MxMIndia

Category: RESEARCH

  • TAM data Top 10 programmes on HGEC – Wk 14 ’12

     

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: Hindi Speaking Market
    Period: Wk 14: Apr 1 to Apr 7, 2012

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • Pankaj Krishna, founder and MD, Chrome Data Analytics & Media, on how Imagine lost due to consumer pull, not distribution initiatives

    Analysis: Pankaj Krishna on how Imagine lost due to consumer pull, not distribution

    By Pankaj Krishna

     

    There are primarily two ways of impacting Channel Trials – namely Consumer Pull led by content affinity, and Broadcaster Push led by Distribution initiatives.

     

    Going by Chrome OTS numbers (Opportunity To See – percentage of households that have access to a channel) – Imagine TV has clearly been in the league of the top GECs with an OTS of 95% across HSM.

     

     

    Further, as per Chrome DPi – The General Entertainment Channel ATC (Availability To Trials Conversion) stands at 60%, while imagine stood far behind at 40% (along with Sahara One…) – clearly indicating Brand Affinity concerns.

     

    The quality of distribution indicates similar trends – Despite being a 65 GRP channel – the overall PCS of Imagine (availability across the Top 3 Distribution Slots) stood at 86%, not radically behind Star Plus @ 98% and Zee, Sony, Life OK and Colors @ 90%.. Mostly channels with weekly GRPs scores ranging from 200 – 300!

     

     

    Consumer pull clubbed with Strategic Distribution Planning has a huge impact on the overall performance of a Channel – over the years Imagine lost out on factors contributing to the former.

     

    Pankaj Krishna has 12 years’ experience in the media space and brings with him a rare combination of knowledge and skills that span across brand management, advertising sales, distribution, media buying, research, events and on-air presentation and strategy. He is entrepreneurial spirit, Founder and Business head of Chrome Data Analytics & Media. With an unprecedented industry acceptance, Chrome is the largest and only Distribution Audit specialist in India. www.chromedm.com

  • TAM NCT Data Wk 14 ’12

     

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd
    Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
    Period : Week 14 – Apr 1 to Apr 7, 2012
    Note : Analysis is based on the Telecast duration

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM NCT Data Wk 15 ’12

     

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd
    Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
    Period : Week 15 – Apr 8 to Apr 14, 2012
    Note : Analysis is based on the Telecast duration

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM data Top 10 programmes on HGEC – Wk 16’12

     

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: Hindi Speaking Market
    Period: Wk 16: Apr 15 to Apr 21, 2012

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM Data (GRPs Channel shares of HGECs)- Wk 16’12

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: HSM
    Period: Wk 15: Apr 8 to Apr 14, 2012
    Period: Wk 16: Apr 15 to Apr 21, 2012

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM Data (GRPs Channel shares of HGECs)- Wk 17’12

     

    Source: TAM Media Research
    TG: CS 4+ yrs
    Market: HSM
    Period: Wk 16: Apr 15 to Apr 21, 2012
    Period: Wk 17: Apr 22 to Apr 28, 2012

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM data Top 10 programmes on HGEC – Wk 17’12

     

    Source: TAM Peoplemeter System
    TG: CS 4+ yrs
    Market: Hindi Speaking Market
    Period: Wk 17: Apr 22 to Apr 28, 2012

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM NCT Data Wk 17 ’12

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd
    Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
    Period : Week 17 – Apr 22 to Apr 28, 2012
    Note : Analysis is based on the Telecast duration

     

     

    About TAM Media Research

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.

     

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.

     

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.

  • TAM Data (GRPs Channel shares of HGECs)- Wk 18’12

     

    Source: TAM Media Research
    TG: CS 4+ yrs
    Market: HSM
    Period: Wk 17: Apr 22 to Apr 28, 2012
    Period: Wk 18: Apr 29 to May 5, 2012

     

    

    About TAM Media Research
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

    

    
			
    
		
    
		
	
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    TAM NCT Data Wk 18 ’12
    
			
    

     
    

    Source: News Content Track – A service of TAM Media Research Pvt. Ltd
    
Channels: Aaj Tak, CNN IBN, Headlines Today, IBN 7, India TV, NDTV 24/7, NDTV India, Star News, Times Now, News 24 & Zee News
    
Period : Week 18 – Apr 29 to May 5, 2012
    
Note : Analysis is based on the Telecast duration
    

     
    

    

     
    

    About TAM Media Research
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.
    

    
			
    
		
    
		
	
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    TAM Data (GRPs Channel shares of HGECs)- Wk 19’12
    
			
    

     
    

    Source: TAM Media Research
    
TG: CS 4+ yrs
    
Market: HSM
    
Period: Wk 18: Apr 29 to May 5, 2012
    
Period: Wk 19: May 6 to May 12, 2012
    

     
    

    

     
    

    About TAM Media Research
    

    TAM is a joint venture between Nielsen Company & Kantar Media Research. Besides measuring TV Viewership, TAM also monitors Advertising Expenditure of Television, Print & Radio through its division AdEx India. Since 2004, it extended its presence in the PR Measurement & Analysis space for Corporate/Marketing Clients by setting up a separate division Eikona PR Measurement.
    

     
    

    In 2007, the joint venture introduced RAM (Radio Audio Measurement) service to track Radio Listenership for the Indian Radio Broadcast Industry. In year 2009, TAM launched a division, called TAM Sports that specializes in monitoring Sports Sponsorship ROI.
    

     
    

    TAM Media Research’s objective is to fuel media insights that will drive the growth of the Indian Media Industry.