Category: NEWS

  • KitKat, Netflix come together for campaign

    Entourage Films, the Mumbai-based film production company, has launched a new ad campaign with KitKat and Netflix. This script showcases KitKat’s distinctive concept of “breaks” within the engaging world of Netflix.

    Said Garima Arora, Executive Producer at Entourage Films: “Working with KitKat, Netflix and Ayushmann Khurrana was a fantastic experience. The set was full of laughter and chocolates, it definitely felt like a big family gathering. Sharat and I were thrilled to be part of this project and we look forward to more collaborations.”

  • IAB Tech Lab finalises Data Deletion Request Framework

    IAB Tech Lab, the digital advertising technical standards-setting body, has released the final Data Deletion Request Framework, following the conclusion of two extensive public comment periods. This signifies a key step forward in handling consumer data privacy concerns within the digital advertising supply chain.

    The Data Deletion Request Framework establishes a standardised mechanism for transmitting data deletion request signals throughout the digital advertising ecosystem. It provides provisions for validating request origins, ensuring requester authenticity, confirming receipt, and employing cryptographic signatures for authentication. By offering a holistic solution for handling data deletion requests, the framework aligns with the ‘Right to Delete’, a Data Subject Right (DSR) which is currently protected by the GDPR, 16 US state privacy laws, and additional privacy legislation, including Quebec Law 25.

    “The industry has long struggled with the need for a standardized solution to manage data deletion requests,” said Jared Moscow, Director of Product, Privacy & Addressability, IAB Tech Lab. “The Data Deletion Request Framework addresses this challenge head-on, providing clear guidance and strategic insights into effectively handling these requests. Acting as the industry’s first signal for upholding consumer data subject rights, the Framework equips industry players with the technical tools necessary for efficiently managing data deletion requests.”

    The Data Deletion Request Framework builds upon IAB Tech Lab’s portfolio of privacy compliance initiatives, including the Global Privacy Platform, the Accountability Platform, and the Privacy Taxonomy project. Collectively, these initiatives form a foundational framework for streamlining privacy regulatory compliance and advancing responsible data-handling practices in digital advertising.

  • Punit Goenka acquires majority stake in Maverick Media

    Punit Goenka
    Punit Goenka

    Zee Entertainment CEO Punit Goenka has acquired a majority stake in Maverick Media. Goenka has made this investment in his personal capacity and the same has no bearing on the company that he leads, a communique undesrscores.

    Commenting on his decision, Punit Goenka said: “Cinema has played a crucial role in shaping our Nation, reflecting and celebrating our rich culture, legacy and traditions. Through the magic of viewing entertainment content on the big screen, cinema has served as the bridge for Indian entertainment to the World and has also helped address sensitive social aspects to drive societal change. While my professional commitments continue to remain a priority, I believe that as key members of the fraternity, it is our collective responsibility to enhance the growth opportunities for all segments in the media value chain, and hence I have taken this decision in my personal capacity. The potential of single screen cinemas across several tier II & III cities is immense, and it is imperative to revive this infrastructure, keeping its fabric and cultural essence intact. I am confident in the ability of the team at Maverick to achieve its vision and grow the single-screen cinema business. I truly hope this step enables an economically viable opportunity for cinema exhibition operators across key growth markets in the country.”

  • Anupama Chopra to join Hollywood Reporter India as Editor

    Anupama Chopra
    Anupama Chopra
    Avarna Jain
    Avarna Jain

    The Hollywood Reporter India, published by RPSG Lifestyle Media, has appointed Anupama Chopra as Editor.

    Said Avarna Jain, Chairperson of RPSG Lifestyle Media: “We are delighted to have Anupama Chopra lead The Hollywood Reporter India as its Editor,” adding: “She is a well-respected name in the film- making fraternity and a much-loved movie critic. We look forward to seeing her lead THR India to become the country’s first platform that unites filmmaking across languages, regions, and platforms.”

    Said Nekesa Mumbi Moody, Co-Editor- in-Chief at The Hollywood Reporter, USA:  “We are thrilled to welcome Anupama to the THR family. Our partnership with RPSG Lifestyle Media underscores our commitment to a growing global audience, and we look forward to the year ahead.”

    “Anupama brings talent and passion that will undoubtedly enrich our content and deepen our connection with the dynamic and rapidly evolving international entertainment industry,” said Maer Roshan, Co-Editor-in-Chief at The Hollywood Reporter, USA.

    Meanwhile, the future of Film Companion, the decade-old website set up by Chopra, is not known. Will it shutter as it is rumoured, or will she hand over the reins (and ownership) to someone else, is not known.

  • Socomec appoints Sankaran Subramanian

    Sankaran Subramanian,
    Sankaran Subramanian,

    Socomec, a control and safety of low voltage electrical networks, has appointed Sankaran Subramanian as the new Deputy General Manager, Operational Marketing Manager for Power Switching and Monitoring Products.

    Said Meenu Singhal, Regional Managing Director at Socomec Greater India: “We are excited to welcome Sankaran to the Socomec family. His experience in formulating business growth plans, identifying emerging trends, and leading product marketing initiatives will be instrumental in driving our strategic goals and ensuring our solutions exceed customer expectations. We are confident that his leadership will further enhance our market position in Greater India.”

  • ‘Kill your Darlings’ to find time and energy in life

    ‘Kill your Darlings’ to find time and energy in life

    Sanjeev Kotnala‘Kill Your Darlings’ is not a new Idea. I, too, have referred to it in some way in my book – ‘25 Rules of Life- I wish I had known earlier. However, reading it on #Firstprinciple by The Ken worked wonders for me. It pushed me to take a snappy audit of my work. Re-check the listless old projects that I kept on working on. Things I have become emotionally attached to. Ones which are more of a comfort zone for me. Projects that eat into my time, which I could have definitely used more productively.  I had not been able to amputate from my life emotionally. Though I have prescribed it, I have found it most challenging to execute and follow.

    Here, I reiterate it as one of the most important things to do. And it is not just about entrepreneurship; it is about life, balance, passion and direction.

    1. Knowing what not to do is as important as knowing what to do.
    2. Every time you decide to “not do” something, you free up energy to do something.

    ‘Killing the First Principles podcast wasn’t an easy decision for me’. With these words, Rohin Dharmakumar, The Ken’s co-founder, informed his passionate readers that he dares to walk the talk. He is discontinuing the two-year-old newsletter – the ‘First Principle’, which has covered 41 CEOs and their thinking.

    I selfishly wish he continued it for the benefit of readers like me. But I know no amount of audience pressure would make ‘The Ken’ rethink its decision. I also know whatever they add, replace, or create will be based on deep understanding and focus. Maybe it will help them recheck their thinking and success mantras.

    I have often been given this advice to ‘Kill my Darlings’ in different formats. Unfortunately, I have not been strong and have followed it in spurts. I plan to do it again and believe one must do it many times a year. It is like Diwali cleaning the house. It is liberating. It releases time and makes the energy available to be put into other more efficient and productive work.

    ‘Kill Your Darlings’ –  kill projects and products that are not going anywhere and focus efforts on the most important bits of the business and life. Be willing to emotionally amputate yourself from these unnecessary time and energy eaters- which have outlived their lives. Be ‘Positively Selfish’- because you are your biggest asset and because you are only responsible for yourself.  And it is important to say- that when you do- you will realise you can do the rest of the things better- because- If you can’t do big things better, then at least do the small things the best. I thought it was worth framing and keeping it in front as a reminder.

    Here is another gem from the newsletter. And I have practised this almost every day to great success. It is called subtraction, meaning that if I am taking anything new on my platter, I must decide what I am willing to drop from the things I am doing. Because remember the total energy and time available to you is finite. So, go ahead and look at your set of projects dispassionately and Kill the Darlings. There is another concept about ‘Helping the Jobs commit suicide’ but that I leave for some other day.

    Now, yes, the ‘First Principle’ newsletter and podcast are no longer alive at The Ken, but it is one place where my subscription has given me a lot more thoughts, insights and learning than what I have paid. So think again- and if you want- check out or subscribe to The Ken.

  • Webchutney bags Godrej Professional hair mandate

    Dentsu Creative Webchutney has won the digital mandate for Godrej Professional hair brand from Godrej Consumer Products Limited (GCPL). The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

    As per the mandate, Dentsu Creative Webchutney will lead the digital marketing strategy and execute innovative campaigns for Godrej Professional. Leveraging expertise in data, technology, and advanced marketing, the agency will deliver digital solutions and unforgettable brand engagements. This partnership aims to establish Godrej Professional as the preferred choice of brand in salons, driving growth and enhancing consumer loyalty.

    Said Aradhita Utterkar, Head – Marketing, Godrej Professional: “The decision to collaborate with Dentsu Creative Webchutney was driven by their exceptional ability to combine creativity with strategic insight. We are excited about the potential this partnership holds and look forward to creating impactful campaigns that not only enhance our brand but also inspire our audience.”

    Added Nikhil Kumar, Managing Partner (West), Dentsu Creative Webchutney: “This is undoubtedly a special win for all of us. The win further validates our digital-first mindset and our ability to leverage new-age possibilities while contextualizing them to the business opportunities in play. We truly feel humbled by the team’s belief in us and look forward to partnering with them in their journey ahead.”

  • Prime Video launches Crunchyroll

    Prime Video launched Crunchyroll, a destination for anime worldwide, on Prime Video Channels, increasing access to some of the more popular anime content for fans in India.  With a subscription to Crunchyroll on Prime Video Channels, Prime members can enjoy more than 40 new shows from the new anime season.

    “The popularity of anime content in India has grown exponentially over the last few years, and through various Channels, we are working towards building a wide and diverse library of popular and blockbuster Japanese animation,” said Gaurav Bhasin, head of Prime Video Channels and Movie Rentals, Prime Video, India. “We are thrilled to launch Crunchyroll on Prime Video Channels and make it even more convenient for Prime members in India to watch premium and latest anime content, immediately after its release in Japan. The availability of select shows and movies in Hindi, Tamil, and Telugu, besides English, will make anime more accessible for fans, while also helping introduce the genre to new viewers. We look forward to strengthening our anime programming on Prime Video Channels in the coming months.”

    Added Terry Li, Executive Vice President of Business Development at Crunchyroll: “Crunchyroll offers an anime adventure for every kind of fan. From sports to romantic comedy, horror and action to slice-of-life, even the anime-curious can get immersed in our library. We look forward to welcoming new fans into the anime community through our launch on Prime Video, offering convenient access to Crunchyroll’s vast library of anime, including the latest shows, new seasons and movies in India.”

  • Pond’s unveils new TVCs

    Pond’s Skin Institute, has introduced brand ambassadors, Kiara Advani and Keerthy Suresh in an all-new TVC campaign. With scientific expertise and beauty development at the very heart of the campaign, these TVC’s usher in a new era of Pond’s in India and aim to connect with skincare enthusiasts across the country.

    Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said: “Commenting on the newly launched TVC Pratik Ved, Skincare Head, Beauty & Wellbeing, Hindustan Unilever Limited said, “At this exciting juncture for Pond’s Skin Institute, we proudly celebrate our heritage with the unveiling of an advanced skincare range. By seamlessly blending the finest elements of science, beauty mastery, and innovation, we invite people to rediscover and experience the brand in an all-new avatar. This reinvention is guided by our brand-new communication for Pond’s, which focuses on the impact of life on skin and beauty. With ground-breaking scientific innovations, we remain committed to making miracles happen for your skin, ensuring we stay ahead of the curve in today’s ever-changing beauty landscape while honouring our 175-year legacy.”

    Harshad Rajadhyaksha and Kainaz Karmakar, Chief Creative Officers at Ogilvy India said: “The new chapter of Pond’s has science at its heart. This can be seen in not just the communication, but the packaging and the products too. The world of beauty is changing at a super rapid pace. Ingredients are taking centre stage, and the consumers are investing time in deeply knowing their skin and beauty products. The way forward on Pond’s is in line with this new world.”

  • Amazon Prime Announces 2.0 Campaign

    Amazon Prime has announced the second installment of its Sach Mein Too Much digital and television campaign.

    Commenting on the campaign launch, Pragya Sharma, Director – Growth and Consumer Marketing, Amazon India said: “We operate in a highly dynamic consumer landscape, which required us to be agile to be relevant and continuously improve and innovate, working backwards from the ever-evolving consumers’ needs. The second leg of our #SachMeinTooMuch campaign aims to accelerate awareness by reiterating the value our Prime customers will benefit from, through the unique offerings the Prime Membership Program has to offer.”

    Also speaking on this campaign, Media Monks – the creative partners on the campaign added: “Media Monks India continues its partnership with, Amazon Prime’s new campaign this year again by brilliantly infusing the thought of ‘Sach mein too much’ into everyday life situations with subtle witty cues between two couples, showcasing the abundance of benefits that make Prime an indispensable choice. The beauty of these campaigns have always to see the Prime mascots that personify the different benefits interact with the humans and be a part of our everyday life. This again has been crafted by the experts at the Media Monks animation and the VFX team making it an enjoyable campaign.”

     

  • Bisk Farm Googly launches new TVC with Hrithik Roshan

    Bisk Farm, the biscuit and bakery brand from the house of Saj Food, has launched a TVC with Hrithik Roshan, the brand ambassador for its Googly range of biscuits. Keeping up with the Brand slogan ‘Googly- Taste with a Twist’, the TVC revolves around a fun banter between the husband and wife.

    With a sharp focus to create awareness of the product amongst mass audience base, the TVC is being launched in 7 different languages- Hindi, Bengali, Marathi, Telugu, Odiya, Kannada, and Assamese.

    Commenting on the campaign, Vijay Singh, Managing Director, Saj Food, said: “We are thrilled to launch our new TVC campaign for the Googly range of biscuits with our brand ambassador, Hrithik Roshan. The campaign perfectly encapsulates the fun and unexpected twist that Googly biscuits bring to the table, just like Hrithik’s playful banter in the ad. With this launch in seven different languages and the re-introduction of our new Chhota Pack at just Rs. 10, we are committed to making Googly biscuits accessible to a wider audience.”

  • Ranjona Banerji: Unveiling facts with Julian Assange & Wikileaks

    Ranjona BanerjiJulian Assange challenged the pillars of journalism more than any other person in recent times. He took the comfort out of information-gathering and went right to the edge. Journalists who relied on sources for information, by cosying up to people in power, were suddenly outed for cowardice and collusion. By leaking confidential government communications, without all the checks and balances which keep newsrooms safe, Assange and Wikileaks turned normal practice on its head.

     

    For this, he spent years in hiding and in jail. Over time, the journalistic community forgot about him, except for occasional reports on his condition. But we have all benefitted from Wikileaks and Assange’s ideas of what journalism should be. We have had to recalibrate what governments can and cannot or should and should not keep secret. The details in the US State department cables which Wikileaks published had loads of gossip, straw opinions and comments rather than any explosive stuff. But it provided us with knowledge on how governments work and more importantly, it shared that with the world. In a sense, what Assange has tried to do is break the vows of importance with which governments cover themselves.

     

    Many of us, even or especially in the mainstream media, are happy with status quo. We also like to worship at the altar of power so we bow down to government rules, government systems to protect themselves, to accepting the need for secrets in the upper echelons of “Government”. Wikileaks worked very well to break those myths and brought governments down to size.

     

    That is why Assange was persecuted and jailed. He removed the veils which we, as a society, felt that Power was allowed. He also made us realise how mundane some secrets were, as well as how governments protected themselves from their own misdeamenours, how government agencies infiltrated operations in other countries, how torture was used against people of other nations by Western Democracies, how spyware was used to target sovereign nations. The Iraq War provided a treasure trove of information via Wikileaks.

     

    Much of the information about then presidential hopeful Hillary Clinton using her private email id for public work also came via Assange. These leaks set up a whole other conversation about Assange, his political leanings and his methodology. There was also information about how the controversial firm, Cambridge Analytica which was accused of manipulating voters’ minds towards the far right and Donald Trump through social media, especially Facebook, had possibly worked with Assange.

     

    https://www.theguardian.com/uk-news/2018/jun/06/cambridge-analytica-brittany-kaiser-julian-assange-wikileaks

     

    The US was a common target for Wikileaks, and thus it was the US which fought for his extradition. The fact that he is out on a plea deal is some measure of how the influence of Wikileaks has waned and possibly seen as less of a threat than it was before.

     

    https://www.reuters.com/world/us/wikileaks-assange-expected-plead-guilty-us-espionage-charge-document-says-2024-06-24/

     

    Controversial as Assange is, his use of data has triggered a new form of journalism within the mainstream media. Exposes like the Panama Papers are testament to collaborative journalism which uses massive data leaks on a global scale to highlight fraud and chicanery. The tools of journalism have also changed as a result.

     

    To some Assange is still a hero; others may be hard-pressed to remember him and might have to go back to movies to find out!

     

    But we owe him, either way. For changing our ways of working, understanding and respecting power, for better or for worse.

     

    Ranjona Banerji is a senior journalist and commentator. She writes on MxMIndia on Tuesdays and Fridays. Her views here are personal.