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  • An open letter to Nitin Mantra on ten things he can do during the remainder of his term that are innovative and refreshing

    Amith Prabhu: What the new PRCAI President ought to do?

    By Amith Prabhu

     

    It’s five months after the new PRCAI President took charge and his first event the Sabre Awards was a grand success. Over a two-year period there is a lot one can do to leave a mark. Here’s my open letter to Nitin Mantri on ten things he can do during the remainder of his term that are innovative and refreshing.

     

    1. To innovate and create a new category of Awards. The campaign awards are great. But the Indian PR community needs more

     

    2. To create a young professionals council and let the association gain insights from a different generation

     

    3. To create events in mini-metros such as Pune, Hyderabad, Chennai and Kochi and inspire the world-class talent that is mushrooming in Middle India

     

    4. To build a platform that can foster talent at the undergraduate level. Maybe, a good starting point could be to introduce a Communications Aptitude Test. The score of this test would not only enable budding professionals to see if they are cut out for a career in PR but could also be a great way for PR schools in the country use these rankings to offer admission.

     

    5. To involve younger professionals in panel sharing and have a policy to retire a set of speakers who have been there, done that

     

    6. To commission books on the profession that PRCAI publishes that will enable professionals to become better at what they do

     

    7. To ensure every PR firm in the Holmes Report list of 250 PR firms that has a presence in India becomes a member of the association before the end of the year

     

    8. To hire another younger staff member to assist the Secretary General in order to plan succession better

     

    9. To revamp the website and give it a new lease of life so that it is as modern as majority of the staff of its member firms are

     

    10. Lastly, to create either on its own or in collaboration with another organisation a magazine (bi-monthly or quarterly) for the benefit of thousands of professionals, especially in consultancies

     

    This letter is in no way trying to say PRCAI is not doing enough. The aim of these ten points is to infuse new thinking and kick start a programme of renewal. Nitin is a friend and we need to strengthen him with our support.

     

  • First-of-its-kind CPI global mediation service promises to maximize revenues and eliminate hassles for app publishers

    One API, a global CPI Mediation platform unveiled by Tyroo

    By A correspondent

     

    Leading mobile ad tech platform, Tyroo Technologies announced the general availability of One API, a next generation mobile CPI (Cost Per Install) performance platform, targeted at app developers and publishers around the world. One API is the world’s first CPI (Cost Per Install) mediation service that aggregates and prioritizes offers from hundreds of ad networks, publishers, and supply partners around the world and thereby delivers maximum revenues for app publishers.

     

    One API calls for publishers to integrate just a single API in their app to get offers from all ad networks, direct advertisers, and demand partnerswhile still retaining the ability to serve house ads; thereby minimizing monetization hassles.

     

    The One API technology platform connects app developers and publishers to the various global mobile ad networks and direct developers that offer mobile demand globally. The platform features a single billing system and generates a single invoice for all campaigns, resulting in timely and transparent payouts. One API offers monetization tools for mobile publishers, including creative A/B testing, optimization, and offer wall capability. In addition to this, One API functionally integrates a fraud protection and brokering elimination mechanism, while serving the most relevant, best performing ads to the right audience.

     

    Siddhartha Puri, CEO, Tyroo Technologies said, “One API is a game-changing product for app developers and publishers looking to monetize through CPI offers. The ability to discover offers from leading global networks through a single and easy to integrate API, with single window billing, is a huge level up on the competing platforms, whereas Inbuilt fraud prevention and eCPC prioritization make One API simply the best mediation platform for developers and publishers around the world.”

     

    “We have a long-standing relationship with Tyroo and SVG group,” said Cameron Stewart, General Manager of TUNE. “Through working with them over the last several years, we have seen Tyroo grow and become a leader in the mobile ad tech industry. We are proud to be the technology platform chosen for one of the most successful mobile ad tech platforms in the APAC region. With the One API platform, both supply and demand partners can automatically monetize their inventory through a smart and transparent approach. We are looking forward to contributing to the success of One API globally and are confident that our platform will enable Tyroo to properly scale their program.”

     

    More revenues: App stores and publishers using One API get to discover offers from global networks with inbuilt direct campaign and eCPC prioritization to maximize earnings. The platform features auto de-duplication and the ability to find and remove offers with attached dead links, ensuring that publishers get better payouts. Finally, publishers retain the ability to sell their own inventory using the same platform. Tyroo charges only 7% technology fee for running your house ads, calculated based on the delivery reports. For the rest of your campaigns, Tyroo charges 15 per cent fee calculated based on your earnings. These costs are transparent and standardized across all advertisers.

     

    Sameer Jain, Product Head, One API said, “One API, unlike traditional mediation platforms, makes advertisers compete for your audiences. One API is built on the promise to provide unlimited fill rate and highest coverage of offers in geographies while removing daisy chaining and enabling last mile offer access. Our technology stack built with distributed global server architecture is deployed around Has Offers. This enables in-market real time testing and AI driven optimization engine, which is always learning on millions of clicks every day.”

     

  • The 2015 MMA Global Smartiesâ„¢ Gala held at Pier Sixty in New York City celebrates and awards best-in-class mobile work across the globe

    Mindshare awarded Global Mobile AoY title by MMA

     

     

    Mindshare has won most desired ‘Global Mobile Agency of the Year’ title during the Annual GLOBAL SMARTIES™ Awards 2015 organized by the Mobile Marketing Association.

     

    The 2015 MMA Global Smartiesâ„¢ Gala held at Pier Sixty in New York City celebrates and awards best-in-class mobile work across the globe.

     

    Mindshare Asia Pacific won 5 awards across multiple categories and clients in the global competition:

     

    • The Ghost is Calling, Silver, BRAND AWARENESS, Mindshare Malaysia
    • Bond of Love on the Mother’s Day, Bronze, RELATIONSHIP BUILDING / CRM, Mindshare Pakistan
    • How Zespri Got Kids Across China to Slice 18 Billion Kiwis, Gold, MARKETING WITHIN A MOBILE GAMING ENVIRONMENT, Mindshare China
    • The Language of Hair, Gold, MOBILE SOCIAL, Mindshare Vietnam
    • Lifebuoy Flood, Bronze, LOCATION BASED, Mindshare Indonesia

     

    Nick Emery, Global CEO at Mindshare said: “We are delighted to be the global mobile agency of the year, especially with such outstanding competition. A mobile first approach is central to our adaptive strategy and the geographical breadth of our awards across many clients is testimony to our success.”

     

    Greg Stuart, CEO at MMA said: “Most marketers tell me they really want and need their agencies to keep up and lead in mobile - the best we heard was Mindshare.”

     

    Ashutosh Srivastava, Chairman & CEO, Mindshare Asia Pacific, Middle East, Africa, Russia & Emerging Markets commented on the win: “We are proud of the work that is emanating from our region. The APAC market is unique, diverse and innovative. Most of the countries are ahead of the game in the mobile arena. The combination of our understanding of the ecosystem coupled with our capability to solve real world challenges results in such award-winning work.”

     

    Mindshare has already been named Mobile Agency of the Year 2015 in both, China (1 Gold, 3 Silver, 1 Bronze) and India (7 Gold, 5 Silver and 4 Bronze) at The Smarties™.

     

  • BARC released its ratings for Week 42 of 2015 (Oct 17 to 23)

    Zee Anmol is now the #2 Hindi GEC, Week 42 reinforces rise of FTAs

    By A Correspondent

     

    The Week 42 ratings from BARC brought with it another shocker in the Hindi GEC genre, with Zee Anmol scoring over Colors, albeit marginally. And clearly the Free to Air channels are doing very well. Doordarshan National is now in the Top 5, and we could well see it rising more.

     

    But of course, these numbers for October 17 to 23 are combined for urban and rural audiences, and subscribers to the data will know how the rankings are dramatically different for urban audiences.

     

  • The five-day extravaganza will bring together stalwarts in the fields of Media, Entertainment, Entrepreneurship, Education, Food and more

    Social Media Week to delve on ‘Upwardly Mobile’ this year

    By A Correspondent

     

    Mumbai will be one of the 12 cities across the world to host the fifth edition of the leading international digital conference, Social Media Week from November 16 – 20. The platform is an effort to bring leading social influencers together to re-imagine human connectivity and to understand how humanity and technology can come together to change the ways we live, work and create. This year, the theme is ‘Upwardly mobile: The rise of the connected class’. The other host cities are Berlin, Chicago, Johannesburg, London, Los Angeles, Miami, Mumbai, Rome, Rotterdam, São Paulo, Sydney, and Toronto. The conference will be held at the ISDI Parsons School of Innovation and Design at Lower Parel.

     

    “The world of social media has subsumed almost all aspects of our lives today. At Social Media Week, we bring together the contributors and pioneers of this change to help the community acquaint themselves with the dynamics of human connectivity via mobile platforms, through sharing of ideas and experiences.” said, Rohit Varma, Founder RSQUARE Consulting and Director Social Media Week, which brought Social Media Week to India.

     

    The Internet and Mobile Association of India recently announced that internet users in India now exceed 350 million out of which, 45 per cent users access the internet through mobile phones. Out of our total population of 1,285 million, 46 per cent (590 million) are mobile users. These advancements have enabled a myriad of new innovations in areas as diverse as marketing, entrepreneurship and regulation of traffic. Social Media Week will curate and share the best ideas, innovations and insights into how social media and technology are changing business, society and culture in India.

     

    With its impressive line-up of speakers and exciting and relevant themes, it promises to be a rewarding opportunity for participants. The speakers include brand expert Suhel Seth and international news anchor Richard Lui. Joint Commissioner of Police (Traffic), Milind Bharambe, will share the experience of successfully tapping social media to influence behaviour and run social campaigns. Ansoo Gupta, a pioneer of safe and affordable adventure travel for women and COO of Pinstorm will also address the audience. Munaf Kapadia, CEO of The Bohri Kitchen and other ‘foodpreneurs’ will share insights on how social media has impacted the food business.

     

    Started in New York in 2012 by Crowdcentric Media LLC, Social Media Week has evolved into a global movement that taps into human networks to create and share a knowledge bank, through debates, discussions and talks, which helps people stay connected the world-over.

     

  • Sources at Happy also confirmed that some more notable appointments would be announced soon

    Happy strengthens its strategic planning team

    By A Correspondent

     

    Phalgun Tiruvasu

    Bangalore based Happy Creative Services has strengthened its strategic planning team by bringing on board Phalgun Tiruvasu as Head of Strategic Planning.

     

    With a career spanning over 15-years across communication, research & journalism, Phalgun’s previous stint was with Lowe Lintas & Partners, Bangalore where he led the strategic mandate on Tanishq, Britannia, Tata Tea, Arvind Brands, amongst others. Prior to Lowe, Phalgun was the lead strategist on ITC Foods & TVS Motors at McCann Bangalore. Apart from Bangalore, Phalgun has also worked at Publicis Ambience, Mumbai on Marico & Diageo and with Y&R Jakarta on Danone. Well experienced in qualitative research, Phalgun worked with Quantum on Tata Motors & Unilever and also briefly ran his own research consultancy firm. Winner of multiple Effies, Phalgun has been integral to many noteworthy campaigns, namely Tanishq “Re-marriage”,  Tata Tea “Andar Wala Snaan”, Arrow “Bold New Professional” – just to name a few.

     

    Phalgun will lead manage a hybrid team comprising of strategists from communication (offline, online), data & design to further Happy’s prowess in delivering medium-agnostic, efficacious creative solutions to brands & businesses. Phalgun will be supported by Ravi Bhat, an old Happy stalwart, who recently returned to Happy after a short stint with Lowe Lintas Bangalore. Besides Ravi Bhat, the team also stars Ashwin Dravid (ex- Maxus, Jack-n-the-Box) looking after content strategy, Hari Nair (ex- Razorfish) on leading data & Anusha Pinto on design.

     

    Praveen Das

    Kartik Iyer & Praveen Das, Co-founders of Happy are equally emphatic about the new strategic impetus. Says Kartik: “Happy has always been a strong believer in strategic planning. We have taken great care to put together a team that has a multi dimensional approach to delivering strategic solutions. Under the able leadership of Phalgun, we sincerely hope to carve sharper insights and further success to all our clients. This is another step closer to our vision of being a truly hybrid agency in the country.”

     

    Praveen Das adds: “With Phalgun at the helm of strategy and him being a national level dart player, we are sure that he will hit the bulls eye for all our clients in terms of strategy. And will inspire our creative team to come up with great output.“

     

  • Tadikonda will join the full-service digital marketing firm as Executive Vice President

    Aparna Tadikonda back at Interactive Avenue as EVP

    By A Corrrespondent

     

    Senior digital media professional is set to re-join Interactive Avenues as Executive Vice President.  This is her second innings with the agency, as she was on an 18-month sabbatical since June 2014. “There are few things more exhilarating and gratifying than the return of one of your most prolific colleagues,” said Amardeep Singh, co-founder & CEO of Interactive Avenues (IA), a part of IPG Mediabrands on Tadikonda’s return to IA.

     

    “Our Bengaluru office grew from zero to forty under Aparna’s leadership. Her acute understanding of the digital domain coupled with a natural ability to be an inspiring leader, ensured that Bengaluru became a formidable force in the industry, and within the Interactive Avenues network. Aparna not only set up the Bengaluru office, but also played an instrumental role in growing Interactive Avenues into what it is today. I am delighted to welcome her back,” said Singh.

     

    “Of course I am excited to come back. IA is not just a place of work, it’s my birthplace as a digital consultant. So many memories, triumphs, failures and friends associated with Interactive Avenues in general, and Bengaluru in particular. Look forward to more crazy times,” remarked Tadikonda.

     

  • The report values Indian Book Market at INR739.7 billion by 2020 at CAGR of 19.3% over next five years

    Nielsen’s India Book Market Report 2015 predicts double-digit growth

    By A Correspondent

     

    Nielsen’s study of the India Book Market pegs Indian Publishing sector at INR 306.6 billion currently, making it the sixth biggest publishing market globally. The study titled ‘India Book Market Report 2015’ estimates a CAGR of 19.3 per cent for the industry in next five years. The report, among other interesting facts, also highlights that India is the second largest English-language print book publisher in the world.

     

    The Nielsen study is a comprehensive assessment of the Indian book industry conducted in association with Association of Publishers in India (API) and the Federation of Indian Publishers (FPI) to evaluate the opportunities and challenges facing the industry, as well as where its future lies. The report will enable the industry to meet the needs and demands of a well-educated nation that continues to grow. Before the release of this report India’s book industry estimates were mostly unverifiable estimates.

     

    Speaking of the India Book Market Report 2015, the newly appointed President of the Association of Publishers in India, Vikas Gupta said “The report offers invaluable insights into the books market that will help not just the publishing industry but also the Government and Educators to make plans for a fully literate and educated nation.” He added “The report illustrates the contribution of publishers in the schools and higher education domains, as also in trade and general interest categories.”

     

    Vikrant Mathur, Director of Nielsen Book India, commented: “There is enormous potential in the India Book Market which has been highlighted by the report, enabling publishers, booksellers and libraries to gain a deeper understanding of the market, pin-pointing areas that can be developed and those pinch points that need to be addressed in order to bring more efficiency and cost savings to the India Book Market and its supply chain.”

     

    Some prominent factors that drove the growth of the industry include:

    The Growth of Indian Book Market:

    Government’s focus on digitization, a growing literacy rate, government spend on education along with increasing outsourcing of book publishing services to India are strengths of the Indian publishing industry and will continue to sustain the industry growth.

     

    Indian Publishing Sector is a dynamic industry:

    Further, books have emerged as an instrumental category for e-commerce business, accounting for 15 per cent of the overall e-commerce trade, just trailing behind electronics (34 per cent) and apparel & accessories (30 per cent).

     

    The study revealed that “general and literary fiction” was ranked the #1 genre in the trade books segment while “test prep” was the most sought after genre in Academic books.

     

    Government policies and implications for the Publishing Industry:

    Allowance of 100 per cent foreign direct investment in the publishing industry along with various initiatives of the Government in promoting reading habits by strengthening the library movement, organizing book fairs and making subsidized books available are positively impacting the publishing industry. The rising literacy rate and concurrent efforts of the government in reducing school drop-out rate presents publishing industry an immense opportunity to play a direct role in the development of the country through the creation and dissemination of quality educational content.

     

    The Indian book consumer and the digital opportunity:

    As digital content becomes mainstream and new channels of marketing open, the manner in which consumers engage with books and reading is continuously changing worldwide. A survey of 2,000 consumers, representative of the urban population aged 18+ during the Nielsen study provides deep insights into changing consumer preference for books in India.

     

    The consumer data survey shows that on average people read books 2.1 times a week while nearly two-thirds read the book occasionally; interestingly, 56 per cent of the respondents bought at least one e-book a year and nearly half of these bought at least 3-4 e-books a year indicating a growing demand for digital books.

     

     

  • The TVC is a high energy rendering of crazy fun things one can do using the new Tora Pens from Camlin

    ‘What’s your Torapanti’, asks Camlin in latest campaign

    By A Correspondent

     

    To announce the launch of its new pen variety, Camlin has unveiled a campaign that details the features of the new product – Tora. Considering the changing mind-set of youngsters, who generally use blue or black pens and are looking for a way to express themselves, Tora is available in a variety of colours that allows fun seeking youngsters to express creativity, and add fun to life. The objective of the commercial is to bring home these benefits.

     

    The TVC is a high energy rendering of crazy fun things one can do using the new Tora Pens from Camlin. The film shows the pen being used in different situations and on different surfaces where we see fun loving youth expressing themselves while capturing their emotions through its lyrics and imagery.

     

    Gautam Pandit, Sr. Partner & Executive Creative Director, RK Swamy BBDO said, “Youngsters have always believed in seeking fun and defying norms. As far as writing and drawing goes, Tora pens with their vibrant range of colours, resonate with their personality and identifies with their affinity for colour – be it in their choice of clothes, hair colour, accessories, shoes and so on. ‘Torapanti’ is a personifies this spirit as a coinage that brings together the brand name ‘Tora’ and ‘Panti’, which is the urge to do crazy fun things. The baseline ‘What’s your Torapanti?’further appeals to the youth to come forward and show their true fun colours.”

     

    Saumitra Prasad, CMO-Kokuyo Camlin said: “With the launch of Camlin Tora, we are looking at revolutionizing the pen market. This product is a result of extensive market research and Japanese engineering, and it enables the consumer to express with creativity. Our new TV campaign on Tora takes the consumer into the colourful and expressive world of Camlin Tora. I am sure that once our consumers use Camlin Tora pen, they would not like to use any other pen.”

     

  • The new ad campaign for SBI targets aspiring young home owners

    DDB Mudra dreams up campaign for SBI home loans

    By A Correspondent

     

    Banking and financial services major State Bank of India has launched a new ad campaign to talk about the easy and accessible home loan offerings of the bank.

     

    Conceptualized and executed by DDB Mudra West, the campaign has been created around everyone’s dream to own their home (‘Harkisika hota hai ek manzil of sapna’) and to encourage a progressive, emotive and productive conversation between these aspiring young home owners and the bank, while attempting to provide them with solution based easy and accessible home loan options as well.  First-time owners often find it discouraging to buy their dream home due to a number of financial hurdles. SBI encourages their consumer to overcome these financial roadblocks by promoting affordable, accessible home loan offerings to this often neglected target group. This multimedia ad campaign targets SBI’s young consumers via digital, television and radio touchpoints.

     

    The long format ad film is set to song created by Bollywood music duo- Sachin-Jigar. Singer Benny Dayal lends his voice to the lyrics and tune.

     

    Rahul Mathew

    Commenting on the campaign, Rahul Mathew, Creative Head, DDB Mudra West said: “Most of home loan advertising show either stifled dreams or not-so-stifled tears. But the excitement of moving into your own home, and that too the one you always wanted, hasn’t been touched up on as often. In fact, paint companies have captured it a lot better than home loans have. “Manzil of Sapna” is our attempt at portraying that exuberance. Home owners are getting younger, so the communication, while talking to the world of house owners at large, needed to be youthful. And you’ll see a lot of that in how the film is shot, in the situations we’ve captured, in the words of the song and of course the music.”

     

    Agency Credits

    Agency Name: DDB Mudra West

    Chairman & CCO: Sonal Dabral

    President, DDB Mudra West: Rajiv Sabnis

    Account Management: Sanjay Panday, Makarand Gholba, Mousumi Haldar

    Account Planning: Amit Kekre, Toru Jhaveri, SanchariChakrabarty

    Creative Team: Rahul Mathew, Manoj Bhavnani, Vinit Sanghvi, Ravi Ananthan, Rinku Jariwala

    Films Team: Vishal Sane, Siddhi Bhopale

    Director: Nitin Parmar

    Production House: Equinox

     

  • Of the 51 ads against which complaints were upheld, 16 belonged to the Personal and Healthcare category, followed by 19 in the Education category, 5 in Telecommunication and Broadband category and 11 from other categories

    ASCI upholds complaints against 51 of 98 ads in Oct 2015

    By A Correspondent

     

    In October 2015, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 51 out of 98 advertisements. Of the 51 advertisements against which complaints were upheld, 16 belonged to the Personal and Healthcare category, followed by 19 advertisements in the Education category, 5 in Telecommunication and Broadband category and 11 advertisements from other categories.

     

    HEALTH AND PERSONAL CARE

    The CCC found the following claims in health and personal care product or service advertisements of 15 advertisers to be either misleading or false or not adequately / scientifically substantiated and hence violating ASCI’s Code. Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code. Complaints against the following advertisements were UPHELD.

    1. Procter & Gamble Home Products Ltd. (Pantene Shampoo): The claim of “New” in the advertisement of Pantene Shampoo is not qualified as per the ASCI Guidelines to elaborate that this refers to product upgrade. Thus, it was concluded that the advertisement is misleading by omission of this disclaimer.

     

    2. Colgate-Palmolive (India) Ltd. (Colgate Sensitive Pro-Relief Enamel Repair): It was concluded that the advertisement’s claim in the voice over of “enamel repair” as well as the visual representation which indicate that the tooth enamel is restored to its original condition or is re-built, was not substantiated.

     

    3. Novartis India Limited (Otrivin Nasal Spray): Otrivin is an OTC product containing Xylometazoline which could cause Atrophic Rhinitis if not used as directed. Aggressive advertising without providing information about the caution to be exercised can promote indiscriminate use of the product among the general public. It was noted that the package insert of the product has necessary caution statements; however, reference to any usage indication is absent in the advertisement. It was concluded that in the absence of a disclaimer, the TVC shows an unsafe practice without justifiable reason and encourages negligence.

     

    4. Dabur India Limited (Dabur Odomos Mosquito Repellant): The claim in the advertisement, “It is clinically proven that Odomos offers the most effective outdoor defence against mosquitoes for as long as 12 hours”, that is presented in the context of protection of Dengue mosquitoes was not substantiated adequately.

     

    5. Patanjali Ayurved Ltd (Patanjali Kesh Kanti): The claims in the advertisement, “World’s No.1 Ayurvedic Brand” and “100% charity from Profits” were not substantiated.

     

    6. Patanjali Ayurved Ltd (Patanjali Dant Kanti): The claims “World’s No.1 Ayurvedic Brand”, also the claimed benefits of the ingredients (such as Akarakara, Tumburu, Babool, Vajradanti, Majuphal, Margosa/Neem, Vidang, Turmeric, Clove, Mint, Pippali, Bakul, and Peeloo,) and “100% charity from Profits”, were not substantiated and were misleading.

     

    7.      Apollo Pharmacy (Free home delivery service): It was concluded that the claim, “Free Home delivery service”, is misleading by omission of a disclaimer qualifying the conditions under which the claim is tenable.

     

    8.      Dr. Ved Vyas Mishra (Treatment for Various ailments):  It was concluded that the claims in the advertisement, “Complete safe treatment through Homeopathy medicine”, “guaranteed treatment through Homeopathic medicines for Piles, Skin, Impotency, Infertility, Kidney stone, Migraine, Blood Pressure, Hair falling, Pimples, Gas acidity, weight loss etc”, were not substantiated. Specific to the claims related to guaranteed treatment for impotency, infertility, kidney stone and blood pressure, the advertisement is in breach of the law as it violates The Drugs & Magic Remedies Act.   Also, specific to the claims related to treatment for piles, the advertisement is in breach of the law as it violates Schedule J of The Drugs and Cosmetic Act, 1940 and Rules, 1945.

     

    9.      Sanjay (Ayurvedic Pvt Ltd – Ghuti +) Baljiwan Pharmacy: The claim in the advertisement, “Continuous service for the last 102 years”, was not substantiated.

     

    10.  Glamour World Ayurvedic Co Pvt Ltd (Rocket Capsules): The claims in the advertisement, “With the magic of Rocket anyone can stand up today”, “One would feel the effect in three days” and “Men and women can enjoy the benefits of this medicine till seventy years of age”, were not substantiated with product efficacy data or approval from the licensing authority. Also, the claims read in conjunction with the visual imply that the product is meant for enhancement of sexual pleasure, which is in breach of the law.

     

    11.  MK Agrotech Private Ltd. (Sunpure Refined Sunflower Oil): The claim in the advertisement which states, “India’s first chemical free processed sunflower oil with no harmful additives / preservatives” was considered to be misleading by implication. The advertisement unfairly denigrates oils undergoing regular processing. Also, the claim, “Rich with Natural vitamins”, was not substantiated. In addition no analytical test reports have been submitted to substantiate the claims of “Fresh”; “Healthy”; “all natural”; “natural vitamins”.

     

    12.  Vibes Healthcare Limited (Vibes Weight Loss Assurance): The claim in the advertisement, “Vibes weight loss assurance” was not substantiated.

     

    13.  Dr. Gupta’s Clinic: The claim in the Advertisement, “Dr Guptas Clinic is the country’s No.1 sexual disease treatment center”, was not substantiated.

     

    14.  Raghav Lifestyle Products (Ajay Toothpaste): The claims on the pack of the product which state, “5x clove power vs. non clove toothpaste”, “Superior cavity protection”, “Advanced formulation”, “Complete natural protection”, were not substantiated and were misleading in nature.

     

    15.  The Bodycare: The claim in the advertisement, “Get Services worth Rs.5000 for Rs.49 only”, was found to be false and misleading by omission of a disclaimer qualifying the conditions under which this claim is tenable.

     

    16.  Ayurwin Pharma Pvt. Ltd. (Nutrislim): The advertisement shows “a man refusing to take his wife to official party because she is fat” and implies that only slim women are considered to be beautiful, derides women and is derogatory especially for women who are overweight.

     

    EDUCATION

    The CCC found that claims in the 19 advertisements were not substantiated and, thus, violated ASCI Guidelines for Advertising of Educational Institutions. Hence complaints against these advertisements were UPHELD.

    1.      Byju Classes (GRE Coaching): The claims in the advertisement, “Why is success guaranteed in GRE with Mumbai’s top GRE coaching classes – BYJU’S classes?”, “60 sec is what you need to crack any verbal question using our Mathematical Approach”, “Best Teacher & comprehensive course content” and “70% of our students cross 320 in GRE with our courses”, were not substantiated.

     

    2.      Byju Classes (CAT Coaching): The claims in the advertisement, “Bell the CAT with India’s No.1 CAT Trainers”, “2000 students attend BYJU’s Classes together in a single batch in single center – making it India’s Biggest Classroom” and “Byju Raveendran serial CAT topper & No. 1 trainer for the CAT”,  were not substantiated.

     

    3.      Byju Classes (GMAT Coaching Classes): The claims in the advertisement, “70% of our students have a score of 700+ in GMAT”, “60 sec is what you need to crack any GMAT verbal question using our Patented Mathematical Approach”, “760 is the minimum GMAT score of our trainers” and “We are exclusive education partner with Samsung, The Times of India, The Hindu”, were not substantiated with evidence.

     

    4.      Byju Classes:  The claims in the advertisement, “Best CAT Coaching Institute in India”, “GMAT Topper”, “Unique CAT Pattern Workshop”, “Can’t Compare with Byju & Santosh”, “Study Material of Most of the Institutes have no value differentiation”, “80% of the students have crossed 90 percentile over the last 5 years”, “Unique Approach to RC”, “Best Team of IAS Trainers”, “India’s No. Aptitude Trainer”, “India’s #1 IAS faculty”, “20,000 test-takers across the country”, “No National Level Tests” and “Best Teachers”, were not substantiated.

    5.      CL Educate Ltd. (Career Launcher): The claims in the advertisement, “CAT Test Series – The No.1 Cat Test Series Program”, “Most recommended test series”, “Rated the best by students”, “True percentile predictor”, were not substantiated adequately.

     

    6.      Rao Edusolutions Pvt Ltd. (Rao IIT Academy): The claims in the advertisement, “India’s most dominating results in JEE Advanced 2015”,  “8 out every 10 RIITians qualify in MH-CET” and  “Number of students selected from Mumbai” (graph showing year of JEE Advanced), were not substantiated with supporting data.

     

    7.      Exam Victor (Online MBA Entrance Coaching): The claims in the advertisement, “India’s Finest Online MBA Entrance Coaching. Period”, “The Best Faculty-Each lecture, every problem and each video is painstakingly hand-crafted by Vivek, an alumnus of IIT Bombay and IIM Ahmedabad. So you can rest assured that your study material is of the highest quality”, “Individual Attention-Making you an Exam Victor is our only priority. We leverage the best technology and cutting-edge analytics to closely follow your progress and provide you timely feedback”, “How is learning online with ExamVictor better?” and “Most classes employ regular graduates of variable quality”, were not substantiated.

     

    8.      Career Institute of Commerce & Accounting: The advertisement claiming rank after 10, was not substantiated.

     

    9.      IMS Learning Resources Pvt. Ltd. (MBA CET): The advertiser argues that the term “Trusted for Success” is their logo and 15000+ students enrolling with their institute signifies their trust in the institute.  The CCC did not consider enrolment of students to be necessarily an indicator of their trust in the institute.

  • The daily announces an initiative to coincide with Republic Day tomorrow

    Be the change You want to See with dna

    By A Correspondent

     

    Leading English daily dna has announced an initiative to coincide with India’s 66th Republic Day tomorrow. “However, did you know that only 5 per cent of India’s population living today was alive when Dr B R Ambedkar and his team drafted the Constitution of India? It’s strange, isn’t it? After all, we are a young nation – a nation that is both freewheeling and fiercely responsible,” a communiqué asks.

     

    The initiative called dna Republic asks people to tweet to @dna with the #dnaOfARepublic hashtag, addressing the changes they would like to see for an Incredible India. As Bollywood actor, Arjun Kapoor, who shot the video for our campaign, tweeted, “Be the change you want to see.” The video is available online https://www.youtube.com/watch?v=91eZZmiaj2U

     

    The most retweeted and original tweets will get a chance to be published on www.dnaindia.com and if there is enough traction, even be made into a coffee table book that will be presented before the Government of India.

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