By A Correspondent
Aegon Life Insurance has partnered with DDB Mudra Group to launch a new integrated campaign that focuses on simplicity and ease of buying its products.
Contrary to other life insurance ads, this multimedia campaign is completely bereft of the usual play of safety, security, emotions and a better future for the insured and their dependents. Instead, it focuses on the efficacy of jargon-free communication, simple processes and easy accessibility. Aegon Life will give best in class customer service experience to its customers at every interaction point.
Shamik Banerjee, Chief Marketing Officer at Aegon Life Insurance, says, “With this unconventional take on insurance, we are confident to change the communication paradigm. This campaign stands out from the usual speak of life insurance brands and will bring a renewed vitality to the insurance advertising space.â€
The campaign is being primarily led by a one minute long TVC film, supported by print, radio and digital activations. The ad film showcases multi-dimensional visual perspective using minimal elements for bringing out ‘Simplicity’ as the core of the Aegon Life’s ideology.
Sonal Dabral, Chairman and CCO, DDB Mudra Group said, “It’s not just the current life insurance processes that are complex, the advertising too in this category is cluttered and fuzzy. For a brand that promises to simplify everything associated with buying life insurance, it was important that Aegon Life’s communication too was simple and yet had a sense of scale to it. I am truly happy that we have been able to achieve just that with this campaign. I am sure the audience will enjoy it and engage with it as much as we did while creating it.â€