By Our Staff
Food products company BL Agro, through its signature brand Bail Kolhu mustard oil, has announced its latest social media campaign #ChunoSahi, on all social media platforms. ‘ChunoSahi’ means choose right as Bail Kolhu tries to advocate the cause specially amongst young voters to select the right candidate for the country.
Commenting about this initiative, Ashish Khandelwal, Managing Director, BL Agro, said, “we are the fastest growing brands in the market and our brand Bail Kolhu, is the synonym for purity and quality. This campaign ‘ChunoSahi is aligned with our brand’s identity and message to our consumers. We want to show consumers through this digital campaign how selecting the right thing can make a huge difference. We hope young voters will be encouraged to make the right choice The campaign is ideated and conceptualized by our agency Leads Brand Connect, which has given full justice to the message in a subtle way.”