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Bosch Household Appliances has launched a brand new marketing campaign called ‘No Damage’ for their latest range of washing machines. This campaign marks the launch of Bosch new and wide range of products ranging from 6.5 to 8 kg within the laundry category.

 

The new ad campaign developed by Bosch is based on the universal insight that most consumers are concerned about their expensive and new clothes being damaged during the washing cycle in a machine. Therefore, they prefer hand washing or dry cleaning their valuable clothes to prevent the damage and preserve their clothes for a longer duration.

 

The campaign busts this myth and simultaneously brings out the fact that Bosch’s washing machines can wash your clothes without damaging clothes due to its Variodrum Technology.

 

The new TVC will go on air on June 20th 2016 in Tamil Nadu & Andhra Pradesh followed by a national presence from the 1^stweek of July. The approach has been focused to target General entertainment channels, news channels and movie channels to create the needed impact and reach for the campaign.

 

Bosch new TV campaign has been conceptualized, created and executed by, BBDO Singapore with an effective media strategy recommended by Mediacom. This campaign will also be supported with print in leading dailies, digital (social media, youtube, online banners), OOH, ads in cinema theatres, innovative point of sale material at shopfloor.

 

Commenting on the launch of Bosch’s ad campaign Gunjan Srivastav, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd. said, “With the extensive customer research conducted, we realized that most customers do not prefer using washing machines to wash their new and expensive clothes as they fear spoiling them. As pioneers in the home appliances industry, Bosch addressed this very problem and came up with our new range of washing machines to solve the issue. This is Bosch’s way of trying to make the customers life stress free and simple with no compromise on quality or performance. We therefore made a connection with the consumers to ensure them that our German technology based washing machines provide extensive care to their clothes.”

 

By A Correspondent

 

Joemon Thaliath has appointed CEO of  Prior to this, he was Chief Operating Officer. Commenting on the elevation, Rohit Ohri, Chairman and CEO, FCB Ulka Groupsaid, “Joe believes in putting people first and given the nature of our business I do believe that is the only way to grow a company.  Not surprisingly, he commands fierce loyalty from his teams. The fact that Interface is today recognised as a top twenty agency is ample testimony to the strong partnerships and teams that Joe has built. I know that he will be a great partner to me in realising the Group’s vision.”

 

Speaking on his new role, Joemon Thaliath said, “It has been famously said that you grow when you stand on the shoulders of giants. It is exciting for me to be presented with this opportunity. FCB Interface is an agency that has always let its work speak for it. Today we are within striking distance of being in the top 10. It shall be our aim this year to inch closer to that goal. We shall do that by doing more of what we were doing before. Creating out-of-the-box ideas to make our brands bigger so we grow bigger. After all, good work works for everybody – us and our clients.”

 

 

By A Correspondent

 

Leading public relations and communications consultancy Perfect Relations is set to be acquired up by the Dentsu Aegis Network. According to information we have received from multiple sources, the announcement is likely to be made within the next fortnight. Or sooner.

Perfect Relations, which is spearheaded by veteran communicators Dilip Cherian and Bharat Kewalramani, has an impressive roster of clients. But in a world where being a part of an international network could make an agency win or lose, it was necessary for Perfect Relations to align itself with an international major. The agency was set up by in October 1992.

According to industry reports and as reported by MxMIndia, Perfect Relations had reached advanced level discussions with Publicis Group’s MSLGroup in 2014. It is said that the PR agency has also had discussions with other large communications networks earlier.

With this acquisition, Dentsu Aegis acquires one of the top five PR companies in the country. Although turnovers aren’t reported officially, industry estimates put Perfect Relations aggregating around Rs 65-70 crore per annum. In the last two years, in fact soon after talks with MSL were called off, the agency saw a significant churn with several key executives leaving the organisation. The agency also lost a few clients, though was quick to add a few on.

Dentsu Agency Network has undertaken very minor PR activity for external clients via psLive, but with Perfect Relations in the bag, Dentsu Aegis Network’s suite of offerings in India gets more complete. And not to forget the monies, helping it get closer to its stated ambition of being the second-largest marketing services network in the country by next year.

 

By A Correspondent

 

Tata Sky has rolled out its latest campaign with brand ambassador Amitabh Bachchan. The campaign directed by director Shoojit Sircar, starring silver screen icon, Amitabh Bachchan in seven unique avatars has gone on air from September 24.

 

‘Family Jingalala’, the campaign tells the story of a regular family where each member has vastly different entertainment and content needs. Amitabh Bachchan explains how these can be met through Tata Sky, highlighting the expansive breadth of the brand’s offerings and its significance in a family’s everyday life.

 

The campaign sees Big B playing the role of a showman in an unconventional bohemian look, (himself) singing the story of a regular family. He reveals how all their needs can be met by subscribing to Tata Sky – the best DTH connection for a varied range of entertainment. Each puppet was worked upon extensively by a specialised team from Czech to make him or her look like Amitabh Bachchan.

 

Malay Dikshit, Chief Communications Officer, Tata Sky, said: “People do really want good entertainment in their house. TV forms the most important source of entertainment for the entire family. But they have gotten used to the stale and inferior entertainment on offer just because it is cheap or free. The idea is to show what a wide world of entertainment and good quality service awaits them if they subscribe to Tata Sky. O&M presented us with a heartwarming story of a family of seven puppets, each in love with their TV shows. There could have been nobody better than Mr. Bachchan to bring this vision to life.”Said Sukesh Kumar Nayak, Executive Creative Director, Ogilvy & Mather: “There is no other entertainer like Mr Bachchan. And when there are seven of them in never seen before roles, telling you a very entertaining story, then it is very tough to miss the point that nothing entertains better than Tata Sky.”

 

The TV campaign will be supported by an integrated marketing campaign including outdoor and cinema halls. Tata Sky is also rolling out five language versions of the campaign by October 4 in Marathi, Bengali, Kannada, Telugu and Tamil.

 

 

Global mobile device maker ZTE has appointed Sachin Batra as the Chief Marketing Officer. In ZTE, he will head both Sales and Marketing for its Smartphone B2C business. Batra comes with a rich and varied experience of over 25 years in the areas of Sales & Marketing, Business Development, Relationship Management and Team Management.

 

Commented on his appointment, Batra said:  “This is a very exciting time to be a part of the ZTE story in India. I am inspired by the Company’s strong legacy and core values. ZTE is at a unique intersection of evolving customer needs and emerging innovative technologies. I am looking forward to bringing my experience and knowhow to build on the excellent work that has been done by the Company in India so far and continue the momentum towards greater heights of growth in the future. Our aim would be to identify new business opportunities and delivery unparalleled customer experiences.”

 

 

Mindshare has announced the appointment of John Thankamony as Head – Programmatic.

 

In his new role, Thankamony will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. This will include the development of FAST (Future Adaptive Specialist Teams), Mindshare’s solution for clients to harness the power of data.  Thankamony will be setting guidelines to work with partners while ensuring that Mindshare’s clients have access to relevant and in-target audiences across quality and viewable inventory that is fraud free. He will also be responsible for harnessing data and technology products to drive performance and business results for clients.

 

Thankamony will operate out of the Mumbai office and will report to VinodThadani, Chief Digital Officer, South Asia, Mindshare.

 

Said VinodThadani, Chief Digital Officer, South Asia, Mindshare, on the appointment, “We are excited to welcome John Thankamony to the Mindshare family. He will be focusing on leading our existing programmatic offering and developing the programmatic adoption across our client portfolio. We are sure his wealth of knowledge on the technology side, and his ability to interpret strategy into the real time solution and execution will bring in larger value for our clients. His vast experience in spear heading business teams and developing product portfolio plans will bring in greater advantage in his new role. We wish him all the best.”

 

Commenting on his new role, Thankamony said, “It’s very exciting to be at Mindshare.I have seen some phenomenal work being done from the India office and it is great to be a part of this team. The emphasis given by Mindshare to data and audiences is refreshing. India is at a defining moment in its internet journey with a lot of new digital entities cropping up in the market. The opportunity for clients to have engaged and informed conversations with their customers has never been this great.””

 

 

 

Ogilvy & Mather, BBDO India and PHD were among the Indian agencies winning the coveted Phite Pencil at the first ever D&AD Impact Awards were announced on Tuesday evening in New York in front a crowd of business leaders, campaigners, philanthropists and awarded advertising and design practitioners from around the world.

 

Twenty Brands and companies were awarded a D&AD Impact White Pencil, the premier accolade for creative projects that have benefited society as well as a business’ bottom line.

The D&AD Impact Black Pencil, widely regarded as the gold standard for excellence in creativity and business, was awarded to just two projects. The Black Pencils went to French Supermarket chain Intermarché and their agency Marcel for Inglorius Fruits and Vegetables, a campaign that encouraged the purchase of imperfect, more natural produce and campaigning group Moms Demand Action For Gun Sense in America, whose powerful Taking Aim At Corporate America campaign by Grey Canada made a powerful case to a deeply divided nation.

In total, 87 D&AD Impact Pencils were awarded, with the traditional Graphite and Wood Pencils celebrating work that the judges considered best in class across the twelve categories.

D&AD Impact’s mission is to identify and celebrate great, transformative, creative ideas that have had real impact and, ultimately, contributed towards a better, fairer and more sustainable future for all. The objective of the award is to demonstrate the value of purpose to profitability, and elevate projects and businesses that have made a genuine contribution to society and the planet.

Some of the world’s most prominent business people volunteered to judge the awards. Jamie Oliver and Richard Curtis led juries that included David Droga, Founder and Creative Chairman, Droga5; Anthony Casalena, CEO, Squarespace; Alex Dimiziani, Airbnb Head of Marketing EMEA; Andrea Bastiani Archibald, Chief Girl Expert, Girl Scouts of America; Kate Robertson, Founder, One Young World and numerous others to lend their support to the awards.

The juries awarded D&AD Impact Pencils based on three criteria: an original and innovative idea at its core; clear and measurable impact in its chosen category; and relevance to the business’s commercial needs. The breadth of Jury Presidents and Judges is indicative of the campaign Impact aims to create. The Jury crosses all industries, and meets in the middle, where they have a set of shared beliefs; belief in the need for businesses to have purpose beyond profit; belief in the power of creativity to create change and be a force for good; belief in the crucial role of brands and business in creating a better, fairer more sustainable world.

The awards were hosted by cultural critic, futurist comedian and How To Be Black author Baratunde Thurston. Sting lent his support to the project by performing to the jubilant crowd of winners.

 

Said D&AD CEO Tim Lindsay: “We’re in a post-CSR environment in which businesses are now acutely aware that consumers are demanding ethical, as well as financial, value from their products and services. Tokenistic projects no longer hold any weight for customers: global industry cannot afford to neglect the imperative that their bottom line must now be driven by purpose as well as profit. The sustainability of business and the planet relies on this shift in attitude and behaviour, at every level of business. D&AD Impact is designed to highlight and celebrate examples of creative excellence that we can admire and emulate – the winners are case studies for creating a better future.”

Added Matt Schekner‎Executive Director at Advertising Week – ‎Stillwell Partners: “Our shared goal is to shine a light on great work which has real impact on our lives and on the generation that follows. We have met and exceeded that goal, the work is just extraordinary and we couldn’t be more proud.  In particular, we are encouraged by the humanity of major brands like Intermarché, REI, Unilever, Samsung and P&G…And we are thrilled to see Moms Demand Action Against Gun Violence in America take home a Black Pencil, such a timely and important campaign…It’s a testament to what is possible when creative minds come together for good.”

 

The D&AD Impact Black and White Pencil winners were:

 

 

 

By A Correspondent

 

Mahindra Two Wheelers Ltd. (MTWL) has a new campaign celebrating the special edition Mahindra Mirzya motorcycle which plays a vital role in Rakeysh Omprakash Mehra’s upcoming movie, ‘Mirzya’.

 

The TVC starring debutant movie stars, Harshvardhan Kapoor and Saiyami Kher, and directed by Rakeysh Omprakash Mehra, showcases the delight that the actors take in riding the new Mahindra motorcycle across the beautiful landscape of Rajasthan. The TVC uses the film’s popular and soulful music which is composed by Shankar-Ehsaan-Loy.

 

The special edition Mahindra Centuro Mirzya is powered by Mahindra’s indigenously developed, intelligent MCI-5 (Micro Chip ignited 5 curve) engine that adapts to varied terrain and gives unmatched pick up and mileage. Its stylish alloy wheels, Flip Key, LED Tail Lamps and distinctive body graphics makes it stand apart.

 

Said Naveen Malhotra, Sr. General Manager – Sales, Marketing and Product Planning Mahindra Two Wheelers: “The campaign reflects the confidence and pride that comes with owning the Mahindra Mirzya. The Mahindra Mirzya is stylish and delivers smooth on-road performance irrespective of the terrain. The TVC showcases the pride of the movie stars, as they have enjoyed the same privilege in the movie, which so far has been the exclusive prerogative of our customers. The Mahindra Mirzya is an ideal companion for the modern day Mirzya who is strong, confident and free-spirited.