MxMIndia

Category: Top Stories

  • Campaign by Tilt Brand Solution

    Sara Khan features in Shopsy TVC

    Shopsy by Flipkart, hypervalue e-commerce platform, has released its brand new campaign with Sara Ali Khan to announce the launch of the Grand Shopsy Mela, its biggest sale event of the year (from March 12 to 17).

    Commenting on the campaign, Kapil Thirani, Head of Shopsy, Flipkart, said: “At Shopsy, we are committed to providing an affordable, diverse, and accessible shopping experience that meets the evolving needs of our customers. The new television commercial aims to capture the essence of family shopping by highlighting the extensive selection and attractive prices that surprise and delight customers. This campaign emphasizes our commitment to value-driven shopping and sets the stage for the highly anticipated Grand Shopsy Mela, where we redefine affordability and choice.”

    Added Adarsh Atal, Chief Creative Officer, Tilt Brand Solution: “For the Grand Shopsy Mela campaign, we wanted to focus on consumers who shop for everyone in the house and make their families happy with the purchases they make with grand deals. The Grand Shopsy Mela is a quintessential family event, and Shopsy offers something for everyone at great value during this sale. This campaign shows Sara Ali Khan – the family’s shopper getting undiluted expressions of both admiration and applause because she is able to get great products at an affordable price that brings joy to everyone in her family.”

  • To Elevate Indian esports

    Nodwin Gaming & JSW Sports announce partnership

    Nodwin Gaming, the gaming and esports media company, has announced a partnership with JSW Sports to monetise and market its gaming, esports and cultural intellectual properties (IPs).

    Commenting on this strategic partnership, Akshat Rathee, Co-founder and Managing Director of Nodwin Gaming said: “We at Nodwin Gaming are thrilled to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. Nodwin Gaming’s technical knowhow and leadership in the esports and gaming domain, combined with JSW Sports’ commercial expertise, positions us to unlock unprecedented opportunities in the distribution and monetisation of esports content. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future. While there’s much work ahead, the excitement and possibilities are boundless!”

    Speaking on the partnership, Divyanshu Singh, COO, JSW Sports, added: “India has one of the largest esports viewing audiences in the world, estimated at roughly 150 million viewers. That number swells up to 290 million when you combine it with both, esports playing titles and fans. Talking more numbers, In 2024, the revenue in the esports market is forecasted to reach US$124.8m, and that number will only grow exponentially in the years to come. In JSW Sports and Nodwin, we see two market leaders with the kind of synergies to capitalize on these trends, and change the game when it comes to distributing and monetizing esports content.”

  • To "redefine" the streaming landscape

    OTTplay Premium, RunnTV Join Forces

    OTTplay Premium, the AI-powered streaming, recommendation, and content discovery platform, , has announced the strategic onboarding of RunnTV, a digital platform.

    Said Avinash Mudaliar, CEO and Co-founder of OTTplay: “This synergistic alliance with RunnTV signifies a remarkable stride for OTTplay Premium. We are thrilled to unite with RunnTV to create a personalized streaming experience for our users. The fusion of our AI-based recommendation engine with RunnTV’s thematic channels is set to offer a refined and valuable entertainment landscape.”

    Added Manish Sinha, Founder & CEO of RunnTV: “We are thrilled to announce our partnership with OTTPlay as we continue to expand our reach and bring RunnTV to more and more Indian audiences. This collaboration marks a significant milestone in our growth journey, allowing us to leverage OTTPlay’s extensive and innovative discovery and distribution platform to connect with more users. Together, we look forward to delivering unparalleled value and experiences to our shared audiences.”

  • As President & Chief Strategy Officer, South Asia

    Narayan Devanathan back to helm Dentsu

    Dentsu has appointed Narayan Devanathan as President & Chief Strategy Officer, South Asia. He will report to Harsha Razdan, CEO, South Asia, Dentsu.

    In his new capacity, Devanathan is entrusted with the task of executing the network’s strategy to deliver industry-defining client solutions at the intersection of marketing, technology, and consulting.

    His mandate includes bringing together the strategy and planning teams across various critical practices including creative, media, and customer experience (CX). Further, Devanathan will also set up and run the business transformation, sustainability consulting, innovations, startup growth partnerships, expert alliances, and knowledge verticals across the group.

    Commenting on the appointment, Razdan said: “Dentsu stands as an unparalleled powerhouse of creativity, innovation, and exceptional talent. Our goal is to enhance our customer focus, adaptability, and inventiveness as we embark on the next phase of our growth journey. We aspire to be the primary choice for clients seeking progress for themselves and their customers in marketing, technology, and consulting. Narayan’s appointment seamlessly aligns with our global strategic vision. He has proven himself to be an invaluable asset at Dentsu – a remarkable individual, a distinguished leader, and an outstanding professional. I wholeheartedly welcome Narayan to his new role.”

  • …for India and Neighbouring Countries

    Bacardi announces Mahesh Kanchan as Marketing Director

    Bacardi India Private Limited has announced the appointment of  Mahesh Kanchan as the company’s new Marketing Director, Bacardi India & neighboring countries. He was earlier CEO of Del Monte Foods India.

    “We are thrilled to have Mr. Mahesh Kanchan join Bacardi India’s leadership team,” said  Vinay Golikeri, Managing Director, Bacardi India & Neighboring Countries, adding: “His strategic expertise and proven ability to drive brand growth align with Bacardi’s vision for the Indian market. With India’s alcobev market continuing to grow into one of the largest globally across categories, we will look to his expertise and guidance to lead our strategic marketing in a direction that meaningfully connects and resonates with our audiences across the country.”

  • An ode to all women investing their 'LIVES' in everyone around them

    Research & Ranking launches #InvestorsForLife Campaign

    Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Limited, has announced the launch of its #InvestorsForLife campaign, an ode to the countless women who selflessly dedicate their lives in the betterment of their loved ones.

    Said Alok Arya, Chief Marketing Officer of Research & Ranking: “At Research & Ranking, we advocate long-term investing as the path to success. This mind-set demands commitment, discipline, consistency, and patience – qualities inherently reflected in a woman’s ability to nurture. At every turn, they invest in us and our relationships, fostering lifelong growth. While everyone is an investor in some capacity, women are #InvestorsForLife. Through this campaign, we aim to bring light to their invaluable contributions and honor their immeasurable impact on the world. As a token of gratitude, we’ve created #InvestorsForLife badges for male colleagues to wear, symbolizing appreciation for their female counterparts.”

    The film shows a montage of heart-warming scenes where women and girls in different roles are taking care of people around them and investing their time and efforts. The slice-of-life visuals are paired with an emotional VO in a male voice to express gratitude.

    The Creative Agency Digital Refresh Networks has shot and edited the video. The campaign is being promoted across all major social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube.

  • On the occasion of International Women’s Day

    Voltas Beko’s ode to spirit & contribution of women workforce

    Voltas Beko, a JV between Voltas and Europe’s Arçelik, has launched a film titled ‘It Is Her’ on the occasion of  International Women’s Day.

    Speaking on the campaign,  Prasenjit Basu, Head of Marketing, Voltbek Home Appliances Pvt Ltd said: “At Voltas Beko, we firmly believe that women hold the power to shape a better future. Through our campaign, we wanted to pay a tribute to the incredible talent and dedication of our  women employees who not only assemble home appliances but pour their heart and soul into every unit they craft.”

  • 11 women featured in this photo series break the stigma around what a woman should look like, one photo at a time

    Campaign by Juicy Chemistry & Mommy Shots by Amrita

     

    View this post on Instagram

     

    A post shared by Juicy Chemistry (@juicy_chemistry)

    This Women’s Day, Juicy Chemistry and Mommy Shots by Amrita have come together for the ‘Scars are Beautiful ’ campaign, showcasing the beauty of postpartum bodies and stretchmarks.

    The photo series campaign went live yesterday (March 6) where 11 mothers flaunt their bodies, sharing their experiences of motherhood online to empower other women to change their perceptions and develop an appreciation for their bodies. Their stories are all about their raw emotions while reflecting and their change of perception of their bodies.

    Said Megha Asher, the Co-founder & COO of Juicy Chemistry: “At Juicy Chemistry, we believe in promoting self-love and body positivity, and we are thrilled to partner with Mommy Shots for this unique campaign. Through this powerful photo series, we hope to inspire and empower women to embrace their bodies, and scars not just physical but emotional ones as well, and celebrate their unique journeys of motherhood. As mothers ourselves, we understand the challenges that come with motherhood and the impact it can have on a woman’s body and self-perception. We hope that this campaign will help shift the narrative and encourage women to see their bodies as beautiful and strong, no matter their shape or size. Together, we can create a more inclusive and diverse representation of beauty and promote self-love and acceptance for all women.”

    Added Amrita Samant, Founder & CEO, Mommyshots, who conceptualised and shot the campaign: “In my world of photography, motherhood, babies and art, creating something meaningful that helps change the world obsessed with perfection was very close to my heart. We want to redefine beauty with every line and every scar that spells resilience strength and a unique journey, we want to go beyond the surface with this campaign. They’re more than blemishes, they’re badges of honor, they are tender and timeliness. I am super proud of the 11 women who came forward to normalize what the society has for far too long considered unsightly.”

  • SSSP = self-serve supply platform

    Invcent launched for SSSP

    Collective Consulting has announced the launch of Invcent.com (pronounced ‘Incent with the ‘V’ being silent), a global marketplace SSSP (self-serve supply platform), to fulfil the TV inventory-buying needs of agencies and clients.

    Speaking on the platform launch, Founder Alok Rakshit said: “We are at the cusp of several transformative shifts that are happening in the ever-dynamic media space. With the help of Invcent.com, linear mediums can experience a rapid digitalization process, leading to accelerated growth. This inventory central platform will assist media buyers and clients in discovering new publishers, in existing as well as media-dark or unrepresented markets,” adding: “Due to sheer number of TV channels in India (over 800 plus), media buyers, planners and clients face the challenge of effectively reaching out to these channels or markets. Publishers in search of new clients encounter similar obstacles in both local and international markets.”

    The core founding team consists of industry expert Joydeep Ghosh who played a key role in the digitization process for TV commercials delivery in India and is with Sagar Gholap who has worked with many leading media organisations.

  • There will be no scheduled updates and newsletter on Friday

    We’re closed for Maha Shivratri. See you Monday

    Our offices are closed on Friday, March 8 for Maha Shivratri. There will be hence no scheduled updates and newsletter on Friday.

    We will be back on Monday, March 11, 2024.

  • In collaboration with 82.5 Communications

    Himalaya Wellness launches new campaign

    Himalaya Wellness has launched its new campaign in collaboration with 82.5 Communications. This year, with the #TakeMySPOT campaign, the focus shifts to celebrating their hard-earned spots and achievements on the field.

    Said Rajesh Krishnamurthy, Business Director, Himalaya Wellness Company: “The success of our partnership with the Women’s Premier League in 2023 inspired us to continue our association in this year’s edition. Along with the cricketers, we’re thrilled to bring the excitement of Danish Sait’s collaboration to the #TakeMySPOT campaign, adding a layer of humour and intrigue as we tackle the topic of stubborn spots with our new Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.

    Added said Ragini Hariharan, Marketing Director of Personal Care & Hygiene at Himalaya: “We’re thrilled to see the incredible response to the #TakeMySPOT campaign teaser, which trended at Number 1 on Twitter on day 1 of RCB’s match and also with the reveal trending at no1 on 29th of February! We’re confident that this year’s partnership, much like last year, will not only generate excitement around the product, but also continue to solidify our connection with the women’s T20 league audience,” “We’re proud to introduce this face wash and face care range, formulated using a unique cold-pressed extraction technology called Svarasa that preserves the essential components of turmeric. This research-backed formula empowers our consumers to tackle dark spots and achieve healthy, radiant skin.”

    Said Mayur Varma, CCO of 82.5 Communications: “We’re thrilled to unveil this campaign featuring the talented trio—Smriti Mandhana, Shreyanka Patil, Richa Ghosh—alongside the popular comic, Danish Sait. We are hopeful that the campaign’s fun-filled vibe will resonate with RCB fans and Himalaya users alike.”

  • For Women’s Day

    Krishna’s Herbal & Ayurveda launches campaign

    Krishna’s Herbal & Ayurveda has announced #NurtureTheQueenWithin campaign in the run up to the International Women’s Day.

    Said Shrawan Daga, Founder and CEO of Krishna’s Herbal & Ayurveda: “This Women’s Day, Krishna’s Herbal is celebrating the Queens in our lives, not just for a day but for an extended duration. Through this campaign, women will understand their own importance, give more time to themselves and also make it a part of their routine. Based on the age old wisdom of Ayurveda, the #NurtureTheQueenWithin campaign highlights how women can start self-care rituals, deal with health concerns like stress, sleep and hormonal balance, and find solutions in ancient texts.”