the idea of attraction and encourages us to never lose sight of the most valuable traits in a relationship.”

     

  • To capture "nuanced dating cultures" in cities

    Bumble launches new OOH campaign

    By Our Staff

     

    Bumble, the women-first dating and social networking app, has launched a new out-of-home campaign that captures “nuanced dating cultures” in cities including Kolkata and Ahmedabad.

     

    Said Samarpita Samaddar, India Communications Director, Bumble: “After two years of restrictions and lockdowns, this year, people are gearing up to celebrate the festivals in a big way. From sharing your idea of festive fun and your favourite festival food, puja pandals you’d like to visit, a garba dance you’ve been eyeing to attend–festivals can be an exciting time to find new connections that you’re looking for! With our latest campaign, we aim to encourage our community to own their dating journeys and find their connections on Bumble.”

     

  • A recent Bumble study revealed 70% of single Indians are not comfortable navigating dating in 2020

    Bumble urges singles to make first move in new campaign

    By A Correspondent

     

    Bumble, the women-first social networking app, launched its new integrated campaign aimed at empowering and supporting its community to navigate the new rules of dating.

     

    Speaking about the campaign, Samarpita Samaddar, Bumble India PR Director said: “Even though 2020 turned our lives upside down, what didn’t change was the need to seek and build meaningful connections. We’ve learnt from our recent study that one in two people in India are ready to go on an in-person date now. Single Indians are navigating this new world of dating and redefining the rule book as India unlocks. With our new campaign, we want to support our Bumble community in navigating the new rules of dating, and encourage them to make the first move because falling in love is still an exciting possibility in 2020! Even though your dating journey might be a little bumpy, Bumble’s got your back!”

     

     

  • The theme of the ‘Dating Just Got Equal’ campaign is designed to encourage women to make the first move and reverse gender norms

    Bumble seeks to change dating rules

    By A Correspondent

     

    DDB Mudra created three digital films centered around Bumble’s value proposition of ‘Making The First Move’ and underlining the larger narrative of everyday gender equality. The campaign narrative is further amplified by a variety of out-of-home ads in Mumbai, Delhi, Bengaluru and Pune. Conceptualised by 22feet Tribal Worldwide, the social media leg of the campaign was brought to life with eight influencers, including Jim Sarbh, Radhika Madan, Pooja Dhingra, Kusha Kapila, Dolly Singh, Shrishti Dixit, Reem Sheikh and Aakriti Rana.

     

    Commenting on the launch of the campaign, Priti Joshi, Vice President of Strategy, Bumble, said: “The global dating world has been operating at an imbalance for far too long. We believe that Bumble has the potential to help restructure the world of online dating in India and with ‘Ðating Just Got Equal’, our aim is to support the women of India as they create a new normal in the world of dating so that rather than second-guess themselves, they are empowered to make the first move.”