MxMIndia

Category: NEWS

  • Radio City's web radio destination PlanetRadiocity.com has embarked on a crowd-funded initiative of rural electrification in association with the solar power company, Sunkalp Energy. We think initiatives like these deserve all the encouragement and accolades

    Three cheers! PlanetRadiocity lights up lives with ‘Deep Jyoti’

    By A Correspondent

     

    There are press releases and press releases that news media offices receive every day.  A new show, a new sponsorship, a new starcast, a new whatever whatever. Most of these communiqués that are inboxed to us every day are flagged unusable.

     

    PR agency and inhouse PR professionals call and remind us about the releases, and we politely show them the decline button.

     

    And then there are some which silently land on our mail software and we don’t really get badgered for an inclusion. Yet, we think they ought to merit a mention, because they deserve all the encouragement and accolades.

     

    Radio station network Radio City’s web radio destination PlanetRadiocity.com has embarked on a crowd-funded initiative of rural electrification. In association with the solar power company, Sunkalp Energy, PlanetRadiocity has launched ‘Deep Jyoti’. Through this initiative, PlanetRadiocity pledges to light up an entire village in the Etah district of Uttar Pradesh. Project Sarmanpur, which rolled out ‘Deep Jyoti’, on November 6, has been receiving encouraging response from listeners the world over, notes a communiqué.

     

    Listeners will get an opportunity to sponsor solar ’tiles’ on the village’s roof in return for a chance to get their name on the project’s foundation. A special microsite http://planetradiocity.com/deepjyoti has been created for the listeners who wish to donate towards lighting up the village. The microsite offers all the information about the project and also the process for donation of the funds. The microsite will be live until the midnight of January 6, 2014. For more information on Deep Jyoti, one can log onto PlanetRadiocity’s social media pages (facebook.com/planetradiocity, @planetradiocity). Collections amounting to Rs 3 lakh are targeted towards the completion of Project Sarmanpur.

     

    Rachna Kanwar

    Talking about the association, Rachna Kanwar, SVP & Business Head, Digital Media & New Business, Radio City 91.1 FM, says, ” ‘Deep Jyoti’ is an initiative that offers us an opportunity to create a positive impact in the society whilst building a platform of sustainable growth.  We are extremely proud to be part of the wonderful initiative undertaken by Sunkalp Energy. Through this crowdfunding campaign we hope to leverage the huge reach and fan-base we have in the webradio space and make the project a success.”

     

    Kanika Khanna, Founder, Sunkalp Energy, says, ”There are still close to one lakh un-electrified villages in India with a majority of them being in Uttar Pradesh. Project Sarmanpur marks a milestone in our endeavour to electrify 200 villages. PlanetRadiocity provides the perfect amplification for this initiative. The roof-top microgrid will provide proper electricity connections in to each household in the village. Harnessing solar energy for sustainable development is one of the major priorities for rural development the world over. We are very happy to have an effective platform like PlanetRadiocity for this important initiative.”

     

    We wish we had the monies to make a donation to the PlanetRadioCity effort. Perhaps after all the people who are supposed to pay us do that, we will donate some. But if you have the monies now – even if you belong to a rival FM network/station, please do. Asap. It will light up many lives. And if they have the light, they’ll be able to read our newspapers. Watch our channels. Listen to our radio broadcast. Surf our websites. Go for it.

     

  • Godrej Eon has associated with the India leg of the iconic Tour De France as presenting sponsor

    Godrej Eon is title sponsor of Tour De India

    By A Correspondent

     

    Godrej Eon has associated with the India leg of the iconic Tour De France and thereby hopes to heighten youth interest in cycling and popularize the sport on a pan-India level. ‘Godrej Eon Tour de India (TDI) 2013’ is organized by ID Sports, Cycling Federation of India and International Cycling Union (UCI).

     

    Through this association Godrej Eon aims to reach out to the youth and spread the message of Going Green across the country. The ‘One Watt Project’ by Godrej Eon is an initiative to spread the message of energy conservation and encourage participation by the public, notes a communiqué.

     

  • The channel will be launching a new locally made show called 'Engineer This'

    ZeeQ completes a year of ‘edutaining’ kids

    By  A Correspondent

     

    ZeeQ, the edutainment channel from the Zee group, has completed a year of existence and ‘edutatainment’. ZeeQ was created for kids in the age group of 4–14 and telecasting content suitable for preschoolers as well, notes a communique, adding: The channel is constantly working towards bringing in the best content suited for children and has been successful in acquiring rights for few of the finest internationally acclaimed shows such as the Cbeebies, Sid the Science Kid, Dinosaur Train, Zou and the most recent Fishtronaut.

     

    Along with bringing in international content, ZeeQ has also created shows under its own banner, namely M I Four, Teenovation, Word Match, Science with BrainCafé and Weekly Wrap. The channel will soon launch a new produced show named ‘Engineer This’, adds the release.

     

  • The fourth edition of the digital advertising and planning awards in India are now open for submissions

    In Google & Facebook-dominated world, Yahoo invites entries for Big Idea Chair Awards India 2013

    By A Correspondent

     

    A few years back when this correspondent was invited with some media maharathis to an event organized by a premier Ahmedabad-based management institute (not the IIM), the large student crowd expressed its unfamiliarity with the Yahoo! brandname to a senior functionary from the internet giant. Evidently, to a generation for whom Google, Microsoft, Facebook and Twitter are the most visible digital brands, Yahoo’s name belongs to sepia-tinted history books.

     

    Sad because Yahoo and Yahoo India in particular have done some pioneering work in the business ever since they announced their entry to the country with a mother-of-all-parties at Mumbai’s Taj Mahal Hotel over a decade back.

     

    Yahoo! is of course still relevant in the Indian digital media scenario, and it ensures it stays there by hosting the fourth edition of the Yahoo Big Idea Chair awards by inviting advertising and media agencies in India to showcase their best work in digital. Spread over nine categories, the call for entries will be open till November 25, 2013.

     

    Interested teams can now register for free at www.bigideachair.in. The winners will be announced next month (Dec 2013)

     

    Announcing the Yahoo Big Idea Chair call-for-entries, Nitin Mathur, the normally out-of-bounds Senior Director & Head of Marketing, India and South-East Asia, Yahoo, said:  “India is seeing some amazing creativity in digital advertising, helping brands integrate more meaningfully into consumers’ everyday lives.  Yahoo Big Idea Chair Awards honours individuals and agencies who are pushing the boundaries on digital in their search for the next big idea with the highest impact.”

     

    Last year, as many as 376 entries were received, with over 100 brands and 57 agencies participating in the Yahoo Big Idea Chair awards, noted a communique, adding: Acknowledging the increasing importance of content marketing in brands’ digital marketing strategies, Yahoo has added a brand new category of Best Content Marketing, to the existing stack of awards. Advertising and media agencies can now submit their exceptional creative and innovative ideas across 9 award categories including:

     

    Best Use of Display Advertising to recognize the most creative and innovative use of display advertising.

     

    1. Best Online Video Advertising for excellent work on video ads or video series created for digital

     

    2. Best Use of Social Media for the most innovative use of social media for brand advertising

     

    3. Best Use of Technology recognizing innovative use of technology for digital advertising on the Internet or mobile (includes technological innovations such Augmented Reality, applications, blufi, other tools).

     

    4. Best Use of Mobile Advertising to recognize campaigns that use mobile as a medium for to effectively communicate the brand message and engage consumers

     

    5. Best Use of Search – to recognize creative and innovative use of search advertising in a brand campaign

     

    6. Digital 360 degree Award -This award recognizes campaigns that strategically used digital as the core medium and implemented all digital channels including display, search, social, mobile.

     

    7. Best Content Marketing Award to recognize campaigns that strategically use content to ensure targeted message delivery and high levels of consumer engagement

     

    8. Yahoo Big Idea Chair Award flagship award to recognize fantastic digital campaigns which combine ideas, content, execution and real innovation to deliver with impact

     

    The entries will be judged by a panel of eminent industry leaders and professionals drawn from diverse sectors, including marketing, advertising and media planning. The jury panel will be announced soon.

     

    Now if only the digital generation would do a Yahoo! for Yahoo after all of this.

     

  • Dhoom 3 will mark possibly the most-ambitious licensing merchandise programme yet mounted on an Indian film as YRF is betting big on the licensing market

    Yash Raj Films signs big licensing deals with Mattel, PepsiCo, etc. for Dhoom 3

    By Nandini Raghavendra

     

    Dhoom 3 will mark possibly the most-ambitious licensing merchandise programme yet mounted on an Indian film as Yash Raj Films plans to bet big on the licensing market with the third instalment of the popular Dhoom series.

     

    Yash Raj Films (YRF) has signed licensing deals with a number of companies including Mattel Toys and PepsiCo for Dhoom 3 and more than 100 items ranging from games and toys to gadgets and apparel are set to hit the markets in time for the year-end release of the film.

     

    “Licensing is on the cusp of experiencing a major breakthrough in the Indian market,” Danny Simon, consultant to YRF and a ‘guru’ in this field, having headed Fox Licensing and managed licensing programmes of Hollywood franchises such as Rambo and Terminator, said.

     

    “There is an increase of disposable income, the growing influence of media and the development of multiple-store chains,” he said, speaking from Los Angeles. YRF has developed of a fullservice licensing division to maximize the financial and marketing returns that can be derived not only from their own properties, but also through the representation of third-party intellectual material.

     

    “Dhoom 3 has a list of licensees that include companies such as Mattel Toys (D3 Barbie, Hot Wheels toy products), Pepsi (D3 Drink) to name a few,” Mr Simon said.

     

    The merchandise would include biker games partnered with Microsoft, funky fashion accessories for men, Ice X Electronics’ Dhoom branded phones and tablets with content from the movie, Mattel’s collector’s edition dolls of Aamir and Katrina, Hot Wheel bikes, race track sets, UNO cards and kids apparel.

     

    This is the first time Mattel has signed a licensing deal for a Bollywood movie. The worldwide licensing merchandise market is estimated at $123 billion, although it has yet to take off in a big way in India.

     

    Rohit Sobti, vice president at YRF Licensing, said that while there have been few examples of successful movie merchandise sales in India like Chhota Bheem and royalties range between 5-15% in this business, Mr Simon helped YRF change its perspective on the potential of licensing with some meticulous research and planning over the last year.

     

    “India is a tough market, but I see a big spike in the next three to five years,” Mr Sobti said, adding that he expects a minimum of Rs 20 crore in sales within the first year of operations of YRF Licensing from Dhoom 3 merchandise alone. YRF also plans to use licensing as the means to monetise other company assets. In the past two years, it has licensed a significant number of products ranging from lifestyle merchandise to social expression products within India and in various international markets.

     

    After launching Diva’ni, India’s first Bollywood-inspired fashion label, YRF launched musical cards with tunes from their film library, and next on the anvil is branded hospitality rooms as well as cafes. After Dhoom 3, the firm’s immediate plans include leveraging on 1,000 weeks that Dilwale Dulhaniya Le Jayenge (DDLJ) is expected to complete in 2015.

     

    “The plan is five-fold,” Mr Sobti said. They include products for age groups ranging from 12-40; launch of more brands like Diva’ni for cinema inspired fashion; gaming beginning with Dhoom films; TV animation for kids in 52 episodes with Dhoom 3 as well as films such as Hum Tum; and then, hospitality, rooms, cafes and perhaps even a theme park, he said. Mr Sobti estimates the vertical to grow to a value of Rs 50 crore in the next three years.

     

    YRF’s consultant Mr Simon said licensing, though a proven marketing model used in several countries around the world, does not suit all films. “It is important to acknowledge that not all films have the ability to support a licensing programme. Therefore, we are focusing on those films that have the ability to generate successful licensing programmes,” he said.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The Sony Pictures Television EVP and GM in Asia will cross over to Turner as the APAC boss

    Ricky Ow to replace Steve Marcopoto as head of Turner in APAC

    By A Correspondent

     

    International television executive Ricky Ow will join Turner International as President of Turner Broadcasting System Asia Pacific effective January 2014, it was announced today by Gerhard Zeiler, President of Turner Broadcasting System International. In August this year, Steve Marcopoto had announced that he will step down as President and Managing Director, Turner International Asia Pacific  at the end of his contract next month (Dec 2013).

     

    At the time of Mr Marcopoto’s announcement, it was mentioned that  he would stay on as a Senior Advisor to Mr Zeiler, to ensure a seamless transition and provide continuity on current new initiatives, but this has not been stated in the Turner communiqué on Mr Ow.

     

    As President of Turner APAC, Mr Ow will have executive oversight for all entertainment and kids networks, the digital and media services offered, the distribution of CNN’s services in that region, and all licensing and merchandising activity in APAC.

     

    “We are delighted that Ricky is joining us and look forward to the leadership and wealth of international media experience he will bring to one of the most strategically important areas of Turner International,” said Mr Zeiler.

     

    “I am very excited to join Turner and it is an honour to work with Gerhard and the team that has built some of the most valuable media brands in the world including CNN, TNT, Cartoon Network, Pogo and Turner Classic Movies,” said Mr Ow.

     

  • Times Internet's popular websites to be preloaded on Coast, Opera's browser for the iPad

    Times Internet gets on Coast

    By A Correspondent

     

    Times Internet Limited (TIL) has announced a partnership with Opera Software to preload the group’s websites on Coast by Opera, the web browser for the iPad. TIL websites like Gaana.com, Timescity, Box TV, Speakingtree.in, Zoom and ET will be bookmarked as Speed Dial entries on Coast.

     

    Speaking on the development, Pratik Mazumder, Vice President and Head Marketing, Times Internet, said, “We are excited to enter this strategic partnership. Technology has always been very central to Times Internet’s plans of reaching out to maximum users, and this partnership with Opera will help us achieve that. TIL websites have maintained its number-one position across categories, and they engage with millions of users globally. This tie-up will help in the expansion of the entertainment sector, as this will open avenues of reaching out to new discerning readers.”

     

    “We are glad to offer the popular websites from the Times Internet portfolio to our users,” said Sunil Kamath, Vice President for South Asia, Opera Software. “Coast was custom-made with the iPad in mind and offers users a unique way of viewing the web by letting content take priority, and also makes watching online video a breeze.”

     

    Coast by Opera is available as a free download in Apple’s App Store.

     

  • … and get us humming that famous Aamir Khan song from his film Qayamat Se Qayamat Tak – Papa Kehte Hain Bada Naam Karega, Beta Humaara Aisa Kaam karega. Magar yeh toh koi na jaane, kee meri manzil hai kahaan.

    Birla Sun Life-Big FM get together to help kids live their real passion in radio

    By A Correspondent

     

    As Children’s Day draws closer, almost every media brand manager (and his uncle and aunt) dreams up something to target kids. Tokenism of this nature is commonplace. Even MxMIndia does it 🙂

     

    But sometimes brands  come up with winner ideas. Like this one from the Aditya Birla group’s Birla Sun Life Insurance which has got us humming that famous Aamir Khan song from his 1988 film Qayamat Se Qayamat Tak – Papa Kehte Hain Bada Naam Karega, Beta Humaara Aisa Kaam karega. And as it continues: Magar yeh toh koi na jaane, kee meri manzil hai kahaan.

     

    Birla Sun Life Insurance (BSLI) has established a ‘Not Just Jobs But Passion’ initiative and as part of this, Children’s Day 2013 will see Reliance Broadcast’s part-retro radio network 92.7 Big FM being run by children.

     

    The initiative aims to  generate conversations between parents and kids to identify the child’s real passion and helps support the child financially and emotionally in this endeavour. Talented kids with real passion in various aspects of radio programming will be given holistic hands-on training on the running of a radio station. Children will take charge of operating all aspects of Big FM’s radio station in Mumbai, Delhi, Kolkata and Chennai

     

    Ajay Kakar

    Commenting on this initiative Ajay Kakar, Chief Marketing Officer, Financial Services – Aditya Birla Group said, “Today, children are exposed to a variety of options that tempt them to independently explore their interests. Not every child finds their real passion right away. Identifying and cultivating real passion needs parental support and encouragement. Parents are undoubtedly a child’s biggest cheerleader and passion partner. To further this quest in search of real passion, on the occasion of Children’s Day, in partnership with Big FM we offer a unique opportunity to interact, train and learn from experts who run the radio station.”

     

     

    Ashwin Padmanabhan

    Said Ashwin Padmanabhan, Business Head, 92.7 Big FM, “As an initiative that’s fresh and exciting, ‘Birla Sun Life Insurance Not Jobs But Passion’ endeavours to encourage parents to introduce little ones to an art that might one day become their strength and vocation. This is another initiative that lives on our tagline Suno Sunao, Life Banao. We thank Birla Sun Life Insurance for coming on board as our partners.”

     

  • Emami has roped in renowned athlete Milkha Singh to endorse its premium health supplement, Zandu Kesari Jivan

    Emami appoints Milkha Singh as brand ambassador

    By Writankar Mukherjee

     

    Emami has roped in renowned athlete Milkha Singh to endorse its premium health supplement, Zandu Kesari Jivan.  This is the first ever brand endorsement of Singh, popularly known as ‘flying sikh’.

     

    Emami director Harsha V Agarwal said the brand Zandu Kesari Jivan which promotes good health, youthful vigour & energy found a perfect fit in Milkha Singh, who even at the age of 84, is a symbol of youthfulness and vigour. The brand is also endorsed by Birju Maharaj.

     

    Chyawanprash is a growing health supplement category in India worth at Rs 400 crore. A new television commercial of Zandu Kesari Jivan featuring Milkha Singh is scheduled to go on air this month. The TVC is created by Scarecrow Communications.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • Indian consumers are buying premium goods off popular online shopping sites

    Vintage cars, Harley Davidson bikes, pricey jewellery find takers online

    By Shelley Singh

     

    Solitaire earrings for Rs 3.5 crore. A special edition Volkswagen Passat signed by IPL team captains for Rs 30 lakh. A 1936 Austin Ruby vintage car for Rs 7 lakh. A Harley Davidson Night Rod motorcycle for Rs 15 lakh… These are all rare and expensive purchases. What makes them rarer is that they have all been made virtually, on Indian e-commerce websites, and it says a lot about how the mindset and habits of the Indian consumer shopping online is evolving.

     

    We asked 10 leading e-tailers for the most expensive sold by them till date. It’s a fascinating list that contains items of new technology (LED TV) and old vintage (car), spans a price range of Rs 26,000 (bar counter) to Rs 3.5 crore (earrings), includes the predictable (smartphone) and the eclectic (drum kit), and has buyers from not just the metros but also from Belgaum and Bulandshahar. “It’s trust and selection,” says Kunal Bahl, co-founder & CEO of Snapdeal.

     

    Several patterns are evident: the bar for transaction size is being raised, even non-metro shoppers have the appetite to buy big, the market for rare items is growing, the basket of goods is expanding and more physical barriers are being broken.

     

    Aditya Vij, a Delhi-based business collector of vintage cars, bought an Austin Ruby 1936 vintage for Rs 7 lakh on olx. “There’s no market place for vintage cars in India,” says Mr Vij. “The traditional way was checking out with scrap dealers in old Delhi. The Austin was posted on olx by a seller in Meerut. You get to see the images, and the claims made by sellers online are more trustworthy than offline.”

     

    Images and specs of solitaire earrings worth Rs 3.5 crore on jewellery site Carat-Lane were the first point of contact for a person in a metro who would go on to buy them. This person, whom the website declined to name for reasons of confidentiality, then contacted a customer representative in CaratLane and asked to see the earrings.

     

    The company took them to the buyer’s house, and a deal was sealed. Payments for such expensive items are often made partly by credit card and partly by cheque, says Calvin John, vice president, marketing, CaratLane. This transaction invoked paperwork – an e-copy of PAN card and address proof – and rules that kick in for high-value transactions.

     

    “For gold purchases above Rs 2 lakh, a PAN card is needed; for other kinds of jewellery, above Rs 5 lakh,” says Mr John. CaratLane also gives a buyer the option to pay in cash, but charges a 1% fee to meet the government tax on cash transactions. What it does throw in along with such high-value items are gifts like wine, champagne, chocolates and customised stationery, the idea being to build relationships.

     

    Astronomical as the Rs 3.5 crore purchase is, it is puny by developed world standards. The most expensive item sold online is in the US – a Gulfstream II jet for $4.9 million, in 2001 on eBay. The US has also seen a lunch with Warren Buffet, the iconic value investor, be auctioned online for $2.6 million and a round of golf with Tiger Woods for $425,000.

     

    According to Forrester Research, 18 of the top 20 global luxury retailers had an e-commerce site, including Gucci, Prada and Tiffany. Also, it adds, 49% of American buyers of luxury goods used their mobile phones to make purchases.

     

    In India, the transaction size is becoming bigger. According to Mr John, CaratLane sold another pair of solitaire earrings for Rs 34 lakh last month. On eBay, about 1,200 television sets are sold every month. The most expensive product sold on Snapdeal is a Sony Bravia TV for Rs 3.75 lakh. “We have seen a 25% rise in average billing per order between January and October this year,” says Mr Bahl of Snapdeal.

     

    Mr Bahl says six out of 10 orders on his site are placed by buyers from outside the big cities. “Many buyers of items like expensive watches (Rado, Rolex, Corum) and solitaires come from small towns, with no local stores to buy from,” says Abhay Gupta, founder-CEO, Luxury Connect, a luxury consultancy. “Traditionally, they went to large cities or overseas to shop for luxury items. Now, they can buy online and the trend is picking up among younger buyers (below 40 years of age) rather than older buyers.”

     

    According to Nilesh Kulkarni, partner and head of luxury & lifestyle practices at AT Kearney, a consultancy, the inherent advantages of the online medium kick in for high-value purchases. “In most cases, buying expensive items online is a planned purchase – buyers know what they want,” he says. “Or in case of certified goods like solitaires (diamonds), buying online is transparent and gives access to a wider selection.”

     

    Companies are also tailoring their services accordingly. For example, Carat-Lane uses its own trained staff, and not regular couriers, to transport goods. “Solitaires are planned purchases and selling jewellery is about relationship building,” says Mr John. “Our sales boys are at least graduates and have complete product information (like the diamond cut, colour, clarity, weight).” And they are doing their bit to raise the bar for transaction size and expand the universe of what’s acceptable in e-tailing.

     

    Source:The Economic Times

    Copyright © 2013, Bennett, Coleman & Co. Ltd. All Rights Reserved

    Licensed to republish

     

  • The jv will also set up a Global Media Delivery Hub to service Neo@Ogilvy's Global Media Operations

    Neo@Ogilvy enters into JV with Smile Group, Sanjay Ramakrishnan named Country Head

    By A Correspondent

     

    Sanjay Ramakrishnan

    Ogilvy India today announced a joint venture between Neo@Ogilvy and the Smile Group to strengthen its Performance Marketing, eCommerce and Mobile offerings. The jv will also set up a Global Media Delivery Hub to service Neo@Ogilvy’s Global Media Operations.

     

    Sanjay Ramakrishnan has been brought on-board as Country Head, Neo@Ogilvy India. Mr Ramakrishnan moves in from Vizury where he was the GM for India, South East Asia and MENA prior to which he was SVP Marketing at Myntra. He has also held senior marketing roles at Google, Intel, Geodesic and Worldspace.

     

    While OgilvyOne drives all Digital Strategy and Creative Services for clients in India, Neo@Ogilvy’s specific focus is on Digital Media, Performance Marketing, eCommerce and Mobile Marketing. Neo@Ogilvy’s client roster in India includes IBM, Diageo, British Airways, The Economist and The Which Group, among others. The Smile Group is headed by Harish Bahl and has already a relationship with the WPP Group with the media giant acquiring a 75 per cent stake in Smile’s Quasar in 2008 and two years later the digital media part of Quasar was integrated with Group M.

     

    Piyush Pandey

    Said Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia: “This JV is one more step ahead in our digital journey. Harish’s experience in Digital Media and eCommerce will help drive rapid growth in these areas. And Sanjay Ramakrishnan is a fantastic young business leader with the right skills to lead Neo@Ogilvy in India.”

     

    Added Mr Bahl: “The vision of the partnership is to be able to offer world class services to local and global clients of Ogilvy and Neo respectively, using the expertise and experience of Smile in the areas of Performance Marketing, eCommerce and Mobile.”

     

    Boht Vikram Menon, President & Country Head, OgilvyOne India and Mr Ramakrishnan expressed happiness with the jv.

     

  • Soho Square Mumbai has announced its appointment as brand custodians by Prism Cement Limited, a Rajan Raheja Group company for its Cement Division

    After Bajaj Electricals, Soho Square wins Prism Cement

    By A Correspondent

     

    Close on the heels of the Bajaj Electricals win, Soho Square Mumbai has announced its appointment as brand custodians by Prism Cement Limited, a Rajan Raheja Group company for its Cement Division.

     

    Making the announcement, S Ramnath, Executive Director, Prism Cement said, “We considered a few agencies before zeroing on Soho Square, Mumbai. Besides the passion and understanding the team displayed, what really impressed us was the work they have been creating for our H & R Johnson (India) Division.”

     

    Samrat Bedi

    Prism Cement has a strong presence in Central India and the agency has been brought on to partner in the consolidation of its cement brands in these markets.

     

    Corroborating the news, Samrat Bedi, Head, Soho Square, Mumbai said, “This win makes it two in a row; this comes immediately after our Bajaj Electricals win. We are super excited and hope to keep this tempo going.”

     

     

    Mohit Ahuja

    Mohit Ahuja, Senior Vice President, Soho Square Mumbai, added: “Over the past few years, cements have been moving from a purely B2B communication model to a B2C one, so it is exciting to partner a major brand in this phase of the category. The win also cements our expertise in the homes segment, in a manner of speaking, as it adds to our current clients like Oberoi Realty, Pidilite’s Dr Fixit Raincoat and H&R Johnson’s floorings, bathrooms and kitchens.”