By A Correspondent
Amanté has taken a fresh approach for Women’s Day this year with a simple message – ‘when women support women, it makes for a happy Women’s Day’. The message stems from the fact that this brand employs over 65,000 women across the world. Right from the time the lingerie is a scribble on a sheet to the time it’s handed over to the customer, there is a woman who spearheads the whole process.
Celebrating this thought, Amanté, along with its creative partner Leo-Burnett Orchard, has created a video that showcases how women at Amanté understand women and work hard to create the perfect product for women to help her get the support that she
Said Smita Murarka, Head of Marketing at Amanté:  “What you see in this campaign is real empowerment. At Amanté, everyone from our designers to the tailors, to the fashion consultant at our stores, these women, understand our consumers. With deep care and expert skills, they help create and sell the perfect intimate wear for women. This is true embodiment of the line ‘Women for Women’. This is who we are, and this is what we do. This campaign is the brand’s way to invite you into our world and introduce you to our true heroes, our women. With this women’s day video we want to send across a message, that women everywhere are capable of incredible things if they support each other.â€
Added Sharmine Panthaky, Branch Head – Leo Burnett Orchard: “As one of India’s premium intimate wear brands, amanté is poised to take the conversation surrounding women empowerment to the next level. This is a powerful platform for the brand to own and the message has been timed perfectly,”