Hello. ​We bring you TAM ratings​​ for Week ​1 (Dec 28, 2014 to Jan 3, 2015) for Hindi and select Regional General Entertainment Channels in key India markets​.
Category: Uncategorized
-
Kicking off a series with players who did well in the media last year, we have a quick chat with Tarun Katial, CEO of RBNL. on how Big FM's switch to retro in some stations worked for him First Leader,First Mover Advantage with Retro
Quick Takes with 2014 Stars
Â
Beginning a four-or-more-part series of interviews with A quick Q&A with Tarun Katial, CEO of Reliance Broadcast Network Ltd whose 45-station 92.7 Big FM climbed the ratings roster after it switched to a retro music format in some of its key markets.
Do talk us through the Big switch to retro
We were in the business of radio for about four to five years before we took the plunge. We realised that just being one of the pack doesn’t work. Some of our competitors were in the market for 10-odd years. While the station did really well initially, the growth had plateaued. Being in radio, we’re also in the business of consumer insights. We realised there was a clear gap in the market and a market in the gap. Our research told us that a large number of 25-plus discerning, paying consumers  were now present on radio in large volumes. A combination of putting the consumer at the centre and understanding what the competition would and wouldn’t do and what were the possible unique gaps in the market made us decide to go retro.
Did the dispute with T-Series have a role to play in the switch?
No, it was largely driven by consumer insights and a deep-ended research conducted by a couple of agencies. I won’t link it to T-Series but what we also saw was there was a high amount of fatigue and low amount of involvement with interest in new music. Music was burning out quicker and was not engaging listeners as much. The number of music hits is reducing year-on-year. Even the biggest movies don’t have some very big music song hits anymore. The shelf-life of that music is reducing from six months to just four to five weeks.
Wasn’t there a worry that you would alienate young listeners?
When we did our research with both young and old listeners, we realised that everlasting or all-time favourite hits were popular across age groups.
And what about teenyboppers?
There were 50 to 60% of them who voted for the retro positioning. Also, we believe that the discerning and paying audience was largely in the 25-plus age bracket. Most advertising categories focused there.
But as you go along, you’ll need to incorporate newer music
Most radio stations in our position worldwide add another five years in their music library every two or three years.
Has the issue with T-Series been resolved?
We don’t really need them so where’s the issue?
But five years from now, you’ll need them.
Then we’ll take them because we’ll do what is right for the consumer. Needless to say, there have been fairly big competitors in that space. Zee, for instance, has done very well with music and we’re working with them in several of our geographies where we don’t do Retro. They’ve released large volume of new music which has done really well and we do play it.
How has the retro switch worked for your revenues?
Exponentially and I think both our volumes have increased significantly. We’ve seen at least over 25% year-on-year growth on both topline and bottomline.
What next on the current offering?
The effort to innovate within the format is going to be continuous. We’ve launched Anup Jalota in our morning band which is a first on radio. That kind of talent is rarely seen on Indian media, let alone, radio. So, a combination of Neelesh Mishra, Annu Kapoor and Anup Jalota is quite powerful. We’ve also launched Richa Anirudh, the famous TV journalist who did Zindagi Live on our daily station as our morning show host. We’ve got veteran journalist Bhawana Somaaya, full-time as our entertainment editor and all of these are enriching the content and making it well poised and well positioned.
Phase 3 has taken a long time. Are your plans for it still on?
With Phase 3, radio will be one of the segments that will probably grow the most in 2015 among the various media categories. The hope is not only will the base of radio advertisers and the inventory will grow, but also radio will appeal more demographically and geographically in this country.
Once Phase 3 is in, you could also have competition in the radio space.
May be we will, may be we won’t, depends on what whose plan and strategy is.
Independent news continues to be a no-no on private FM?
We’re hoping that there will be final news guidelines very soon and that they will be more liberal than what we’ve heard.
Now that others have seen your success, the same thing that happened in the hit music space may happen with retro…
We have the first leader, first mover advantage here that we didn’t have there.
A shorter version of this interview appeared in ‘dna of brands’ on January 5, 2015
-
The ZenithOptimedia Group announced the appointment of Saswati Sinha as Head Of Talent and Human Resources, India ZO appoints Saswati Sinha as talent head
By A Correspondent
Saswati Sinha ZenithOptimedia Group announced the appointment of Saswati Sinha as Head Of Talent and Human Resources, India. Based out of Gurgaon, she will be taking charge of ZenithOptimedia Group’s pan-India operations including ZenithOptimedia,Performics, Resultirx, Newcast and Ninah.
Said Anupriya Acharya, Group CEO ZenithOptimedia India, on the appointment: “Given our growth journey, diverse offerings that need both specialists and integrators and the fast evolving media market with shortage of skilled talent, we needed to accelerate our talent and training agenda. Saswati’sexperience in different industries and geographies spanning Media, Advertising and ITeS and a strong understanding of managing growth and training requirements in the new world made her the perfect choice for this role. Am glad she has chosen to join us.â€
Anupriya Acharya Added Ms Sinha:  “I am very excited to join ZenithOptimedia as I believe talent intensive industries are places where Human Resource function has a critical role to play. ZenithOptimedia believes in people and building a strong culture of values, performance and realize the importance of nurturing talent. I am looking forward to a positive journeyâ€
Ms Sinha joins ZenithOptimedia Group with more than 16 years of experience in the field of human resource development and has worked with companies like JWT, Evalueserve and Cyber Media. Her last assignment was at Cheil Worldwide SW Asia where she was the Head of Human Resources for the region and as part of the major growth journey she on-boarded teams of diverse skills spanning from Retail, Digital, Media, Activation, Mainline and developed talent programs across the region.
-
Vandana will report in to Gaurav Hirey, Chief Talent Officer, GroupM South Asia GroupM appoints Vandana Tilwani as Head – Talent Acquisition & Performance
By A Correspondent
GroupM has announced the appointment of Vandana Tilwani as Head – Talent Acquisition and Performance, India. Vandana will report in to Gaurav Hirey, Chief Talent Officer, GroupM South Asia, and is based out of the Mumbai office.
Prior to joining GroupM Vandana Tilwani was heading the HR function at Condé Nast, India. She has worked with leading companies such as Wipro, Ugam Solutions, Sitel India, WNS Global Service, Hilton Mumbai and Condé Nast India.
With over 17 years of experience Vandana has worked in the BPO/KPO, media-publishing, service & hospitality industry as HR Generalist, she has extensive experience in Talent acquisition, employee relations, compensation & benefits, performance management and organizational development.
Speaking on the new appointment in the team, Gaurav Hirey said, “As we leap into a challenging and exciting media environment, GroupM is making a large investments in what matters most, our people. The talent function takes a new direction at GroupM in 2015. We are delighted to welcome Vandana on board, who, brings with her a wealth of not just domain knowledge on human resourcing, but functions in the media industry as well. Coupled with her appreciation for the changes technology brings to this function, we look forward to building a strong acquisition and performance team at GroupM.â€
-
Parle has taken the initiative to set the course for our community and raise awareness with the positive messaging of its Litter Free campaign Parle takes pledge to make nation litter-free
By A Correspondent
Parle Products has announced the launch of its nationwide Litter Free TV campaign. Parle Products is a brand that generates disposable biscuit, candy and chips wrappers and in many instances consumers toss them on the streets and other public areas without a second thought.Litter not only looks bad but also has an adverse effect on the environment. Littering sends out a negative message to children and the next generation that it is acceptable behavior to throw your trash anywhere mindless of the environment. Parle Products has taken the initiative to set the course for our community and raise awareness with the positive messaging of its Litter Free campaign.
Parle Products has launched the first phase of the Litter Free campaign across the country through a series of TVCs. The commercials are set in a series of everyday scenarios that viewers can identify with and encourage them to “Show Garbage Its Placeâ€.
Speaking about the campaign, Shalin Desai, Dy Marketing Manager, Parle Products said, “We intend to spread a positive message with the Parle Litter Free initiative and encourage citizens to make a conscious effort to keep their environment clean. Our combined efforts will not only make a difference to the mindset of consumers but also instill a productive commitment. We are also happy to extend our efforts to the nation in line with the ‘Swaccha Bharat Abhiyan’ launched by our PM.â€
Previously, Parle Products had associated the campaign with Indian festivals and successfully spread the Litter Free message at Raas Garba and Jagadhatri Puja in West Bengal.
-
Vinod Mehta was new to Twitter, and as he said in an interview, he got onto to it only to promote his book. Even though he didn't tweet much ever since he got active on the microblogging platform, they were written in his inimitable, poking at fun at the fact that he was plugging or not pugging his book. Thus tweeted Vinod Mehta…
Vinod Mehta was new to Twitter, and as he said in an interview, he got onto to it only to promote his book. Even though he didn’t tweet much ever since he got active on the microblogging platform, they were written in his inimitable, poking at fun at the fact that he was plugging or not pugging his book. Read on…
So here’s a sip…http://t.co/5r57pWMXcx
— Vinod Mehta (@vinodedmehta) December 7, 2014
bad bad attack of laryngitis has left me speechless…and sadly, the launch of Editor Unplugged has been postponed.. . watch this space
— Vinod Mehta (@vinodedmehta) December 5, 2014
And this is the second http://t.co/AmPUcJgEDU
— Vinod Mehta (@vinodedmehta) December 2, 2014
http://t.co/kFlG8rPtvm — Vinod Mehta (@vinodedmehta) December 2, 2014
Â
unplugged and hot off the press pic.twitter.com/yJVJkvmaeh — Vinod Mehta (@vinodedmehta) November 29, 2014
anyway, any comparison between the two would be blasphemy.
— Vinod Mehta (@vinodedmehta) November 28, 2014
A Mr Mohanty says on twitter he is sure my book will be more interesting than the Bhagwad Gita. I refuse to confirm or deny the claim.
— Vinod Mehta (@vinodedmehta) November 28, 2014
Book should be on sale in early Dec. Even if i say so myself, It is a damn good read and profound too. — Vinod Mehta (@vinodedmehta) November 27, 2014
Advance copies of Editor Unplugged arriving on Saturday. — Vinod Mehta (@vinodedmehta) November 27, 2014
One more day without any plugging for the book. Am I contender for the Nobel?
— Vinod Mehta (@vinodedmehta) November 26, 2014
The Phil Hughes tragedy means you are not safe even with the helmet.Maybe it needs too be redesigned.
— Vinod Mehta (@vinodedmehta) November 26, 2014
Murli Deora Rip was the middleman in my talks with the Singhanias for editing the Indian Post.Good friend, always helpful. — Vinod Mehta (@vinodedmehta) November 25, 2014
Â
My book is dedicated to my wife and one special friend in my life.Can you guess who? — Vinod Mehta (@vinodedmehta) November 25, 2014
Among 6 people I admire—KA Abbas, Johnny Walker and Ruskin Bond and Arundhati Roy. It is all in the book
— Vinod Mehta (@vinodedmehta) November 24, 2014
Nice quote. According to Chris Hitchens the legacy of the British Empire is: the game of football and the phrase “fuck off”.
— Vinod Mehta (@vinodedmehta) November 23, 2014
How long should I practice self restraint? I am dying to plug my book. — Vinod Mehta (@vinodedmehta) November 23, 2014
Shobana Bhartia’s HT leadership summit had some great sessions. I attended a few. — Vinod Mehta (@vinodedmehta) November 23, 2014
Praise my self-restraint. In the last 24 hours I have tweeted not one word about my new book.
— Vinod Mehta (@vinodedmehta) November 23, 2014
Muslim jihadis want to take us back to the 6th century, Hindu zealots to the 12th. Anyone for the 21st century?
— Vinod Mehta (@vinodedmehta) November 22, 2014
Can N Modi walk on water? Can he fly? After Obama coup few doubts.Complimentary tweet. — Vinod Mehta (@vinodedmehta) November 22, 2014
Â
Henry KIssinger, allegedly a ‘war criminal’, is awesome in Times of India today. — Vinod Mehta (@vinodedmehta) November 21, 2014
John le Carre said, ‘If you are writing well, sales don’t matter.’ Is he right? Can’t one have both.
— Vinod Mehta (@vinodedmehta) November 21, 2014
Dec 12 Nehru Museum Library Editor Unplugged to be released by Arundhati Roy after which Arnab Goswami and I will chat. Time 6.30
— Vinod Mehta (@vinodedmehta) November 20, 2014
How I became ‘drunk’ Vinod Mehta– full explanation in the new book. — Vinod Mehta (@vinodedmehta) November 20, 2014
Publishing a book is as tension-full as delivering a child.I have never delivered a child but books i have. — Vinod Mehta (@vinodedmehta) November 20, 2014
Interesting article on Nehru BY VIR SANGHVI in HT today.
— Vinod Mehta (@vinodedmehta) November 20, 2014
Funny news report on magicians and the BJP in indian express
— Vinod Mehta (@vinodedmehta) November 20, 2014
I should have a copy of the book by end of Nov.In the shops early Dec.Cost Rs 599 only. — Vinod Mehta (@vinodedmehta) November 19, 2014
Â
But not so low to remind about book launch on Dec12.Everything under control. Arnab and Arundhati will be there. — Vinod Mehta (@vinodedmehta) November 19, 2014
Feeling a bit low, cold and bad throat. Sorry not in the mood to be funny
— Vinod Mehta (@vinodedmehta) November 19, 2014
Had a hair cut and facial in preparation of Dec12. Cost a bomb
— Vinod Mehta (@vinodedmehta) November 18, 2014
Nice quote,late Nora Ephron on her exhusband Carl Bernstein of Watergate fame and compulsive lech,”He could have sex with a Venetian blind” — Vinod Mehta (@vinodedmehta) November 18, 2014
At my book launch on Dec12, Arnab Goswami and I will tell the truth about Indian journalism.No holds barred — Vinod Mehta (@vinodedmehta) November 18, 2014
Nice quote from great journo Claud Cockburn: ‘never believe anything till it is officially denied.’
— Vinod Mehta (@vinodedmehta) November 18, 2014
Because I criticised his ‘Accidental Prime Minister,’ Sanjaya Baru recently called me an old fart.Should I sue him or commend his accuracy?
— Vinod Mehta (@vinodedmehta) November 17, 2014
all happening on Dec12 at Nehru museum library.You have been warned. — Vinod Mehta (@vinodedmehta) November 17, 2014
Â
after Arundhati releases my book and speaks the great Arnab and I will talk and set the national agenda! — Vinod Mehta (@vinodedmehta) November 17, 2014
One cheeky class mate asked ‘are you the same Vinod Mehta who was such a dud in class?’ I had to admit I was.
— Vinod Mehta (@vinodedmehta) November 17, 2014
At La Mmartiniere College reunion on Saturday enjoyed being cheered by new and old school chums.Heady feeling.
— Vinod Mehta (@vinodedmehta) November 17, 2014
Thanks for asking about Editor.He is 11 years old and in ok health. Still a snob.Insists on Parmesan cheese wont touch Amul. — Vinod Mehta (@vinodedmehta) November 16, 2014
Editor unplugged is published by Penguin..And costs a ridiculous Rs 599. it is a real steal. — Vinod Mehta (@vinodedmehta) November 16, 2014
For Lucknow Boy I gave a long interview to the Poultry Journal of India. That is how far i went.
— Vinod Mehta (@vinodedmehta) November 16, 2014
i am basically shy person. so flogging myself or book is alien to my nature.But i have to try.
— Vinod Mehta (@vinodedmehta) November 16, 2014
I said i would never twitter.But the sequel to Lucknow Boy comer out on Dec12. I have to flog it since it is like my Will. — Vinod Mehta (@vinodedmehta) November 16, 2014
Â
so who i am is who i am.Right?No confusion. Jet usmove on. — Vinod Mehta (@vinodedmehta) November 16, 2014
http://t.co/jpeM1qDPRi is more proof.i have a dog called editor, i make bad jokes and some of you call me Drunkard
— Vinod Mehta (@vinodedmehta) November 15, 2014
this is the real vinod mehta.who else would confess to being such an ignoramus about social media
— Vinod Mehta (@vinodedmehta) November 15, 2014
tweeting is as much fun as editing.wish i had discovered it earlier — Vinod Mehta (@vinodedmehta) November 15, 2014
tweeting is fun. i am becginning to enjoy this. — Vinod Mehta (@vinodedmehta) November 15, 2014
Thank you i have found the numbers box.its quite easy actually.
— Vinod Mehta (@vinodedmehta) November 15, 2014
how do you count 140 characters. is there an easy way
— Vinod Mehta (@vinodedmehta) November 15, 2014
pl bear with me i am just learning this twitter business — Vinod Mehta (@vinodedmehta) November 15, 2014
Â
arundhatii roy to launch editor unplugged — Vinod Mehta (@vinodedmehta) November 15, 2014
mumbai launch in mid dec
— Vinod Mehta (@vinodedmehta) November 15, 2014
nervous and excited about book
— Vinod Mehta (@vinodedmehta) November 14, 2014
Why is Vinod Mehta trending? See http://t.co/6ZmPXhUhhu — Vinod Mehta (@vinodedmehta) November 14, 2014
more on my book tomorrow — Vinod Mehta (@vinodedmehta) November 14, 2014
enjoying rajdeeps new book
— Vinod Mehta (@vinodedmehta) November 14, 2014
good nite.totally sober
— Vinod Mehta (@vinodedmehta) November 13, 2014
arundhati roy will release my book@ nehru memorial centre — Vinod Mehta (@vinodedmehta) November 13, 2014
December 12…critical date for me — Vinod Mehta (@vinodedmehta) November 13, 2014
Just setting up my Twitter. #myfirstTweet
— Vinod Mehta (@vinodedmehta) November 13, 2014
-
The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates Snapdeal ropes in Aamir Khan as brand ambassador
By Shambhavi Anand
Online marketplace major Snapdeal has roped in Bollywood actor Aamir Khan as its brand ambassador. The endorsement fee for the actor is said to be in the range of Rs 15-20 crore, according to industry estimates.
Snapdeal will launch Khan as its ambassador through an extensive campaign which will be launched on television and online.
The campaign has been planned by Leo Burnett, which has bagged a portion of e-commerce company’s creative account following a multi-agency pitch, which started in November last year. The account is worth Rs 100 crore, according to an executive aware of the development.
Aamir Khan is known to be selective about the brands that he endorses. In the past, he has been associated with brands like Coca Cola, Samsung, Godrej, Tata Sky and Titan watches. Leo Burnett declined to comment on the development. In an email response, Snapdeal spokesperson said, “This is speculation and as a policy, we do not comment on speculations.â€
Most e-commerce companies have been getting celebrities, especially actors, on board to endorse their brands. Yepme roped in Shah Rukh Khan recently. Myntra got on board Ranveer Singh. LimeRoad and Jabong have Neha Dhupia and Yami Gautam as their ambassadors, respectively.
Snapdeal has been working with FCB Ulka for the past three years and is believed to have retained the agency. The upcoming campaign planned by Leo Burnett will go live next week and will have Khan endorsing the campaign. Snapdeal’s campaign during Diwali had around 40 TV commercials and had more than 20 celebrities endorsing the brand. Personalities such as Alok Nath, Harsha Bhogle, Mandira Bedi and many others were a part of it.
Snapdeal is believed to be negotiating terms with Alibaba for a record funding round of Rs 6,200 crore. In October last year, it raised Rs 3,800 crore ($627 million) from Japan’s SoftBank, valuing the company at Rs 11,200 crore.
Source:The Economic Times
Copyright © 2015, Bennett, Coleman & Co. Ltd.
All Rights Reserved, Licensed to republish
-
The TVC features different families across the country celebrating their distinct festivals and leading their day-to-day life Videocon celebrates washing machine category dominance with ‘India ke Rang’
Videocon has unveiled its new TV campaign, ‘India Ke Rang’ in the washing machine segment. Reinforcing its commitment of durability and educating the masses of the functionality of a Washing Machine, the new TVC pays tribute to Videocon’s good performance in the category for over three decades with more than 50 million satisfied customers.
The TVC features different families across the country celebrating their distinct festivals and leading their day-to-day life. In all the different situations, Videocon is seen to be a common aspect, lending its expertise in the Washing Machine segment to brighten up their lives and keeping them carefree. The concept is supported by the tag line, ‘Zindagi ke Har Rang Nikhareinge hum, Videocon Washing Machine’. The new TVC is a soulful rendition that reminisces about Videocon’s cult TVCs around Washing Machine.
Speaking about the new Campaign Sunil Tandon, Group CMO, Videocon said, “Our past TVCs around Washing Machine have been successful by not only being able to effectively communicate the essence of the product but also to educate the masses about its functionality i.e. from cleaning, to washing and then drying. Known to be a cult TVC with a memorable jingle, we wanted to recreate the same magic again. We aim to make the Washing Machine segment synonymous to Videocon, and are confident that people will be able to relate to the new TVC that we have crafted.â€
The campaign is targeted at existing customers for believing in the brand and thus strengthening the relationship with them, and also at potential customers by subtly communicating reliability and durability, regardless of their caste or creed. Thus, Videocon Washing Machine TVC exudes living the moments that life has to offer without any worries.
The film which is conceptualised by ‘From Here On Communications’, showcases stark differences in the lifestyle across families yet how Videocon Washing Machine is a common link to all of them. The film is a musical and visual manifestation of celebrating relationships and delves on Videocon’s promise of living carefree. The campaign will be spread across all mediums – TV, Print, Radio, Online and Outdoor.
“Our objective with this campaign was to showcase unity in diversity which we were able to create by depicting different facets of the Indian culture.  We carefully identified the locations, shortlisted different situations and portrayed various emotions, amalgamated it with Videocon washing Machine and build the campaign around it. The TVC is larger than life and will find a resonance amongst people across the country,†said Gullu Sen, Managing Partner, From Here On Communications.
The campaign is also supported by a digital campaign, #IndiaKeRang, which will run across Facebook, Twitter and YouTube, to create buzz and engage with customers. It will comprise of different elements such as contests, exclusive launches, platform for downloading the TVC as Video, Song, Caller Tunes etc. The winners of the contests will be presented with Videocon washing machine as a gratification.
-
Winning the Indian Open Super Series and being ranked #1 have changed Saina Nehwal's brand status Brands court World’s #1
By Ravi Teja Sharma & Nandini Raghavendra
Winning the Indian Open Super Series and being ranked No.1 player, have changed Saina Nehwal’s life in many ways. One of them is the 25-year-old badminton player’s brand status.
So much that sports management firm Kwan has got calls from an MCG brand, a two-wheeler company and a well-known mobile vendor aiming to explore opportunities to associate with Saina, according to CEO Indranil Das Blah.
Currently, Nehwal endorses just six brands at a rate of Rs 60-75 lakh for an annual contract. The big ones have stayed away, for reasons best known to them. But when you are a champion at 25 years and ranked No.1, the game changes.
“Getting to No. 1 in the world in any sport or discipline is an outstanding achievement and Saina has come across as a very focused and hard working individual. Her ranking merits an automatic spike, as she is the best known badminton player in the world and she represents India. So in general when one is looking for an outlier, she will be in the mix,” tennis player Mahesh Bhupathi said.
In fact, Bhupathi, who runs brand servicing agency Globosport, does not feel that Nehwal’s potential or brand value has been tapped fully. He feels she continues to get better with consistent results and there a lot of opportunities to monetise her brand.
Kwan’s Blah, who got Nehwal the Iodex endorsement, said that brand managers today have become intelligent about sports. Earlier it was only about cricket. He added that one of the problems with cricket today is that beyond MS Dhoni and Virat Kohli, there are no big options.
“In this context, Saina is bigger than some of the cricketers and her world No. 1 ranking is a big opportunity for her,” said Blah. So how much more can Saina Nehwal charge now? At least 20-25% says Vinita Bangard, CEO, Krossover Entertainment, who recently worked with Nehwal on a social media campaign for MobiKwik for the cricket World Cup. “She is very prompt, very decisive, flexible and a pleasure to work with, exactly what brands love,” added Bangard.
She said she was impressed with the way Nehwal, who was once in Bengaluru playing a match and had no 3G network on her phone, found a business centre and tweeted as promised. With over 6 lakh people following her, social media appeal for brands looking for a captive audience find Nehwal very apt.
Single tweets can get upto Rs 1-1.5 lakh for a star like Nehwal. Her father, Harvir Singh Nehwal, has a slightly different view. The senior Nehwal along with her handles all her contracts, be it brands or events or appearances. He said they will decide on an increase after looking at the brand. He strongly feels, “She’s a kid, let her just keep playing well. We are not interested in business right now.”
On the Rs 40-crore deal which Saina had signed with Rhiti Sports in 2012, he said they had terminated the contract. “They were a bit hesitant but we wanted to break it.
Though the deal is off, they were nice to say that if they find something that fits Saina, they will definitely try. As for Kwan, we are working with them. Iodex is a deal they got us,” the senior Nehwal said.
While Blah and quite a few of his ilk feel brand managers are moving away from cricket, Vinit Karnik, national director, sports and live events, at media buying firm GroupM ESP says in India only cricket sells. “Saina was always a big star in India but brands have not leveraged her. Getting to the top of the rankings in the world should ideally increase her brand value,” he said.
One of her biggest celebrity fans, actor Aamir Khan, says: “Saina has played consistently well for around 10 years now and that is a fantastic feat. I have been waiting for her to reach No. 1 position, and wish her greater heights and achievements in the coming years.”
Source:The Economic Times
Copyright © 2015, Bennett, Coleman & Co. Ltd.
All Rights Reserved, Licensed to republish
-
The agency would be handling the creative mandate for popular brands including BSA, Hercules &Montra Lowe Lintas Chennai wins creative mandate of TI Cycles
By A Correspondent
Lowe Lintas Chennai has won the creative mandate of TI Cycles, one of the oldest and renowned Indian brands of cycles. The agency would be handling the creative mandate for popular brands including BSA, Hercules & Montra.
TI Cycles is among pioneers of the Cycle category in India. Established in 1949, it has constantly come up with new trends in line with evolving consumer needs. With a vision to be the most preferred brand in fitness, recreation and personal mobility solutions, TI Cycles always strives to give customers not only a bicycle but a lifetime experience.
Arun Alagappan Sharing his thoughts, Arun Alagappan, President, TI Cycles of India said, “We have appointed Lowe Lintas as our AoR for all our brands and are excited to start working with the team.Lowe Lintas brings proven strategic and integrated marketing expertise that will help us build a strong communications platform to deliver innovative creative work that will resonate with our customers and help us stand apart in the rapidly evolving marketplace.â€
GV Krishnan The immediate task for Lowe Lintas Chennai would be to provide a fresh impetus for BSA Ladybird, a cycle that’s been a favourite of the young female populace that own it. GV Krishnan, President, Lowe Lintas Bangalore said, “We are delighted to have been appointed as brand custodians by Chennai-based TI Cycles.Our immediate effort will be to give fresh impetus and emotional depth to BSA Ladybird, a cycle synonymous with the joy of growing-up years. Today’s tweens and teens are a huge consumer constituency and are unique in many ways. It will be a great experience to create communication that will appeal to this consumer segment.â€
Adding further he said, “Soon we will also work on other TI Cycles assets such as BSA Workouts and Track & Trail.â€
Rajesh Ramaswamy Sharing his views on the new project, Rajesh Ramaswamy, ECD, Lowe Lintas said: “Cycles were a not so cool thing some years back. Now cycles are a statement. It’s about being fit. Being environmentally conscious. It talks a lot about the person. His thinking. Unfortunately this is still not being portrayed in communication. It’s not a passing trend. It’s something that’s here to stay. Also even design wise, cycles are much more stylish now. Time we made some ads that are as cool.â€
TI Cycles of India, one of the leading bicycle manufacturers in India, is a part of INR 243 Billion Murugappa group. TI Cycles has been at the forefront of innovations and is a pioneer in the market of cycles.TI Cycles has plants at Chennai, Nasik and Noida, major warehouses at Guwahati, Durgapur, Patna and Cuttack and regional offices, through which it serves it nationwide 2500 plus dealer network.
-
The TVC reiterates the idea of self-direction and freethinking, unescorted by the stringent norms of the society Jabong takes ‘Be You’ philosophy further with new TVCs
Fashion portal Jabong has unveiled three TVCs, which will be aired across various channels. The TVCs capture aspirations, dreams, thoughts and personal styles for people who have chosen to break free from the norm and followed their own style and passion.
The launch campaign, last year was a reminder, a knock on everyone’s conscience. After radiating this vision, Jabong adds to its philosophy of ‘Be You’. The TVC reiterates the idea of self-direction and freethinking, unescorted by the stringent norms of the society. It inspires lateral thinking and affirms fashion as a mode of unorthodox expression.
On the launch of the second edition of the brand campaign, Praveen Sinha, Founder and Managing Director, Jabong.com, said, “Post tasting success with the launch of ‘Be You’ campaign last season, our team decided to take the winning streak forward and give a different dimension to it in the second season. Jabong.com is constantly innovating to churn out something new for its customers; we let out a spark of individualism last season and we plan to sustain it with this TVC in its second inning. The TVC is very simple in terms of the message it plans to send out, chase yourself, not the word.â€
Created by Bang in the Middle, with different films, weaving different stories, this year’s plan is much grander and bolder. Instead of just telling people to follow their own star and break free, it shows the stories of people who dared to be themselves. Here, Jabong celebrates each type of special, every kind of different.
Prathap Suthan, CCO, Bang in the Middle said, “Last year around when we launched the philosophy of ‘Be You’, we were pretty much convinced that it gave enough and more encouragement to young India to be proud of themselves and to go ahead and be what they wanted to be. Jabong being the one brand that would support and inspire them on their self discovery and conviction with the widest range of fashion. Ready with ideas to help express themselves across the days and nights of their journeys. The campaign was a balanced act of liberation, and pushed people to go beyond the shallow definition of fashion, and gave them the freedom to stand up and be themselves: beLeaders instead of followers. This time around, instead of a common philosophy, we are bringing to life stories of individuals, how they choose to live their lives and how they use their minds to create a niche for themselves. More importantly, these ads also surf the top of emerging social trends and try to present the changing faces of the country. Young India is a more confident, globally conscious, and empowered lot of people. And all you have to do is look around to find youngsters living life the way they want and successfully at that. Jabong is at the cusp of being the one positive pat on the back for these millions of dreamers and thinkers and doers who will do India prouder than ever.â€
This campaign is a mouthpiece for the youth that has risen above the herd and retained its true identity. Jabong, with these new ads, exemplifies what ‘Be You’ means. The TVC includes a 30 second couplet narrating the tale of a young couple in a live-in relationship, defying the societal customs and avowing to stay true to their individual beliefs. An additional 60 second film is shot for digital promotion encapsulating the dreams of young India and how they are pursuing their unique entities, away from the social orders. Two more commercials chronicling journeys of the protagonist follow as well this season.
-
Reliance Broadcast Network Limited has announced an integration of its senior management tea to work across its radio and television divisions Reliance Broadcast Network integrates leadership team across Radio & TV. Lavneesh Gupta quits
By A Correspondent
Tarun Katial Reliance Broadcast Network Limited has announced an integration of its senior management tea to work across its radio and television divisions.
The executive leadership team with Tarun Katial at the helm as Chief Excutive Officer will comprise:
Asheesh Chatterjee as Executive Vice President and Chief Financial Officer, looking at new opportunities and expansion plans in addition to Finance and Regulatory
Ashwin Padmanabhan as Executive Vice President and Business Head will oversee television channels – BIG Magic and BIG Magic Ganga, in addition to handling his existing role as Business Head for 92.7 BIG FM
Sunil Kumaran as Chief Strategy Officer across revenue and product as well as marketing for both mediums
Paritosh Painter as Network Creative Director across both mediums
Lavneesh Gupta Meanwhile, Lavneesh Gupta, who had joined RBNL as COO in December 2013, is moving on from the organisation. Said Mr Katial in a statementt: “In order to build a future ready organisation, we want to build a team of lateral leaders. Their focus will be on developing skills of the team in the areas of innovation, creativity, risk taking and adopting an entrepreneurial approach. I am certain that the team will deliver and continue to successfully drive the growth story for the Group.â€
Meanwhile the company has also announced a topline growth of 25 percent and 60% growth of EBITDA in radio.