By A Correspondent
Mahindra Two Wheelers Ltd. (MTWL) has a new campaign celebrating the special edition Mahindra Mirzya motorcycle which plays a vital role in Rakeysh Omprakash Mehra’s upcoming movie, ‘Mirzya’.
The TVC starring debutant movie stars, Harshvardhan Kapoor and Saiyami Kher, and directed by Rakeysh Omprakash Mehra, showcases the delight that the actors take in riding the new Mahindra motorcycle across the beautiful landscape of Rajasthan. The TVC uses the film’s popular and soulful music which is composed by Shankar-Ehsaan-Loy.
The special edition Mahindra Centuro Mirzya is powered by Mahindra’s indigenously developed, intelligent MCI-5 (Micro Chip ignited 5 curve) engine that adapts to varied terrain and gives unmatched pick up and mileage. Its stylish alloy wheels, Flip Key, LED Tail Lamps and distinctive body graphics makes it stand apart.
Said Naveen Malhotra, Sr. General Manager – Sales, Marketing and Product Planning Mahindra Two Wheelers: “The campaign reflects the confidence and pride that comes with owning the Mahindra Mirzya. The Mahindra Mirzya is stylish and delivers smooth on-road performance irrespective of the terrain. The TVC showcases the pride of the movie stars, as they have enjoyed the same privilege in the movie, which so far has been the exclusive prerogative of our customers. The Mahindra Mirzya is an ideal companion for the modern day Mirzya who is strong, confident and free-spirited.