Aprilla SR 125 makes its mark in new brand campaign

By A Correspondent

Soho Square Mumbai has created a new campaign for Aprilia to launch its latest bike – SR 125. The ad campaign, led by the TV commercial, takes viewers on a fun ride where eccentric characters find their fun-twin while riding the bike.

Expressing his views on the fun-twin campaign, Anuraag Khandelwal, Executive Creative Director and Creative Head, Soho Square, Mumbai said: “Aprilia has always stood for one thing -Fun. And now with the new SR 125, we are taking fun to a whole new level. We believe that the best way to have fun is with a companion, and the bike with its features enables one to do just that -have fun with a like-minded person. In the commercial we’ve shown how various people find their ‘Funtwins’ in the most unexpected situations. I’m sure this ad will encourage people to go out and find their own ‘Funtwins’.”

Commenting on the objective behind the film, Diego Graffi, CEO and MD of Piaggio said: “The two-wheeler segment is very important to us in terms of growth. With the addition of the SR 125, we are well poised to better serve the Indian markets. This communication will surely help us in doing so.”