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Tag: Amanté

  • The film has been conceptualised and created by Leo Burnett Orchard

    Amante launches campaign for Eden collection

    By A Correspondent

     

    Intimate wear brand Amanté has launched its latest collection – Eden with a campaign conceptualised and created by Leo Burnett Orchard.

     

    Said Smita Muraka, Marketing Head at Amanté, MAS Brands: “This is the first time lingerie has been showcased  in a wearable lifestyle manner, to bring alive Eden- a collection that fits your fashion needs and empowers your style. The collection is visually showcased in a magical intimate setting, bringing alive the beauty of nature and the versatility of the collection. As a brand we have always tried to connect with our audience- the modern, multifaceted fashionable woman, and relate to her lifestyle and this campaign captures her lingerie needs perfectly.”

     

    Added Neel Roy, Executive Creative Director, Leo Burnett Orchard: “Summer time is fashion time and to look her stylish best, a woman expects her lingerie to support her!”

  • Leo-Burnett Orchard has created a video that showcases how women at Amanté understand women and work hard to create the perfect product for women

    Amante takes a fresh approach this Women’s Day

    By A Correspondent

     

    Amanté has taken a fresh approach for Women’s Day this year with a simple message – ‘when women support women, it makes for a happy Women’s Day’. The message stems from the fact that this brand employs over 65,000 women across the world. Right from the time the lingerie is a scribble on a sheet to the time it’s handed over to the customer, there is a woman who spearheads the whole process.

     

    Celebrating this thought, Amanté, along with its creative partner Leo-Burnett Orchard, has created a video that showcases how women at Amanté understand women and work hard to create the perfect product for women to help her get the support that she

     

    Said Smita Murarka, Head of Marketing at Amanté:  “What you see in this campaign is real empowerment. At Amanté, everyone from our designers to the tailors, to the fashion consultant at our stores, these women, understand our consumers. With deep care and expert skills, they help create and sell the perfect intimate wear for women. This is true embodiment of the line ‘Women for Women’. This is who we are, and this is what we do. This campaign is the brand’s way to invite you into our world and introduce you to our true heroes, our women. With this women’s day video we want to send across a message, that women everywhere are capable of incredible things if they support each other.”

     

    Added Sharmine Panthaky, Branch Head – Leo Burnett Orchard: “As one of India’s premium intimate wear brands, amanté is poised to take the conversation surrounding women empowerment to the next level. This is a powerful platform for the brand to own and the message has been timed perfectly,”

     

     

  • The campaign promotes the brand new concept of gifting lingerie to your besties

    amante redefines the art of gifting with their #GiftLingerie campaign

    By A Correspondent

     

    amanté, the premium lingerie brand launched its #GiftLingerie campaign.The campaign celebrates a unique and unabashed relationship that women share as friends with each other today. amanté is breaking the status quo and introduces women to the concept of gifting lingerie to their best friend. The insight is based on a recent survey that women perceive lingerie as personal and intimate, making it a unique gifting option for the person they share life’s best moments with – ones’ best friend.

     

    To bring alive the spirit of the idea, the campaign film portrays best friends who share a memorable lingerie gifting experience. The campaign celebrates confident, vibrant, everyday women and their attitude, aspirations and emotions, which make them multi-faceted, and unique.

     

    The best part about choosing to #GiftLingerie is that it doesn’t restrict itself to an occasion. The campaign also aims at paving the way for self-love- gifting to oneself, a philosophy that the brand strongly believes in. “When you’re partnering a brand whose tagline reads “Dare to Be”, a bold idea like this isn’t really an option”, say Neel &Vinod, the Executive Creative Directors at Leo Burnett Orchard, Bengaluru.

     

    “It’s always exciting to tap into a consumer trend and build brand relevance around it. Girlfriends have never been openly celebrated for how much fun and lack of inhibition they bring into each other’s lives as they are today. The brand takes this insight and weaves a story while creating a never before opportunity that’ll make you see intimate as well as fun gifting in a completely new light”, says Ganga Ganapathi, VP & Branch Head, Leo Burnett Orchard, Bengaluru.

     

    “We believe that the new brand campaign will definitely keep people intrigued, excited, informed and involved. amanté was built on an ethos of doing things differently, of challenging the norm and because of this we’ve had many firsts including being the first to introduce the lingerie gifting experience”, says Smita Murarka, Head, Marketing , MAS Brands-India

     

    “We want to reach out to a larger number of consumers in the country and spread awareness of the brand via the campaign”, she adds.

     

  • Happy gets appointed creative agency for Maiya's Foods & Amante lingerie

    Happy, a ‘hot’ choice for two brands

    By A Correspondent

     

    Happy recently bagged the Maiya’s foods account. Maiya’s, based inBangalore, is a processed foods initiative owned Sadananda Maiya – the powerhouse behind the now Norwegian-owned MTR Enterprise. Mr Maiya’s reputation in the Indian food sector and his knowledge of food sciences precedes him.

     

    Taking forth the founder’s passion for preserving traditional Indian recipes and the need to make them available to suit today’s living conditions, Maiya’s plans to launch ready-to-eat and ready-to-cook packaged foods spanning a variety of 100 snacks and dishes in the country.

     

    “While we are about preserving traditional foods, we are also about innovation in the way we make sure that it stays in all its purity after being packaged. In that way, we are a cross between the past and the future. We chose Happy because we wanted a young agency would could understand and communicate the same,” said Mr Maiya.

     

    “It’s great to be working with Mr Maiya again. Some of us at Happy have had the opportunity to work with him in our previous jobs. He is a very inspiring person and an unconventional thinker himself. It’s an honour to be chosen to launch his own personal brand,” said Kartik Iyer, CEO, Happy.

     

    “I am a self-confessed foodie. And it’s our first food category account at Happy. Time to get the right kind to juices flowing,” quipped Praveen Das, Chief Creative Officer, Happy.

     

    Happy has also been chosen as the creative partner for the lingerie brand, Amante. The MAS Holdings Group based in Sri Lanka, which is among the preferred manufacturers for the best lingerie brands in the world, owns the Amante brand.

     

    Amante  has been in India for the last 4 years and has steadily seen growth since their entry into the Indian market.

     

    “Happy Creative Services have been appointed as our advertising agency because we believe they have the ability to inject unshakable awareness and loyalty for Amante into the Indian fine lingerie consumer’s mind, benefitting both,” said John Chiramel, CEO, Amante.

     

    “We were awarded the Amante business on the basis of our experience in the fashion-apparel space, our flair for media-agnostic innovative thinking and our expertise in building brands ground-up. That’s what makes this win extra special for us,” said Siddhartha Roy, COO of Happy.

     

    Both businesses were won without a formal pitch process.