MxMIndia

Tag: Rajaram Krishnamurthy

  • The campaign is titled ‘Respect Comes Naturally’

    BharatBenz launches brand campaign

    By A Correspondent

     

    ‘Respect comes naturally’ celebrates the character, grit and determination of BharatBenz’s customers to deliver beyond expectations and drive that extra mile. That’s the theme of the the automaker’s new campaign.

     

    Said Rajaram Krishnamurthy, Vice President Marketing & Sales, and Customer Service: “BharatBenz wants to drive home the fact that true respect is always earned. We see our customers earning with hard work, discipline, and having a desire for excellence; expressed when one faces challenges, overcomes them, and keeps moving ahead. They choose BharatBenz in this journey. They choose a BharatBenz for its best-in-class performance, fuel efficiency, and reliability, as a result of which Respect Comes Naturally.”

     

     

  • An integrated marketing account with DDB Mudra, 22feet Tribal WW and OMD Mudra Max

    DDB Mudra Group bags mandate for BharatBenz

    By A Correspondent

     

    BharatBenz, the domestic brand of Daimler India Commercial Vehicles (DICV), has selected DDB Mudra Group to be its integrated marketing and communication agency following a multi-agency pitch. The group will work on creative brand strategy, digital marketing and media buying and planning.

     

    Said Sujay Ghosh, Executive Vice President & Business Partner, DDB Mudra South: “BharatBenz is an iconic brand which is synonymous with technology and innovative products. We wanted BharatBenz’s consumers to have an emotional connect and to do that we immersed ourselves in the lives of truck drivers and fleet owners. Going beyond panel conversations and interviews, the team travelled to trucking hubs interviewing fleet owners and even sharing meals with drivers. These conversations informed our strategy and helped us visualize realistic, medium agnostic narratives. We look forward to creating path-breaking work that connects meaningfully with the audience and create more growth opportunities for the brand.”

     

    Added Rajaram Krishnamurthy, Vice President, Marketing & Sales – Daimler India Commercial Vehicles (DICV): “We wanted a strategic partner who can understand and resonate with the ethos of our brand. With DDB Mudra Group, we found a team that’s passionate, enthusiastic and ready to push the boundaries. We look forward to this great partnership taking the BharatBenz brand to the next level.”

     

     

  • The appointment followed a multi-agency pitch held in Chennai

    Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz trucks and buses

    By A Correspondent

     

    Happy mcgarrybowen has been selected by Daimler India Commercial Vehicles as the agency on record for its BharatBenz brand, known for its range of modern trucks and buses. The appointment followed a multi-agency pitch held in Chennai.

     

    Happy mcgarrybowen, the creative agency from the Dentsu Aegis Network, has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand. The brand will be handled out of Happy mcgarrybowen’s Bangalore office.

     

    On the partnership, Rajaram Krishnamurthy, Vice President- Marketing and Sales, Daimler India Commercial Vehicles (DICV) said: “We are happy to have Happy mcgarrybowen on board. We will be reaching out to more and more customers in the coming years, and we are counting on their expertise to deliver successful integrated traditional and digital campaigns for BharatBenz.”

     

    Added KartikIyer, Chief Executive Officer, Happy mcgarrybowen: “It’s been a year of automobile account wins for us at Happy mcgarrybowen. First 2-wheelers, then 4-wheelers and now 14 wheelers. It’s an honour to be chosen to work on a brand like BharatBenz. Their patience to get the right solution and their appreciation for quality is something we have already enjoyed in the short span of working together. We are extremely positive about this partnership and we look forward to growing their market share in the country.”