MxMIndia

Category: Top Stories

  • In honour of Menstrual Hygiene Day

    Pee Safe rolls out new campaign to tackle menstrual myths

    Pee Safe, a personal hygiene and wellness brand, has launched a video campaign on the occasion of Menstrual Hygiene Day. With the alarming statistic that eight in 10 women are silenced by social barriers when it comes to talking about periods, Pee Safe aims to break this silence and start meaningful conversations.

    Said Vikas Bagaria, Founder at Pee Safe: “We envision a world where periods are treated with the respect and normalcy they deserve. By challenging norms and fostering open dialogue, we aim to achieve a more supportive and period-friendly world for all.”

  • To 'foster innovation, collaboration and client satisfaction'

    Havas elevates two senior leaders to COOs

    Havas Media Network India, the specialised media division of Havas India has announced the elevation of two of its senior leaders to even more senior roles within the organisation. While Uday Mohan steps into the position of Chief Operating Officer of Havas Media India, R. Venkatasubramanian assumes the role of Chief Operating Officer of Havas Play. They will continue reporting to Mohit Joshi, CEO, Havas Media Network India.

    Commenting on the elevations, Rana Barua, Group CEO, Havas India, South East Asia and North Asia (Japan and South Korea) said: “Uday and Venkat’s elevations come at an important juncture for Havas Media Network India, as the agency experiences remarkable growth. Their strategic prowess and dedication have been instrumental in driving our agency’s success over the years and their elevation reflects our confidence in their vision and ability to continue fostering innovation, collaboration, and client satisfaction. I wish them all the best.”

    Added Mohit Joshi, CEO, Havas Media Network India: “With Uday and Venkat at the helm of their respective business divisions, Havas Media Network India has made significant strides, evident in the agency’s expanded client portfolio, new acquisitions, and strategic partnerships. This elevation underscores our unwavering dedication to fortifying our organizational framework by nurturing our in-house capabilities. Leaders like them are key to our goal of making media meaningful for our clients and the industry at large as their exceptional industry acumen is pivotal in leading a team as diverse as ours. I extend my sincerest congratulations to Uday and Venkat on their new roles and look forward to our continued trajectory of growth and success together.”

  • Anupama Ramaswamy, Ashish Chakravarty and Rajdeepak Das

    Jury Chairs appointed for Abby 2024

    Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, Ashish Chakravarty, Executive Director, and India Head of Creative, for McCann Worldgroup and Rajdeepak Das, Chief Creative Officer Publicis Groupe, South Asia and Chairman, Leo Burnett, South Asia, join as Jury Chair for Still Digital category, Audio category, and Film (below 1 minute) category respectively, at The Abby Awards 2024 powered by One Show.

    Said Ajay Kakar, Chairperson, Awards Governing Council, Abby Awards 2024: “I have always believed that an award is as good as its jury. This year too, the Abby Awards powered by One Show have a stellar line up of both domestic and international luminaries as Jury Chairs, across 23 categories. Over the last two years the number of women jurors have been significant, and this year, with over one-thirds being women masters of their craft. To win recognition from such respected Jury Chairs is a matter of immense pride for the AdClub, the participating agencies and brands.”

  • Urges people to go out and vote

    IAA creates campaign to fight voter apathy

    The International Advertising Association (IAA) India Chapter has created a campaign titled “I Pledge To Vote” to fight possible voter apathy, and to urge people to go out and vote for what is important to them.

    On the launch of the campaign, IAA India Chapter President, Avinash Pandey, said – “As the general elections enter the critical last phase, the IAA has created a special campaign to motivate people in urban centres to go out and exercise their franchise. The campaign is completely apolitical and only takes the side of the Indian voter. “

  • Featuring Ma Ka Pa actor and TV presenter

    Nerolac unveils new TVC campaign

    Kansai Nerolac Paints Limited (KNPL) has unveiled a new television commercial (TVC) campaign aimed at solidifying its position in Tamil Nadu.  It is conceptualised by FCB Ulka and directed by S. V Ashwathram.

    Said Rohit Malkani, Senior Vice President – Decorative Sales and Marketing, Kansai Nerolac Paints Limited: “We are delighted to launch two disruptive products in the Tamil Nadu market with our new TVC. Our consumer insights revealed that every consumer wants a “rich-look” i.e. sheen finish at a price point that is “light on pocket”. For this, we introduced Nerolac Beauty Little Master Sheen and Nerolac Suraksha Sheen which are unique to category products that democratise sheen for consumers. These products are part of ourexpanding Paint+ range that provide meaningful differentiation to consumers. They are the ultimate choice for consumers seeking high-performance sheen paints at an affordable price point.”

    Added Vishal Nicholas, Executive Creative Director at FCB Ulka: “Kansai Nerolac has a very potent asset in its iconic jingle. Refreshing its composition with such a lively, regional flavour was our way of celebrating its memorability. Keeping that at the heart of the film, we picked the visual devise of sunglasses to work as both, a proof of product performance as well as a cultural callback. Add in the absolutely vibrant frames, the novel nuances, the touches of humour and we knew we had a treat for the ears and the eyes.”

  • For Tata IPL 2024 season opener: CSK vs RCB

    Star Sports unveils promo film featuring Akshay Kumar and Tiger Shroff

    Star Sports, the official broadcaster of the Tata IPL 2024, unveils promo film featuring Akshay Kumar and Tiger Shroff.

    The season opener will be between the reigning champions Chennai Super Kings gear up to face off against the Royal Challengers Bangalore. The Bollywood real action heroes Akshay Kumar and Tiger Shroff, who will also star in the upcoming film ‘Bade Miyan Chote Miyan’, set to hit theatres this EID, April 2024.

  • Into a wake-up call for the entire ad industry

    W+K on Kyoorius awards initiative

     

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    This yea, Kyoorius Creative Awards has introduced a special initiative to empower younger, growing agencies. For the first time, participants whose entries don’t make it past the first round of judging have a special incentive – they will get back 50% of their entry fee, per entry. This is also the year when newer kinds of participation are being encouraged, be it for regional or pharma.

    Kyoorius’s agency, Wieden+Kennedy India, felt this was an apt opportunity to take this brief to the next level. Said Santosh ‘Paddy’ Padhi, CCO of Wieden + Kennedy India: “Kyoorius has grown beyond an award, it has become the industry’s voice. That’s why this year’s campaign isn’t just about the award, it’s about addressing the uncomfortable realities in advertising and igniting the change it needs.”

    Added Rajesh Kejriwal, Founder of Kyoorius: “When I heard of Paddy’s brainchild, ‘Give Back’, it struck a chord with me. I know the world of Indian advertising is going through its toughest challenges and if we all don’t take ownership of our problems, if we don’t introspect and evolve, then who will?”

    Said Yogesh Rijhwani, ECD of W+K Mumbai: “Our creative team found a way to express each hard-hitting message through some stunning typography, which has become the visual voice of the campaign. We enjoyed the love, especially for craft, in the comments sections of these posts.”

  • FanCode will become exclusive broadcast partner to Formula 1 streaming all race weekends in India including practice and qualifying sessions, F1 Sprint events and Grands Prix

    FanCode signs broadcasting deal with Formula 1

    FanCode will be the exclusive broadcast partner for Formula 1 in India for streaming the 2024 and 2025 seasons. The F1 season, consisting of 24 races starting yesterday in Bahrain, will be available to Indian fans on FanCode across multiple devices including smart TVs, mobile phones, and tablets.

    Speaking about it, FanCode co-founder Yannick Colaco, said: “Formula 1 is among the biggest sporting properties in the world, and we’re thrilled to partner with them to bring all the exciting action to millions of fans in India. Aside from providing F1 fans with a world class experience, we look forward to taking the sport to a wider audience across the country.”

    Added Ian Holmes, Director of Media Rights and Content Creation at Formula 1: “I am delighted to announce that fans in India will be able to watch F1 on FanCode for the next two seasons. We have found a strong broadcast partner in them with expert knowledge on how we can best serve our 60 million existing fans and reach new audiences in India. Together, we will take our combined expertise to produce premium content that showcases the sporting spectacle that is F1.”

  • In today's competitive landscape, continuous reinvention is crucial for businesses and creative agencies alike, says its founder

    Ivyclique rebrands itself as ‘WeInvert’

    Ivyclique is now WeInvert.

    Said Anjan Purandare, Founder and CEO, WeInvert: “In today’s competitive landscape, continuous reinvention is crucial for businesses and creative agencies alike. Even established marketing giants, are seeking unique approaches to solve creative roadblocks.“

  • Will handle the creative duties for all the products under the brand

    Lowe Lintas bags mandate for Jawa Motorcycles

    Classic Legends Private Limited has appointed Lowe Lintas, as its creative Agency on Record for the Jawa Motorcycles. The win is more special for the agency, as the team had also been the ones to relaunch the historic Yezdi for modern bikers two years ago.

    Speaking on the partnership, Ashish Singh Joshi – CEO, Classic Legends Pvt. Ltd said: “I am thrilled to welcome Lowe Lintas as the creative agency for our iconic brands, Jawa and Yezdi. Their rich experience with leading brands resonates deeply with the ethos of Jawa and Yezdi, capturing the true essence of our legacy. The ‘How Do You Jawa’ campaign, along with its bold and catchy anthem, has not only struck a chord with our audience but has also been applauded by industry peers. With Lowe Lintas on board, I am confident that we will continue to create impactful and memorable narratives for our beloved brands.”

    Added Sarvesh Raikar, Regional Creative Officer, Lowe Lintas Mumbai: “Jawa and Yezdi have been a huge part of not only my own childhood, but also for the team who worked on the pitch – our memories growing up are hard coded with the bike and when an opportunity came about to convert our enduring passion for these legendary machines into memorable communication for the brand, of course we grabbed it. As a team, we had the privilege of relaunching Yezdi a couple of years ago, and now to be able to do the same for Jawa is a once-in-a-lifetime opportunity, we were never going to miss out on it.

    Our individual and collective love for the bikes came through in the work we put together for them, in our hunger to partner with and grow the brand. And here we are, raring to go, and hoping to do some of our best work for the brand and make some magic together.”

  • To redesign the corporate website

    Godrej Enterprises onboards Bombay Design Centre

    Bombay Design Centre (Bombay DC) has been onboarded to redesign the corporate website for the Godrej Enterprises Group (formerly known as Godrej & Boyce). The work involves a comprehensive overhaul of the website design, content, user experience, and technology.

    Said Kalpesh Patel, GM & Head – Web Strategy at Godrej Enterprises Group: “Our partnership with Bombay Design Centre will enable us to create a digital platform that reflects the breadth and depth of our business; it is a step forward in reinforcing what we set to achieve while setting new benchmarks in the digital space.”

    Added Ankur Rander, CEO of Bombay DC: “This collaboration is a remarkable opportunity. Godrej Enterprises Group is a powerhouse with a formidable presence across industries. Our goal is to build a web experience that showcases their consumer and B2B businesses, the product and services, as well as their corporate information under one url. The experience needs to be easy to use, simple to understand, and stand apart.”

  • Reinforcing its role in modern technology solutions

    Atlantis Intelligence unveils new brand identity and website

    Atlantis Intelligence, a modern technology solutions, has unveiled its rebranding, which includes the launch of a new website and a new logo.

    “We are excited to unveil our new brand identity and website,” said Naveen Rathore, Head Access Network & Strategic Projects of Atlantis Intelligence. “This rebranding represents our ongoing commitment to innovation and our focus on meeting the evolving needs of our clients with future-proof solutions.”