Category: Uncategorized

  • Leo Annual Forecast 2014

    Year 2014 at a glance

    This could well be a year of change for you, at least on the personal side, foresees Ganesha. The domestic discipline shall be made stricter by the elders in the family. They may expect children and even the adults to follow a strict routine in matters of eating, sleeping, spending and even watching TV. You may not like such restrictions but Ganesha says that over the long-term you shall realise how such discipline can tremendously benefit you in life. This is expected to be a very eventful year for you. If you have been dreaming for a long time about going on a foreign tour, Ganesha assures you that it shall materialise this year. Another very positive event expected this year is that you shall come in for a financial windfall, but then you could end up spending it all on the foreign tour. This year is not too favourable for buying a new house, but you may go in for a second-hand one.

     

    Leo Business 2014

    Ganesha predicts that the first half of the year may not be so good for your business, but the second half shall be very favourable. You are therefore advised not to take any concrete business decisions before July. Just thoroughly do your groundwork in the first half of 2014 and leave the execution part for the period post-July. Moreover, before July you shall have to very carefully try to anticipate negative developments and stay clear of them. It may not always be possible, but if you stay alert to the danger, you can avoid many of them. After July, of course, you can shift into top gear; launch your products, aggressively promote them and increase production. However, it would be better to stay grounded, don’t be impractical in setting your goals, as being over-ambitious can  prove to be counter-productive. You may have to spend a lot on upgrading the technology on which your business functions. If you wish to change your office premises, the period between August and December is auspicious. Don’t let the uncertainties on the business front affect your plans and projects, though.

     

    Leo Career 2014

    You are likely to be tempted to change jobs this year, but Ganesha advises you not to succumb to the temptation before August, because your planetary configurations are not in its favour. But after August if you get another job offer, you may go for it promptly provided that the money is good and the work profile is suited to you. Also, make your own discreet inquiries to find out whether you shall be able to adjust to the work culture there. A good idea would be to start hunting for another job a couple of months before August, so that if you do get one, you shall have ample time to serve the mandatory notice period. However, you don’t necessarily have to change your job because there seems to be nothing wrong where you are currently working, and your equation with your colleagues is great, so hang on till something really good turns up.

     

    Leo Finance 2014

    Your financial prospects do not appear to be very promising during the first half of the year, so Ganesha advises you to completely avoid investments, especially of the risky variety. And, banish any thoughts of borrowing money to invest even if the shares hold out a lot of promise. The reason is that the stars are not in its favour as well as the fact that you do not have enough money to make any meaningful investments. However, in the latter part of the year, your financial situation shall improve dramatically. Money inflows shall increase, and you can then freely invest all the surplus but with expert guidance. Another good thing is that your past investments may be nearing maturity and shall fetch a good value in the second half of the year.

     

  • Libra Annual Forecast 2014

    Year 2014 at a glance

    You may be prone to losing your temper in the first half of the year. The transits of Mars and Rahu shall test your patience, so be very careful of your words and deeds, says Ganesha. A single sentence taken out of context can hurt people, so you shall have to be very alert and politically correct while speaking. Throughout the year you shall remain busy both as a professional and as a member of your household. Even in business the possibilities of ego conflicts are quite high. You will need all your tact to handle such situations. Professionals are likely to make quick career progress. Your status in the field shall get enhanced. Monetary inflow will be steady, but don’t expect any windfalls. Saturn in Scorpio, i.e. the second Sign from yours, suggests that it is time you review your investments and savings. Note that these are Sun Sign based predictions, and hence may be somewhat general, as they apply to a large population.

     

    Libra Business 2014

    You will have to be very active on the social front, interacting with as many people as possible in order to promote your business, foretells Ganesha. At the same time you need to be careful that your relationships with old contacts don’t get spoiled. Hectic travel is on the cards. The year is not very auspicious for investing more money in your business. Taking the business dynamics and ground realities into consideration, you must not take big risks. There may be many positive developments on this front. Turnover will increase, and so will margins, and besides, there may be new opportunities to convert small projects into big businesses. If expansion plans are on your mind, grab every such opportunity when you get one for the same.

    Libra Career 2014

    You may expect some very positive developments on the professional front this year, predicts Ganesha. Jupiter’s transit indicates a promotion or an increment, whereas Rahu’s transit suggests that they will come with added responsibilities. Hence, the developments may cause some stress initially, but you shall be able to cope up quite well. Your equation with your co-workers shall be cordial, and they shall always be ready to help you. There is a vague possibility that you may have to relocate, but the choice shall be left to you. You might want to undertake further studies to acquire additional skills; if so, go ahead as the stars are in your favour. In the second half of the year, you may find it difficult to meet the expectations of your superiors.

    Libra Finance 2014

    Ganesha predicts that you may have to keep a very tight fist this year as far as your finances are concerned. So don’t go for frills when buying something, but buy the simple, sturdy and cheapest of the lot so that you can get the maximum bang for your buck. For, if you happen to exceed your budget, it may become very difficult to break even. If you are thinking of selling property, Ganesha advises you to stick on to it for some more time, at least till its value increases appreciably. Also make sure your family members don’t blow up too much money. Ganesha predicts that with Saturn transiting through the second House from your Sign, you may have to inculcate the habit of savings. The best way to do it is by opening a recurring deposit account, which will ensure that at the end of the year you have a decent bank balance.

     

  • Cancer Annual Forecast 2014

    Year 2014 at a glance

    On the business or professional fronts, your ambitions are likely to grow, making your life hectic. And to accommodate all the extra work, you will have to make changes in your lifestyle – work longer hours, spend less time on entertainment and keep your mind focussed all the time on work. Luckily, Jupiter is in your favour and that means that you shall make good progress in your undertakings. On the monetary front, your savings will increase because you may not have the time to spend it. Your social status shall also grow, and Ganesha predicts that people shall flock around you for guidance. The fact that you shall give it freely will endear you to people. Ganesha advises you not to take any important decisions in the first three months, but after that the stars will be more favourable and you may go ahead. Family functions may be in the pipeline. Children may give you anxious moments, though.

     

    Cancer Business 2014

    Ganesha predicts that you are going to get lots of chances to diversify your business this year but you may fall short on manpower or capital, and thus miss out on many of those opportunities. Planning and execution shall be of utmost importance. If you wish to hasten your progress, you may have to take risks. Remember, ‘no risks, no gains.’ However, in order to minimise the risks, restrict them to the first quarter of the year, because later risk-taking can jeopardise your business and result in heavy losses. Moreover, from April onwards, you are likely to face many obstacles, such as the laxness of your partners which is bound to increase your own workload. You need to make sure that it doesn’t affect your health, so be practical while setting your goals. You also must have enough time to re-check the plans and strategies thoroughly before giving the green signal.

     

    Cancer Career 2014

    A favourable year is in the offing for professionals, foretells Ganesha. There are good chances that you may get a salary hike, almost as much as you had expected, and for those of you who wish to switch jobs also this year is good. There are chances that the nature of your responsibilities may change, which may call for some adjustments, but you will manage pretty well. From April to October, things are likely to be very hectic, workload may be too heavy and deadlines too tight. There will surely be chances to make some extra money through other sources, but whether you will have time for it is another question, and depends largely on how efficiently you can do your work in your main job. Take care not to get into scuffles with your seniors.

     

    Cancer Finance 2014

    On the monetary front, Ganesha predicts that this is going to be a very favourable year for you. Your income is bound to increase, perhaps through a substantial salary hike, perhaps through heavy dividends on your share-holdings, or perhaps through a side-business. The year is also auspicious to pump your money back into secure bonds, which shall ensure your long-term financial security, Since you have a lot of liquidity, you may go ahead with your plans of renovating your house or buying a vehicle, or spend money on the advanced education of your children. However, Ganesha advises you to first clear up your debts, if you have any, and only then go in for other expenses.

     

  • Aries Annual Forecast 2014

    Year 2014 at a glance

    Welcome the New Year 2014 with a new hope, a new sunshine. Thanks to the ongoing planetary transits, you may find problems, which have been dragging along for a long time, reaching a successful conclusion this year. However, be prepared to tackle new issues that may pop up during the course of the year. The fast-paced events may make your life quite hectic. Changes may stress you out, and you may find yourself being unwilling and unrelenting on many occasions – something that may make the matters worse. The only soultion would be to remain prepared and prepped. Note that at the beginning of the year, the retrograde Jupiter will form a Square with your Sign. Saturn and North Node (Rahu) will be in the 8th Sign from your Sign, i.e. Scorpio. Venus will be retrograde. This suggests that the initial stages of the year may be very hectic, and moreover, if you try to do things in a rush, you may end up mixing everything up. Slow down deliberately, take a deep breath! And, now, it makes even more sense to ensure that you are all aware of the possible future challenges. All the best! Do stay in touch with your family all through the year, and take a good care of your well-being and happiness.

     

    Aries Business 2014

    As far as the partnership businesses are concerned, 2014 may Not be a great year. Some of your existing business partnerships may come to an end this year. However, for those of you who operate solo, the year portends favourable patterns. Do think twice before giving someone a stake in your business, though. If you, however, need the support of a big brand, or require external money, you may be left with no choice. You may also need to recruit more staff to improve efficiency and productivity. Plus, capital will have to be invested on installing new technology set-up. Sounds too much? Plan ahead, and if need be, consult an experienced Astrologer. As you go along the year, you will wholeheartedly make efforts to improve the working conditions at your establishment, says Ganesha. Although, not much of it may translate into increased business volumes – you won’t be deterred. Good going!

     

    Aries Career 2014

    Life on the work front shall be very hectic in the initial phase of the year 2014, says Ganesha. Multitasking will be the need of the hour. Try not to take on any other commitment, as you may not be able to fulfil any of it. The period from March to May 2014 may be turbulent for your career. The nagging feeling that you are not getting the recognition you deserve may keep tugging at you. As a result, you shall start looking for another job, and you may take a concrete decision on this aspect after April first week. Behold! The process of changing a job is long, tedious and yet devoid of guarantees. So, before you take this major step, save yourself the heartburn! Look, find, assess, assure yourself and then take any major step. During the latter part of the year, you may become very self-conscious, especially on the career front. The deep sense of injustice may now besiege you. Try and remain positive, as far as possible!

     

    Aries Finance 2014

    The stars bring a mixed bag in the financial realm for you. Ganesha advises you not to take any impulsive financial decisions. The period from July to December would be favourable, as your past investments are likely to yield good profits. However, you shall have to manage your expenses well – keeping all of it in tune with your income. You may also need financial help. When the future indicates confusions or challenges, it’s best to prepare ahead. So, do plan ahead, and remain prudent. Stars also suggest that you should avoid borrowing money, at least in the first quarter of 2014. Plus, in the second half of the year, there may arise some disputes related to joint accounts or joint properties – so beware. Issues related to inheritance may also crop up. You will have to handle such matters with a lot of care, because one wrong move – and you may hurt and alienate your near and dear ones. Take even more care, if your spouse is involved in these issues either directly or indirectly. Also, remember to not flaunt your abilities or possessions.

     

  • Aquarius Annual Forecast 2014

    Year 2014 at a glance

    Ganesha predicts that this year you are likely to dig deep into your family history and try to find out more about your ancestors. Due to North Node’s transit through the 9th House of Luck from your Sign during the 2nd, 3rd and 4th quarters, you might just get the feeling that the stars are not in your favour. However, such is not the case. Ganesha advises you not to become gloomy, but to keep your outlook as positive as possible and believe that things are bound to get better. But, at the same time make sure you don’t repeat past mistakes. Both your personal and professional lives shall need attention, so you may end up doing the tight-rope act. On and off throughout the year you shall feel like taking a break to meditate in the quest to gain peace of mind. Apart from negligible disputes at home and office, Ganesha foresees nothing that can adversely affect your security and happiness.

     

    Aquarius Business 2014

    Your business shall be going on smoothly this year, and there shall be nothing much to be concerned about, foresees Ganesha. However, this year is not auspicious for expanding your business, so banish the thoughts if you have been entertaining any. However, by all means make the plans, draw up the blueprint, but leave the implementation to next year. In your ongoing projects, though, you shall work so hard that others may find it difficult to follow the standards set by you. If you find that some of your contacts are of no more use to you or have served their purpose, you may sever ties, but do it in a polite and politically correct way. If you wish to take loans, getting them shall depend on your reputation, while if you have given money to someone, you may try and recover them this year.

     

    Aquarius Career 2014

    If you keep working diligently this year, Ganesha assures that you shall experience success. Remember, as they say, genius is 99 percent perspiration and 1 percent inspiration. In the first quarter of the year, there are chances that you be asked to relocate to a branch office of your company in another city or town, so be ready for it. Ganesha assures you that it shall be a blessing in disguise. There are bound to be times during the year when you may feel frustrated that your superiors are not recognising the your worth. Don’t lose heart! Ganesha advises you to continue to march on relentlessly as success is bound to come in its own time. With Jupiter’s entry in Leo, your public contacts are likely to increase and they may contribute a great deal in the progress of your career. However, a lot may depend on your personal Horoscope. This year, if you feel tempted to change jobs, think twice.

     

    Aquarius Finance 2014

    Ganesha advises you not to expect great things to happen on the financial front this year. Not all your projects or efforts will bring the moola flooding in. Be happy with what you get. In the first half of the year, you may incur some debts but in the latter half you shall earn enough to be able to clear them off. But if you borrow money, make sure you stick to the limits you think are within your power to repay, or you may land up in hot water. Make adequate provisions in your budget to take care of all the anticipated expenses. You may expect financial support from your spouse if he/she is working. A chance to make some money on the side may present itself, but if you feel the work involved is beyond your ken or you may not have enough time for it, don’t accept them.

     

  • Gemini Annual Forecasts 2014

    Year 2014 at a glance

    Your increasing workload may force you to make drastic changes in your life, as you shall be working long hours. Your daily fixed routine is likely to get disrupted. Despite the fact that you have been working so hard, you may not be satisfied with the results – particularly with the remuneration that is being given to you. Your mind will be absolutely clear about which path to choose in your career. In case you do come at a cross-road, you will immediately know which way to go. To cope with the workload in your office you will need to increase your stamina by exercising, or doing yoga. On the financial front, you are likely to face some hurdles in the first few months of the year, but by the year end things shall smooth out. Due to your focus being on work, you may alienate your friends or loved ones.

     

    Gemini Business 2014

    Business looks to be shaping up well for you this year. Things shall progress as per your plans in the first half of the year, during which you would be wise enough to lay the foundations for the second half. You are likely to outshine your rivals, no matter how tough the competition may be. Ganesha advises you not to expand your team too much, as it will be difficult to handle the increased work force. However, you may recruit a couple of experienced hands to lessen your burden. Foreign travel is likely, and is bound to help you on the business front. The phase from September to December is very favourable for you and events during this phase shall impact your business in the years to come.

     

    Gemini Career 2014

    Brace up for a tough year ahead on the professional front. Ganesha foretells that even though you may give your best on the work front, the fact that your efforts are not being recognised or rewarded, may be very depressing, and you have to guard against caving in to such negative feelings or thoughts. There may in fact even be some job insecurity, and worse, the year is not even very favourable for a change of jobs, so stick around and slog on till the stars turn in your favour, of which there are some chances in the latter part of the year. However, if you get another offer with a really substantial pay hike, you may consider it positively if you are prepared to adjust yourself in totally new circumstances. Career is a vital area of your life, and after the pervious year’s rather tumultous turns, you would not want to take it lightly.

     

    Gemini Finance 2014

    Ganesha foretells that a dearth of finances may impede your progress in the first quarter of the year 2014. You need to use your resources wisely to sail through the tough phase, after which you may expect your monetary inflows to increase substantially. However, Ganesha advises you not to spend it recklessly, but rather to either pump it back into your business so that you can expand your operations or, if you are a professional, to invest it wisely to secure your future. The idea is to build a solid cushion for the years to come where even in severe emergencies you don’t run out of cash. Avoid major expenses at all costs.

     

  • Gemini Annual Forecasts 2014

    Year 2014 at a glance

    Your increasing workload may force you to make drastic changes in your life, as you shall be working long hours. Your daily fixed routine is likely to get disrupted. Despite the fact that you have been working so hard, you may not be satisfied with the results – particularly with the remuneration that is being given to you. Your mind will be absolutely clear about which path to choose in your career. In case you do come at a cross-road, you will immediately know which way to go. To cope with the workload in your office you will need to increase your stamina by exercising, or doing yoga. On the financial front, you are likely to face some hurdles in the first few months of the year, but by the year end things shall smooth out. Due to your focus being on work, you may alienate your friends or loved ones.

     

    Gemini Business 2014

    Business looks to be shaping up well for you this year. Things shall progress as per your plans in the first half of the year, during which you would be wise enough to lay the foundations for the second half. You are likely to outshine your rivals, no matter how tough the competition may be. Ganesha advises you not to expand your team too much, as it will be difficult to handle the increased work force. However, you may recruit a couple of experienced hands to lessen your burden. Foreign travel is likely, and is bound to help you on the business front. The phase from September to December is very favourable for you and events during this phase shall impact your business in the years to come.

     

    Gemini Career 2014

    Brace up for a tough year ahead on the professional front. Ganesha foretells that even though you may give your best on the work front, the fact that your efforts are not being recognised or rewarded, may be very depressing, and you have to guard against caving in to such negative feelings or thoughts. There may in fact even be some job insecurity, and worse, the year is not even very favourable for a change of jobs, so stick around and slog on till the stars turn in your favour, of which there are some chances in the latter part of the year. However, if you get another offer with a really substantial pay hike, you may consider it positively if you are prepared to adjust yourself in totally new circumstances. Career is a vital area of your life, and after the pervious year’s rather tumultous turns, you would not want to take it lightly.

     

    Gemini Finance 2014

    Ganesha foretells that a dearth of finances may impede your progress in the first quarter of the year 2014. You need to use your resources wisely to sail through the tough phase, after which you may expect your monetary inflows to increase substantially. However, Ganesha advises you not to spend it recklessly, but rather to either pump it back into your business so that you can expand your operations or, if you are a professional, to invest it wisely to secure your future. The idea is to build a solid cushion for the years to come where even in severe emergencies you don’t run out of cash. Avoid major expenses at all costs.

     

  • So what does your star have in store for you in 2014

     

    Presenting a special forecast for MxMIndia readers from GaneshaSpeaks, India’s #1 astro information service. GaneshaSpeaks.com is India’s #1 among the Top 3 globally amongst astrology information providers. The services are offered on the internet as well as on mobile (on 55181, at premium rates) on all major telecom providers in India. Content syndication for print, TV, online, telecom and apps is one of the major verticals at GaneshaSpeaks (visit: http://www.GaneshaSpeaks.com)

     

    Click on the links on the right for individual starsign forecasts (overall, business, career and finance)

     

    Aries (March 21 – April 20) 

    Libra (September 23 – October 22)

     

    Taurus (April 21 – May 21)

     

    Scorpio (October 23 – November 22)

     

    Gemini (May 22 – June 21)

     

    Sagittarius (November 23 – December 21)

     

    Cancer (June 22 – July 2)

     

    Capricorn (December 22 – January 20)

     

    Leo (July 24 – Aug. 23)

     

    Aquarius (January 21 – February 19)

     

    Virgo (Aug 24 – Sept. 23)

     

    Pisces (February 20 – March 20)

     

    Aries (March 21 – April 20)

    The year 2014 begins on a positive note for you, and you can be sure of being in an enthusiastic, raring-to-go mode, as the year begins. However, it is still advisable that you go slow. Avoid being impulsive, since there is a possibility of you committing an error of judgement. As far as your love life is concerned, uncertainty and tentativeness may continue to prevail, for most part of the year ahead. In fact, according to Ganesha, love matters may actually become a cause of concern for you. Beware! For this may also cause resultant ripples in your professional life – leaving you clueless or confused. On your career front, there will be some definite movements – which may also mean a new assignment, a change that will be, most likely, pleasant. Ganesha also predicts that your career may take a specially positive turn, during the last few months of the year 2014. Financially, you may face problems during 2014, especially as there may be some issues regarding the balance between inflow and outflow of cash. Cut down unnecessary expenditure!

     

    Taurus (April 21 – May 21)

    Opportunities and challenges are a part and parcel of life. This year, you need to be ready to tackle them both with full and equal enthusiasm. More so, because with success some failures are foreseen too in 2014 for you. Be confident, otherwise the setbacks may seem more disappointing than they actually are. Plus, if you lose momentum, you may only take more time to acquire back the momentum. Matters of the heart may be somewhat dull and boring, during the initial few months of 2014. You will also need to put in enough efforts to nurture your relationship and make it stronger. Financial security is of utmost importance to you, and in all likelihood, you will try and strengthen your financial stability in the coming year. The rising value of your investments may be much helpful in this endeavour. As for your career, Ganesha says that you will need to positively accept the change to make your growth as a professional more visible. Success and fame may not come right away, though. Business shall function smoothly.

     

    Gemini (May 22 – June 21)

    During the year 2014, you need to take a good care of yourself. Ensure at all times that your health and energy levels are in top shape, or the other aspects of your life may get adversely affected. In the matters of heart, this doesn’t seem to be a very exciting year, especially if you happen to be single or unattached at the moment. Occasional romance, flings and flirty exchanges may come your way, but a serious relationship is not on the platter in 2014. However, if you are married or are in a committed relationship, you may have a wonderful time with your beloved – the going shall be smooth, in short. You will try to strengthen your bond, and shall come closer to each other. In matters other than theses, the planetary positions strongly suggest that you keep a close watch on your finances, or a financial crunch may become unavoidable. Competition on the business front may get fiercer during 2014, hence ensure that you make foolproof strategies. Take career-related decisions only after considering all the pros and cons. A work change may be unavoidable, but avoid furious job-hopping at all costs!

     

    Cancer (June 22 – July 2)

    Family and finances shall take the centre-stage for the better part of the year. If you are single, be prepared to wait for some more time to meet your soul-mate. Well, there will be some romantic encounters but none of them is likely materialise into a serious relationship. Those in a committed relationship may find stars in their favour if they take their relationship to the next level this year. Financially, you will be in a much better position during 2014. On the business front, you may have to take risks to expedite growth. But the decision to push your luck may be a delicate one as your progress is at stake. Look before you leap, advises Ganesha. On the job front, the year ahead may prove to be a favourable one as the planetary alignment indicate that salary increment and promotion are in store for you. You may also consider changing your career altogether. However, don’t take an impulsive decision about it.

     

    Leo (July 24 – Aug. 23)

    You may go through some major changes in the coming year and some long-cherished dreams may now be realised. The planetary positions indicate a love affair in your life, so if you have feelings for someone, go ahead and propose to them, and get ready to embark on an amorous, romantic journey. However, for the married ones, the going may get tough this year, especially owing to certain domestic matters, which may cause conflict. The first half of the year is not very favourable for monetary matters too. Ganesha strongly advises you to be careful with your finances, and urges you to banish any thoughts of taking loans to invest in get-rich-quick schemes. On the business front, you may be tempted to push your luck and introduce some experimental strategies. Behold, for the first few months of the year may not be very helpful. However, the scenario may change during the second half of 2014, so you can shift gears then. Be patient! Similar may be the case on the career front. Avoid any impulsive decision regarding your career issues.

     

    Virgo (Aug 24 – Sept. 23)

    Ganesha predicts that you will kick start the year on a positive note. During the first half of 2014, your love life may blossom. In fact, there is a strong possibility of you falling head over heels in love. If you are married, spend quality time with your spouse and work on your relationship even if there may be no major problems at this point in time. Financially, you will find yourself in a much better position during 2014. However, keep in mind that the outflow of cash may increase after July.  Hence, you better create enough cash reserves before that. Plan your budget in such a way that you don’t have to ask for monetary help when the expenses shoot up. Since Saturn is transiting through your charts, business growth may be much slower than your expectations. You should avoid risks, and take the tried and tested route on the business front. The transiting Saturn may also affect the job front and slow down your progress.

     

    Libra (September 23 – October 22)

    The planetary alignment indicate that you will have trouble controlling your temper during the year ahead. Be very careful of your words and actions as even petty issues may go out of hand in no time. As far as your love life is concerned, there will some ups and downs during year 2014. Be unbiased and practical while sorting out issues with your beloved, else you will not be able to stop things from going bad to worse. This year, you need to be very clear about how you are going to handle your finances. According to Ganesha, you should pay special attention to your spendings and cash outflow. Whereas for your business, it may prove to be an excellent year. In all likelihood, you will come across lucrative business opportunities. The transiting Jupiter may bring you a favourable period on the career front in the form of a promotion or an increment. Well, be prepared to accept more responsibilities.

     

    Scorpio (October 23 – November 22)

    Ganesha foresees you making sincere efforts to organise your life and be disciplined. However, your hard-work may not fetch expected results. You may wish to propose to someone special and get into a serious relationship. But it is advisable that you first ensure that you two are compatible enough. Some sort of uncertainty may creep in your married life. You may need to handle the relationship very carefully, else the differences may widen the abyss (if any) between you. Financially, you will have a smooth sailing during the year ahead. However, don’t take the good times for granted. Besides, a lot will depend on your ability to manage money when expenses shoot up just out of nowhere. The growth of your business may be very slow and disappointing to an extent. On the job front, you may expect rewards and recognition for your hard-work and sincerity. A promotion or an increment is foreseen, but be patient.

     

    Sagittarius (November 23 – December 21)

    The first few months of year 2014 may be quite dull. However, things will gradually gain some pace and soon you may find yourself busy with matters related to finance, family and work commitments. The year ahead may prove tricky for your married life as there are chances that you will have a tough time maintaining your loyalty towards your spouse. There may be temptations, instigating you to stray from your relationship path. Watch out! Saturn’s transit through the 12th House from your Sign may make it difficult for you to strike a balance between inflow and outflow of cash. Cut down on unnecessary expenditure to dilute the intensity of the issue. Nevertheless, it may be an auspicious period for your business. However, pay enough attention to the financial aspect of your business. At work, you will get a number of opportunities to showcase your skills and creativity, foresees Ganesha. Make the most of this favourable period!

     

    Capricorn (December 22 – January 20)

    Workaholic that you are, there is a strong possibility that you may become highly ambitious this year, and may end up putting everything else on the sidelines. This imbalance between your professional and personal life may create a communication gap between you and your loved ones. If you desire to get into a serious relationship, avoid popping the question during the first three months of 2014. Also, the first quarter of 2014 may be rather tricky for those in committed relationships. Hence, handle matters related to your love life tactfully and maturely. In business, you may remain confused about what to do next. Rather than leaving it all to chance, you should trust your abilities and decisions, and take definitive action. The negligible movements and momentum on the work front, though, may make you want to change your job. Ganesha suggests that you should first focus on your current job, and make adjustments according to the demands of your job profile. However, make sure that your co-workers don’t take you for granted, or treat as you a pushover.

     

    Aquarius (January 21 – February 19)

    During the course of the year 2014, you may become more open-minded, gaining respect for your changed outlook and attitude. This enhanced positivity will affect all the other areas of your life. Whether you are single or married, you will enjoy a wonderful time on the love front. However, as far as the financial matters are concerned, an average year is foreseen for you. You will end up getting involved in a number of activities to generate more income. But, in all likelihood, only a few of these endeavours will actually increase your income. On the business front, you will chalk out some expansion plans, deciding and itching you to put these plans in practice at the earliest. However, Ganesha advises you to put those plans on hold – as the planets are not favourably aligned for your business. At work, there may be some disappointments and many a times, you may not be  rewarded or appreciated for your hard-work and sincerity. But, it is advisable that you stay focussed and objective despite such setbacks.

     

    Pisces (February 20 – March 20)

    The year ahead may bring some tough challenges for you, but if you channelise your energies in the right direction, you will be able to deal with the tough times in a much better manner. When it comes to matters related to your love life, you hardly listen to anyone. Ganesha suggests that you should utilise the year ahead to resolve your love life related issues. Financial matters too shall be handled carefully. Plan your expenses, set a budget for them and avoid shopping sprees by all means, and you will be just fine. Business may fetch substantial profits, and it is recommended that you save some money now, instead of pumping them back in the business. The savings will help you absorb losses or lower profits nicely. As for your career, Ganesha predicts that things may drastically change post June 2014. If you are offered a job that requires you to relocate to another city, check all the pros and cons of your decision, before accepting the offer and making a major move.

     

     

     

  • India TV launches marketing campaign to promote new look

    By A Correspondent

     

    The refresh last month may not have gone unnoticed, but it certainly wasn’t accompanied by the high blitz marketing that one normally sees with such relaunches. But now leading Hindi news channel Indian TV has unveiled a multiple media marketing offensive to announce the change and also reinforce the new logo, packaging and content.

     

    Editor-in-Chief Rajat Sharma is the face of the campaign with him making an appeal to the nation to collectively bring about a change.

     

    The same is being done via the core message ‘Aap, Main Aur India TV, Milkar Badle Bharat Ki Tasveer”.  The campaign will cover OOH, Outdoor, Print, Online platforms includes general online media and social networking sites across all key Hindi speaking markets such as Delhi, Mumbai, Maharashtra, Uttar Pradesh, Madhya Pradesh, Bihar, Jharkhand, Punjab, Chandigarh, Himachal Pradesh, Jammu, Haryana and Rajasthan.

     

     

    Ritu Dhawan

    Speaking on the campaign, Ritu Dhawan, Managing Director and CEO, India TV said: “India TV has always been on the forefront of genre leading initiatives. This time it is about bringing the global news watching experience for its viewers. The campaign subtly talks of transformation, which is also being marked across the nation in general”.

     

     

    Pushpinder Singh

    Added Pushpinder Singh, Chairman, Saints & Warriors, the agency that executed the campaign: “It has indeed been a pleasure working on this campaign. Rajat Sharma as a personification of India TV lends much credibility and character to the brand.”

     

  • Nimbus Sport facilitates Liverpool FC & Xolo partnership

    By A Correspondent

     

    Rohant Shyam (Head – Marketing & Communication, XOLO), Robbie Fowler (Liverpool FC Legend), Varun Mathur (GM, Nimbus Sport), Sunil Manocha (COO, Nimbus Sport) in New Delhi

    Nimbus Sport has helped Liverpool Football Club (FC) sign its first regional marketing partnership in India with smartphone brand Xolo. A press conference was held at Liverpool FC’s Melwood training facility and streamed live to the unveiling event in New Delhi hosted by Liverpool legend Robbie Fowler.

     

    Said Liverpool FC Chief Commercial Officer Billy Hogan: “We are delighted to announce our very first regional marketing partnership in India with Xolo, a leading digital brand. We have millions of fans in India and we are committed to bringing the Club closer to them. Thanks to partners like Xolo and Nimbus, who helped broker the deal, we will be able to connect better with our fans in India, Sri Lanka, Nepal and Bangladesh”.

     

    Sunil Raina, Business Head, Xolo added: “Liverpool FC is one of the most popular clubs in the country with an iconic legacy. Through this association with Liverpool FC we will seek to not only increase connect with the youth but also drive growth for football in India.”

     

    On the occasion, Nimbus Sports’ Chief Operating Officer Sunil Manocha said “We were at the forefront of the development of ICC’s commercial rights structure and partnerships with marquee brands like Hero, Pepsi and Vodafone and we now intend to be a key catalyst in the development of commercial rights for global football in the subcontinent.”

     

     

     

  • As time ticks on measurement guidelines, will TAM take MIB to court?

    By A Correspondent

     

    With the government guidelines notified on January 16, the time’s literally ticking for TAM and the entire prevailing broadcast ecosystem.

     

    Thanks to the persistent demands of broadcasters – especially those representing news channels – to police TAM, the Ministry of Information and Broadcasting has been on an overdrive on the issue of measurement guidelines. The perception created is that news channels are required to sensationalise to score high ratings and the government, in its effort to to keep newswallahs happy and in check in an election year, is on an overdrive. How the ratings scenario will change in the new BARC-administered regime beats us, but what we do learn is that existing player TAM is contemplating taking the Ministry of Information and Broadcasting to court.

     

    The plea will most likely be that it cannot comply with the requirements on ownership within 30 days so it needs to be given time. The advertisers, media agencies and select advertisers too believe that a measurement-free regime will be counter-productive. Some advertisers in fact believe a measurement blackout will force them to review their spends on television.

     

    According to the grapevine, TAM’s co-owners had some concerns on taking the Court route. Nielsen, we were told, was averse to litigation, while Kantar wanted it. Both Nielsen and WPP, the owners of Kantar, have steady businesses in India and there’s a concern on how taking on the government could impact its relations with the government. Industry veterans though site several instances when relations with government hasn’t been impacted by legal tangles.

     

    Meanwhile, even as you read this, BARC has convened a press conference in Mumbai to make some significant announcements – possibly the name of the vendor – Mediametrie or Nielsen.

     

  • Cadbury misses a hat-trick as Ogilvy misses 5th consecutive crown + Effies 2013 Tally tables

    By Our Research Associate

     

    The last time Lowe Lintas & Partners was Agency of the Year was in the year 2006. Hindustan Unilever was Client of the Year that year too. In 2008, the Effies were awarded on the day when the terrorist struck Mumbai – November 26, and JWT was the Agency of the Year (AOY) while Bennett, Coleman & Company was Client of the Year (COY).

     

    From 2009 onwards, Ogilvy has been AOY. But the COY title has moved around a bit – in 2009, Vodafone, in 2010 to Tata Teleservices and in 2011 and 2012 to Cadbury.

     

    Cadbury would’ve scored a hat-trick but this time thanks to both Lowe Lintas and Ogilvy contributing to its kitty, Hindustan Unilever forged ahead.

     

    According to a member of the jury who requested anonymity, entering the Effie requires some extra effort on the case study presentation. Remember you need to prove the fact that creativity has worked for the advertiser, and unless that’s done, you won’t win.

     

    A senior member of the industry told MxMIndia that given the body of work that Ogilvy had done, it could’ve surely been #1 had it presented some of its cases better.

     

    Perhaps.

     

    Meanwhile, take a look at the AOY and COY tally tables: