MxMIndia

Category: RESEARCH

  • TAM data Top 10 programmes on HGEC – Wk 7 ’12

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: Hindi Speaking Market
    Period: Wk 7 (Feb 12 to Feb 18), 2012

     

     

    About TAM Media Research

     

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM NCT Data Wk 7 ’12

     

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd
    Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
    Period: Wk 7 – Feb 12 8 to Jan 18, 2012
    Note : Analysis is based on the Telecast duration

     

     

    About TAM Media Research

     

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM Data (GRPs Channel shares of HGECs)- Wk 8 ’12

     

    Source: TAM Peoplemeter System

    TG: CS 4+ yrs

    Market: HSM

    Period: Wk 7: Feb 12 to Feb 18, 2012

    Period: Wk 8: Feb 19 to Feb 25, 2012

     

     

    About TAM Media Research

     

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM data Top 10 programmes on HGEC – Wk 8 ’12

     

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: Hindi Speaking Market
    Period: Wk 8 (Feb 19 to Feb 25), 2012

     

     

    About TAM Media Research

     

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • The numbers from the latest round of the Indian Readership Survey (IRS) are out as the Media Research Users Council (MRUC) and Hansa Research Group (HRG) announced the findings of the fourth quarter of 2011

    IRS 2011 Q4: Dainik Jagran maintains leadership; Vanita is most read magazine

    The numbers from the latest round of the Indian Readership Survey (IRS) are out as the Media Research Users Council (MRUC) and Hansa Research Group (HRG) announced the findings of the fourth quarter of 2011.

     

     

     

    No surprises here… According the AIR (Average Issue Readership) figures, Dainik Jagran continues to lead as the most read publication across the country. While Times of India is the only English daily to make it to the top 10 most read publications, Lokmat is the only Marathi daily in the top 10 most read publications. The rankings of the top six publications have not changed, however; the Marathi daily Lokmat has further strengthened its readership position, emerging as the seventh most read publication according to the AIR whereas the Tamil Daily Thanthi is now ranked eighth in its AIR.

     

    The rankings of the top 10 dailies are the same as the top 10 publications.

     

     

     

     

    The top 10 magazines of the country are mainly dominated by Hindi languages followed by English and Malayalam language magazines. Malayalam fortnightly magazine Vanitha continues to be the most read magazine across the country followed by Pratiyogita Darpan and Saras Salil.

     

    IRS Q42011 has a new entrant with Samanya Gyan Darpan; the Hindi monthly magazine is already ranked fourth most read magazine of the Country.

     

    Note AIR  or Average Issue Readership is defined as the readers of an average issue of a publication i.e. the estimated number of those who have read or looked at any issue of the publication within a specified time interval, which is equal to the periodicity of the publication (excluding the day of the interview).

     

  • After the Internet, C&S is the second largest medium to have grown in double digits i.e. a CAGR of 13.9 per cent

    IRS 2011 Q4: Media consumption grows but Radio and Cinema continue to decline

    By A Correspondent

     

    IRS Q4 2011 findings have revealed that the literacy rate and media consumption in India has witnessed growth when compared to IRS Q3 2011. The other media categories to have grown are Press, Television, C&S (Cable and Satellite) and the Internet. While Radio and Cinema consumption have witnessed a decline, the Internet has emerged as the fastest growing medium in the country.

     

    Press has seen a marginal increase of 1.5 per cent in the CAGR (Compound Annual Growth Rate) whereas TV grew only 6.9 per cent of the CAGR. After the Internet, C&S is the second largest medium to have grown in double digits i.e. a CAGR of 13.9 per cent. Radio and Cinema on the other hand declined -5.8 per cent -5.2 per cent respectively.

     

     

  • TAM Data (GRPs Channel shares of HGECs)- Wk 9 ’12

     

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: HSM
    Period: Wk 8: Feb 19 to Feb 25, 2012
    Period: Wk 9: Feb 26 to Mar 3, 2012

     

     

    About TAM Media Research

     

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM data Top 10 programmes on HGEC – Wk 9 ’12

     

     

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: Hindi Speaking Market
    Period: Wk 9: Feb 26 to Mar 3, 2012

    

    

    

    

    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

    
			
    
		
    
		
	
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    TAM Data (GRPs Channel shares of HGECs)- Wk 11 ’12
    
			
    

     
    

    Source: TAM Peoplemeter System
    
TG: CS 4+ yrs
    
Market: HSM
    
Period: Wk 10: Mar 4 to Mar 10, 2012
    
Period: Wk 11: Mar 11 to Mar 17, 2012
    

    

    

    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

    
			
    
		
    
		
	
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    TAM data Top 10 programmes on HGEC – Wk 11 ’12
    
			
    

     
    

    Source: TAM Peoplemeter System
    
TG: CS 4+ yrs
    
Market: Hindi Speaking Market
    
Period: Wk 11: Mar 11 to 17, 2012
    

     
    

    

     
    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

    
			
    
		
    
		
	
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    TAM data Top 10 programmes on HGEC – Wk 10 ’12
    
			
    

     
    

    Source: TAM Peoplemeter System
    
TG: CS 4+ yrs
    
Market: Hindi Speaking Market
    
Period: Wk 10: Mar 4 to 10, 2012
    

     
    

    

     
    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

     
    

    
			
    
		
    
		
	
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    TAM Data (GRPs Channel shares of HGECs)- Wk 10 ’12
    
			
    

     
    

    Source: TAM Peoplemeter System
    
TG: CS 4+ yrs
    
Market: HSM
    
Period: Wk 9: Feb 26 to Mar 3, 2012
    
Period: Wk 10: Mar 4 to Mar 10, 2012
    

     
    

    

     
    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.