MxMIndia

Category: Top Stories

  • On CTV channel News9 Live

    ‘Duologue with Barun Das’ Season 2 premieres

    The second season of ‘Duologue with Barun Das’, premiers on CTV channel, News9 Live featuring an impressive line-up of  guests.

    Commenting on the second season, Barun Das said: “Duologue Season 2 is a testament to the power of conversations that may change lives. Where Season 1 was more about the people, Season 2 is more about ideas – an exchange of philosophies and worldviews. I am thrilled to continue this journey of enlightenment and inspiration, inviting viewers to join us on News9 Live for an unforgettable experience.”

    According to a communique, some of the guests invited on Season 2 include actor Allu Arjun (airing scheduled on May 18),  goalkeeper Oliver Kahn, spiritual guru Deepak Chopra, golfer Jeev Milkha Singh and film-maker Rakeysh Omprakash Mehra.

    Added Amar Sinha, the Chief Operating Officer of the presenting sponsor Radico Khaitan.”The thought-provoking conversations on Duologue with Barun Das offer Radico Khaitan a valuable opportunity to connect with a diverse audience. Engaging in meaningful discussions enhances our brand visibility and exemplifies our values, creating a positive brand association. This exposure contributes to increased brand recognition, loyalty, and consumer trust, fortifying Radico Khaitan’s reputation and market presence. We are honoured to collaborate with the insightful Barun Das, whose dynamic style adds an extra layer of charm to this meaningful partnership.”

  • To showcase XUV 3XO inspired streetwear collection

    Mahindra collaborates with Santanu Hazarika and Nought One

    Mahindra & Mahindra has  teamed up with artists Santanu Hazarika and Abhishek Paatni of Nought One to showcase a  streetwear collection that draws inspiration from the design and colours of the Mahindra XUV 3XO.

    Said Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra Ltd: “Today, we are  excited to showcase a collection that brings together our passion for innovation across our authentic  SUV range with the dynamic world of fashion. The new XUV 3XO is the latest expression of Mahindra’s  HEARTCORE Design philosophy. Designed to stand out from the crowd, the XUV 3XO takes the  premium compact SUV to new heights of Design, Technology, and Innovation. This collection not only  reflects the bold and distinctive features of the XUV 3XO but also complementsthe lifestyle and values  of our younger consumers. Through this collaboration with Santanu and Nought One, whose work is  always at the cutting edge of design and fashion, we are reaching out to new audiences and exploring  new forms of expression.”

    Added Santanu Hazarika and Abhishek Paatni: “We are thrilled to partner with Mahindra on this  unique project. This collaboration with the XUV 3XO is a perfect blend of our streetwear aesthetic with  the standout design of this modern SUV. It’s an exciting challenge to translate automotive innovation  into fashion, and we believe our customers will appreciate the creativity and authenticity behind each  piece. This partnership reflects futuristic, functional clothing which blends with the aesthetics of the  new age and a progressive future.”

  • Statement released by President Pawan Bansal

    IOAA statement on Ghatkopar hoarding tragedy

    At long last an industry association representing the marketing services sector has spoken up, even if it’s after a week. It may be noted that when the agency involved with the Ghaktopar hoarding crash was referred to in reports, it was called an ad agency, thereby tainting the entire sector. We were hoping someone will speak up, and even as many in the trade expressed shock, we were hoping that the

    Here’s the statement from The India Outdoor Advertising Association (IOAA), signed by its President, Pawan Bansal:

    On behalf of the India Outdoor Advertising Association (IOAA) and its members, we wish to express our deep sorrow over the tragic incident that resulted in the loss of life following the collapse of a billboard at a petrol station in Ghatkopar, Mumbai. This event has deeply affected us, and our thoughts are with the families enduring this painful time.

    The IOAA has consistently advocated for strict adherence to local regulations and safety standards concerning the installation of hoardings. We prioritize safety and diligently promote compliance among our members.

    In response to this incident, the IOAA fully supports the initiatives undertaken by the Maharashtra Government and the BMC to audit and regulate hoarding structures throughout the city. We are committed to assisting in these efforts to ensure such a tragedy does not occur again.

    We are determined to work closely with all relevant authorities to enhance safety measures and regulatory compliance. We appreciate the ongoing support and understanding of the community as we strive to make necessary improvements.

  • Students can purchase Galaxy Book, Galaxy Tab and Galaxy smartphone

    Samsung launches ‘Back to Campus’ campaign

    Samsung, consumer electronics brand, announced offers on select Galaxy Book, Galaxy Tab and Galaxy smartphone devices as part of its ‘Back to Campus’ campaign.

    Said Aditya Babbar, Vice President, MX Business, Samsung India: “Today’s youngsters are confident go-getters who need technology that enables them not just to learn more but to do more and be more. With our new ‘Back to Campus’ campaign, we are committed to democratising the connected power of Samsung Galaxy ecosystem for students across India.  It’s time for the new generation of Galaxy users to make their dreams come true and show the world how it’s done.”

  • Campaign features the new 9 to 9 Collection

    Bata collaborates with EaseMyTrip.com

    As part of the summer holiday season, fuelled by a surge in demand for travel, Bata India has unveiled its latest 9 to 9 collection And  a ‘Try and Fly’ offer in association with Ease My Trip.com.

    The ‘9 to 9’ collection features a range of fashionable, all-occasion footwear to keep you in style from 9 AM to 9 PM as you travel this holiday season. Inspired by global trends, the range features semi-casual shoes for a smooth transition from laid-back explorations to fancy dinners, picture-perfect heels, casual sandals for a beach vacation and latest style sneakers to complement the excitement of your adventures. Featuring Europe-inspired styles, the collection seamlessly blends fashion and comfort for an effortless and stylish travel experience.

    Speaking on the campaign, Badri Beriwal, Chief Strategy & Business Development Officer, Bata India, said: “At Bata India, we believe in bringing the best of styles to our consumers, this holiday season, we have packed our latest collection with a unique offering of ‘Try and Fly.’ We are confident that our customers are going to be delighted by the launch of the latest Europe inspired styles at our stores and on Bata.com. With this proposition, we want to give everyone a chance to fly to their dream destination.”

    Speaking on the collaboration, EaseMyTrip Spokesperson, Nishant Pitti, CEO and Co-founder EaseMyTrip added: “We are excited to partner with Bata India for the ‘Try and Fly’ campaign. This partnership brings together the joy of trying on stylish footwear and the thrill of winning international trips. Travel is about experiences, and this campaign brings the joy of exploration right to the store.  We are thrilled to be a part of this remarkable initiative and look forward to seeing the excitement it brings to travellers nationwide.”

  • The One Show 2024 releases various rankings

    Leo Burnett Mumbai figures in One Show APAC Top 10

    Based on point totals for wins in The One Show 2024 announced last week during Creative Week in New York, Dentsu Inc. Tokyo is APAC Agency of the Year and #9 globally in The One Show 2024 Global Creative Rankings.

    The Top 10 agencies in APAC are as follows:

    The One Show 2024 Asia Pacific Agency Rankings

    Dentsu Inc. Tokyo

    The Monkeys Sydney

    VML Australia Melbourne

    M&C Saatchi Sydney

    TBWA\Hakuhodo Inc. Tokyo

    KMCgroup Tokyo

    Leo Burnett India Mumbai

    SIX Inc. Tokyo

    Leo Burnett Taiwan Taipei

    10.VML Singapore

    Other One Show 2024 APAC rankings leaders include:

    APAC Independent Agency: Howatson+Company Sydney

    APAC Production Company: Airbag Sydney/Melbourne

    APAC Design Firm: T-Change Design Studio Nanjing

    Globally, FCB New York is the world’s top-ranked agency this year, with Rethink Toronto coming in as the leading independent agency.

    Highlights of The One Show 2024 Global Creative Rankings are as follows (click the category links to view the full list for each):

    Agency Rankings

      1. FCB New York
      2. Rethink Toronto
      3. McCann New York
      4. Marcel Paris
      5. TBWA\Media Arts Lab Los Angeles
      6. FCB Chicago
      7. Ogilvy PR New York, Publicis Conseil Paris (tie)
      8. Dentsu Inc. Tokyo
      9. FCB Canada Toronto

    Agency Network Rankings

    1. FCB Global
    2. Ogilvy Group
    3. McCann Worldgroup

    Agency Holding Company Rankings

    1. Interpublic Group
    2. WPP
    3. Publicis Groupe

    Highest Ranked Work

    1. “Dreamcaster” by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA
    2. “WoMen’s Football” by Marcel Paris with Les Artisans du Film Paris and Prodigious Paris for Orange
    3. “ADLaM” by McCann New York for Microsoft
  • To drive digital commerce growth

    Mindshare appoints Kalyan Undinty to head ecommerce

    Mindshare has announced the appointment of Kalyan Undinty as Head of Ecommerce. He was until recently Global Ecommerce Director at Reckitt.

    Said Amin Lakhani, CEO, Mindshare – South Asia: ” His extensive experience in building and scaling ecommerce businesses will help us innovate and deliver exceptional results for our clients. As brands embark on a journey of growth and transformation, we want to help them leverage the power of e-commerce to redefine strategies and drive tangible value for them. Together, we will chart new territories, elevate customer experiences in the ever-evolving realm of digital commerce.”

    Added Undinty: “It’s an exciting opportunity to explore new avenues and create transformative experiences, driving sustainable growth in the e-commerce ecosystem. Together, we’ll utilize data-driven insights, consumer-centric strategies, and cutting-edge technology to surpass our clients’ and consumers’ expectations. I’m excited to join the team and help shape Mindshare’s ecommerce agenda.”

  • Highlights ways to safeguard valuables during travel season

    Godrej Security Solutions unveils new ad film

    Godrej Security Solutions, a division of Godrej & Boyce, has unveiled its latest campaign titled “Secure Your Home While You Roam.”

    Said Pushkar Gokhale, Executive Vice President and Business Head, Godrej Security Solutions: “Godrej Security Solutions stands as a trusted guardian for households across India, ensuring security for generations to come. Our campaign challenges traditional beliefs by promoting a logical approach to home security. We aim to empower individuals to make informed decisions, alleviating travel anxieties. With advanced Home Lockers offering comprehensive security, we redefine safeguarding valuables. Prioritizing convenience and logic over traditional methods, we instil trust in our customers. Our ultimate goal is to ensure peace of mind by Securing Happiness wherever the travellers go.”

  • Aims to position brand as quintessential app for shopping experience

    Tata Neu rolls out campaign

    Tata Neu, the online shopping website developed by Tata Group and ‘Associate Partner’ sponsor for this year’s Tata IPL has rolled out a campaign titled #RuknaKyun.

    Sharing his thoughts on the campaign and music video, Sushant Vithaldas, Head Business Operations – Schbang Bangalore said: “As the Tata IPL season unfolds, Tata Neu’s #RuknaKyun campaign emerges as a beacon of boundless celebration nationwide. At Schbang, we’re happy to have played a pivotal role in crafting this electrifying campaign, pushing the boundaries of creativity and engagement. Through innovative storytelling and dynamic collaborations, we’ve woven a tapestry of excitement that resonates deeply with fans across the country. This campaign isn’t just about Tata Neu—it’s about igniting passion, sparking curiosity, and inviting everyone to embrace the spirit of limitless celebration.”

     

     

    View this post on Instagram

     

    A post shared by Tata Neu (@tataneuofficial)

  • Celebrates quick gameplay

    22feet Tribal Worldwide campaigns for BGMI

    22feet Tribal Worldwide has unveiled anew campaign for Battlegrounds Mobile India (BGMI), Krafton‘s battle royale game, titled ‘Hai Thoda Time, Play Thoda BGMI’. The campaign highlights BGMI’s range of quick gameplay modes, tailored for the evolving needs of modern gamers.

    Said Srinjoy Das, Associate Director of Marketing, Krafton India: “Cutting clutter when you are talking about something as mundane as lack of time is tough. For this campaign, we found the scripts to be remarkably funny, and brings out a very dramatic set of circumstances that piques strong curiosity and ensures high video completion rates. We hope our fans love the beautifully directed films as much as we do.”

    Added Vishnu Srivatsav, Creative Head – 22feet Tribal Worldwide: “We were seeking the most precious commodity in the known universe, time. And not a large amount of time, but a tiny sliver of it. But we know that every second of free time that people get is a gift from the universe. So we went ahead and made films that showed the amount of things that needed to happen for anyone to get just a little bit of time.  We worked on the crazy, yet plausible set of events that lead to you getting a little bit of time for BGMI’s quick game modes.”

  • An initiative in music marketing

    Madverse launches Impact

    Madverse, a music distribution and DIY artist services platform, has launched Impact, an initiative designed for music marketing.

    Said Rohan Nesho Jain, the founder of Impact by Madverse: “At Impact, we are the architects of influence. Our goal is clear: to empower artists to have their voices heard, their stories conveyed, and their ambitions realized in the worldwide music industry. We will not only provide marketing services, but also a platform for artists to produce intriguing storylines that capture people throughout the world. Understanding the importance of social media, our team is committed to improving artists’ online presence and engagement across all platforms, using specialised digital advertising strategies, and providing unique access to platforms like Spotify Studio and Wynk Studio. Impact represents our objective of democratizing the music industry by guaranteeing that all artists have the opportunity to thrive and succeed on their terms.”

  • Films created by MagicCircle Communications Agency

    Policybazaar launches new ad campaign

    Policybazaar has launched three ad films focussing on swift claims assistance.

    Said Sai Narayan, CMO at Policybazaar: “When it comes to insurance, our research shows that most customers make a clear choice of a robust claims support over anything else, even low prices. This is why we started our journey of awareness and trust-building with ad campaigns on claims assistance in the health and life insurance space, which we are now extending to motor insurance. Our campaign features three relatable scenarios that reflect the common consumer sentiment – will my claim be processed? This is where Policybazaar steps in to assure our customers that we have got their backs every step of the way. From seamless claims processing to quick resolutions, we are here to make the insurance experience hassle-free.”

    Added Hemant Misra, Managing Director, MagicCircle Communications: “Our idea was to realistically showcase the anxiety a consumer feels when having to claim their car insurance. From the accident scenario, to the possibility of claim rejection, or even delayed delivery of the vehicle, there are myriad issues that can cause anxiety. But no matter the stress, Policybazaar’s assurance of end-to-end claim support was the perfect brand promise to address it. The relatable scenarios were married with clever storytelling techniques, to create an engaging and effective narrative.”