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Tag: Aegon Life Insurance

  • Reveals new logo and tag line

    Bandhan Life unveils new brand identity

    Bandhan Life, formerly known as Aegon Life Insurance, has announced its new identity along with a fresh tagline ‘Bharat Ki Udaan, Bandhan Se’.

    Said Akhil Almeida, Head of Marketing, Bandhan Life: “The launch of our new brand identity is a pivotal moment in how we communicate the value of life insurance. Moving away from traditional narratives that focus solely on life’s uncertainties, we choose to celebrate and elevate the aspirations of Bharat. We envision an India where every individual feels empowered to secure their future and pursue their aspirations. This vision is encapsulated in our new tagline, “Bharat Ki Udaan, Bandhan Se.”, which promises to lift the nation through strengthened relationships. The new logo features a budding flower, symbolizing potential, and new beginnings. The choice of colours was carefully considered – while the red is adopted from the Bandhan Group conveying commitment and a sense of protection. The blues convey stability, trust, and dependability and together these make an ideal combination for a new life insurance brand.”

    Added Satishwar B., MD and CEO of Bandhan Life: “This transition sets the stage for an amazing new chapter for us. Looking ahead, our vision for the next five years is set: transforming Bandhan Life into a leading multi-channel insurance company. We will be expanding our presence across all relevant product categories. We believe that the strength of a bond can propel one to greater heights— As we fortify the bonds of trust with our customers, our collective ambitions soar. Bandhan Life will enable all stakeholders to soar higher, because we believe that every dream fortified by Bandhan is a flight towards a brighter tomorrow.”

  • Conceptualised by Havas CX India, the tension-free campaign

    Aegon Life partners Havas CX India for innovation

    By Our Staff

     

    Aegon Life Insurance has launched a campaign for its flagship term product, iTerm Prime. The campaign, dubbed ‘iTerm Toh Tension Khatam’ is a print ad that comes to life on mobile and sings for its audience.

     

    Conceptualised by Havas CX India, the tension-free campaign reinforces the brand’s commitment to making every household financially secure.

     

    Talking about the campaign, Akhil Almeida, Head of Marketing, at Aegon Life Insurance, said: “iTerm Prime makes life insurance accessible to Emerging India – the aspirational class who needs insurance but does not have the documents that are required by legacy insurance companies. It removes a lot of barriers that stand in the way of consumers getting adequate financial protection. iTerm Prime is easy to buy, affordable, requires zero documentation, and can be tailored to suit a consumer’s needs.

     

    With this latest innovation, we’re now resetting expectations for what traditional media can achieve. Not only is it building salience and trust, but it’s showcasing the product in a way that benefits the customer. A person viewing this ad doesn’t need to download an extensive brochure or get spammed by unwanted sales calls. They can make the decision right then and there – and secure their loved ones in a jiffy.”

     

    On the campaign launch, Prashant Tekwani, Managing Partner, Havas CX India, said, “Life Insurance in the mind of the consumer is very confusing, and the brands and the terms and conditions don’t help much. When we partnered with Aegon Life, we fell in love with the approach of being “Easy and Honest”, and this innovation and campaign is an attempt towards the brand’s philosophy. When we first heard about the product and the inspiration behind its design for “Emerging India”, we wanted to go beyond the idea of a simple print ad. Print is an important medium in the consumer journey for the product, and when it is blended with innovative technology, the result makes you sit up and take notice. We created the interactive print ad to talk about the product and give consumers an experience that brings it to life, keeping in mind the product and its benefits for the self-employed segment of India. We are proud to make this idea come to life with Aegon Life.”

     

  • The campaign focuses on the launch of Aegon Life’s recently unveiled iTerm plan and its benefits

    Aegon Life uneils #NoTermPlanLikeThis ad campaign

    By A Correspondent

     

    Aegon Life has launched a new campaign #NoTermPlanLikeThis along with a TVC starring its brand ambassador Vicky Kaushal. The campaign focuses on the launch of Aegon Life’s recently unveiled iTerm plan and its benefits including return of sum assured, auto-increase in life cover, quit smoking, amongst others.

     

    On the launch of this campaign, Mandeep Singh Gulati, Head of Marketing and Customer Experience, Aegon Life Insurance said: “We are glad to offer a product that plugs in the need gap of providing a life cover with  survival benefit. That is exactly the premise our campaign is based on. The storyline and Vicky Kaushal have come together very beautifully to explain the benefits of the product to our customers. The campaign showcases us as a young, evolving and dynamic brand that we are, with a promise to continue and serve our customers by offering the best-suited life insurance solutions.”

     

    Added Punit Sheth, Senior Vice President, Content, Times Studio: “The concept is built to break the seriousness and complexity that exists around insurance buying today.  Aegon Life as a brand has always had a distinct tone to appeal to the new millennial buyers. So in the latest commercial we have re-imagined an otherwise boring tele-caller conversation in to a fun banter on a catchy beat. It addresses two critical mental blocks that millennials have while buying insurance through Vicky Kaushal”.

     

     

  • For Mother’s Day, Aegon Life projects a wonderful insight on how mothers are the original tension relievers in any individual’s life

    Aegon Life Insurance dedicates latest ad film to mothers

    By A Correspondent

     

    Aegon Life Insurance launched a new digital campaign saluting mothers on the occasion of Mother’s Day. The campaign highlights the efforts made by mothers across social strata to bring a smile on the face of their children.

     

    For this campaign, Aegon Life picked up a wonderful insight on how mothers are the original tension relievers in any individual’s life. The film has been directed by Puneet Prakash.

     

    Speaking on the digital film, Mandeep Singh Gulati, Head – Marketing and Digital Experience, said: “Mothers are the unsung heroes in every family. With this film, we salute and thank all those mothers who leave no stones unturned to make lives tension free for their children.  Our brand truly believes in removing tension around securing families’ lives with the right term insurance. Thus, we take inspiration from the selfless mothers who go to great lengths to protect and care for their loved ones.”

     

     

  • The campaign addresses the procrastinators and urges them to secure themselves with an appropriate Life Insurance cover, at an early age

    Aegon Life’s new campaign takes tension away from life

    By A Correspondent

     

    Aegon Life has launched its latest campaign #NoTension. The intent of the campaign is to establish the need for millennials to become self-dependant when purchasing insurance, without postponing the act for yet another day. To embody the above Aegon Life has roped in actor Vicky Kaushal. The campaign has been created by Brand Capital’s Brand Strategy team.

     

    On the launch of this campaign, Vineet Arora, MD & CEO, Aegon Life Insurance said: “Our new campaign brings to forefront that stress is a major concern in today’s time and while everything else remains uncertain, protecting your loved ones and their dreams should not be a reason to take tension. The campaign urges the new generation to not procrastinate and advises to act right away.” He further adds, “We are delighted to welcome Vicky Kaushal to the Aegon Life family. He bears a close resemblance to the brand as a young, evolving, dynamic, confident and independent individual and is the best fit for the campaign.”

     

    Adding to this, Sam Subramaniam, CEO, Brand Capital, said: “Aegon Life has always approached marketing insurance products to the millennial audience in a unique and differentiated way.  In many ways Aegon Life is the only “Millennials First” Insurance Company in India.  We at Brand Capital are delighted to be a key shareholder in Aegon Life and to also provide marketing support through our Brand Strategy team”.

     

     

  • As part of the launch, iProspect India has partnered with Aegon Life Insurance to pilot this solution

    iProspect launches Intelligent Content arm in India

    By A Correspondent

     

    iProspect has launched Intelligent Content – an offering that links production and performance – in India. Intelligent Content is already available across iProspect’s other key markets globally. As part of the launch, the Dentsu Aegis Network arm has partnered with Aegon Life Insurance to pilot this solution.

     

    Commenting on the launch, Rubeena Singh, CEO, iProspect India said: “In the performance space, content has been an untapped area. Brands are increasingly more aware of the pivotal role content plays in brand communication and engaging with target audiences. With Intelligent Content, we will not only drive business outcomes for clients but also expand our holistic performance offering. Shipra Tandon, iProspect Mumbai, who comes with an impressive work profile, will lead this service offering for us.”

     

    Speaking about its focus on digital and content, Martijn De Jong, CDO, Aegon Life Insurance said: “Content is clearly the next big thing and we are proud to be one-step ahead on that front in the industry. We are eager to take our digital campaigns to the next level along with iProspect India with content playing the lead role to achieve our business objectives.”

     

     

  • The campaign sensitizes and impels the audience to educate themselves before making key financial decisions

    Aegon Life launches #iDecide for the DIY generation

    By A Correspondent

     

    Aegon Life Insurance has launched a new digital campaign ‘#iDecide’ for the Do-It-Yourself generation. The campaign sensitises and impels the audience to educate themselves before making key financial decisions.

    Identifying the want of the DIY generation to be empowered in decision making, Aegon Life collaborated with DDB Mudra Group to create an ad campaign that promotes self-reliance in taking key decisions that affect the protection of your loved ones.

    Said Martijn de Jong, Chief Digital Officer at Aegon Life Insurance:“Our objective is simple – empowering customers to understand their needs and identifying the products that will satisfy these needs of their own accord. The theme of the campaign – #iDecide – is to sensitize the audience that a decision as big as protecting your loved ones should not be left to others. Through this campaign, we want to directly communicate with our audience and enable them to take their own financial decisions like insuring their loved ones.”

    Added Rahul Guha, President at Track DDB: “Aegon Life is not just a brand, marketing itself through the digital platforms but is a business itself that is digitally driven. This transformation in the business model has made us relook at the digital marketing solutions in a completely new way. Through a combination of digital brand content, communication & sharply targeted segment relevant communication, we are looking to empower the DIY generation to choose which protection is right for them. It is an exciting warm reboot phase in the Aegon Life journey and we look forward to being strong creative business catalysts as journeymen.”The film has been directed by PiyushRaghani and produced by Like-Minded People.

     

  • The campaign is being primarily led by a one minute long TVC film, supported by print, radio and digital activations

    Aegon Life launches 360-degree marketing campaign

    By A Correspondent

     

    Aegon Life Insurance has partnered with DDB Mudra Group to launch a new integrated campaign that focuses on simplicity and ease of buying its products.

     

    Contrary to other life insurance ads, this multimedia campaign is completely bereft of the usual play of safety, security, emotions and a better future for the insured and their dependents. Instead, it focuses on the efficacy of jargon-free communication, simple processes and easy accessibility. Aegon Life will give best in class customer service experience to its customers at every interaction point.

     

    Shamik Banerjee

    Shamik Banerjee, Chief Marketing Officer at Aegon Life Insurance, says, “With this unconventional take on insurance, we are confident to change the communication paradigm. This campaign stands out from the usual speak of life insurance brands and will bring a renewed vitality to the insurance advertising space.”

     

    The campaign is being primarily led by a one minute long TVC film, supported by print, radio and digital activations. The ad film showcases multi-dimensional visual perspective using minimal elements for bringing out ‘Simplicity’ as the core of the Aegon Life’s ideology.

     

    Sonal Dabral, Chairman and CCO, DDB Mudra Group said, “It’s not just the current life insurance processes that are complex, the advertising too in this category is cluttered and fuzzy. For a brand that promises to simplify everything associated with buying life insurance, it was important that Aegon Life’s communication too was simple and yet had a sense of scale to it. I am truly happy that we have been able to achieve just that with this campaign. I am sure the audience will enjoy it and engage with it as much as we did while creating it.”