MxMIndia

Category: Top Stories

  • For the wedding season

    Nykaa unveils wedding extravaganza in latest campaign

    Nykaa has unveiled its latest campaign, “Nykaa Waali Shaadi” setting the stage for its wedding offerings.

    https://www.youtube.com/watch?v=hty4EGYweiI&t=5s

    Commenting on the new campaign, a Nykaa spokesperson said: “Nykaa Wali Shaadi isn’t just a campaign; it’s a celebration of love, beauty, and the joy of weddings! We were thrilled to bring this vision to life, offering brides and baratis across the country a one-of-a-kind experience filled with glam, style, and expert guidance. From our comprehensive beauty and style guides to the top makeup artists and brands, Nykaa Waali Shaadi was there to make every wedding dream come true.”

    Added Karen Thompson, Brand Director – Mac Cosmetics India: “We at Mac Cosmetics were thrilled to partner with Nykaa for the “Nykaa Wali Shaadi” campaign, leveraging our shared values of diversity, inclusivity, and innovation. The bridal season in India is when beauty and fashion merge, and Nykaa’s unique insights allowed us to tap into this key shopping moment. Our artistry expertise shone through as we created bespoke looks that not only enhanced customer experiences but also highlighted our commitment to innovation in makeup direction. Together, we reached a wider audience and delivered unforgettable beauty experiences tailored to the season. Our collaboration was a success, and we look forward to future partnerships that inspire and elevate our customers’ beauty journeys.”

    Said Zeenia Shroff Bastani, General Manager, Maybelline New York & Nyx, L’Oréal India: “We’re thrilled to partner with Nykaa for this wedding season with Nykaa Wali Shaadi. Maybelline New York, known for leading innovation, longwear makeup and setting makeup trends, has been a favorite for glam wedding makeup by brides and their bride-tribes. This collaboration celebrates the union of two giants in the beauty industry – Maybelline NY, the world’s #1 makeup brand, and Nykaa, the preferred beauty retailer giving our consumers the best of makeup & looks for the most special day in their lives!”

  • Ogilvy South creates the TVC

    Alia Bhatt stars in Titan Raga campaign

    Titan Raga timepieces has announced the launch of its latest campaign, ‘Beautiful Together’.

    Said Aparna Ravi, Marketing Head, Titan Watches: “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that’s often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives.”

    Added Tithi Ghosh, President and Head of Office, Ogilvy South: “Titan Raga has always fronted conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity and these are pillars of all our Raga campaigns. Today femininity is evolving from being about individual choices to a collective hurrah. Women feel fulfilment and joy in celebrating each other not just for the big wins but also for the little things that earlier would not be noticed. This beautiful spirit of sisterhood is captured in our new campaign in which we see how the tiniest of moments can also become uplifting when women simply come together.  We have deliberately chosen instances that are highly relatable like lending a helping hand in making wardrobe choices to paying a compliment to another woman in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her tightly knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she herself embodies made her the ideal candidate to advocate this heartwarming message.”

  • For ICC Men’s T20 World Cup 2024 campaign

    Kartik Aaryan becomes the face of Disney+ Hotstar

    Disney+ Hotstar has collaborated onceagain with Kartik Aaryan for the latest campaign ICC Men’s T20 World Cup 2024. The ad film for the campaign emphasises on Disney+ Hotstar’s ‘Free on mobile’ offering for the tournament enabling all the cricket fans across the country to never miss any cricketing action.

    Said a Disney+ Hotstar spokesperson: “Cricket holds a special place in the heart of every Indian, and our mission is to ensure its accessibility to all. Through this campaign, we aim to extend the reach of the sport to every corner of the nation, ensuring that our users can experience every thrilling moment of the ICC Men’s T20 World Cup for free on their mobile devices. We’re thrilled to collaborate with Kartik Aaryan once again; his passion for cricket and entertainment perfectly aligns with the spirit of this campaign.”

  • An analysis of 6.5 Billion Consumer Datapoints

    Kantar introduces blueprint for brand growth

    Kantar, the marketing data and analytics company, has introduced the Blueprint for Brand Growth, an analysis of more than 6.5 billion global attitudinal and shopper data points from the past decade. The year-long exploration reveals empirically the key drivers of brand growth, and provides a decision-making framework for marketers to better control the levers of growth that shape their brand future.

    The blueprint is the result of collaboration between Kantar’s experts, industry leaders and advanced analytics work combining Kantar’s unique BrandZ and Worldpanel data assets. All focused on one question ‘How can marketers better drive growth?’. It proves that brands grow through being meaningfully different to more people. Brands that are meaningfully different to more people command 5X market penetration today, and have a real advantage in penetration growth over the next two years. *

    To achieve meaningful difference, the three Growth Accelerators and decision-making frameworks Kantar recommends marketers activate are:

    Predispose More People: Creativity, advertising and experience builds meaningful difference as well as mental availability for your brand. When optimally executed, this drives 9X higher volume share, 2X higher average selling price, and a 4X likelihood of growing share in the future.

    Be More Present: Optimising distribution, customer journey, range, pack, pricing and promotions wins 7X more buyers vs those present in only half of buying occasions.

    Find New Space: Innovation focused on identifying incremental spaces (motivations, occasions, tangential categories and services) doubles a brand’s chance of growth. Increasing the number of usage occasions by 10% results in revenue growth of +17%.

    The Blueprint builds upon and enhances existing industry research on how brands grow. It importantly proves that while market penetration growth is crucial, solely focusing on this is insufficient to holistically drive sustainable brand, revenue and margin growth. Kantar’s analysis underscores the role of differentiation – not just distinctiveness – in forging strong mental connections between consumers and brands as well as defending pricing power.

    On introducing Blueprint for Brand Growth, Jane Ostler, Kantar’s EVP of Thought Leadership and Blueprint project lead, commented:  “Our Blueprint for Brand Growth sets a new standard for strategic marketing understanding and excellence. Every marketing leader can use this framework to evaluate their brand’s own competitive positioning and then shape their strategic response and marketing investment priorities. For the first time anywhere, we have combined a decade of attitudinal brand research with actual shopper behaviour to more holistically understand the tangible impact marketing has on growth. Among other elements, we see that emotional connections in advertising are crucial. When optimised, they build differentiation and predispose consumers toward a brand, boosting sales and loyalty. Our newly revealed Growth Accelerators will, instinctively, feel familiar to CMOs. They are now, though, underpinned with new quantifiable evidence of their impact on brand and revenue growth. These are universal truths that every brand can use to focus their strategy and secure the budget for their highest impact activities. “

  • In association with India Signing Hands (ISH)

    Disney Star announces Indian Sign Language feed for T20 WC

    On the occasion of Global Accessibility Awareness Day (May 16), Disney Star in association with India Signing Hands (ISH), announces the availability of an Indian Sign Language (ISL) feed for the upcoming ICC Men’s T20 World Cup, starting June 2.

    This will be applicable for 10 matches including the India matches, semi-finals and finals. The company will also support an audio descriptive feed, along with the ISL feed on Disney+ Hotstar and Star Sports Network.

    Said Sajith Sivanandan, Head, Disney+ Hotstar India: “We are thrilled to embrace accessibility features making the ICC Men’s T20 World Cup available to more fans of the sport. This underscores our commitment to promote inclusivity and serve all users. With these enhancements, we aim to ensure that the excitement of cricket knows no bounds.”

    Added Sanjog Gupta, Head – Sports, Disney Star: “The descriptive and Indian sign language feeds on Star Sports during Tata IPL 2024 were met with an overwhelming response. Disney Star is extending this endeavour to make cricket fandom and experiences more inclusive by introducing, for the first time ever, these feeds on the ICC Men’s T20 World Cup. Our mission of serving sports fans is powered by such pioneering initiatives which seek to remove barriers of access and engagement for fans from all walks of life. The initiative also serves to present a more inclusive picture of India’s favourite sport and is of immense pride for the sporting fraternity.”

    Said Alok Kejriwal, Founder and CEO, India Signing Hands (ISH News): “This feed has fostered the love of cricket into so many differently abled individuals during IPL. With Disney Star continuing this initiative for the ICC Men’s T20 World Cup 2024 at a larger scale with both Star Sports Network and Disney+ Hotstar supporting this feed, I am confident that it will open doors to the exciting world of cricket to many more people from the Deaf and Visually Impaired communities. This collaboration is really close to my heart since it makes the sport truly accessible and inclusive.”

  • The campaign is named 'World On My Watch'

    Cheil launches campaign for Galaxy Watch6 series

    Cheil India has launched a new campaign for Samsung Galaxy Watch6 series.

    Said Aditya Babbar, Vice President, MX Business, Samsung India: “Galaxy Watch6 series offers unparalleled convenience and connectivity like never before. Through the latest campaign, we decided to do something different and adopted a benefit-first approach. With LTE integration, users break free from the confines of their smartphones, embracing the liberty to manage essential features directly from their wrists.”

    Added Vikash Chemjong, Chief Creative Officer at Cheil India: “The film elegantly demonstrates how technology can seamlessly become part of our everyday lives, enhancing convenience, productivity, and well-being. This blend of connectivity, health tracking, and entertainment makes it a perfect pick.”

  • Created in partnership with by Leo Burnett – South Asia

    Whisper launches fifth edition of Keep Girls In School programme

    Feminine-care brand Whisper, from the house of Procter & Gamble, is raising awareness about– the early onset of menstruation among young girls — as part of the fifth edition of its #KeepGirlsInSchool (KGIS) movement.

    Said Rajdeepak Das, Chief Creative Officer, Publicis Groupe – South Asia and Chairman Leo Burnett – South Asia: “Our ongoing research about the changing conversations around menstruation identified a glaring anomaly – girls today are getting their periods much earlier than before. However, they are being educated about periods at a much later stage or oftentimes not at all. Whisper and Leo Burnett have been on a journey to keep girls in school for a long time and we wanted to bridge this gap. Our latest work talks to the 8-year-olds in a language they can understand, with a heartwarming song that teaches them that getting periods means they are healthy. The goal is to not just teach the little girls but also use the song as a tool to equip her ecosystem- parents and educators, enabling them to teach periods in an empowering manner.”

    Added Girish Kalyanaraman, Vice President & Category Leader – India Feminine Care at Procter & Gamble: “There is a seismic shift happening in period biology. This heightens the need to educate girls early on and to prepare them to embrace this biological process. Through this initiative, we strive to educate them about how periods are healthy and how they can take care of themselves on their period days. Every year, Whisper goes to more than 60,000 schools to create period education programmes and we are now also going to younger standards. Consumers too can do their bit buying a Whisper Ultra pack which will help us educate and donate pads to one girl to keep her in school.”

  • The new brand positioning leverages consumer desire for adventure and exploration

    Ceat unveils new Strategic Timeout board in IPL

    As part of the newly launched campaign, Cat, the tyres company, has leveraged its decade-long association with Tata IPL Strategic Timeout to deliver its brand message. It has been transformed in line with the new positioning, notes a communique.

    Said Arnab Banerjee, MD & CEO of Ceat Limited: “Ceat’s transformation underscores our dedication to staying in tune with the aspirations of our consumers. Our new brand communication emphasizes our support for the explorer mindset of discovering hidden gems which are accessible during their travels. This move represents our ongoing commitment to exceeding consumer expectations and delivering high-quality products that inspire confidence in every journey, whether on road or off road.”

    Added Lakshmi Narayanan B, CMO of Ceat Limited: “Our new approach incorporates partnerships with prominent travel influencers to showcase the versatility and durability of our tyres in various unexplored yet accessible locales. This series of two-part campaigns is not just a visual treat, but also ignites intrigue and curiosity among our consumers through the novel interactive QR element embedded in the ads. Our high-performance products have been crafted for the curious enabling their passion for adventure and discovery.”

  • To showcase features of Samsung Galaxy A55 5G and A35 5G

    Cheil India unveils campaign

    Cheil India has launched a campaign showcasing features of Galaxy A55 5G and A35 5G. The campaign films featuring the duo of Shanaya Kapoor and Rohan Gurbaxani encapsulate the spirit of Generation Z .

    Commenting on the campaign, Aditya Babbar, Vice President, MX Business, Samsung India, said: “Galaxy A series democratizes innovations by making them accessible to all. With the introduction of Galaxy A55 5G and Galaxy A35 5G, we are democratizing flagship-level features, experiences and affordability. In our new campaign, we are proud to showcase how Galaxy A55 and A35 5G continue to push boundaries, delivering cutting edge technology that empowers creativity and elevates user experience.”

    Talking about the campaign, Vikash Chemjong, CCO, Cheil India, added: “We believe that everyone deserves awesome—whether it’s awesome meetings, awesome memories, awesome ambitions, or simply an awesome life. And, when you finally get an awesome phone, you get one step closer to achieving the rest.”

  • To raise Hypertension Awareness

    Mankind Pharma launches campaign

    Mankind Pharma has launched a nationwide campaign on the occasion of World Hypertension Day called ‘Limit White India’. This initiative aims to raise awareness about the dangers of excessive salt and sugar consumption which with other factors like sedentary lifestyle and obesity can be a major risk factor for hypertension.

    Said Dr Sanjay Koul, Chief Marketing Officer, Mankind Pharma Ltd: “Hypertension is a silent killer, and Mankind Pharma is committed to tackling it head-on through the ‘Limit White India’ campaign. Excessive salt and sugar are significant contributors to uncontrolled blood pressure levels and blood sugar levels. Studies have shown Indians on average consume five times the WHO recommended quantity of sugar annually. By raising awareness and promoting lifestyle modifications, we aim to empower people to make informed choices for their well-being.”

  • As the new Chief of Measurement Science & Analytics

    Dr Bikramjit Chaudhuri joins BARC

    Dr Bikramjit Chaudhuri
    Dr Bikramjit Chaudhuri

    Broadcast Audience Research Council (BARC) India has announced the appointment of Dr Bikramjit Chaudhuri as Chief of Measurement Science & Analytics. He will succeed Dr Derrick Gray, who has been a member of the BARC India family for six years. He has been heading measurement science at BARC since mid-2018.

    Dr Bikramjit Chaudhuri is a PhD. from IIT Bombay and holds a Master of Statistics degree from the Indian Statistical Institute. He joins BARC from the Datamatics Group of Companies where he has been Global Head of Data Science and Advanced Analytics, since 2016. Prior to Datamatics, he has held multiple leadership roles, and has led large teams of senior talent across levels at KPMG, Nielsen and ZS Associates in India and elsewhere in the world.

    Said Nakul Chopra, Chief Executive Officer, BARC India: “Derrick has been a wonderful partner, a mentor and a friend to numerous individuals and industry peers. We congratulate him as he embraces his next adventure and wish him nothing but the absolute best. In his stead, I’m happy to welcome Bikram to the BARC India family. He brings deep knowledge and rich expertise in Big Data, Research and Business Intelligence. I’m confident that with his strategic vision and passion for excellence, he will not only uphold the legacy Derrick leaves us with, but also help navigate our future in this fast-evolving environment.”

  • To lead operations and strategic thinking for clients

    Menaka Menon to take charge of DDB Mudra South

    Menaka Menon
    Menaka Menon

    DDB Mudra Group has elevated Menaka Menon, current National Strategy Head, to take on the role of leading the south office. She will lead operations and strategic thinking for clients based out of the Bengaluru office. Ranji Cherian, who ran the south office for over 16 years, will now lead Client Excellence at the group.

    Said Rahul Mathew, Chief Creative Officer, DDB Mudra Group: “We believe that everything we do is built on strong strategic pillars; be it our work or how we do our work. In her new role, Menaka will use her strategic background to add more value to our client’s business, while building a strong culture of creativity in the office. Over the last few years, some of our best work has come from our South office and I’m really excited to work with Menaka to push us to newer heights.”