MxMIndia

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  • Established in July 2010 and incorporated as an Indo Asian News Channel Pvt. Ltd., Reporter TV is the first journalist driven news channel from South India. Reporter TV

    Reporter TV partners with Aidem Ventures for their ad sales

    By A Correspondent

     

    Aidem Ventures has signed an agreement with Reporter TV for the ad sales monetisation of their TV channel and digital platform.  Established in July 2010 and incorporated as an Indo Asian News Channel Pvt. Ltd., Reporter TV is the first journalist-driven news channel from South India. Reporter TV thrives not only to deliver quality news but also for providing unprejudiced & socially responsible news and current affairs. The channel has been on air since 13th May 2011 and has already made a mark in the socio-political arena in Kerala.

     

    V Nikesh Kumar

    Announcing the news, V Nikesh Kumar, Chairman, Reporter TV said, “With Reporter TV and Reporter Live, our motive is to reach out to the news-buff audience not only across Kerala but globally with unbiased and ethical journalism. We distinguish ourselves as a news platform with our bold content adept to bring about a revolution. Aidem’s association will be highly beneficial to network with the best of Indian advertisers to leverage our unique platform for the finest TV & digital promotional opportunities.”

     

     

    Alok Rakshit

    Added Alok Rakshit, President of Aidem Ventures: “Aidem being a versatile media house leaves no stone unturned to bridge the gap between the partners and advertisers. We have a boastful cluster of partners ranging from regional to international TV channels, sports and entertainment shows. The newest feathers in Aidem’s cap, Reporter TV & Reporter Live give the advertisers, TV & digital benefits coupled with global viewership. Understanding the potential of Reporter Live, we are confident of driving its business to a new height.”

     

  • We kick off our lookbacks at 2016 with an article by Nikhil Dey, President, Genesis Burson-Marsteller

    #LookBack2016: The Year Pollsters and Pundits Got It Wrong

    By Nikhil Dey

     

    Across the world, and in India, events took place this year that no one saw coming. In the case of global events, like Brexit and the Donald Trump win, the unexpectedness was in how the chips would fall. In the case of India, when the Indian Prime Minister Narendra Modi, on November 8 at 8 pm, suddenly announced that the currency notes of Rs 500 and Rs 1000 denominations would no longer be accepted as legal tenders from midnight, the entire country—citizens, businesses, public services—were disrupted. And not one ‘economist’ had predicted that something like this could happen.

    On the corporate front, if, at the beginning of the year, someone told you that this year one of the most respected corporate institutions in India (and the world, I dare say) would grapple with adrastic leadership change, you wouldn’t have believed them. Another instance where things took an unexpected turn was when a campaign with the seemingly laudable aim to make the internet more accessible to the under-served faced instead a vehement ‘Save the Internet’ campaign.

    What does this mean to us as communicators? There are some clear takeaways.

    Ear to the ground

    Peter Drucker said, “The most important thing in communication is to hear what isn’t being said.”Communicators typically spend a lot of time developing the messaging that will go out, but we don’t put in the same investment and rigour towards building an orchestrated effort into bringing information in. We don’t listen enough. Yes, from time to time, HR may do an employee survey or public relations may do a media perception study, but do we really have an understanding of the overall sentiment around the organisation? When we do, we can formulate messaging that effectively addresses the sentiment. As the custodian of the image of the company, a communicator’s preoccupation should be to have a regular pulse on the perception of the company among the various stakeholders. And not just in the old-fashioned way. We have technology to support us in this. The concept of inhouse newsrooms—both in agencies as well as corporate organisations—has brought real-time monitoring as well as analysis to everyone’s fingertips. All we need then is to figure out how everything adds up and what is the implication for the company.

    Who are your ‘foe-weather’ friends?

    When things are going your way, everyone wants to associate with you. But one of the most critical things you need when the tide is against you is people who can stand by you—whether that is clients, employees, the government or any other stakeholders. Cultivating a network of such ‘foe-weather’ friends should be a top priority during peace time. Because when the trust on you is low, you need champions to advocate your cause.

    More of the same doesn’t work

    The idea behind demonetisation was to target black money (illegally accumulated wealth). Even though the jury is still out on whether it will have the desired effect, the point to note is that the move was risky. It’s important to be bold and take risks. How many of us are doing that—for ourselves, our organizations or our clients? The fact is, as communicators, our job today is much more complex than ever before. A recently released study by Arthur W Page Society, titled The New CCO: Transforming Enterprises In A Changing World, says that the Chief Communication Officer today has to deal with competitors coming in with disruptive business models, multiple avenues of stakeholder engagement, empowered stakeholders and demographic, regulatory and socio-political conditions. As people who support and counsel the CCO, we have to be much more alert, armed with bold and impactful ideas, and have the capability and tools to execute any plan, no matter how big or small.

    Connecting the dots

    When you have the intelligence and a sense of the ground sentiment, you have the potential allies in place, and the organisation has a will to take risk and do things disruptively, the communicator then has to bring it all together to build a coherent and impactful advocacy campaign for the company or the brand. If there is one role we must step up to the plate and play, it is to be that dot connector.

    The year 2017 will bring with it a whole new set of challenges. Some we know—the continued ups and downs of demonetisation, the impact of GST, the beginnings of the implications, if any, of Trump presidency on Indian industry and people. But a lot of challenges, like in any year, won’t be expected. So the biggest takeaway from the big unexpected events of this year is this—stay alert, stay prepared, stay agile.

    Nikhil Dey is President – Public Relations & Public Affairs at Genesis Burson-Marsteller

     

  • In this age of mass confetti – there is an opportunity to create a simple personalised message that can today, become remarkable and memorable, writes AlpanaParida

    Alpana Parida: New Year Wishes – A Whatsapp Flood

    By Alpana Parida

     

    From midnight onwards, a spate of Whatsapp and sms messages flooded my inbox. All were messages wishing me a Happy New Year. The Whatsapp ones had images or videos attached and were full of cute or funny ways of saying Happy 2017, the sms messages were simpler in their wishes.

     

    The problem was, that except for three, none of the remaining 244 was meant for me. They were greetings addressed to no one in particular and blasted to all on the sender’s address book. I had messages from family, colleagues, friends, the Siemens repair man, the guy who put up the net in our balconies, a mother from my daughter’s car pool – from four years ago, my vegetable delivery guy, a person I briefly met at an event and did nothing more to stay in touch than add his number to my contacts as well as many other known and unknown numbers I had not bothered to store on my phone.

     

    I was unsure as to the etiquette about how to respond to these wishes of good cheer. Was I supposed to thank the senders for blasting these and for putting me on a long and meaningless list of people they wished?  Or was I supposed to broadcast to my own address book and hope that some would find their mark? This struggling with the appropriate response is nothing new – as I get these at every conceivable holiday. I get Diwali greetings, Holi wishes and even requests for forgiveness from Jain friends on Samvatsari.

     

    We used to send out cards before. Even though they were uniform in their wishes, the act of compiling a mailing list of people you wanted to wish, writing out each name by hand, addressing and mailing the envelopes personified the greeting. It was from me to a specific person – who I had thought of and wanted to wish. The mass greetings of today are not to any specific person. They are rather like a message in a bottle, where the receiver of the message is irrelevant – only the message is.

     

    Our online presence, which is non-material and virtual, is not a lightness of being even while being non-physical. Rather, we are defined by the weight of our digital persona and how many likes, how many greetings, how many followers we have, add to the persona. The personalisation of a greeting is immaterial; the volume of greetings is what matters. If only in single or low double digits, we should have self-esteem issues and the greater the number, more satisfying it is.

     

    These wishes are like confetti, individually meaningless – but collectively celebratory. We participate in these rituals to keep the ‘chain mail’ syndrome alive. Only if everyone does his or her bit, will the entire system survive. Thus, everyone sends out large number of messages – to await their own confetti of messages.

     

    The only problem?  The three ‘real’ and personal messages got lost in this avalanche of good cheer and I got to each of them almost 12-18 hours after they were sent. But those three messages meant so much more because the senders not only mentioned my name, but also a personal fact that authenticated their sincerity many times over. In this age of mass confetti – there is an opportunity to create a simple personalised message that can today, become remarkable and memorable – and help the sender stand out by creating a personal brand.

     

  • The questions warrants discussion and an answer given the legal tangle former editor of The Times of India Hyderabad Kingshuk Nag finds himself in

    Should editors be liable for ads his/her news entity carries?

    Should an editor be liable for the ads his/her news entity carries? The questions warrants discussion and an answer given the legal tangle Kingshuk Nag, senior journalist, author and former Times of India Hyderabad editor finds himself in.

    Read his letter and send us your comments at editor@mxmindia.com. We will not reveal your identity if you’d like.

    Here’s the letter, published as is, with no changes made:

     

    Mr. Raj Chengappa,

    Chairman, Editors’ Guild of India

    New Delhi.

     

    Dear Raj:

     

    Can an Editor be charge-sheeted for misdeeds allegedly committed by advertisement department of the periodical that he edits?

    At first glance this would appear to be preposterous proposition, but I have been charge-sheeted by the Hyderabad Police on thewrong  premise that it is the Editor who controls the operations of the advertisement department.

    The facts of the case are as follows:

    The Central Crime Station (CCS) of the Hyderabad Police filed a FIR against me and some others (no 324 on 12/12/1914) under section 120 (B) (criminal conspiracy), section 379 (theft) andsection 467 (forgery of valuable security) of the Indian Penal Code (IPC). This was allegedly for ‘stealing’ some advertisements that came out in a rival newspaper and reproducing them in our own paper.

     

    After investigating the case for nearly two years, the Assistant Commissioner of Police (ACP) of CCS has now filed a charge-sheet in the court of XII Additional Chief Metropolitan Magistrate at Hyderabad. The sections of law under which the FIR was registered have now been altered.

    Now I (and some others) have been charged for violating Section 63 of The Copyright Act (1957). If the charges are proven I will be liable for a punishment that is not less than six months of imprisonment and which can extend to 3 years. A fine of not less than Rs 50,000 and which may extend to Rs 3 lakhs can also be levied on me.

    This letter has not been written for expressing my grouse against the police. Lawyers whom I have consulted told me that under The Press and Registration of Books (PRB) Act, 1867, the Editor notified under the Act and whose name is carried in the imprint line, is responsible for all matter carried under in the newspaper whether it is news, views, advertisement or something else. So is the publisher and the same is the case with the printer.

    I was the Editor (under the PRB Act) of the Hyderabad edition of The Times of India from July 2005 till September 30 2016, when I superannuated on reaching the age of 58. Earlier on between May 2000 and June 2005, I was the Editor (under the PRB Act) of the Ahmedabad edition of The Times of India.

     

    Coming back to the case mentioned above, it will be fought in the court of law on behalf by my lawyer and as they say, law will take its own course. I have no problem with is.

    My real problem is that the PRB Act is of 1867 vintage and the world has changed since then. Probably the Editor in those days was the master of all he surveyed. But this certainly is not the case today.

    As the world has changed, so has the economics of newspaper production and management. Because a newspaper that costs Rs 25 to produce is sold at Rs 5 or less, managements have increasingly taken recourse to advertisements to rake in revenues. These advertisement revenues go a long way in subsidizing the price of a newspaper for a consumer.But it also a fact that faced with pressure, certain publications resort to practices that can be termed as “paid news”. Stating it in general terms, ‘paid news’ are advertisements that are masquerading as ‘news’. While an advertisement is upfront, the ‘paid news’ deceives the reader because he thinks he ‘consuming’ genuine news.

    This letter is not to focus on the practice of ‘paid news’ but to point out that the Editor may be powerless to stop this practice yet he is liable for all the ‘paid news’ appearing in the periodical that he may edit. This is notwithstanding that some of the ‘paid news’ may violate various sections of law. The Editor is also responsible under law for all the advertisements published never mind that he has no control over their publication.

    Whatever be the case, there is need for looking once again at the PRB Act put in place a new Act that provides a contemporary realistic legal architecture to govern the operations of periodicals, including the role of the Editor.

    Needless to assert it is the business of the law makers to put in place a new framework for managing newspaper and periodicals. But in my humble opinion it is the job of the Editors’ Guild of India, as an important stakeholder, to flag the issue and initiate an internal debate amongst members and other respectable members of the press on this matter.

    My communication is to earnestly request you to start a debate on this very important subject. Believe me you will be doing our profession, a great favour.

     

    Sincerely,

     

    Kingshuk Nag

    Dated: 12 January 2017

    Email id and telephone number have been blanked out – Ed

     

  • The TVC revolves around the theme ‘Engineered by the Stopwatch’ and highlights the Racing DNA of the brand on a race track

    TVS Motors launches new campaign for Apache RTR 200 4V

    By A Correspondent

    TVS Motor Company has launched a new campaign for TVS Apache RTR 200 4V. In this TVC, the motorcycle is featured on the racetrack. Being the winner of Indian Motorcycle of the Year 2017, the commercial also celebrates this major achievement.

    Commenting on the campaign, Arun Siddharth, Vice President- Marketing (Motorcycles), TVS Motor Company said, “The TVS Apache RTR 200 4V, straight from the stables of TVS Racing, has been engineered basis our experience on the race track and with inputs from our racers. The purpose of the TVC is to effectively show the amalgamation of technology and racing pedigree. The TVC also showcases that we received the title Indian Motorcycle of the Year 2017.”

    “We believe there’s a perfect match between the spirit behind the Apache RTR 200 4V and the spirit of the finest racers. Which is that the best way to get better is to constantly outdo oneself. It is this spirit that the latest piece of communication for the Apache RTR 200 4V brings alive,” a spokesperson from Team McCann added.

  • Latest Disney, Disney.Pixar, Marvel and Lucasfilm movies to be available via SVOD on Hotstar in India

    Hotstar unveils exclusive content deal with Disney India

    By A Correspondent

     

    Hotstar has announced a new studio partnership with Disney India to augment its Premium service. It has inked a multi-year SVOD deal with Disney India to showcase the studio’s biggest hits exclusively on Hotstar Premium in India which includes movies like Star Wars: The Force Awakens, Disney’s The Jungle Book and Moana, Marvel’s Captain America: Civil War and Doctor Strange, Disney. Pixar’s Finding Dory amongst others.

     

    In addition, Hotstar premium subscribers will also have access to popular movies and classics from Disney’s library including Disney.Pixar’s Ratatouille, Brave, Toy Story 3; Disney’s The Lion King, Pirates of the Caribbean: Dead Man’s Chest as well as popular American TV series from ABC Studios such as Castle and Desperate Housewives. Hotstar subscriberswill be able to access this content conveniently through Disney, Marvel and ABC Studios branded sections on the homepage of Hotstar.

     

    Said Ajit Mohan, CEO, Hotstar: “Over the last six months, we have established Premium as an exciting new service for an Indian audience that is interested in international stories. The deal with Disney is in line with our strategy of bringing the best of new shows and movies from around theworld to our Premium subscribers. This partnership signals our continuing strategy: we will invest deeply and widely with the best story tellers in the world to ensure that Premium continues as the standout streaming service in the country.”

     

    “Our movies have met with much success in theatres this year. This deal is important for us asit enables us to offer our movies across Disney, Marvel, Star Wars and Pixar brands and our ABC Studios’ TV shows to our audience wherever they are. Hotstar Premium is an ideal home for our content and it gives subscribers across the country, the chance to revisit their loved stories,” said Amrita Pandey, Vice President, Studios, Disney India.

     

  • Launches special offers for Jawans

    DishTV pays tribute to Indian Armed Forces

    By A Correspondent

     

    There is no greater love, than the love for one’s country. As India celebrated the 69th Army Day on January 15, DishTV paid tribute to the valour, indomitable spirit and determination of the brave soldiers of the Indian Armed Forces.

     

    Highlighting its strength, DishTV has launched a campaign under the aegis ‘Jahan Deshke Rakshakwahantak DishTV.’ Saluting the spirit of The Indian Armed Forces – DishTV has also announced special offers. The offers that are extended on the occasion of Army Day, give distinct benefits to the jawans of the defence and paramilitary forces and their families, to avail discounts on DishTV connections under the ‘Jai Jawan’ scheme.Under this scheme, on new acquisition of SD or HD connection, a Jawan can enjoy a host of special offers on the new set top box as well as on monthly recharge amount. The extra relocation charges have also been waived off for our brave sentinels.

     

    Speaking on the occasion, Arun Kapoor, Chief Executive Officer, DishTV India expressed, “It is truly an honour to salute our superheroes and brave hearts on Army Day. As an acknowledgement of their devotion to the nation, we have launched special offers for our Jawans in the Indian armed forces and their families. This is our commitment to recognising the armed forces’ selfless services and sacrifices.”

     

    As a tribute to the Armed forces altruistic services, the brand has extended services to the nation’s protectors by introducing a relocation plan specifically designed for armed force personnel and families who constantly on the move and are deputed to numerous locations. DishTV will waive off the relocation charges when the officers and Jawans shift to a new location. With these bundle of offers, they can take their DishTV connection everywhere they go at pocket-friendly prices and convenience.

     

    As an extension to the brand’s tribute to the army’s altruistic service to the nation, DishTV has also come up with a relocation plan specifically designed for armed forces personnel, who are constantly on the move and are posted to different locations. DishTV will waive off the relocation charges whenever the person shifts to a different area. Along with the bundle of benefits offered to the Jawans, they also take their DishTV connection everywhere they go at pocket-friendly prices and convenience.

     

  • Part of its re-branding initiative that includes new UI and additional services

    Jugnoo assumes fresh brand identity; introduces new logo

    By A Correspondent

     

    HyperlocalstartupJugnoohas assumed a new brand identity as part of its re-branding initiative as it moves forward with its plans to utilize the growth potential in various avenues with its unique services. It is also introducing a new User Interface (UI) along with additional features and services.

     

    The re-branding initiative includes the unveiling of its new brand logo inspired by a magical wand that captures Jugnoo’s magical and playful essence. Its design has been created by Jugnoo’s in-house product team.

     

    Jugnoo’s re-branding announcement comes just in time as it plans to boost its brand visibility and business reach across tier-2 and tier-3 cities over the next quarter. It intends to be the market leader in the hyperlocal space in India, and hopes to achieve the same by creating a platform where customers can ‘Get Anything Anywhere Anytime’.

     

    Commenting on the announcement, Samar Singla, Founder and CEO Jugnoo said, “Jugnoo intends to be an instant on-demand mate for all the daily needs of its customers. Convenience is the key point on which we are expanding our business. We want to be an enabler of hyper local commerce, be it transportation or deliveries and at the same time, be a brand that uplifts millions of people socially and economically by providing them better income and life quality. The re-branding reflects our vision going forward.”

     

    Apart from its re-branding strategies, Jugnoo also plans to make all of its service offerings more customer-centric. It plans to merge Jugnoo Fresh and Jugnoo Grocery as a single service, bringing more efficiency within the brand. The hyperlocalstartup also plans to re-brand its autos by introducing more avenues within rides.

     

  • Releases a new TVC that reaffirms and tows the 'Choose Your Twinkle' tag line

    BlueStone launches campaign for Valentine’s season

    By A Correspondent

     

    BlueStone.com has launched a new brand campaign to further strengthen its position as the go to destination for modern contemporary jewellery. Reaching out to consumers through a new TVC, the ad film showcases how beautiful jewellery connects emotionally,summing it up with the ‘Choose Your Twinkle’ catchphrase.

     

    The new commercial continues to build the brand narrative around how effortless browsing and range of beautiful designs make the BlueStone.com experience unique and delightful.

     

    Speaking about the campaign, Pushkar Jain, CMO, BlueStone.com, said: “Our research has shown that increasingly women are buying jewellery on pure impulse, beyond traditionally defined occasions. BlueStone.com offers a wide range of precious jewellery, designed for day-to-day wear, precisely catering to such audience. This second TVC in the ‘Choose Your Twinkle’ campaign highlights our unique proposition of trendy styles and effortless browsing.”

     

    Said Ashish Chakravarty, National Creative Director, Contract Advertising: “With Bluestone.com our stories are about women and their charming everyday. They date, they fight, they make up and invent reasons to take the day on with a twinkle in their eyes. So, here’s another one from the ‘Choose your Twinkle’ series.”

     

  • The day-long 'Chunav Manch' on February 4 will be conducted by India TV Chairman & Editor-in-Chief Rajat Sharma

    India TV announces mega-conclave on UP polls

     

     

    While political fever gripping the all-important state of Uttar Pradesh, India TV has announced yet another edition of its full-day mega conclave “Chunav Manch” on February 4. To be held in UP capital Lucknow, India TV Chairman & Editor-in-Chief Rajat Sharma shall conduct the day’s proceedings by subjecting political bigwigs to the tough questions. Political biggies likely to be present include UP CM Akhilesh Yadav, BJP president Amit Shah, UP Congress chief Raj Babbar along with leaders like Yogi Adityanath, Dr. Mahesh Sharma, Prof. Ramgopal Yadav, Sakshi Maharaj, Shivpal Yadav, Asaduddin Owaisi, Keshav Prasad Maurya, Dr. Sanjay Singh, Pramod Tiwari, Anupriya Patel, Naresh Agarwal, Sudhanshu Trivedi, Manoj Tiwari and Raghuraj Pratap Singh (Raja Bhaiyya) amongst others.

     

    Ritu Dhawan

    Announcing the second chapter of Chunav Manch – UP, India TV MD & CEO, Ritu Dhawan said, “We as the leader of the genre owe a magnifying view of all that interests our viewers. UP is hot (for our viewers) at the moment & thus the initiative is unavoidable. The booming success of the first edition has made the challenge a really difficult one & we will strive best to match it.”

     

  • A three-month full-time program focuses on the strategic and practical aspects of Digital Marketing

    Dentsu Aegis Network and TimesPro collaborate to offer Diploma course in Digital Marketing

    By A Correspondent

     

    Dentsu Aegis Networkand Times Centre for Learning Ltd under its brand TimesPro have announced a collaboration to offer a ‘Post Graduate Diploma in Digital Marketing’ in Bengaluru, Mumbai and Delhi. A three-month full-time programmed focuses on the strategic and practical aspects of Digital Marketing. The program is scheduled to begin from January 31, 2017 and will be available for graduates, especially from marketing, retailing and the advertising sectors.

     

    With domain expertise, Dentsu Aegis Network has assisted TimesPro to curate a robust educational program to provide thorough and professional training to the entry-level professionals in digital marketing. The course offers a total of 450 hours of instructor-led training, immersions and eLearning.

     

    Speaking about the association, Ashish Bhasin, Chairman and CEO South Asia, Dentsu Aegis Network said, “Digital marketing is the fastest growing part of the advertising and marketing industry. Being Digitally Ahead and being the domain experts in Digital, through our digital companies like Isobar, iProspect, WatConsult, DentsuWebchutney and Fractal, we have collaborated with TimesPro to curate a robust curriculum relevant to the current trends in the industry. We hope that thousands of students will benefit from this program.”

     

    Said Anish Srikrishna, President, Times Centre for Learning Ltd. (TCLL): “We are glad to be associated with Dentsu Aegis Network, who have conceptualised their years of domain expertise in the form of a course for the next generation professionals. Digital marketing has become one of the most important elements of any business to grow and flourish in today’s world. Many companies have started to realize the untapped potential and value proposition brought by digital marketing to drive company’s success. Through this partnership, we will be able to provide a platform for aspiring students to make a successful career in one of the most lucrative career segments. We shall facilitate the course in across four major cities in India.”

     

    On successful completion of the course, the top candidates will find placement opportunities in the various companies of Dentsu Aegis Network and TCLL among other top e-commerce and digital companies in the country.

     

  • Sengupta was until Associate Vice President with The Times of India group in Gurgaon

    DB Corp appoints Satyajit Sengupta to head corporate sales & marketing, restructures top deck in S&M

    By A Correspondent

     

    DB Corp Limited (DBCL) publishers of Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar has announced the appointment of SatyajitSengupta as Chief Corporate Sales and Marketing Officer. Sengupta will be responsible for spearheading the Corporate Sales & Marketing Vertical for DainikBhaskar, a position left vacant after Pradeep Dwivedi moved on to join the Sakal Media Group a few months back.

     

    Sengupta brings with him over 18 years of experience in print media. He was until Associate Vice President with The Times of India group in Gurgaon where he was responsible for leading the Metro Response team and generating revenue for all Times Group publications from corporate clients. Commenting on the appointment, Girish Agarwaal, Non-Executive Director, DB Corp said “We welcome Satyajit on board. The expertise, experience and knowledge that Satyajit brings to DBCL further strengthens our marketing and corporate Sales function and reinforces our position as one of India’s largest and dynamic media conglomerates. Dainik Bhaskar is at an exciting stage of growth with several milestones to be achieved. We are confident that his proven ability to drive strategic growth, explore exciting avenues, and his leadership skills will contribute to the Group’s ambition of further strengthening the Bhaskar brand as we move forward.” Added Sengupta: “I am excited to lead an immensely passionate and talented group pf prefessionals at Dainik Bhaskar. Dainik Bhaskar is extremely well positioned to expand and tap significant opportunities within the Indian media landscape. I look forward to working with the entire Bhaskar team as we embark on this exciting journey.”

     

    Meanwhile, DB Group has also restructured the sales and marketing departments. It has  promoted Dharmendra Atri to lead special initiatives and Reema Datta As Head Of Corporate Sales Branch – North.

     

    Atri, who was earlier Head of Corporate Sales Branch – North, will closely work with Sudhir Agarwal, Managing Director, DB Group. Dutta, who was earlier an integral member of Atri’s team, has been promoted as Head of Corporate Sales Branch – North.