MxMIndia

Category: Top Stories

  • To oversee the creative output of a segment of Samsung mobile business

    Cheil India appoints Sudhir Das as senior ECD

    Sudhir Das
    Sudhir Das

    Cheil India has appointed Sudhir Das as senior Executive Creative Director (ECD). He will be responsible for overseeing the creative output of a segment of Samsung mobile business and Samsung exclusive stores.

    Das will report to Vikash Chemjong, CCO, Cheil India and will be based out of agency’s Gurugram office.

    Said Chemjong: “Sudhir when you meet him, seems alike a misfit in advertising. He doesn’t drink! Is not trying to run off to the hills/beach every chance he gets because he hates travelling! And he is a little anti-social, preferring the company of his cats more than the company of most people [but seeing the type of people surrounding us most days, I have begun to see the wisdom in it.”

    Added Sanjeev Jasani, Group COO, Cheil SWA: “I am happy to welcome Sudhir to Cheil India. He has a much-deserved reputation for being a creative maestro with a penchant for everything that is tech. His repertoire of work is amazing and eclectic in equal measures. I look forward to the unique perspective and ideas that Sudhir brings to the table, which will positively inform our campaigns.”

  • Appoints Jitendra Joshi and Smita Roy to strengthen digital operations

    Swastik expands digital leadership

    Smita Roy
    Smita Roy

    Mythology major Swastik Productions has announces the expansion of its digital leadership team with the appointment of Jitendra Joshi as Head of Digital Monetisation and Brand Partnerships and Smita Roy as Head – Digital Operations. While Joshi will oversee content monetization through strategic partnerships and ad revenue initiatives to drive the company’s digital growth, Roy will be responsible for driving the focus on expanding digital presence across medium and content absorption in order to deliver exceptional content to a broader audience.

    Jitendra Joshi
    Jitendra Joshi

    Jitendra Joshi and Smita Roy’s appointments are with immediate effect. They both are based out of Mumbai and will report into Siddharth Kumar Tewary.

    Said Siddharth Kumar Tewary, Founder and Chief Creative, Swastik: “We welcome Smita and Jitendra to our Swastik family, I believe both of them will drive our journey towards telling stories to newer audiences through the digital medium. With our experience and understanding of Indian history and culture for over a decade now, we are really excited about this journey as it enables us to tell stories of our past to our future.”

  • To strengthen the brand across India

    Prashant Verma joins CoinDCX as CGMO

    Prashant Verma
    Prashant Verma

    CoinDCX, the cryptocurrency trading app, has appointed Prashant Verma as Chief Growth and Marketing Officer (CGMO) of the DCX Group.

    Said Mridul Gupta, Founding Partner of CoinDCX: “At this critical juncture, as CoinDCX accelerates its mission to onboard 50 million people into the crypto space by 2025, Prashant’s extensive experience as a full-funnel marketer and business leader in the consumer tech sector will be invaluable. He has a proven track record of building marquee consumer tech unicorns in India, and we are excited to have him lead our growth and marketing efforts.”

  • Launches Ultra Play and Ultra Gaane

    Ultra unveils two new OTT Services

    Ultra Media & Entertainment Group has launched two OTT platforms on Hindi cinema and music.

    Said Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group: “Over the years, Ultra has acquired thousands of titles in Hindi, Marathi & other languages. Moreover, starting our own OTT apps was a logical business extension. The launch of both these apps is a significant milestone in our ongoing mission to bring India’s rich cinematic & musical heritage to the global audience. Old Hindi films & songs have a nostalgic value & are a driving force for these apps. We’re also exploring opportunities to expand into other languages with future OTT platforms”.

    Added Rajat Agrawal, COO, Ultra Media & Entertainment Group: “Ultra has always been a pioneer in home entertainment, evolving from VHS to OTT while preserving and digitising classic films. Our goal is to safeguard these gems for future generations and deliver an exceptional audio-visual experience. With platforms like Ultra Play and Ultra Gaane, we’re committed to elevate Indian content globally, ensuring our timeless stories resonate with audiences everywhere.”

  • for deep cleansing facial foam

    Lotus Herbals rolls out campaign with Anushka Sen

    Natural beauty care company Lotus Herbals has rolled out a social media campaign with actor and influencer Anushka Sen for its White Glow 3 in 1 Deep Cleansing Facial Foam.

    Said Nitin Passi, Chairman and Managing Director, Lotus Herbals: “We are excited about our new campaign with Anushka Sen who resonates with digitally savvy GenZ consumers, thanks to her popularity and large fan base. The White Glow deep cleansing face wash is a perfect blend of nature and science, which offers an effective cleansing experience without compromising the skin’s natural moisture balance. Lotus White Glow 3 in 1 Face Wash is your perfect ally for maintaining a clear, glowing complexion, every day.”

  • Launches Fourth Annual Superpowers Index

    Dentsu tables study on B2B buying behaviour

    Dentsu has published a study of B2B buying behaviour globally for the fourth consecutive year. The research provides a diagnostic platform that addresses the real drivers behind B2B buying decisions, where to improve the B2B buyer journey and the business impact  of experience.

    The Superpowers Index, originally published in 2021, uses a single metric that captures overall brand experience and provides a comprehensive, single index to help brands assess their performance against key criteria that drive success. This index offers insights, enabling businesses to fine-tune their strategies and achieve superior outcomes.

    “Five years ago, Merkle B2B was launched to provide integrated solutions to B2B customers across media, customer experience and creative. Today’s expansion into dentsu B2B marks a real opportunity for the team to drive further innovation for our clients, creating real business outcomes for our clients that help their growth and generate real impact,” said Kiaran Geen, President APAC, Dentsu B2B, adding:“Every company in the world is a B2B company in some capacity and we can harness that opportunity to be a true innovation partner for clients, leveraging our globally connected capabilities across business transformation, media, creative, CXM, commerce, data and technology to drive impact,” he added.

    Added Patrick Hounsell, President dentsu B2B: “The Superpowers Index provides a framework for driving client growth by benchmarking performance across the 30 decision drivers, pinpointing improvement opportunities and measurement and gives a comprehensive look at the evolving landscape of B2B marketing year over year. The research allows us to target and refine our dentsu B2B capabilities to the needs of global clients across markets. Our goal is to provide B2B brands with the tools and insights they need to connect their marketing, IT, and sales efforts more effectively and these solutions represent a significant leap forward in our commitment to driving B2B success.”

  • To strengthen the company’s advertising, artist representation

    OML Entertainment elevates Tusharr Kumar to CEO

    OML Entertainment, the content, advertising and entertainment firm, has elevated Tusharr Kumar as its new Chief Executive Officer (CEO). Kumar brings over 15 years of experience across new-media, automotive and FMCG industries. He has been associated with OML Entertainment since 2012 in various capacities across different businesses.

    Said Rajesh Kamat, Managing Director of Emerald Media and investor in OML Entertainment: “Tusharr’s elevation to CEO is a testament to his exceptional leadership and his unwavering commitment to excellence. Under his guidance, OML Entertainment has achieved remarkable milestones, and I have no doubt that he will continue to build on this momentum. Tusharr’s vision for OML Entertainment aligns perfectly with our goals as investors, and we are thrilled to support him as he leads the company to new heights.”

  • … to pay ode to Kerala

    Linen campaign for Onam

    The Aditya Birla Group fashion brand Linen Club has come up with its Onam 2024 campaign, ‘Ona Vakdhanam’ (#KeptMyPromise).

    Said Satyaki Ghosh, CEO of Domestic Textiles at Grasim Industries Limited, Aditya Birla Group: “At Linen Club, we uphold the promise of quality and authenticity that has defined our brand for decades. Our Onam campaign, ‘Ona Vakdhanam,’ pays homage to these enduring values and the vibrant spirit of Kerala. As the state revels in celebrations, we are excited to showcase our extensive range of colours, designs, and textures across fabrics and apparels for the new age men of today. With cutting-edge European technology, we ensure our fabrics are crafted to the highest standards of quality and sustainability. With our new store opening in Lulu Mall, Calicut, we look forward to deepening our connection with the people of Kerala and continuing to offer linen fabrics that embody the true essence of the region and its people.”

  • Unveils a select range of modaks

    Haldiram unveils Ganesh Chaturthi campaign

    Haldiram’s, the traditional sweets brand, has rolled out a Ganesh Chaturthi campaign.

    Said Kailash Agarwal, President – Retail, Haldiram’s: “Ganesh Chaturthi is close to the hearts of millions, and modaks are an integral part of the vibrant celebrations. With our campaign ‘Ganpati ke Geet Gaao, Aur Modak ka Swaad Ghar Laao,’ we aim to bring the authentic taste of Ganpati’s prasad to homes across India. Our range of modaks aims to showcase the rich culinary heritage and diversity of our country and treasured moments that bring families together during this special festivity.”

  • Abhishek Goel, founder & CEO to assume new role as Chief Mentor

    Cactus Communications appoints Akhilesh Ayer as new CEO

    Akhilesh Ayer
    Akhilesh Ayer

    Cactus Communications has announced the appointment of Akhilesh Ayer as its new Chief Executive Officer (CEO). Abhishek Goel, founder and outgoing CEO will continue to serve as a board member and transition into the role of Chief Mentor.

    Ayer has over 25 years of leadership experience at organisations such as WNS, GE and Crisil amongst others. He was last at WNS where he served as Executive Vice President & Head of Data, Analytics, AI & Research (Triange) business unit.

    Said Goel: “I am delighted to welcome Akhilesh Ayer as the new CEO of Cactus Communications. Cactus has significant untapped potential in multiple areas and, we believe this is an opportune time to bring on a new CEO to help realie this potential. Akhilesh is a seasoned leader with over two decades of experience in leading global teams through digital transformation, driving both top and bottom-line growth. His vision for leveraging technology aligns well with our goals for innovation and expansion. Akhilesh’s expertise will be pivotal in shaping our next chapter.”

  • Study developed in partnership with Redseer Strategy Consultants

    Nykaa tables Beauty Trends Report

    Beauty retailer Nykaa tabled its ‘Nykaa Beauty Trends Report’ that spotlights nine trends that are transforming the beauty Industry. This study developed in partnership with Redseer Strategy Consultants explores the key factors driving growth, uncovers emerging trends, and provides actionable insights on how brands can successfully navigate and thrive in the dynamic beauty market.

    Said Anchit Nayar, Executive Director and CEO, of Nykaa Beauty: “As India rapidly ascends to become one of the world’s most influential beauty markets, we at Nykaa are incredibly optimistic about its future. The insights from our Beauty Trends Report clearly show a market poised for extraordinary growth, driven by premiumization, technological advancements, and a new generation of discerning consumers. Nykaa remains committed to leading this transformation by democratizing access to the world’s best beauty brands, fostering innovation, and expanding our reach across both digital and physical channels. We believe that by staying true to our core values of authenticity and customer-centricity, we will not only grow with the market but also play a pivotal role in shaping the future of beauty in India.”

    Added Anil Kumar, Founder, and CEO of Redseer Strategy Consultants: “The Indian Beauty and Personal Care market, valued at USD 21 billion, is on the brink of a transformative journey, projected to grow at a robust 10-11% CAGR over the next five years. This dynamic sector is not merely expanding; it’s rapidly evolving, with e-commerce expected to surge by 25% annually, leading the way. The democratization of beauty expertise through social media, now influencing over 500 million users, is ushering in a new era of informed and empowered consumers. Brands that embrace this evolution, leveraging omnichannel strategies and innovative offerings, will not only thrive but will shape the future of beauty in India. The coming years will be pivotal as we witness a market that doesn’t just grow—it redefines itself.”

    The Nine Major Trends Shaping the Future of Beauty Consumption in India:

    1. Aspirations galore: Rise of premium beauty consumption: The demand for premium beauty products is surging, fuelled by the rise in high-income households and increase in discretionary spending, as consumers seek superior quality, research-driven results, and exclusive brand experiences.
    2. Expanding beauty vocabulary and beauty baskets: ‘Stepification’ & Innovation in Beauty: Consumers are adopting sophisticated, multi-step beauty routines, expanding their beauty baskets with niche and innovative products.
    3. Digital natives, beauty innovators: Decoding Gen Z & Young Millennials: Constituting 28-30% of India’s population, this demographic is redefining beauty by moving forward and prioritizing self-expression, proactive skincare, and embracing bold new trends.
    4. Beauty Beyond Metros: Boom Towns, Easy Access, Growing Aspirations: Cities beyond metros are emerging as significant markets, propelled by rising incomes, growing aspirations and the physical retail presence of beauty brands.
    5. Homegrown Brands: Changing Dynamics and Path to Growth: A vast group of homegrown beauty brands have emerged across price points and categories, also fuelled by VC funding, yet only a few brands have managed to truly stand out and scale. While these successful brands are pioneering change with innovative products and formats, others are exploring partnerships and fresh investments for growth.
    6. Expanding ecosystem: Partners and Platforms: The industry is witnessing brands across the spectrum shifting their spending heavily towards influencer marketing and at the same time new platforms & channels are emerging for engaging with different audiences.
    7. Beyond the label: Demystifying ingredient-focused beauty: Ingredients are becoming pivotal in consumer decision-making, as consumers increasingly seek targeted solutions for specific issues like dry skin, rashes, and other concerns. Trends like ‘skinification’ driving innovation across beauty categories.
    8. Small shifts, seismic impact – The microtrend revolution: Rapidly shifting microtrends, often influenced by celebrities, are reshaping the beauty industry, particularly among younger consumers. Brands are now required to adopt more agile manufacturing processes to quickly produce and capitalize on these fleeting trends.
    9. AI, Personalisation & Beyond: Intersection of beauty and technology: Technology is transforming the beauty landscape through personalisation, specialised long-tail searches, seamless shopping experiences, and efficient supply chain processes, allowing brands to meet consumer needs with greater precision and speed
  • For the second phase of Federal Bank News 18's Flagship programme

    Vidya Balan to raise awareness for cancer

    Federal Bank Hormis Memorial Foundation and News 18 Network have appointed Vidya Balan as the national ambassador for the second phase of the ‘Sanjeevani: United Against Cancer’ programme with Tata Trusts as knowledge partners.

    Said MVS Murthy, Chief Marketing Officer, Federal Bank:  “At Federal Bank, we work on building deep relationships with our customers. These relationships are further strengthened by our active participation in long-term initiatives to improve the quality of living. Sanjeevani is Federal Hormis Memorial Foundation’s flagship initiative, that has strapped itself with multiple partners for an uphill climb. We believe that constant stoking of knowledge leads to action, periodic action to an individual’s betterment and a collective of individuals uplifts the society to deservingly lead a good quality a life. The Foundation works at various levels including patient support, encouraging early testing, corporate and residential programs to enable screening, and, awareness building initiatives. The onus is on us to test regularly, detect early and push back the inevitability, just in case.”

    Added Deepshikha Goel Surendran, Head of Brand and Marketing Communications, Tata Trusts:  “As pioneers in cancer care, it has been our endeavor to encourage early detection through regular screening and to empower patients and caregivers. We are optimistic that this message of #TimeNikaaleinScreenKarein will resonate with both rural and urban audiences, not only positively impacting but also potentially saving lives.”

    Said Sidharth Saini, COO, News 18 Studios: “With a growing population and the rising number of cancer cases, the need for regular screenings has never been more urgent and important. We are grateful to have Vidya Balan as the brand ambassador for the campaign. With her presence and intervention, we aim to make conversations around cancer screening personal, heartfelt and stigma free, like a caring nudge from someone you trust. It’s not just information, but relatable advice that speaks to everyday people, making it easy to connect with and act on.