By A Correspondent
After unveiling a campaign to give consumers a sense of its content library’s wide and exclusive nature, Amazon Prime Video has carried out a brand new activity by demonstrating its convenience to people on the move.
To highlight how Amazon Prime Video’s latest and wide range of movies and TV shows can be everyone’s travel companion, Leo Burnett India came up with a way of communicating the message at the best location possible – the airport. Utilising the boring wait time that passengers have to suffer before their luggage arrives, Amazon Prime Video showcased its wide range of movies and TV shows on the conveyor belt. The activity was carried out at Bengaluru airport for 10 days. The brand has also planned to amplify the activity by carrying it out at other airports across India.