Winning ways continue for Mindshare. After an emphatic win at the Emvies last year…
Yes, we will make sure that continues forever. We finished 2015 in great style. We won about 176 awards. This year has also seen an excellent beginning. Goafest has been a great opportunity for us to show some of our great work, many more clients, and many more brands.
Are you happy with the work this year? Also, the fact that there was no Grand Prix in Media must be a disappointment?
Good work across categories were observed but maybe the Grand Prix required greater push or needed more out-of-the-box thinking. For me, it was good to find the works of some 11 or 12 clients shortlisted. I simply look at how we can get more and more awards across categories, trends and work.
Does winning against sibling Maxus makes it sweeter?
Being a winner is always delightful. I don’t look at it from the point of winning against A, B or C.
Media Abby vis-a-vis the Emvies… what do these mean to you?
At the Media Abby at Goafest, there is a lot of focus on creativity and inventiveness. The Emvies looks at things from a business perspective, in addition to all of these. More and more, I find people who are looking at both sides, which is not something distinct. They have to be more closely linked and work hand-in-hand. Any work you do, should be for the brand.
Is the focus is on doing work that’s different and ‘hatke’?
Yes, the emphasis is on providing innovative solutions to clients, to break the clutter and fragmentation.
The Emvies are not far away. Do you hope to do an encore there?
Certainly, and it’s not just hope. As you said, the winning continues. We will ensure that we do some great work…