Ageas Federal Life Insurance, introduces its latest brand campaign film, “Cradle to Crease,” an initiative focusing on financial planning and investing in life insurance.
The campaign sheds light on the significance of early financial planning for parents through the lens of Sachin Tendulkar’s debut.
Speaking about the brand film, Erum Kidwai, Senior Vice President & Head- Marketing at Ageas Federal Life Insurance, said: “With “Cradle to Crease,” we aim to redefine the narrative surrounding financial planning and insurance. Sachin Tendulkar’s journey serves as a powerful reminder that there is no fixed age or time to prioritize financial security. Through this film, we seek to inspire individuals to take charge of their future fearlessly and embrace a proactive approach towards financial planning through insurance.”
Adddd Mukund Olety, CCO VML: “After a very successful Young Sachin campaign, we have created Cradle to Crease. The film features Sachin walking through the tunnel of life as he reaches the pitch. Using technology, we’ve created a hyper-realistic rendition of 16-year-old Sachin to recreate the moment he made his international debut. With the power of Gen-AI, we’ve told a story that could not have been told 5 years ago. We are constantly pushing boundaries and using technology to make storytelling richer and better. We’re sure seeing Sachin walk up to his debut shall inspire a lot of parents to plan better.”
Myntra launched its new brand campaign, ‘Trend IRL (In Real life)’, featuring actor Kiara Advani.
Notes a communique: “The campaign features a series of films spotlighting various trends, from ruffle dresses to corpcore in western wear, and from ready-to-wear sarees to summer sharara sets in ethnic wear, reinforcing Myntra’s position as one of the trendsetting leaders.”
For the past few weeks, we have been publishing news on the announcement of names of jury chairs of various award categories of Abby 2024 (full name: The Abby Awards 2024 powered by One Show).
So here’s one more: Madan Bahal, Co-Founder and Managing Director of Adfactors PR, Prateek Bhardwaj, Chief Creative Officer and Head of Creative (India) at Lowe Lintas and Amit Sharma, Founder Director of Chrome Pictures have joined as jury chairs for the Public Relations, Direct and Video Craft categories respectively.
The Abby will be held from May 29 to 31 as part of Goafest 2024. This year, Goafest is being held in Mumbai, at Westin Powai, overlooking Powai Lake.
Public Affairs Forum of India (PAFI), the association of corporate public affairs practitioners, has announced names of its officebearers for 2024-25. PAFI represents members from over 100 major Indian and global companies. Deepshikha Dharmaraj took over as the President of PAFI for 2024-25 with immediate effect from Vinita Sethi
“This is a pivotal year as the world turns its attention to India and its influence in geopolitics, climate change, and business uncertainty,” said Dharmaraj, who is CEO of BCW India Group (soon to be Burson India Group). “With the collective experience and guidance of PAFI’s exceptional past presidents, officebearers and the PAFI secretariat, I am looking forward to foster meaningful ideas and facilitate dialogue to support the government, policy and corporate decision makers.”
Added Sethi, the outgoing President of PAFI and Senior Vice President & Chief Public Affairs at the Apollo Hospitals Group: “Over the last year, we have implemented steps towards increasing member engagement through sectoral councils, hosted a very well- received 10th Annual Forum, and continued our efforts to build capacity among young public policy professionals. We also initiated a focused initiative towards accelerating the participation of women in the workforce and leadership. Looking ahead, I believe PAFI will continue to deepen this work and lead public policy practitioners across more areas.”
Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President. Medha Girotra, Vice President- Communications, Asia Pacific, Mastercard is the new Secretary, and Shivnath Thukral, Director and Head Public Policy, Meta India is the new Treasurer.
Star Sports has partnered with the Asian Legends League as the Official Broadcast Partner for the next three seasons, spanning from 2024 to 2026. The Asian Legends League, a platform for former retired cricket legends from Asian countries, is set to showcase the talents of iconic players in an exhilarating league format.
The league, organised by World Sports Group (WSG), will feature five franchise teams representing renowned cricketing nations: Indian Royals, Sri Lankan Lions, Bangladesh Tigers, Pakistan Stars, and Afghanistan Pathans. The highly anticipated event is scheduled to take place from May 27th to June 4th, 2024.
Said League Commissioner Chetan Sharma: “We are delighted to partner with Star Sports, a pioneer in sports broadcasting, to bring the Asian Legends League to fans across the globe. This collaboration will undoubtedly enhance the viewing experience and elevate the stature of the league.”
In addition to the partnership announcement, WSG has finalised key committees to uphold the integrity and standards of the league. The Code of Conduct & Ethics Committee, chaired by Ashok Malhotra, includes esteemed members such as Chetan Sharma, Vijay Dahiya, Harwinder Singh, and Parwinder Singh. Furthermore, the Playing Condition Committee, led by Vijay Dahiya, comprises Harwinder Singh, Sarabh J Singh, and Nensi Patel.
JioCinema has bolstered its content offerings with an all-new Anime slate for its Premium subscribers. Starting yesterday, May 12, JioCinema will be home to top Anime shows having cult fandom and the launch will be headlined by the global simulcast of Season 4 of Demon Slayer. JioCinema Premium members will have unlimited access to the Anime Hub, a communique adds.
With an aim of growing the Otaku (anime fan) community in India, the offering will be home to a curated selection of hits and hidden gems, all available in an ultimate ad-free experience with offline viewing options. Animayhem will continue to thrill its fans with new content everyday across the month with hits like ‘Bofuri: I Hate Getting Hurt, So I Put All My Skill Points Into Defense,’ dark comedy ‘My Next Life as a Villainess: All Routes Lead to Doom!,’ magic driven ‘The Familiar of Zero,’ goblin-hunting action ‘Goblin Slayer,’ and supernatural mystery with ‘In/Spectre’, ensuring there’s something for everyone.
If you aren’t familiar with the above names, then you are obviously much older and not in sync with the GenZ is watching. And some millennials and Gen Alpha folks as well.
Speaking on the introduction of a dedicated hub for Anime, a JioCinema spokesperson said: “JioCinema Premium’s consumer-first approach has opened access to high-quality and diverse content for audiences across India. Our latest offering, Anime Hub offers a world of content that will keep anime fans entertained. From simulcast real-time global releases to hundreds of hours of top Anime titles, we are confident that JioCinema’s Anime Hub will grow to become a destination of choice for anime fans in India.”
Dentsu Creative celebrates the achievement of Devansh Chaudhary, Associate Creative Director – Copy, and Rohit Sharma, Art Director, who have won the Kyoorius Young Blood Award 2024 for their work ‘Cali: The Indian Denim Thread’. The winners will be honoured with the Red Elephant – an award that recognises excellence and innovation among young professionals under 28 years of age.
The challenge, presented by brief partner Myntra, was to reimagine the timeless denim with an Indian twist and create a narrative that reflects the rich and diverse culture of India, with a contemporary appeal.Under the guidance of Manzoor Alam – Executive Creative Director, Dentsu Creative India, the duo created the winning proposition.
Amit Wadhwa
Speaking on the win, Amit Wadhwa, CEO, Dentsu Creative India said: “We are extremely proud of Devansh and Rohit, who have shown exceptional talent and originality in their work. They have not only met the challenge but also exceeded our expectations by creating a product that is both functional and meaningful. This recognition reinforces our belief in nurturing and empowering creative minds to make a lasting impact on the industry.”
Tredence, a data science and AI solutions company, has appointed Munjay Singh as Chief Operating Officer (COO).
Said Shub Bhowmick, CEO and co-founder of Tredence. “Tredence collaborates with more than forty Fortune 500 companies to help them uncover opportunities in marketing, customer experience, supply chain, and other functions. We have developed verticalised collections of AI and data accelerators that our clients have implemented to achieve tangible business improvements within weeks. Under Munjay’s leadership and strategic guidance, we aim to propel this vision forward, driving innovation and operational excellence across our business functions and practices, and achieving new levels of success.”
Madhavi Latha, the BJP candidate for Hyderabad, “found herself in the midst of a controversy” says a Times of India article. The controversy was one which Latha appears to have caused herself by going to a polling booth and asking Muslim women in burkhas to lift their veils so that Latha could check their identity cards. Or perhaps TOI meant that the controversy part was because someone released a video clip of Latha doing this. Had the video not been made public, there would have been no controversy to be in the midst of?
I write this on May 13, as India votes in Phase 4, and there are reports all over social media that voting is being stopped by election officials, especially in UP, because large numbers of Muslims have turned up to vote. These are unverified accounts but they point to the general pattern of “controversy” which the rank Islamophobia and undemocratic behaviour of the BJP and its supporters engenders.
Does this also qualify as being in the midst of a controversy for the BJP’s second chief campaigner Amit Shah, also part-time Union Home Minister? That Raghav Trivedi, a TV reporter with moliticsindia, was beaten up at Shah’s Rae Bareli rally? Perhaps according to the venerable media, Trivedi caused a controversy by asking questions of people at the rally? Questions, as we know, cannot venture further too far from the “how do you eat mangoes, stay fit” mould when it comes to BJP politicians. Especially important ones.
Interestingly, the Indian Express article on the same event has updated itself faster than TOI, to include the cases filed by the Hyderabad Collector against Latha for “undue influence at an election” and “obstructing public servant”. The article also mentions Latha’s earlier act of firing mock arrows at a mosque, while campaigning.
I even saw a headline in the Express which said that a low voter turnout in Madhya Pradesh was bad for the BJP. However I think this may be compensation for esteemed Express columnists like Surjit Bhalla and Tavleen Singh telling us that the Indian economy is doing better than ever although there is no evidence of this or that Narendra Modi’s not mentioning his own achievements is the fault of a long election season.
This sort of pussyfooting from the traditional Indian media explains why Youtubers like Dhruv Rathee can get over 7198528 views on a video within a few hours of release, and 11 lakh likes. The video is one more in a series where Rathee explains to his viewers how Modi’s entire past, from being a tea-seller to being poverty-stricken was a cleverly constructed lie.
It may seem amazing to someone who gets into the story late that there was no consistent debunking of these lies about Modi when they first appeared. Because Rathee has done nothing more than use long-available material as evidence. Instead, the media just amplified the lies put out by the massive PR campaign built up around Modi. Knowing very well that they were lies.
Rathee’s videos get their views. Other Youtubers who debunk political waffle, have been taken down on official request by the government when their focus has been on the BJP.
I once again expect to hear spurious explanations of how scared the media is, especially from people whose vast media experience comes from having one friend/ niece/ nephew/ uncle/ aunt in a newsroom. And I once again refuse to accept them.
The media cannot be excused for the current condition we find ourselves in. This election and after.
Ranjona Banerji is a senior jouralist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.
Santoor, the Wipro Consumer Care and Lighting flagship brand, has unveiled a new TVC for its lime soap.
Said S Prasanna Rai, Chief Marketing Officer (CMO), Wipro Consumer Care & Lighting: “We have relaunched Santoor Lime soap with a great new fragrance. In an in-use consumer research we have found that this new Santoor Lime soap has been loved by 9 out of 10 freshness soap users due to its better bath sensorials. This TVC embodies the same essence of Santoor Lime soap which delivers a refreshing bathing experience lifting the mood.”
Swaraj Tractors, a brand in the domestic tractor industry and a part of the Mahindra Group, has unveiled a new campaign starring brand ambassador, MS Dhoni. The new TVC has been created by FCB Interface for Swaraj and will is now available in various regional languages.
Notes a communique: “The advertisement beautifully captures the ease and efficiency of using the Swaraj Target 630 in horticulture, inter-row cultivation, puddling and other farming activities, enabled due to its advanced features and powerful engine.”
Wondrlab has appointed Ritika Malhotra as Head of Digital, further strengthening its leadership team. Malhotra’s last stint was at FCB Kinnect as VP – West, where she was responsible for the P&L for their largest region and leading solutioning for the brands managed from the region.
Sanju Menon
On the appointment, Sanju Menon, Chief Operating Officer, Wondrlab said: “We are thrilled to welcome Ritika to the Wondrlab Network. Her impressive track record, forward-thinking approach and leadership skills make her the perfect fit to lead our platform first thinking. Her key focus areas would be to create phenomenal value for our existing clients and shape the digital practice of Wondrlab to set new benchmarks. Her addition strengthens our team’s capabilities and reinforces our dedication to pushing boundaries in the digital landscape by unleashing and delivering full-funnel solutions for our partners.”