MxMIndia

Bates executes new campaign for PCC Jewellers

There are little moments of discord as well as overwhelming love that leads up to the final moment of the daughter bidding farewell to her mother to start a home of her own

Written by

mxmadmin

in

,

By A Correspondent

 

PC Chandra Jewellers and Bates CHI&Partners have developed a new campaing for the wedding season. Said Sumanto Chattopadhyay, who guides the creative team at Bates: “In India we talk about the Navarasa. I was glad to see all of the Rasas in this film. Together, they make for a wonderful exploration of the mother-daughter relationship.”

 

Added UK Chandra, MD, PC Chandra Jewellers: “I feel, this is an impactful film being aired from Kolkata. The melodious song of the TVC explores a high emotion prime point in the lives of the bride and her family, it should find resonance in every heart.”

 

Pssst: Didn’t we hear that Bates was to be merged with Soho Square, or some such?

 

 

More posts