MxMIndia

Category: RESEARCH

  • IRS 2011Q3: Dainik Jagran rules yet again

    The numbers from the latest round of the Indian Readership Survey are out as the Media Research Users Council and Hansa Research announced the findings of the third quarter of 2011.

     

    Dainik Jagran rules amongst all daily newspapers in the country while Vanita is the Magazine #1

     

     

    Top 10 Publications

    (AIR numbers; All figures in 000s)

     

     

    Top 10 Publications

    There is no change in the rankings of the various publications among the Top 10 in terms of Average Issue Readership (AIR). The Top 3 slots are taken by Hindi dailies. Dainik Jagran rules with 16,458,000 followed by Dainik Bhaskar which is at 14,876,000. Hindustan is at No. 3 with 12,033,000. Malayala Manorama is at No. 4 at 9,91,2000 while Amar Ujala is the fifth with an average issue readership of 8,836,000. The Times of India, the only English newspaper in the Top 10, with an average readership of 7,467,000, is in the sixth position.

     

    The others in the Top 10 publications are: Daily Thanthi with 7,447,000, Lokmat with 7,438,000, Rajasthan Patrika with 6,918,000 and Mathrubhumi at 6,630,000. If you compare IRS 2011 Q3 with IRS 2011 Q2 then the top three dailies namely, Dainik Jagran, Dainik Bhaskar and Hindustan, and Daily Thanthi saw growth in their Average Issue Readership (AIR), whereas Malayala Manorama, Amar Ujala, Lokmat, Times of India, Rajasthan Patrika and Mathrubhumi, on the other hand, witnessed slight drop in their AIR.

     

    Top 10 Dailies

    (AIR numbers; All figues in 000s)

     

     

    Top 10 Magazines

    (AIR numbers; All figures in 000s)

     

    Vanitha continues to be the most read magazine,  followed by Pratiyogita Darpan, both have witnessed a slight decline in their AIR figures. Meri Saheli, General Knowledge Today and Karmakshetra are the only magazines in the top 10 to have witnessed any growth in their AIR.

  • MxMIndia's Code of Ethics prevents it from carrying illegally-procured content

    Why MxMIndia isn’t bringing you detailed IRS data

    The answer to this question is simple: because the MRUC doesn’t want us to. When we posed a few questions based on the toplines we received, the director-general responded: “The Council is of the view that no further data / analysis to be shared with non-subscribers”.

     

    The MRUC wants the media tracking the IRS to pay up and subscribe. Hansa Research has been asked to not give us the dump (as it would a few quarters back). The reason: apparently there are publications who don’t want to subscribe because they’ll find them on MxMIndia or elsewhere.

     

    We don’t quite agree with this standpoint, but since these are the rules, we will abide by them. The MxMIndia Code of Ethics prevents us from publishing any content that’s illegally procured. And even though a few other websites have indeed carried detailed data, since our discussions with MRUC haven’t concluded, we will not carry.

     

    We believe that by sharing some of the broad numbers with the trade/niche media, the MRUC will only build an appetite for what lies within its data. Quite like the way TAM does for its television rating figures.

     

    In Q2 (2011), like some other trade sites, MxMIndia relied on certain media agencies/professionals for the data. We weren’t aware of MRUC’s diktat on the issue. But now that we are, we’ve stayed away.

     

    We haven’t even carried press releases from media companies. While we trust them, since there is no way to verify the data, we decided to pass these, explaining our predicament.

     

    So, dear reader. Your site is still on the ball with news that’s relevant, but our Code of Ethics determine the way we conduct ourselves. We will, hopefully, have stitched up a way in which we can bring you the real thing in the right way.

     

     

    -Pradyuman Maheshwari

    Editor-in-Chief and CEO

    MxMIndia

  • NCT Data Wk 51 ’11

     

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd
    Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
    Period: Wk 51 – Dec 11 to Dec 17, 2011
    Note : Analysis is based on the Telecast duration

    

    

    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

    
			
    
		
    
		
	
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    TAM Data (GRPs, Channel shares of HGECs)- Wk 53 ’11
    
			
    

     
    

    Source: TAM Peoplemeter System
    
TG: CS 4+ yrs
    
Market: HSM
    
Period: Wk 52: Dec 18 to Dec 24, 2011
    
Period: Wk 53: Dec 25 to Dec 31, 2011
    

     
    

    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

    
			
    
		
    
		
	
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    TAM data Top 10 programmes on HGEC – Wk 53 ’11
    
			
    

    Source: TAM Peoplemeter System
    
TG: CS 4+ yrs
    
Market: Hindi Speaking Market
    
Period: Wk 53 (Dec 25 to Dec 31) 2011
    

     
    

    

     
    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

    
			
    
		
    
		
	
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    NCT Data Wk 53 ’11
    
			
     
    

    

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd
    
Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
    
Period: Wk 53 – Dec 25 to Dec 31, 2011
    
Note : Analysis is based on the Telecast duration
    

     
    

    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

    
			
    
		
    
		
	
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    TAM data Top 10 programmes on HGEC – Wk 1 ’12
    
			
    

    Source: TAM Peoplemeter System
    
TG: CS 4+ yrs
    
Market: Hindi Speaking Market
    
Period: Wk 1 (Jan 1 to Jan 7) 2012
    

     
    

    

     
    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

    
			
    
		
    
		
	
  • 
		
		
    
			
			
    TAM Data (GRPs, Channel shares of HGECs)- Wk 1 ’12
    
			
    

    Source: TAM Peoplemeter System
    
TG: CS 4+ yrs
    
Market: HSM
    
Period: Wk 53: Dec 25 to Dec 31, 2011
    
Period: Wk 1: Jan 1 to Jan 7, 2012
    

     
    

    

     
    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

     
    

    
			
    
		
    
		
	
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    The outlook for the organised retail sector in India is gloomy as the economy is slowing down following a period in which monetary policy was tightened, according to a global study by Deloitte Touche Tohmatsu.
    
			
    Deloitte study says outlook for Indian retail sector gloomy
    
			
    By Writankar Mukherjee
    

     
    

    The outlook for the organised retail sector in India is gloomy as the economy is slowing down following a period in which monetary policy was tightened to fight inflation, according to a global study by Deloitte Touche Tohmatsu.
    

     
    

    The study, christened 2012 Global Powers of Retailing, says although the monetary tightening resulted in slower economic growth, it did not bring the inflation down. And because of this, policy makers are faced with the conundrum of slow growth with persistent inflation, it says.
    

     
    

    “Indian retail sector offers significant potential for growth of modern trade but given the recent policy flip flop related to FDI in multi-brand retail, both global retailers as well as existing Indian organised sector retailers appear to have adopted a cautious ‘wait and watch’ approach before committing fresh investments,” says Mr Rajan Divekar, senior director of Deloitte India.
    

     
    

    Mr Divekar says Indian retailers are also customising and fine tuning their business models across retail formats to ensure there is a balance between store expansion and profitability. “The recent liberalisation permitting 100% in single brand retail is a welcome sign especially for select luxury and niche retailers,” he says.
    

     
    

    The Deloitte report says retailers have learned to succeed in emerging markets like China and India as they significantly customise both their market models and product offerings to meet local needs and preferences.
    

     
    

    It says foreign investment in multi brand retail will have a positive impact on India’s economic growth. The move could lead to a rationalisation of the supply chain, greater supply chain efficiency, and greater effective spending power for consumers.
    

     
    

    The study says some retailers may find some silver linings in this otherwise cloudy environment. One positive effect of slower global growth will be the continued dampening of commodity prices. “For retailers, this means some improvement on the cost side of the ledger while retail price inflation in some economies presents an opportunity for improved profit margins, even in the context of slow top-line growth,” says Mr Divekar.
    

     
    

    According to the Deloitte report, the world’s 250 largest retailers recorded sales growth in excess of 5% in fiscal 2010 The figures mark a substantial improvement as compared to 2009, when the group of the top global retailers recorded anaemic growth of just 1.2%. The growth took place despite the end of fiscal stimulus in the US, the crisis in the Eurozone, and tighter monetary policy in key emerging markets like India.
    

     
    

    Source:The Economic Times
    

    Copyright © 2012, Bennett, Coleman & Co. Ltd. All Rights Reserved
    

     
    

    
			
    
		
    
		
	
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    NCT Data Wk 1 ’12
    
			
    

     
    

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd
    
Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
    
Period: Wk 1 – Jan 1 to Jan 7, 2012
    
Note : Analysis is based on the Telecast duration
    

     
    

    

     
    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

    
			
    
		
    
		
	
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    TAM Data (GRPs, Channel shares of HGECs)- Wk 2 ’12
    
			
    

     
    

    Source: TAM Peoplemeter System
    
TG: CS 4+ yrs
    
Market: HSM
    
Period: Wk 1: Jan 1 to Jan 7, 2012
    
Period: Wk 2: Jan 8 to Jan 14, 2012
    

     
    

    

     
    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

    
			
    
		
    
		
	
  • 
		
		
    
			
			
    TAM data Top 10 programmes on HGEC – Wk 2 ’12
    
			
    

    Source: TAM Peoplemeter System
    
TG: CS 4+ yrs
    
Market: Hindi Speaking Market
    
Period: Wk 2 (Jan 8 to Jan 14) 2012
    

     
    

    

     
    

    About TAM Media Research
    

     
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.