MxMIndia

Category: THE ANCHOR

  • How do you keep viewers coming back to you in an arena that’s packed with channels and content?

    The Anchor: 7 ways to keep a viewer glued to your channel

    By Sunder Aaron

     

    #1 Assortment: A channel needs to offer a variety of content to viewers to keep them coming back.

     

    #2 Thematic: It is important to be a part of local festivals and important historic days which makes the viewers feel closer to the channel – for example Diwali or Independence Day.

     

    #3 Original: A viewer today is bombarded with numerous communications all the time – it is more important than ever create a clear differentiation amongst the category to enjoy top-of-mind status with the viewers.

     

    #4 Young and fresh: Any viewer, young or middle-aged, would like to watch a film which excites him/ her. The best way to this is to keep the appearance of the channel vibrant and fresh.

     

    #5 Beyond the television screen: Gone are the days when television channels just aired promos and hoped to keep viewers glued – the need of the hour is to create brand extension programs.

     

    #6 Avoid repetition: Repetition could result into losing a fair amount of eyeballs since there is a sense of disappointment if the viewer has already watched the content.

     

    #7 Surprise element: Surprise your viewer! Exceed your promise by delivering more than you promise.

     

    Sunder Aaron is Business Head, PIX.

  • From making your communication work better, to building a dedicated core team.

    The Anchor: 6 mantras when starting your own agency

    By Shanawas K A and Karun Venugopal

    #1 Client focus, innovation & transparency: In a world of clutter, making your communication work better is quite a challenge. If you focus on the right chord and develop it into the right strategy, it can work wonders. How differently you think and develop has been the key focus for us. A client-agency relationship is just like a doctor-patient relationship, If you diagnose the issue right, you can solve it in the right manner. If the patient doesn’t open up, the wrong solutions get parked.

     

    #2 Business model: There are multiple ways to start a business set up. Be absolutely clear on the Dos and Don’ts in your business. Have clear demarcation. Build a corpus to expand and, most importantly, think long-term.

     

    #3 Dedicated team/personalized service: Often, great presentations happen, promises are made, dreams are shown but the question is- are you able to fulfil them? Are you present and equally involved when some crucial decisions are taken? The values have to be embedded into your core team and have to flow till the last string. The team should have a belief and buy in to make a business successful. Also it is critical to have stakeholders involve in the business in the best possible manner.

     

    #4 Option of suppliers/partners: Multiple clients have varied needs from time to time. Hence, it is critical to have choices and result-oriented suppliers and partners.

     

    #5 Accountability: While being on your own, it also means that accountability is at its peak. Since you run it, you and your team are totally responsible and accountable. Unlike in a profession where someone else makes the mistake and a different person gets blamed. There is no scope for error here – if there is an error, you pay for it!

     

    #6 Liability and risk: Take the right risk, be steady, be consistent. Don’t take on any liability unless you are ready for it. If you are here to stay, think long-term and choose the right resource, partner the right associates.

     

    Most of all, the learning from being on your own is tremendous. There are newer areas into which you would not have ventured, which can be tapped. Its helps you as an Individual too, as it completes you as a true professional. Truly, the sky is the limit!

     

    Shanawas K A and Karun Venugopal are Directors at ThoughtBox.

  • The Anchor: 8 pointers on why a brand needs parenting

    By Manosh R Sengupta

     

    #1 A Brand is a life form… more importantly, a human life form, endowed with a soul (values); a spirit (emotions); a mind (think) and a body (behaviour). Together, these faculties create its personality (image). A brand’s life’s purpose is measured by the strength of its relationships and the value it creates for them.

     

    #2 Like any new born child the brand needs to nurturing, nourishing and parenting. To be instilled with a set of values; nurturing its emotions; guiding its personality as it develops into maturity and helping it to mentoring its relationships.

     

    #3 A brand’s position in society (human life) is defined by the value it creates within the human ecology system of live, work, play… much like our own lives.

     

    #4 A Brand is the result of an intercourse (intellectual and emotional) between two partners – Agency (brand-mother) and Client (brand-father). The labour-pain phase is a testing time for both parents. The sensitivity of the brand-father towards the prospective mother, greatly impacts the healthy formation of the baby in the womb. The attitude of the partners towards each other determines the future of their child. Is a child of Lust or Love? Is the relationship between the Client and the Agency that of a mistress (one-night stands: limited to just a billing opportunity / a cheap vendor) or a long-term partner (life-time commitment: a trusted strategic partner with an equal share of accountability and ownership).

     

    #5 For any parent, their child is the ONE asset that is irreplaceable. The brand is no different. All other assets of an Organization are replaceable… not the brand. Take away the name ‘Coca Cola’ and the whole enterprise transforms into just another bottling unit.

     

    #6 Ask any parent about their MOST valuable asset and the answer will be ‘our children’. It is the same for the brand. As a thumb-rule, the value of a brand should be a minimum of 40% of an enterprise value – to underscore the point, if Apple sold its business but retained the brand, the buyer would have to pay just 49% of its total enterprise value (based on Millward Brown’s BRANDZ valuation of 153 bln $ and Ycharts enterprise value of 298 bln $). Some example of brand value as % of their enterprise value: Google = 61%; IBM = 43%; McDonald’s = 76%; Coca Cola = 46%; Microsoft = 34%.

     

    #7 Yet, we parents have to learn to let go of our children, remembering the words of Khalil Gibran, “Your children are not your children… and though they are with you they do not belong to you.” Organizations may enjoy legal rights over the trademark but its emotional ownership lies with the various stake-holders, especially the customers. In the era of Digital Social Media, the consumers hold sway on facets of the brand, which used to be the ‘brand-managers’ territory.

     

    #8 And last but not the least, the experience of giving birth to one’s child – labour pains – is that of a spiritual-orgasm. It’s nothing short of a miracle when a woman willingly undergoes intense physical pain just for the reward of sublime joy, at the birth of her child. In a metaphorical sense, I connect to this phenomenon through my work. Having parented a few brands (notably Idea Cellular), I can vouch for this.

     

    Manosh R Sengupta is Brand-parent, Nurturer, Mentor, brand-@itude

  • Rahul Kishore, senior vice-president VivaKi Exchange and a sports enthusiast, on why he doesn’t think F1 can kill cricket

    The Anchor: 7 reasons why Formula 1 will never overtake cricket in this country

    By Rahul Kishore

     

    I was at the F1 over the weekend and got a grandstand view. Quite impressed with the show… a slap in the face of the detractors who said we were a nation incapable of organising mega-events, especially after the Commonwealth Games fiasco.

     

    I came  away with a sense of pride… at India producing a world class event. I was asked by a  friend if I saw F1 overtaking cricket in a few years. Set me thinking… the answer was a simple and emphatic: NO!

     

    The reasons are obvious:

     

    1. Cricket has Sachin,  Dravid, Laxman, Yuvi.  F1 has, er, Karthikeyan.’ Now who’s he?  Dhoni is worshipped.  In India we have Vijay Mallya saying he will announce in the next two days if he wants to back an Indian team in the next  F1 in Abu Dhabi! In cricket,  entire series are planned five years in advance!

     

    2.Cricket has a 100-year history. F1 is relatively new… it will take time to grow.. may be 10 years or so. It needs big money, infrastructure, commitment… do we have it in us? We have just about made one track for such a large country. Yes, it’s a start and where it goes is anyone’s guess. Races are held 20 days a year. Is it worth investing in a track in every metro and price tickets at upwards of Rs 6000?

     

    3.Cricket is played for national pride. Where in the F1 world will you find a India vs Pak or Australia contest? How long will it take F1 to capture the spirit of Indianness as it were.

     

    4.These race drivers have no relevance to the aam Indian. Can at max be TV heroes, in  a sport primarily meant for television viewing. In fact as I watched the race I was very impressed with the start and after the first three laps which took about five minutes, I was glued to the giant screen… could’ve easily come back home and watched it on TV, to grasp the nuances better.  On a cricket field, I can catch all the action with a swoop of the eye.

     

    5.There is an entry barrier. It is an expensive sport that needs a track, money, an expensive car and a sponsor with very deep pockets. How can it penetrate into the small towns of a third world country is beyond me. It is for the privileged few, not a mass sport. However, I do see it penetrate into the middle class slowly. On the other hand, cricket can be played with a makeshift bat and ball in almost any small hamlet of the country. It is this aspect that makes it our national sport!

     

    6. Cricket has created icons and genuine stars. These guys live out the aspirations of millions of youngsters. Look at a Dhoni: came out of nowhere and is India’s best ever skipper. I cannot imagine a race car driver come out of a small village in North Kerala, but in cricket a Sreesanth can!

    7. The television rating points follow the fever, the hunger and the passions of the masses.  And the ad monies will chase that.  F1 has a long way to go to capture the masses.

     

    We have seen EPL, tennis, badminton, golf remain the preserve of a niche audience. To my mind, F1 will stay in this genre for some time to come.

  • B2B media is the most connected to both its key constituents – be it the reader or the advertiser / sponsor.a

    The Anchor: Hoshie Ghaswalla on 10 reasons why B2B media will thrive

    By Hoshie Ghaswalla

     

    B2B media is the most connected to both its key constituents – be it the reader or the advertiser / sponsor. Its in-depth understanding of the domain it operates in gives it a clear, distinct and sufficient edge over the other media forms. Here are 10 reasons why this media will thrive.

     

    #1 Domain Engagement – B2B media is deeply engaged within the domain it operates. In fact more often than not B2B media thinks it’s business is the same as that of the domain it caters to. At times, it is dangerously stitched to the domain it works with and people at the media venture often forget that they are in the media industry and need to apply those norms to their working, contrary to those of the domain they operate. There can’t be anything as powerful as this where people passionately believe they are a part of the business they cater to.

    #2 Reader engagement – The understanding of reader requirement is key in this business and good B2B media players regularly carry the reader with them at all stages. Their understanding of the domain comes in from the reader and you often see very involved and long tenured editorial / content committees that aid in the content strategy and delivery for the entire industry they operate across. How much more powerful can it be when the main customer of media has an active say in the creation and shaping of the editorial product on a consistent basis.

    #3 Advertiser engagement – This too is natural. B2B media players work very closely with advertisers as they understand their needs. From selling simple inventory, B2B media has much earlier begun to offer complete 360-degree solutions to advertisers who want to reach out to their customers in a more meaningful manner. In fact qualified lead generation is a new trend that has begun to emerge over the past few quarters in this space. What more can the advertiser ask for when s/he is getting their communication directly in to a relevant audience.

    #4 No wastage – B2B media players do not focus on mass. Their objectives are to be able to connect the advertiser / sponsors to the information consumer. So while other media would have a much larger audience they reach out to, B2B is controlled and the advertiser / sponsor pays for rich visibility. Likewise for the information consumer that gets the information they seek and do not have to go through clutter to find what they are looking for.

    #5 International trends – In the US B2B online marketing spend is projected to grow 40 percent faster than core media in 2012.

    #6 Advertiser Trust – B2B media enjoys the highest trust from the industry amongst other media. Most B2B publishers work to enhance the objectives and standing of the domain / industry they operate in rather than containing themselves to simple media-related objectives such as top-line and bottom-lines. They are a key part of the domain they operate in and very often lead in the cause of betterment of their domains.

    #7 Trust from the reader – Readers too love the B2B media because of its comprehensive understanding of the industry. This is possibly the only form of media they trust before taking significant decisions for their business. In fact this author has had instances over the past few years where readers have come to him and his colleagues and requested them to take large decisions on their behalf.

    #8 Passionate / Committed to cause – Objectives often different from commercial / profitability.

    #9 Medium agnostic – Unlike readers and advertisers of other mediums who need their daily fix of a particular newspaper, or a soap opera or a news capsule, B2B readers are sworn to the brand they have been following and are happy to get their information across any delivery medium. Likewise the advertisers / sponsors too are looking for connects to their customers and not just inventory purchase.

    #10 Content is monetizable – Due to the rich and relevant nature of content, B2B media is able to charge more for its content, contrary to other forms of media. In fact this trend is increasing and it seems highly likely that B2B will gain significant revenue from the main customer, which is the information consumer, thereby bringing down its revenue dependence from the advertiser / sponsor.

     

    Hoshie Ghaswalla is President – Publishing at CyberMedia India Limited.

  • There are many reasons behind the cult of Jobs. Here’s my little list on what made the man so special. And my reasons actually lie within Apple’s own legendary ‘Think Different’ advert.

    The Anchor: Anil Thakraney’s 4 reasons why Steve Jobs was so special

    The entire world seems to be in collective grief over the death of Steve Jobs. As if people have lost someone close. Does it make sense? When you consider he was just another businessman out to make a lot of money. And there are thousands of very loaded industrialists all over the world. Most of who we don’t care much about. And Jobs, unlike rival Bill Gates, wasn’t even big on charity work. So then why do we all adore him? Even those of us who have never touched an Apple product in our lives. (I certainly haven’t.)

     

    There are many reasons behind the cult of Jobs. Here’s my little list on what made the man so special. And my reasons actually lie within Apple’s own legendary ‘Think Different’ advert. It’s as if the script was written with Jobs in mind. Businessmen and industry leaders must pay close attention to what it takes to catch consumers’ hearts and minds. From across the world.

     

    #1 Because he was a rebel: Jobs did not conform to the industry standards, nor did he try to surpass them. Instead, he showed them the finger. He was a true inventor, a visionary, who believed he could do it his way. Self-belief was at the heart of his success. And that’s how a lad working out of a car garage went on to build an international tech empire.

     

    #2 Because he didn’t just make and market products, he pushed the human race forward with his bold innovations. Product innovations that are not just technologically marvellous, but are slick and aesthetically rich. Consumers don’t just wait for a new Apple product. They queue up for it. They save up for it. They dream about it. Jobs never short-changed his buyers by taking short-cuts. He thought big. He delivered better.

     

    #3 Because instead of throwing out the ‘square pegs in the round holes’ from his organization, he trained, nurtured and cherished the misfits. He saw the genius in his crazy, offbeat employees. He knew he needed people who thought differently, if his vision for Apple was to come good. Look around you… very, very, very few leaders in the corporate world are capable of such an ideology. That’s why we have just one Steve Jobs.

     

    #4 Because he genuinely, passionately believed he could change the world. And he did.

     

    Links: The unforgettable Apple advert.
    [youtube width=”400″ height=”250″]http://www.youtube.com/watch?v=4oAB83Z1ydE&feature=related[/youtube]
    A touching tribute to the tech king.
    [youtube width=”400″ height=”250″]http://www.youtube.com/watch?v=XzWft8ZtTTY[/youtube]

    ***

     

    PS: Apparently there’s a TV journalist called Mandeep Something inside the Bigg Boss mad house. And she wailed on national television that she hasn’t gone to crap for four days. If a journo is doing stuff like this, can we really blame the other bimbettes on the show for all the nonsense? Anyway, guess now you know why it’s called a crappy show.

  • Communication can include local flavouring but the core idea remains and finds cohesion when it comes to execution.

    The Anchor: 5 reasons it’s good to be part of an international agency network

    By Alok Agrawal

    #1 Global exposure: There is an opportunity to interact and learn from the various offices of the network spread across the world. Especially in the times we are operating in, it is imperative that we have knowledge of how markets are operating in different parts of the world, and a global network makes this possible.

    #2 One network one brand: With many international brands finding a foothold in India and and Indian brands going International, a network handling the brand helps in creating seamless communication across the world. While communication can include local flavouring, the core idea remains and finds cohesion when it comes to execution.

    #3 People experience: One gets to interact with people from various geographies and learn from them. There is an opportunity to exchange ideas which helps in coming out with better communication solutions.

    #4 New practices: As the business of advertising is undergoing transformation with changing times, being part of the network helps in anticipating those changes, learning from markets that have undergone such changes earlier or anticipate changes and be better equipped to meet those challenges.

    #5 New experience: Besides, it helps in giving an opportunity to travel across the various offices across the world and be part of new experiences.

     

    Alok Agrawal is the Chief Operating Officer of Cheil India/Southwest Asia Regional HQ.

  • It’s as much a part of our lives as dal-roti. Read on for more reasons!

    5 reasons why the Amul Butter Girl advertising is still relevant

    By Jayen  S Mehta

    #1 It’s topical.  Amul advertising is a comment on any recent development that has happened. It captures the flavor of the current scenario and then moves on to next subject that is making news. Also our brand ambassador, the Butter girl continues to remain young thus managing to remain relevant to many.

    #2 It’s not too intrusive. The advertising, while being topical, is not in-your-face.

    #3 It’s funny. There is wit and humour in the lines, which brings an immediate connect. The pun is always clever. It’s advertising that doesn’t try too hard to be funny, so it is subtle yet humorous.

    #4 It’s on time. The advertising is always on time, managing to capture what’s trending or the topic of conversation.

    #5 It’s available across media. This advertising has gone beyond the hoardings and is available across media platforms to better engage with consumers.

    Jayen S Mehta is the General Manager (Planning & Marketing), Gujarat Co-Operative Milk Marketing Federation Ltd.

  • Bharat Kapadia makes a case for the print industry’s premier event.

    The Anchor: 5 reasons you shouldn’t miss INMA if you’re a print professional

    #1 The theme and agenda of the INMA conference has always been useful to the print industry. Unlike other conferences where there is lot of gyaan and conference is reduced to either networking or picnicking, INMA’s focus is the industry. I am not running down anyone but the interest of the newspaper industry is really met at INMA, and therefore every publisher should attend.

    #2 There are about 30 speakers who will share their views over a period of two days. These people are experts in their field and present different aspects of publishing. So it’s not restricted to just one aspect of advertising or revenue but circulation, readership and other aspects are also discussed. At some conferences, the agenda is only one-dimensional but that is not the case here.

    #3 Newspapers themselves have treated various functions within their organization as compartments and not departments. There is little communication happening across functions but the way ahead is to change this way of working. This conference can give that kind of perspective and help people in the industry to practice collaboration within their organization and take advantage.

    #4 At INMA, subjects are not just discussed but opportunity is given to clarify and understand what is being said. It’s fairly interactive.

    #5 The conference is a good opportunity to network and the food is excellent. So why miss it!?

     

    Bharat Kapadia is the Chairman of Whatuwant Solutions.

  • In advertising, it often happens that in search of a good idea we tend to make life too complicated for ourselves. In the end it is just about selling a product, selling an attitude and a shift in behaviour and nothing beyond that.

    The Anchor: Sonal Dabral on 6 ads that will always remain in his mind

    Liril with Karen Lunel:  I remember waiting eagerly to watch the ad in auditorium just before the beginning of a movie. The entire packaging of the ad makes it compelling and I think it was a unique leap that Mr Alyque Padamsee and Lintas had taken at that time. It was a commercial to sell a soap but done in an impactful manner. Kailash (Surendranath) had shot it tastefully so it was not vulgar even if you have a girl frolicking under a waterfall.

    Lifebuoy:  Lifebuoy hai jahan, tandrusti hai wahan. It was a simple ad but also a great idea. Such a wonderful and simple line captured the essence of the product. In advertising, it often happens that in search of a good idea we tend to make life too complicated for ourselves. We try too hard to be clever, ‘creative’ but we just have to remember that in advertising in the end it is just about selling a product, selling an attitude and a shift in behaviour and nothing beyond that. If we realize this then that’s where simplicity comes. Lifebuoy advertising was unpretentious, simple and did its job for many many years.

    The Freedom Run: This ad came at a time when I was just about to leave NID and it rebuilt my faith in advertising as a profession. At that point, I was at a crossroads whether to go into pure design, films or advertising. Suresh Mullick’s Freedom Run was not an ad but a film that brought pride when you watched it.  It was meant to bring pride and you could sense the passion with which it was made.  It is the truth that if you do something with passion, it generally turns out to be good.

    Cadbury’s girl dancing on the pitch: I had the wonderful opportunity to work in O&M and at one point  Piyush Pandey and I decided that we would turn around the agency one day and be the top agency in India, the region and possibly in the world. After tremendous hard work came the flagship campaign on Cadbury Dairy Milk which was the girl on the cricket field. I had worked on the ad along with Piyush and the team, and I think the ad was a milestone in Indian advertising and was somewhere even dubbed as ad of the century.

    Fevicol: The work on Fevicol has been landmark. The idea is great and has been well executed.

    Virgin Mobile: The work by Bates on Virgin Mobile is again pathbreaking and stretched the morals, if I can say, to a certain limit. Indian Panga League was daring, risky and pushed boundaries. It created a new lingo. Since I have worked on it, it might be selfish to say but it’s a personal favourite piece of work too. It was audacity to come out with 115 films and put on the web. Daring, risky and an amazing idea done amazingly well.

    Sonal Dabral is Chairman India and Regional Executive Creative Director, Bates Asia.

  • Pradyuman Maheshwari is delighted that IMPACT’s recently released seventh anniv issue is a great read.

    7 reasons why the IMPACT 7th anniversary issue is unputdownable!

    By Pradyuman Maheshwari

    Shocked and surprised that I am writing nice things about what is perceived as competition? The problem with the Indian media is that we are too full of ourselves and don’t like to say good or bad things about the tribe. Especially about our past employers 🙂

    However, I had good fun putting together the fifth and sixth anniv issues of the magazine and I was happy to see the seventh anniversary issue getting better than the previous years.

    #1 The anniv issue is a veritable ready reckoner of the industry, the people who make it and what’s happening in and around it.

    #2 It’s a must-read for any newcomer to the business.

    #3 The 7th anniv issue is bigger and thicker than the 6th. (aside: So will the 8th anniv issue have 400 pages?)

    #4 The issue: Nice, cool design. Interesting lot of writers… beyond the biggies and the usual suspects. Good cover and great idea to crowdsource the design.

    #5 Being the only standalone weekly magazine for the advertising, media and marketing business, IMPACT’s a must-read. Okay, I’ve not been reading the print edition in the recent past, and I access the PDFs online… but that’s good enough.

    #6 Preeti ‘VGC’ Vyas’s design is as refreshing as it was unveiled last December.

    #7 It’s the first test of a leader. Is your product as good as it was six months after you left it? I believe it is. And I am happy to see it’s in very good, safe and able hands of a publisher, editor, designer and a bright team. So when I update my LinkedIn profile, I can safely say that I was associated with the magazine for a bit. Wink, wink.

    Greetings to the IMPACT team and all those who helped put it together. Thanks for ensuring that the flag continues to fly high.

     

    MxMIndia editor-in-chief and CEO Pradyuman Maheshwari was until April 2011 group chief editor with the exchange4media group 

  • Josy Paul says it would be incorrect to restrict the traits of a creative person to a fixed number

    The Anchor: The Seven(?) Traits of Creative People

    We are all born creative. Remember the first months after birth. We make amazing sounds, don’t care how we look, are comfortable with our nudity, create a mess, scream like crazy and attract a lot of attention and emotion by saying words that make no sense.

    These are the traits of a creative person.

    Then something goes wrong. Somewhere along the way we grow up. We accept conformity as a sign of social success. We fool ourselves into believing that this is the real us – our unique voice drowned by the noise of the larger collective.

    But our creativity never gives up on us. It waits inside us, dormant and patient – hoping for someone or something to let it out. Till one day we realize that ‘being creative’ is a decision. All we have to do is repeat the personal mantra “Yes, I am creative. Yes I am, yes I am creative”. And we are born again. Kicking and screaming, we proclaim our new position to the world. “I am creative!”

    So this one goes out to you, the reclaimed individual, the re-arranger of dreams, the new you in the old bottle, the enlightened fool, the one who was lost and now is found. These are your habits… who am I to restrict it to seven. Why seven? You are more than a number. Who decides these numbers any way! Let’s just celebrate you: with all your limitless magical liberated traits of creativity:

    1. You are a child. You resigned from adulthood long ago.

    2. You are not afraid to ‘act’ like a creative person

    3. Your eyes light up at a question you can’t answer

    4. You are excited about unusual problems, as well as solutions

    5. You make new connections. You fuse two seemingly unconnected things and give it fresh meaning

    6. You generate as many answers as possible. You don’t look for the one “right answer”

    7. You don’t ask if something is “logical”

    8. You set aside all rules

    9. You don’t judge the quality of an idea by looking at its “practicality”

    10. You allow ambiguity

    11. You need people

    12. You are not afraid of silence. In solitude you are least alone

    13. You are an observer, a social voyeur, a curious eyewitness

    14. You worship nature

    15. You trust your own feelings

    16. You combine intuition with logic, and in conflict listen to your gut

    17. You believe in play, you kick the problem like a football

    18. You are emotional

    19. You discover hidden meaning in information

    20. You listen

    21. You don’t listen

    22. You’re not afraid to fail. You are willing to lose

    23. You refuse to grow up

    24. You take risks

    25. You express your thoughts and feelings openly and freely

    26. You have a crazy sense of humour

    27. You are motivated by the problem itself

    28. You recognize the “Ah-Ha!” experience

    29. You have a high capacity for visual imagery and fantasy

    30. You cry easily

    31. You hate articles like this that try to define people

    32. You march to your own drum beat

    33. You are freedom’s child

    34. You don’t take ‘no’ for an answer

    35. You win

     

    By Josy Paul, age 6 (Nov 14, 2011)