Category: NEWS

  • Zee Cinema partners with Ethnic Channels Group in Canada

    By A Correspondent

     

    Zee America shas entered into a long-term distribution agreement with Ethnic Channels Group for Zee Cinema in Canada. The deal provides Ethnic Channels Group the rights to distribute the service on Cable and Satellite platforms.

     

    Suresh Bala, CEO, Zee Americas said: “This is exciting for us, in that for the first time we are able to focus our marketing and unlock the strength of the Zee Cinema brand in Canada. Ethnic Channels Group is an expert at marketing to ethnic audiences and we expect to grow our distribution and our subscription base significantly. Currently Zee Cinema is only available as a linear service, but we expect to work out the details of mobile distribution in the not so distant future.”

     

    Zee Cinema is Zee’s Bollywood entertainment channel. Its library features over 5,000 hours of movies.

     

    “We are delighted to partner with the Zee TV Group for the launch of Zee Cinema in Canada. Bollywood is a global, phenomenon and Zee Cinema is its biggest custodian,” said Slava Levin, Co-Founder and CEO of Ethnic Channels Group.

     

    Hari Srinivas, President Ethnic Channels Group added: “Ethnic Channels Group believes in the brand equity of its content partners, and it will be our primary objective to increase this for ZEE Cinema in Canada.”

     

  • Red FM partners with Chevrolet GiMA Awards 2012

    By A Correspondent

     

    93.5 Red FM has partnered with the Chevrolet Global Indian Music Academy (GiMA) Awards, the biggest annual celebration of Indian Music, for the third consecutive year. The awards are a pioneering effort to recognize Indian music, transcending genres in the country giving the music industry a unified platform to celebrate its talent.

     

    An initiative by Wizcraft International Entertainment, GiMA recognizes talent across various genres of Indian Music such as Bollywood, Classical, Ghazal, Devotional, Folk, Fusion, Carnatic and Contemporary.

     

    Nisha Narayanan, Senior VP – Projects & Programming, Red FM said: “GiMA stands for excellence and honours the best talent in the music industry and Red FM is all about playing the most contemporary super hit music. There is an unparalleled synergy between the two and we are delighted to be partnering each other for three years in a row.”

     

    “This time RED has decided to present issues to listeners musically with the on-going ‘Gaa ke Bajaa’. GiMA-nominated stars sang for Mumbaikars a unique song every day for their daily woes on ‘Mumbai Local’ hosted by RJ Rishi Kapoor and will be aired from Monday to Saturday between 5-9pm,” she added.

     

    “Today, GiMA has evolved into a major platform for the Indian Music Industry and brings together the entire fraternity, to honour and celebrate musical talent across various genres. This year, there is an interesting mix of nominees and I congratulate GiMA as they embark upon yet another musical journey,” said Javed Akhtar, noted poet-lyricist and Advisory Board Member of GiMA.

     

    Sabbas Joseph, Director, Wizcraft International Entertainment said: “We are glad to have Red FM as our radio partner once again, for the third edition of the GiMA. It has been a great association and we look forward to yet another spectacular celebration with them this year.”

     

    GiMA is the only Music Awards platform with a voting process based on peer-to-peer recognition. Nominees are selected by a jury panel of over 30 eminent members from the music & film industry and later presented to the GiMAAcademy for the final voting.

     

    The Academy’s votes are tabulated by KPMG, the process auditors for GiMA who determine the winners. To ensure a fair and unbiased evaluation, the Academy follows a thorough and meticulous voting process.

     

    While the country’s best talent comprises of the jury, as per a mandate by KPMG, all jurors do not adjudicate on categories/genres in which they are in contention. The illustrious Advisory Board members include Dr L Subramaniam, Hariharan, Javed Akhtar, Mukesh Bhatt, Prasoon Joshi, Pt. Shiv Kumar Sharma Rakeysh Omprakash Mehra, Resul Pookutty, Shankar Mahadevan, Shubha Mudgal, Vishal Bhardwaj among others.

     

    The Academy comprises over 300 members from the music & film industry encompassing industry stalwarts, music directors, producers, lyricists, singers, technicians, composers and leaders in the music business.

     

     

  • Orchard Advertising gets Kishore Karumbaiah as Creative Director

    By A Correspondent

     

    Kishore Karumbaiah
    Sagar Prajapati

    Kishore Karumbaiah, who was Creative Director at JWT Bangalore, has joined Orchard Advertising as Creative Director at the agency’s headquarters in Bangalore. He will partner Sagar Prajapati, Creative Director, in leading the creative function in Bangalore.

     

    Commenting on his appointment, Mr Karumbaiah said: “I was looking for a hungry agency, and in Orchard, I found my match. Orchard and The Leo Group are known for their creative prowess, and have produced some of the best work the country has seen. This gives me an opportunity to fuel this trend and further the creative standards of this agency. I’m also excited about gaining from the collective experiences of the team here and thrilled about getting an opportunity to groom and nurture some really good young talent we have here.”

     

    Mr Karumbaiah comes with 12 years in the business, and has worked on brands such as Airtel, ITC stationery, Nike, Infosys, Microsoft, Quest, Lenovo, Lotte, Tanishq, Fastrack, TajMahal tea, Van Heusen, Signature, Kingfisher, Spice Telecom, Citizen Watches,Levis, Nissin, Epson, TVS, Chola Insurance and Arihant builders among many others.

     

    Prior to JWT, he worked at Rediffusion-Y&R, Ogilvy & Mather, Hakuhodo Percept, MAA Bozell and Lowe Lintas. He has consistently picked up national and international awards over the years (NY fest, Abbys, Regional Awards) and has a few features in the International Archive.

     

    Sagar Prajapati is excited about having found his new partner in Kishore: “It’s been 12 long years for me at Orchard, and I’ve been with the agency through its highs and lows. With us being on the uptrend, and great talent like Kishore coming onboard to partner us, is indeed a sign of good things to come. I’m hopeful of our collective creative leadership bearing fruit for the agency and our brands.”

     

    Thomas Xavier, Chairman and National Creative Director added: “Kishore brings with him the perfect mix of youthful exuberance and skill to lead a young team of creative enthusiasts. We expect his contribution in upping the creative standards of the agency further, making our brands and clients benefactors of this progression.”

     

    Anish Daryani, Vice President and Branch Head, said: “I worked closely with Kishore during my stint at Rediffusion-Y&R, and have tremendous regard for the creative brilliance he brings to the table. I saw him as the perfect match for Sagar, and am sure their creative chemistry will benefit our clients and our brands. The fact that we’re hiring at senior levels is of course testimony to the fact that we’re doing well, especially following the slew of new business wins we’ve seen in the recent past.”

     

    Orchard Advertising, only in its 12th year, is part of The Leo Group, which also includes Leo Burnett and Black Pencil. Orchard has already been credited for creating some iconic advertising. Some of the agency’s clients include Wipro, SAB Miller, Essilor, Godrej, BlackBerry, Water Health India and Piramal Healthcare, among others.

     

  • Everest wins Borosil’s creative mandate

    By A Correspondent

     

    Hot on the heels of bagging the Aditya Birla Retail “More” business, Everest has won the strategic and creative duties for Borosil in a multi-agency pitch. The agency’s Mumbai office will handle the business, initially working on the microwavables range.

     

    Commenting on the reasons for choosing Everest, Priyanka Kheruka, Director, Borosil Glass Works commented: “We, at Borosil, are very passionate about our brand and wanted a partner who shares our passion and vision for Borosil. Everest has demonstrated this passion and have created a strategy aligned with our vision.”

     

    Commenting on the win, Dhunji S. Wadia, President, Everest said: “We were given a very detailed and specific brief. This helped the team in working on interesting creative solutions. We are delighted to be their agency of choice. We look forward to take the brand to greater heights.”

     

    Rahul Jauhari, NCD, Everest said: “It’s great to welcome clients who appreciate totally unconventional thinking and work. We look forward to a wonderful relationship.”

     

    Borosil Glass Works is a producer of laboratory glassware and microwavable kitchenware in India. It was established in 1962 in collaboration with Corning Glass Works, USA. In 1988, Corningdivested its share holding to the current Indian promoters.

     

    Everest is a creatively led, full-service agency with a reputation for delivering fresh, original thing that helps clients succeed. The agency has offices in Mumbai and Delhi and representations in Chennai, Bengaluru and Kolkata.

     

  • Study reveals only 21% MBAs employable!

    By A Correspondent

     

    A nationwide study of marks secured by 2,264 MBAs who sat for tests by recruiting companies found only that only 21 per cent could make the grade. The previous study of 2007 by MeritTrac placed employability index at 25 per cent.

     

    The students representing over 100 B-Schools beyond the Top25, were tested by MeritTrac on standardised tests in verbal ability, quantitative ability and reasoning on behalf of recruiting companies.

     

    Examination of ‘AICTE Approval Process Hand Book: 2012-13’ reveals that the number of MBA seats in India has grown almost four fold – from 94,704 in 2006-07 to 3,52,571 in 2011-12.

     

    To benchmark the current state of employability of management graduates, MBA Universe.com and MeritTrac teamed up to conduct the research and release top line findings ahead of the MBA Universe.com organized Indian Management Conclave 2012, on August 9-10 in New Delhi.

     

    For purposes of this study, pre-recruitment test scores of 2,264 candidates were analysed by MeritTrac to assess how they fared on the three tests in terms of the average percentage scores and pass-through rates.

     

    The pass-through rates were calculated based on the pre-decided cut-off for each test. These cut-offs are at par with the average cut-off scores decided by companies in their recruitment exercises.

     

    The threshold cut-off scores used in Verbal ability, Quantitative ability and Reasoning were 45 per cent, 35 per cent and 40 per cent respectively. Overall average percentage score obtained by MBAs in Verbal ability, Quantitative ability and Reasoning was 52.58 per cent, 41.17 per cent and 37.51 per cent respectively.

     

    While performance on verbal ability seems to be satisfactory, reasoning is an area where there is scope for improvement. Considering that the elements of the reasoning test (deductive logic, data sufficiency, spatial reasoning, and analytical reasoning) are crucial to making sound management decisions, this is a result which warrants closer attention.

     

    The total pass-through rate, which is an index of employability, at 21 per cent leaves scope for improvement considering that organisations hire from this talent pool for strategic roles and this is the managerial pool that companies bank on.

     

    “The results of 2012 employability report covering 2,264 B-schools students from 29 cities are quite startling. This report clearly brings out the employability gaps across various competencies and highlights the need for scientific examinations and tests to align the candidate skills to employability metrics,” saidS Murlidhar, CEO and Director, MeritTrac Services.

     

    The MeritTrac- MBA Universe Employability Index study of MBAs will now be conducted once every two years.

     

    “Questions are asked about the talent coming out of MBA colleges, and whether they create a workforce responsive to the needs of the economy like understanding of business and on-the-feet thinking. So, decision-making skills are being valued more than ever,” said Amit Agnihotri, chairman of MBAUniverse.com.

     

     

  • Dish TV launches India’s first SD Recorder with unlimited capacity

    Salil Kapoor

    By A Correspondent

     

    Dish TV has launched “Dish+”,India’s first standard definition box with unlimited recording facility. Dish+ is positioned at a consumer-friendly and competitive price of Rs1,690 (against all other SD boxes at Rs 1590) with a free 4 GB pen drive as promotional offer. Post VCR, there is no recording device available with consumers and there is a huge vacuum to fulfil the consumer need. Dish+ fulfils the ‘need gap’ of recording facility for the consumers.

     

    Speaking on the launch, RC Venkateish, Chief Executive Officer, Dish TV India, said: “Being pioneers and market leaders, we have constantly reinvented and redefined the market with thought leadership to be ahead of the pack. Dish+ is being launched in 42 cities of Phase I and Phase II of digitization and will clearly demonstrate Dish+ as a better alternative for all viewers who will shift from analog to digital.”

     

    Salil Kapoor, Chief Operating Officer, Dish TV India, emphasized: “Dish+ is a comeback of recorders in the living room and is a clear differentiator vis-à-vis other alternatives including digital cable. Its highly competitive launch price will position it as a preferred option amongst all DTH buyers”.

     

    The unique feature of Dish + is its compatibility with any USB device enabling consumers to simply plug and play an existing USB stick/ HDD, and build an entire genre based library of their favorite program. Dish+ offers unmatched advantage of recording on SD. Dish+ is user-friendly with features like “plug-n-play” through an external USB device. This enables all benefits of a traditional DVR like recording and playing back programs, Pausing or Rewinding live TV, different play-back positions, event based recording (EBR), time based recording (TBR) and so on.

     

  • Digitas India appoints Nirmal Dayani as its COO

    Nirmal Dayani

    By A Correspondent

     

    Digitas, the digital marketing agency, has appointed Nirmal Dayani as its Chief Operating Officer inIndia. Mr Dayani will be directly reporting to Kanika Mathur, President, DigitasIndia.

     

    Mr Dayani has vast experience in the field of advertising and marketing with a significant exposure to digital media. Having spent over 21 years in this field, he has worked at Mc Cann Erickson, JWT and ESPN Star Sports.

     

    He has worked with leading brands such as Pepsi, Horlicks and Harpic and in his last stint as Head of Marketing at ESPN STAR Sports, he contributed to the successful launch of new channels – STAR Cricket, ESPN HD and STAR Cricket HD and led the company’s diversification into new properties such as espnstar.com and espnmobile. His experience with Digital started with the launch of the famous “Super Selector” cricket game and several other properties for espnstar.com.

     

    Speaking on his appointment, Mr Dayani said: “This is an amazing opportunity and I am incredibly excited to be a part of the Digitas India team. In this new digital era, we have a great opportunity to integrate our offerings and adding value to our customers/clients portfolios. I am looking forward to working closely with our clients and together developing their digital roadmaps and taking them to the next level in their growth curve.”

     

    Kanika Mathur, President, DigitasIndiasaid: “We are looking forward to Nirmal leading DigitasIndia. We believe that with his experience and skills, he will play a key role in nurturing client relationships and driving growth.”

     

  • Moe’s Art adds 3 more clients to its roster

    By A Correspondent

     

    Moe’s Art Pvt Ltd has bagged three new accounts in the first quarter of 2012-13. The agency has signed on Reliance Entertainment Digital, Infiniti Mall and the upcoming Hollywood film Expendables 2  and will manage their communication and PR across India. All three accounts belong to industries that are fairly diverse. The accounts will be handled by the Mumbai branch of the agency.

     

    Reliance Entertainment Digital is the digital arm of Reliance Entertainment, a part of the Reliance Anil Dhirubhai Ambani Group (ADAG). It reaches out to consumers through its different entities like Zapak Digital Entertainment Ltd; Jump Games Pvt. Ltd and BIGFlix. Moe’s Art will be managing the communication of all three companies across digital, print and electronic platforms across key markets.

     

    Moe’s Art will be managing Infiniti Mall’s shopping malls located in Andheri and Malad in Mumbai. Moe’s Art will be concentrating on the events and activations that are organized in the mall along with specific brand connect.

     

    As for The Expendables 2, Moe’s Art will execute a pan India communication strategy with an aim to target industry as well as consumer stories. The agency will handle the communication for the movie across platforms and also with reviewers. Moe’s Art will also be focussing on promotional activities and events to set the scene for the action packed movie.

     

    Commenting on the same, Mr. Vishaal Shah, Managing Partner and Executive Editor, Moe’s Art said: “The last quarter ended on a positive note for us. At Moe’s Art, we have always strived to provide our clients with an innovative and unique approach towards media communication. By offering integrated communication strategies, we seek to offer value to our clients and look forward to continuing to build on this in future too.”

     

    Currently the agency has offices in Mumbai and Delhi. Moe’s Art has a diversified client portfolio from FMCG to financial space.

     

  • Mahindra bags title sponsorship rights of Sri Lanka Premier League

    By A Correspondent

     

    Mahindra & Mahindra Ltd (M&M Ltd) has partnered with the Sri Lanka Premier League (SLPL) as their title sponsors. The prestigious League kicks off from August 11 and will be played over three weeks at two venues -Colombo and Kandy. The inaugural edition of this League will feature seven provincial teams in a round-robin league format, with the winners having the distinction of playing in the Champions League Twenty20 (CLT20) as one of the teams in the qualifiers.

     

    Upali Dharmadasa, President of Sri Lanka Cricket said: “Sri Lanka Cricket (SLC) is proud and honoured to have on board, one of India’s leading business houses as the Title Sponsor of the Sri Lanka Premier League which shall now be referred to as the Mahindra Sri Lanka Premier League (or the “Mahindra SLPL”).

     

    “Since the Mahindra brand is also a household name in Sri Lanka, we believe it is the perfect platform to take the message of the Sri Lanka Premier League, which is “Gama Rata Lokeya, Eka Karana” or “Province, Country, World, Becomes One” to the world,” he added.

     

    SP Shukla, President- Group Strategy and Chief Brand Officer, Mahindra Group said: “Sri Lanka is a strategic market for the Mahindra Group which is already an established name in the country and what better medium than cricket to connect and engage with audiences as it is the most followed sport in the sub continent with a fan base of approximately 1.5 billion fans across India, Sri Lanka, Pakistan and Bangladesh alone.”

     

    “We are thrilled to be associated with the Sri Lanka Premier League. With the leading lights of world cricket in the fray, we are positive that this League will be a huge success,” said Ruzbeh Irani, Chief Executive – International Operations (Automobile and Farm Sectors), Mahindra & Mahindra Ltd. “Mahindra has been actively associated with various sporting events and partnering SLPL endorses Mahindra’s commitment to promote a sporting and active lifestyle,” he added.

     

    The Group’s association with the Sri Lanka Premier League underscores its continued commitment to promote sports not only at the grassroots level but also across a global platform.

     

    There will be 24 games in the Mahindra Sri Lanka Premier League and each team will be allowed a maximum of 18 players. Teams will be allowed to field a maximum of four foreign players per game with the remaining being local players. The Man of the Match in all 24 matches will receive the title of “Mahindra Man of the Match” while the ‘Man of the Tournament’ will win himself an XUV5OO.

     

  • Network18 Publishing elevates Mukhtar Qureshi to COO

    By A Correspondent

     

    In a move to further bolster growth plans, Network18 Publishing has elevated Mukhtar Qureshi, EVP, Sales to COO, Business Directories Division. Infomedia18’s publishing business, recently demerged and consolidated within Network18 under ‘Network18 Publishing’, encompasses three divisions of Infomedia18’s publishing business – Business to Consumer (B2C) magazines, Business to Business (B2B) magazines and Business Directories Division (BDD).

     

    Commenting on the development, Sandeep Khosla, CEO, Network18 Publishing said: “The Business Directories Division, especially its yellow pages stable, is core to our growth plans for Network18 Publishing. As we scale up and expand our suite of products and services across touch points, Mukhtar’s proven track record and unparalleled experience in this space will be critical for us. I look forward to working closely with him as we further strengthen our leadership in the business directories space.”

     

    Talking about his appointment, Mukhtar Qureshi said: “At the Business Directories Division, we’ll continue to be focused on fulfilling the growing aspirations of the Indian SME. Our widespread presence under the Yellow Pages umbrella and deep customer relationships provides us with an enormous opportunity to diversify our offerings and innovate through integrated media solutions. It’s been an exciting journey so far and I hope to build further on it going forward.”

     

    Starting his career with Tata Press, Mr Qureshi brings with him over 21 years of experience in sales and operations. He holds a degree in commerce and law from theGovernmentLawCollege(Mumbai).

     

  • I’ll never give up anchoring: Manish Paul

    A show without a good host is Nothing. And that’s why anchoring has become such an important part of not only events, but shows on television too. The boom of reality shows on television has given birth to a new breed of hosts – spontaneous and as much a part of the show as the contestants and judges.

     

    MxMIndia’s Meghna Sharma spoke to Manish Paul, the anchor of Jhalak Dikhla Jaa, to find out what makes one the most sought after host…

     

    From RJ to VJ, actor to anchoring shows, you have done it all. How has been the journey so far?

    The journey has been just brilliant…and hosting shows has taken my career to another level. I’m glad that I got an opportunity to be associated with some of the biggest shows and events.

     

    How are the two worlds of radio and television different?

    The only difference between the two for me has been the fact that for a radio show, I don’t have to worry about my looks. No one will care if I host the show in my shorts, whereas when one is on TV, one has to worry about how presentable they are. Here, looks matter too.

     

    You have also acted in serials and now are hosting shows. If you had to choose between the two, which one will you opt for? Why?

    It’s very difficult to choose between the two. Right now, I’m opting to stay away from acting – even though I’m getting offers – because the character or role I have to play doesn’t match my sensibilities. For an actor it is very important that he/she truly believes in the role they have to portray. And until and unless, that happens, I’m happy doing what I’m doing right now.

     

    You have anchored DID and now hosting Jhalak, how has been the experience? How are the two different?

    Jhalak has been outstanding for me, now I get smses and mails from my fans about the show. Some even tell me which lines or jokes of mine entertained them the most. As for difference between DID and Jhalak; though both are dance shows, the difference comes from the celebrities. If you take DID, apart from the three judges and one grandmaster, the contestants are all common people, whereas in Jhalak, even the contestants are celebrities. So, as a host I have to keep that in mind and work according to that. One cannot make a mistake of offending anyone.

     

    Will you be hosting India’s Got Talent?

    Yes. Cyrus Sahukar and I will be hosting the show. The shooting has already started and it would be an understatement to call my life ‘hectic’ right now. With the amount of flying to and fro for the shootings of Jhalak and IGT, I have gone almost deaf (laughs).

     

    So, how do you balance work and your personal life?

    There is no doubt about the fact that television industry has become very competitive over the past few years and hence life has become difficult. One has to not only juggle between family and work, but at times, between various projects they have taken up. I make sure that in all this, I don’t compromise on my family.

     

    What are the most memorable moments of your career?

    I started my career 10 years ago and have done a lot so far. However, the most memorable moment would be the night where I was awarded the ‘Best Anchor’ award. And the funny part is that I was also hosting that show, so I read out my nomination with the others before being handed over the trophy!

     

    According to you, what qualities should a good host possess?

    A good anchor should be a well-read one. He/she should know what’s happening around too. Also, one needs to read the script well. Many a times, anchors don’t read their scripts, which I don’t think is a correct way to go about their work. And, of course, one needs to be spontaneous as well as witty. However, one also needs to be careful and know where to draw a line. It’s not our job to offend anyone. Humour too has its limits.

     

    Every TV actor harbors the ambition of becoming a film star. Will you ever give up small screen to concentrate on films?

    I am doing a film called Oye Mickey. And if interesting offers come which meet my sensibilities, then of course, I will be inclined towards the big screen. However, I will never give up anchoring. It is what I love doing…I love talking, so it is one profession which suits me the best!

     

    What’s next on you agenda?

    Right now its Jhalak, IGT and Oye Mickey….life is good, so far.

     

  • ESS, ESPN Intnl sign cricket distribution pact for Latin Am

    By Ashoke Nag

     

    ESPN STAR and ESPN International have entered into a cricket distribution agreement for Latin America to carry top ICC events and the Champions League Twenty20 through 2015. This will be the first time that these events will be presented in the region. The International Cricket Council (ICC) agreement is a four-year deal from 2012 to 2015 and covers several ICC events, including the global showpiece of the cricket calendar, the 2015 ICC Cricket World Cup in Australia and New Zealand.

     

    Under the agreement, ESPN International will carry the events in English via ESPN Play (WatchESPN in Brazil), ESPN’s broadband network that offers live and on demand sports video across the region. The upcoming cricket coverage includes the ICC Under 19 Cricket World Cup in Tony Ireland Stadium, Townsville, Australia from August 10-25; the ICC World Twenty 20 in Sri Lanka from September 18-October 7; and the Karbonn Champions League Twenty20 in October.

     

    Source: The Economic Times

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