Soie, the lingerie brand from Ginza, has rolled out its latest campaign titled ‘Weaving Deeper Bonds’.
Said Amrit Sethia, Vice President of SOIE – Ginza Industries Ltd: “With this campaign, we want to pay tribute to the extraordinary dedication of mothers who make every day special through their unwavering support and unconditional love. By focusing on a mother’s return to her career after dedicating two decades to her family, we celebrate her resilience and the everyday sacrifices she makes. At SOIE, we strive to honor these deep connections and provide products that reflect the strength and grace of women, at every stage of their lives. Our lingerie and activewear collection is designed to support and empower, embodying the spirit of nurturing and self-empowerment that mothers exemplify.”
IOS Sports and Entertainment, the sports management company, has announced the onboarding of Indian Paralympic gold medallists Sumit Antil (Para-Javelin) and Nitesh Kumar (Para-Badminton) to its roster of athletes. They join para-high jumper and two-time Paralympic silver medallist Nishad Kumar.
Said Neerav Tomar, Founder and Managing Director of IOS Sports & Entertainment: “We are delighted to welcome Sumit and Nitesh to the IOS Sports family. Along with Nishad, these athletes represent dedication, passion, and excellence in their respective disciplines. At IOS Sports, we are committed to fostering an inclusive environment where para-athletes are given the recognition and support they deserve. We look forward to working closely with them to help them achieve new milestones and inspire the next generation of athletes.”
India TV Group has tied up with Samsung TV Plus India to expand its footprint in the Connected TV (CTV) space. As part of this collaboration, India TV Group’s Connected TV (CTV) exclusive channels India TV, India TV Speed News, India TV Aap Ki Adalat, and India TV Yoga are now accessible on the Samsung TV Plus platform.
Amit Kumar Sinha
Said Amit Kumar Sinha, Chief Strategy Officer, India TV: “Our collaboration with Samsung TV Plus opens new and wider avenues for viewers. It is a stepping-stone towards delivering quality and diverse and rich content to the combined audience. We are optimistic that the coming together of India TV and Samsung TV Plus will redefine and improve the experience of online content consumption.”
Added Kunal Mehta, Head of Partnerships, Samsung TV Plus India: “Samsung TV Plus has been at the forefront of bringing high-quality content via FAST to our viewers. We remain steadfast in our commitment to provide content that our consumers find interesting and useful. The addition of the four new channels from the India TV group impresses upon our vision to deliver quality and diverse content.”
Lauritz Knudsen Electrical and Automation, formerly known as L&T Switchgear, has partnered with L&K Saatchi & Saatchi, a part of Publicis Groupe India, as its new advertising agency. It has unveiled a campaign to enhance brand resonance and align with the new identity following its acquisition by Schneider Electric in 2020.
Directed by filmmaker Ashim Ahluwalia and featuring an anthem by Shankar Mahadevan, the film opens with a shot of L&T Switchgear’s original signage.
Said Rajat Abbi, VP-Global Marketing, CMO, Schneider Electric India: “Lauritz Knudsen Electrical and Automation, Formerly L&T Switchgear, boasts a remarkable 70+ year legacy in powering the electrical industry and resonating with the heartbeat of the nation. Despite the name change, our core identity remains unchanged – it’s only the trust of our customers and partners that now carries a new name. Collaborating with L&K Saatchi & Saatchi, we’re happy that the team aligned with our values and helped us bring our vision to life. Effective storytelling is pivotal to any campaign, and our new brand film weaves together our entire journey and our key offering, beautifully. We eagerly anticipate the creativity that L&K Saatchi & Saatchi will bring to the table next.”
Added Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi: “One doesn’t often get to work with a musical genius, a renowned filmmaker and a voice that has moved millions, all in one TVC! That’s precisely what Lauritz Knudsen offered us in terms of an opportunity. The film has really been the icing on the cake after a toughly contested pitch. The challenge was to not just establish the new name and identity strongly but also tell the story of L&T Switchgear and its journey in building India. The result is a seamless piece of storytelling, weaving all practices in one symphony.”
Said Atin Wahal, Executive Director, L&K Saatchi & Saatchi: “It is our privilege to partner with Lauritz Knudsen Electrical & Automation, a brand with a rich 70-year legacy in India, at this pivotal stage of their rebranding journey. At L&K Saatchi & Saatchi, we prioritise understanding our client’s business and delivering impactful results. This campaign underscores the brand’s legacy of trust while highlighting its continuous evolution towards a brighter future. The campaign is reassuring, uplifting and beautifully integrates the core values of both the brands.”
Said Rajat Diwaker, CEO India, iD Fresh Food: “Our new campaign reflects a timeless truth – that a promise made with love should always be kept. Through this video, we aim to showcase not only the quality and taste of our products but also the heartfelt connections they help to nurture. iD Fresh is about more than just food; it’s about maintaining traditions and creating moments of happiness. We understand that today’s consumers value the tradition of home-cooked meals, and with our batter, we’re making it convenient for them to enjoy that experience without compromise.”
This Ganesh Chaturthi, Coca-Cola and WPP Open X led by Ogilvy have unveiled a new experiential campaign tagged – Happy to Queue.
The Happy to Queue experience at the Andheri Cha Raja celebration during Ganesh Utsav took the shape of a Coke bottle, where festival-goers were greeted with mist fans, aromatic Coca-Cola bubbles, and, of course, a chilled bottle of the cola drink.
Said Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit: “At Coca-Cola, we believe there is real magic in people coming together, celebrating shared moments and living the vibrance of our rich culture. With “Happy to Queue”, we wanted people to enjoy the festive cheer in a new way, celebrating togetherness and the effervescence of life, much like sharing a chilled bottle of Coke.”
Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Real Magic is when you can make standing in a line exciting & refreshing. This festive season Coke Happy to Queue gave people a chance to experience what it feels like to be inside a Coke bottle. Uplifting them to feel one with the fizz and the bubbles.”
View this post on Instagram
A post shared by Coca-Cola India (@cocacola_india)
The Media Research Users Council India (MRUCI) held its 30th Annual General Meeting (AGM) on Thursday, September 12. Shailesh Gupta, Wholetime Director, Jagran Prakashan Ltd will continue as Chairman. Vikram Sakhuja was announced as Vice Chairman. Sakhuja takes over the mantle from Shashank Srivastava.
New members have also been appointed to the Board of Governors:
Jayant Mammen Mathew, Director, MM TV Ltd.
Partho Banerjee, Senior Executive Director (Marketing & Sales), Maruti Suzuki India Ltd.
Pratap Govind Pawar, Chairman, Sakal Media Pvt. Ltd.
Tejas Apte, Head of DMC and Media- South Asia, Hindustan Unilever Ltd.
Vikram Sakhuja, Partner, Group CEO- Media & OOH, Madison Communications Pvt. Ltd.
Said Gupta: “The past four years have presented us with unique challenges, but with perseverance and collaboration, we are now ready to resume the IRS Study. The commitment of our Technical Committee and Board members has ensured that we can move forward with a cost-effective solution, without compromising on the quality of the study. We deeply appreciate the unwavering support from our members during these trying times, and we are confident that together, we will soon realise our shared vision.”
Said Sakhuja on his appointment: “It is a privilege and an honour to be elected as Vice Chairman of MRUC. I am grateful to the MRUC Board for this opportunity. We have a wonderful MRUC Secretariat and a committed and talented Technical Committee. We are committed to bringing back IRS as the Country’s definitive and most credible establishment survey in the coming months.”
Morphy Richards, the appliance company, had launched a campaign for its hair straighteners.
Said Devika Sachdev, Head of Advertising and Brand Management, Bajaj Electricals: “As we step into the festive season, Morphy Richards is excited to unveil its latest campaign focused on personal grooming. At Morphy Richards, we believe that celebrating the joy of the season starts with feeling your best. Our new range of grooming products is designed to enhance your personal care routine with innovative features that blend efficiency and elegance. We’re proud to support our customers in looking and feeling their finest as they embrace the festivities with confidence and style. Here’s to a season filled with joy, radiance, and the perfect grooming experience.”
Foxtale, a skincare brand for women, has unveiled its first brand film. To extend the authenticity and purpose of their first-ever brand film, Foxtale along with creative agency, Studio Simple, also conceptualised the original soundtrack that serves as the background score.
Said Romita Mazumdar, founder and CEO of Foxtale: “Our new brand film celebrates the Unstoppable Spirit of Women and embodies the essence of self-love and acceptance. It is a visual celebration of individuality, highlighting the extraordinary potential each woman has. Through our products and our brand philosophy, Foxtale plays an integral role in these women’s lives – we work wonders for their glow while they work wonders in their lives. We are committed to empowering everyone to embrace their unique beauty with confidence, and this film reflects that core belief.”
NueGo, the intercity electric bus brand, unveiled a campaign christened ‘A Small Step’. This was to commemorate World EV Day which was observed yesterday (September 9).
Said Devndra Chawla, CEO and MD of GreenCell Mobility: “At GreenCell Mobility, we believe that every small step towards sustainability can make a massive difference. Our ‘A Small Step…’ campaign underscores the importance of individual responsibility in protecting our environment. With the world facing unprecedented challenges due to climate change, it’s crucial that we all take those small, manageable steps to secure a cleaner, greener future. Opting for electric mobility isn’t just a decision for today—it’s a step toward ensuring that the generations to come inherit a planet they can thrive on. We are proud to be leading this effort in the transportation sector with NueGo, making it easier for everyone to choose a more sustainable way to travel.”
Zee Media Corporation Limited (ZMCL) has appointed Rajesh Sareen as its new Chief Revenue Officer (CRO). He will report to Karan Abhishek Singh, CEO of ZMCL.
Said Singh: “We are thrilled to have Rajesh Sareen join the Zee Media leadership team. His depth of experience and strong track record in driving revenue growth make him the ideal choice to lead our revenue initiatives. Rajesh’s appointment comes at a crucial time as we look to capitalize on new opportunities in an evolving media landscape. With his strong leadership and innovative approach, I am confident that Zee Media will achieve new milestones under his direction.”
The World Cricket Council (WCC) has appointed media professional and entrepreneur Nikhil Singhal as President for the India region. Singhal runs Vigor Media Worldwide.
The Board of the Directors of the WCC has also appointed Som Mandal, Managing Partner, Fox Mandal as Vice President.
Said Dr Hari Om Tyagi, Chairman, World Cricket Council: “I am pleased to welcome visionary leaders Nikhil Singhal and Som Mandal aboard. Their visionary approach and strategic foresight will greatly support our efforts in advancing cricket on the global stage. Their combined experience in media, legal affairs, and governance will play a pivotal role in expanding the reach and integrity of the sport.”
IOS Sports and Entertainment, the sports management company, has announced the onboarding of Indian Paralympic gold medallists Sumit Antil (Para-Javelin) and Nitesh Kumar (Para-Badminton) to its roster of athletes. They join para-high jumper and two-time Paralympic silver medallist Nishad Kumar.
