MxMIndia

Tag: Diego Graffi

  • Targets new generation with the philosophy ‘Maxify Life!’

    Piaggio launches campaign for Aprilia SXR 160

    By Our Staff

     

    Piaggio India announced the launch of its TVC campaign, “Maxify Life” for its premium, Aprilia SXR 160. The

    Commenting on the release of the campaign, Diego Graffi, Chairman and Managing Director, Piaggio India said: “The Aprilia SXR 160 is an epitome of great style, high performance and great comfort. It is set to create high standards in the Indian premium two-wheeler market offering wonderful riding experience with its great design. With the launch of new TV and Print campaign, we are effectively communicating our ideology to our discerning consumers who are the new generation of life experience maximisers and we think that with Aprilia SXR 160 they will truly “Maxify Life!”

     

     

  • Soho Square Mumbai, the creative house behind the idea, has created the integrated campaign

    Aprilla SR 125 makes its mark in new brand campaign

    By A Correspondent

     

    Soho Square Mumbai has created a new campaign for Aprilia to launch its latest bike – SR 125. The ad campaign, led by the TV commercial, takes viewers on a fun ride where eccentric characters find their fun-twin while riding the bike.

     

    Anuraag Khandewal

    Expressing his views on the fun-twin campaign, Anuraag Khandelwal, Executive Creative Director and Creative Head, Soho Square, Mumbai said: “Aprilia has always stood for one thing -Fun. And now with the new SR 125, we are taking fun to a whole new level. We believe that the best way to have fun is with a companion, and the bike with its features enables one to do just that -have fun with a like-minded person. In the commercial we’ve shown how various people find their ‘Funtwins’ in the most unexpected situations. I’m sure this ad will encourage people to go out and find their own ‘Funtwins’.”

     

    Diego Graffi

    Commenting on the objective behind the film, Diego Graffi, CEO and MD of Piaggio said: “The two-wheeler segment is very important to us in terms of growth. With the addition of the SR 125, we are well poised to better serve the Indian markets. This communication will surely help us in doing so.”