Category: NEWS

  • RIP, Ramoji Rao

    Ramoji Rao

    Visionary media-owner Ramoji Rao passed away on Saturday, June 8 at the age of 87. His passing away marks the end of an era for Indian cinema and journalism, leaving behind a legacy that has profoundly influenced the country’s media landscape. His impact on the film and media industry was acknowledged by numerous accolades throughout his life, including the prestigious Padma Vibhushan in 2016, India’s second-highest civilian award, for his contributions to journalism and literature.

     

    Born Cherukuri Ramoji Rao on November 16, 1936, in Pedaparupudi, Andhra Pradesh, Rao’s journey from a modest background to becoming a media entrepreneur is nothing short of inspirational. He founded the Eenadu newspaper in 1974, which quickly grew to become one of the largest circulated dailies in India, setting new standards for regional journalism. His media empire expanded to include the ETV network, which launched several channels catering to diverse languages and regions across India, further democratising access to information and entertainment. His media empire included Newstime, the English daily, and a slew of non-Telugu channels which he later sold to Television Eighteen.

     

    His Ramoji Film City is as much a must-visit for tourists as is the Charminar in Hyderabad. Established in 1991, the Ramoji Film City is spread over 1,666 acres near Hyderabad. It holds the Guinness World Record for being the largest film studio complex in the world.

     

    Under Rao’s leadership, Ramoji Group’s ventures also spanned into sectors like hospitality, retail, and education, showcasing his versatility and entrepreneurial spirit. Priya pickles is a brand that he owns. He ventured into Soma, a fruit drinks brand that was sold in sachets.

     

    Not content to rest on past laurels, Rao blessed an aggressive foray in digital media. The Eenadu group is actively involved with events in the advertising and marketing world. For instance, at Goafest 2024 held late last month, Eenadu was among the partners.

     

    The writer is a senior industryperson who expressed his/her desire to stay anonymous.

  • Publicis India creates campaign for Enamor Lingerie

    Publicis India has unveiled its latest campaign, “Fabulously Futuristic,” for Enamor, lingerie brand. It is a series of six digital films that breaks away from traditional lingerie advertising and showcases the limitless power and grace inherent to everyday activities.

    Said Shitu Patil & Aman Mannan, Joint National Creative Directors, Publicis India: “Enamor has been at the forefront of innovation in the category for a long time. So, for the Innovations range campaign, we wanted the brand to claim what it rightfully owns. It showcases stylish, strong women flexing their bodies and possibilities in moments of complete unabashed freedom that the cutting-edge technology in the bras support them with. We chose artforms like ballet and aerial yoga to power punch the ‘proof of concepts’ beautifully. The music and movements are all a celebration of the Enamor woman’s free spirit as she moves into a fabulous future.”

    Added Sandra Daniels, Senior Vice President of Marketing, Enamor: “Lingerie is an extremely personal and fundamental part of a woman’s life. Not only is it a product she uses every single day, but also an essential experience for her as a woman. She wants to ensure that she is picking a piece that is perfect in every way- be it the perfect fit, the perfect fabric or the perfect style. With the Innovations campaign, we have aimed to address these concerns and all with the objective of allowing women to have the best lingerie experience, so they can be completely free and comfortable to explore and experience their most fabulous self.”

  • Wavemaker presents Earned Equity Report on IPL 2024

    Wavemaker MESH – the Real Time Data Intelligence solution released the 9th edition of Earned Equity report around the Indian Premier League (IPL). The report analyses how the audience perception of IPL has evolved over the years. It focuses on the digital audience and uses data points like consumption data around digital content and also social and search insights.

    Commenting on the report, Ajay Gupte, CEO – South Asia, Wavemaker said: “We are excited to present the 9th edition of Earned Equity Report on IPL. This report is poised to be an invaluable resource for cricket enthusiasts and brands alike, particularly in shaping their marketing strategies. We are confident that it will provide valuable insights to brands, paving the way for future sponsorships and partnerships.”

    Talking about the report Vishal Jacob, Chief Transformation Officer, Wavemaker India added: “The Earned Equity Report offers a comprehensive analysis of the social buzz surrounding IPL 2024, providing brands with actionable insights to navigate the competitive sports media landscape.”

  • Flipkart launches campaign

    Flipkart, e-commerce marketplace, has launched a campaign of four films featuring Shehnaaz Gill, Boman Irani, Ratna Pathak, Rupali Ganguly, Raghu Ram and Rajiv Lakshman.

    Speaking about the new campaign, Pratik Shetty, Senior Director – Marketing and Media, Flipkart, said: “Our latest campaign reaffirms Flipkart’s commitment to customer delight by offering great value on original brands, exceptional savings on monthly grocery, same-day delivery through our ‘Dawn to Dusk store’ and our promise of being the single point of contact for a speedy resolution for all consumer concerns. This promise is reinforced with beloved characters like Virus, Maya, and Monisha, alongside celebrities such as Shehnaaz Gill, Raghu, and Rajiv, who join us as Flipkart officers for each of these promises.”

    Added Sachin Kamble, Chief Creative Officer, Leo Burnett India: “We thoroughly enjoyed bringing together some of the most iconic audience-favorite characters and the creative process of bringing their signature dialogues into play with real characters resulting in a series of humorous yet very reliable brand promises for Flipkart. We have woven a series of 4 films with quirky characters and each film reiterates an important attribute about Flipkart while keeping it fun and humorous.’’

  • Random Musings or Connecting Dots?

    Random Musings or Connecting Dots?

    Image Caption: We scanned the internet for a photograph to go with this article, and found this one by Suhail Bhat possibly the most fitting. It has been taken from https://asia.nikkei.com/

     

    With apologies to none at all

    By Vikas Mehta

     

    Vikas MehtaThe last 10 days or so have been quite hectic for me, but not all in a bad way. First, of course, was the heat that has overwhelmed much of North India for the last 2-3 weeks. Even Dehradun had eight consecutive days of temperatures above 40 degrees. All outdoor activities or excursions were shelved unless they had to be done before 7 am or after 8 pm. Shopping, therefore, went totally online for all types of groceries. I think quick commerce saw a surge, at least from our household.

    Zomato put out a tweet requesting people to avoid ordering during peak afternoon hours. Oh, how I wish they had actually stopped deliveries between 12noon and 4pm. Anyways, the least one can do now is ask if any delivery person wants water. Most are thrilled and accept it, which makes me sad because it means that most residents do not voluntarily ask or offer it.

    This begs another question: Why is there no law stopping outdoor work if temperatures hit a particular high, without affecting the pay or earning capacity of the workers? A country like the UAE mandates stopping all outdoor work between 12:30 and 3pm during the summer months. Even ILO conventions prescribe that if temperatures go beyond 45 degrees, all outdoor work must be stopped. Then why aren’t the government or social service organizations looking at legalising such conventions? Just a few days ago, I was at the Delhi International Airport for about 45 minutes in the well-covered and shaded arrival area, where the temperature was around 43 degrees but felt like 45, and outside, in the open, labourers were toiling away.

    Last week, Dehradun saw the opening of its largest mall. I gratefully accepted the invite to attend, not just to beat the heat but also to witness first-hand a launch in a small town. Incidentally, mall-gazing footfalls shoot up in the summer months due to school vacations and to beat the heat. I call this mall-gazing as a huge number of people hardly buy anything but will spend 2-3 hours inside the mall.

    The mandatory selfie points were available, and one of these featured a replica of the Eiffel Tower. And if you go global, local can’t be far behind. There was a wall of Uttarakhand depicting its culture. Would you want to hazard a guess where the crowd was?

    Reel or YouTubers were visibly present. Some dressed awkwardly to catch the eye (a jacket and a lungi, for example), some shooting from weird angles, and some shouting away, in that crowd and noise, into their phones. Most were streaming live. But the strange thing was that hardly any of these were officially invited as part of the media.

    That honour still went to traditional vernacular press and TV channels. Good food, gifts, etc were laid out for them, as usual. I think none came alone, so freeloaders were plenty. And the next day they dutifully covered the inauguration in a 10 by 1 column or 5 by 2 columns with a photograph. But I am sure that better coverage was generated by the YouTubers, Instagrammers, and reel-makers. So why aren’t they considered part of the media yet?

    What impressed me was the range of products and brands available, from local to international, from footwear to electronics, from Apple reseller to Croma, from chic perfumes to Oud, from Market 99 to DIY. While Westside had a huge presence across two floors, Allen Solly and Van Heusen, with separate outlets for men and women, were keeping the international flag flying. There was Burger King, and then there was a local burger outlet which was flashing its price of Rs 49 for a burger, boldly. No prizes for guessing again where the crowd was.

    Clearly, Bharat and India were walking shoulder to shoulder.

    A few days later, I hit the road, and though it was unbearably hot, roadside dhabas were a good place to catch up with local gossip. With the election results announced just the previous day, I took the liberty to befriend my cab driver. He stopped at dhabas where the owners offered them free food in exchange for bringing in the clientele, and I chose to sit amongst these cabbies.

    What immediately struck me was the age of almost all cab drivers. All those I met were below 30. Earlier, until a few years ago, most drivers were in their mid-thirties. The age dividend had caught up here also.

    And they lead a punishing life. The major tourist season is the summers and monsoons. With Chardham Yatra, the road is the only option to travel as helicopter rides are way too expensive. And almost a month out of this is taken out of the equation during the Kanwariya season in monsoons when most highways are restricted to allow foot movement for Kanwariyas.

    The cabbies work back to back. Often, they get only 2-3 hours of sleep a day, and they drive at a stretch for 4-5 hours. On top of that, my cabbie told me that he couldn’t sleep properly because of the excessive heat. The result is scary. You have to keep the cabbies engaged in conversation, or else fatigue takes over. To keep themselves awake, they consume gutka and Sting. Many times, they are on the phone as that’s the only way to keep in touch with families.

    I am dejected that there are hardly any regulations for drivers. Why not a mandatory 15-minute break after three hours of driving? Why not an eight-hour break after every trip? Why don’t cabs have speed governors? Why are electronic tamper-proof driver logs not maintained, which can register the driving hours? I know there are economic compulsions, but it’s also about human life. It’s also about setting wrong precedents for too long, which will be very difficult to change in the long run.

    The gist of my conversation with the drivers was the dismal performance of the incumbent government in UP. These guys were not surprised. So, definitely, the lack of employment opportunities was a reason. But specifically, they mentioned Agniveer and the cancellation of government exams.

    Agniveer. I totally underestimated its relevance in the polls. There is palpable anger against it on the ground. The temperatures were in the mid-40s. Hot winds were blowing, and the heat quotient rose by about 5 degrees when Agniveer was mentioned. One guy likened it to ‘bal vivah’. Shaadi toh ho gayi par fayda kuch na raha. chaar saal baad divorce. What I didn’t know is that the Rs 11 lakh odd lumpsum that Agniveers get after four years comprises 30% of the basic salary every month taken from the Agniveer and equally matched by the government. “Hamara paisa baad mein hume dekar koi ehsaan nahin kar rahe.”

    In today’s environment, where jobs are hard to come by, many families considered becoming a jawan a good career option. That too had been compromised. The anger had spread to the whole family, not just these youngsters.

    Government jobs are still the El Dorado. So, when the government announced a drive to recruit 60-odd thousand people in the police and a few thousand more in other departments, hopes rose. Lakhs appeared for the exams. But then the exams were cancelled due to paper leaks. Again, the palpable anger against mismanagement was not hard to miss.

    The bigger story for me was that finally, reality had triumphed over religion.

    Interestingly, all the drivers I met had already been to Ayodhya. Some as part of their occupation and some on sponsored trips by political parties. But clearly, all that was forgotten.

    The trip left me battered and bruised by the harsh climatic conditions. And my new friends, many of whom gave me their numbers just in case I need them for a trip, face this weather, these conditions, the unregulated driving conditions, and an uninsured future day in and day out.

    So, while I write this in my cooled home and you read this in an AC environment, just think how little things which we take for granted could be a matter of survival for so many of our countrymen. And could decide the electoral future of our leaders. Just like small missteps or poor understanding of consumers can kill good products and destroy brands.

    Were all these events random musings? Or were they connected randomly? You decide.

  • From the Editor: We need to change!

    From the Editor: We need to change!

    When I watched the Exit Poll results over the weekend, I was dismayed. How can the masses be such asses, I wonder. Should I go in for a Vipassana-like self-exile for a week after the results and figure what I should be doing in life, and with MxM?

     

    Yes, I am a Hindu, and am proud of my religion, but I am of the firm belief that majoritarianism sucks. Especially of the form that has existed over the last three decades and that reached a crescendo in the last five years. I have seen some close friends and even members of my family turn aggressive (if not rabid) Hindutva propagators. That India or Hindustan is meant for Hindus. I have seen a vulgar exchange of trash in many WhatsApp groups.

     

    Over the years, MxM has paid a very heavy price for its journalism. We’ve been castigated just because we believe in commenting on the editorial policies of media entities. Even now – and the absence of any ads on our homepage is testimony to this, we don’t get too many ads, because we refuse to call a spade a rose.

     

    But this article is not about MxM. It’s about how the Indian media catapulted. MxMIndia was the first to flag off a clear bias that was creeping into the narrative of our news channels. Senior journalist and friend Ranjona Banerji has been at it – scanning the print, television and digital media. Her columns are an integral part of MxM, and are by far the most read on our website and across the media spectrum. Some of our other columnists have also been fairly critical of the news media.

     

    There have been times when I’ve been embarrassed when they have written about someone known to me, or a channel with whom I am set to close an advertising deal. But I have never disagreed with them, and I’ve never ever asked them to change their views.

     

    The election results have been amazing. Amazing in the way the BJP fared, and the margins in many of their wins – including that of Prime Minister Narendra Modi in Varanasi – have dipped. That despite all the frenzy around the building of the Ram temple, the BJP lost in Ayodhya indicates a clear anti-BJP wave. Yes, a wave, just as there was one in 2014 for the BJP.

    Coalition politics can be quite a bitch. Be ready for a fair bit of action over the next few years.

    So what do we do now: We will continue the way we are. Applaud and Damn. Offer bouquets and brickbats, wherever necessary. The election results have given us hope that despite the negatives of various political formations, there is hope in Indian democracy.

    The masses aren’t; asses after all.

    Meanwhile, MxM will change. Our business model is advertiser-dependant. That can’t continue given the kind of journalism we love to practise. In the next few months, we will move to a platform that will only be available if you pay for our content.

    Thank you for keeping the faith,

    Pradyuman Maheshwari

    Editor-in-Chief

  • Kurlon unveils fresh identity

    Kurlon, the mattress brand, has refreshed its identity with a new logo and the tagline ‘Life Banegi Hula Hula’. This rebranding marks a significant evolution for the brand, positioning it to resonate with contemporary consumers and signalling freshness in the current market.

    Said Nilesh Mazumdar, CEO SheelaFoam Ltd.: “Innovation and comfort have always been at the core of Kurlon. Kurlon’s new proposition and identity reflects our continuous evolution to meet the dynamic needs of our consumers. This rebranding milestone is not just a visual transformation, but a fresh take on the category itself, where everyone is talking about sleep, Kurlon is going beyond it;. With ‘Life Banegi Hula Hula’, we wish to bring joy and comfort into every home. Kurlon pioneered the modern mattress category in India and is now poised to achieve even greater heights.”

    Added Piyush Pandey, Chief Advisor, Ogilvy India: “Kurlon’s new identity and the ‘Life Banegi Hula Hula’ campaign represent a bold step forward in rebranding the iconic brand Kurlon. We understand that the mattresses are more than just a place to sleep—they are where life unfolds, where countless memories are made. This rebranding is not just about a fresh look; it’s about celebrating the joy and comfort that Kurlon brings to every household. With this campaign, we aim to connect deeply with our consumers, ensuring that every moment spent on a Kurlon mattress is a joyful experience; defining comfort for modern India.”

  • Media Corridors secures communication mandate for Incuspaze

    Incuspaze, a managed office space provider, has onboarded Media Corridors, a public relations and online reputation management agency, as its communications and public relations partner.

    Said Sanjay Chathrath, Managing Partner, Incuspaze: “We are excited to partner with Media Corridors, a team that understands our vision and has the expertise to elevate our brand narrative. Their strategic approach and proven track record in the PR domain makes them the perfect fit for us as we continue to grow and expand our footprint.”

    Added Ayushi Arora Gulyani, Founder & CEO, Media Corridors: “We are delighted to have Incuspaze on board and are committed to delivering impactful PR campaigns that drive brand awareness and engagement. Incuspaze’s innovative approach to co-working aligns perfectly with our goal of promoting brands that make a difference in their industries. We are excited to be part of their growth journey.”

  • Parle launches new campaign for 20-20 Cookies

    Parle Products has launched its latest campaign for Parle 20-20 biscuits. The three-film campaign has been created and executed by the Mumbai team of Thought Blurb Communications.

    Speaking on the campaign, Mayank Shah, Vice President, Parle Products, said: “We tried this new brand message last year and tested it out. The market response was positive, so we decided to put our full effort behind it. All marketing initiatives were directed towards supporting the brand message”, he said. “Still, no caution has been thrown to the wind and everybody knows that a brand message needs to grow in stages.”

    Added Renu Somani, National Creative Director of Thought Blurb Communications: “It was interesting looking for an alternate take on the tagline. Last year, we were trying to establish the idea, and needed the films to simply explain the direction of the messaging. We now have the confidence to push the envelope outward.”

  • Venice TV & Branded Content Festival 2024: Entries close June 30

    The Venice TV and Branded Content Festival has announced its call for entries. It follows the Venice Film Festival every year. The Festival is supported by Egta( Brussels), ACT and the City of Venice. The deadline for submission of entries is June 30, 2024.

    Indian companies have done well in winning Awards in recent times, according to a source. Viacom18 won Golds every year in the last four years for Nickelodeon and Big Boss while Zee, Sony and Freemantle have also won awards in previous years..

    There are 19 categories with key ones being Branded Content, Craft in Film Production, Film Craft in Cinematography, Animation, Direction, New Talent, The TV and OTT properties cover Documentary, News, Reality TV, Comedy, Sport, Light Entertainment, Program Promotion, Performing Arts, Children/Youth, Best of Technical, New Talent, Best Soap / TV Novella, Animation, Cinematography, Direction, Cross Platform Programming etc.

    Many leading lights from global TV networks like Disney, BBC, ITV, Sky Italia, Fox, Kansai TV etc are on the jury every year. This year’s ury includes Frauk Neeb RTL Germany, Carlo Arturo Sigon, President Italian Directors Guild; Cristina Freiherr, Sky Germany, Alan Holland, Head of Documentary, BBC Studios; Arild Erikstad, President IMZ; Karim Bartoletti, Indiana Production Company, Marcello Lezama, AMC Argentina; Paula Kirchner, Unscripted Content Director, Warner Bros. Discovery, Latin America.

  • Donald Duck @ 90: how the Disney favourite has evolved to appeal to a changing society

    Donald Duck @ 90: how the Disney favourite has evolved to appeal to a changing society

    Caption: Donald-duck wallpaper by AdorableKitty08 on DeviantArt. Creative Commons

    By Joel Gray

    Donald Duck’s first appearance on screen was the animated short titled The Wise Little Hen. He was intended as a one-off supporting character, but his immediate popularity meant Disney used him in subsequent comic stories and animated shorts.

    Within a few years of his debut appearance in 1934, Donald Duck had already achieved a celebrity status comparable to Shirley Temple or Greta Garbo. His popularity is made clear in Disney’s 1939 animated short The Autograph Hound, whereby the Hollywood A-List of the time drop their studio filming commitments to seek Donald’s autograph.

    By 1940, Walt Disney himself referred to Donald Duck as “the Gable of our stable” – pairing Donald’s popularity with the Hollywood superstar Clark Gable, the biggest name at MGM Studios at the time. Donald’s icon status was cemented in the 1940s the world over, from comic books in Europe and South America, to starring in US government domestic propaganda during the second world war.

    Donald starred in cartoons designed to encourage Americans to rally behind the war effort. These short animations range from encouraging people to invest in American government bonds, to ridiculing Hitler as a deranged despot. The latter short – Der Fuehrer’s Face – won Donald his first Oscar in 1943, though it has since been widely criticised for its caricatured imagery of Japanese people.

    Donald is arguably as popular now as he was in his mid-20th century peak. Media researcher Chris Rojek has even used Donald as an example in his categorisation of celebrities. The duck represents the archetypal “celeactor”, a “fictional character who is an institutionalised feature of popular culture”.

    Der Fuehrer’s Face won Donald Duck an Oscar in 1943.

     

    Unlike many Disney characters, Donald’s stories take place in the present day and his stories are contemporary to the audience enjoying them. This is clear in his relationships with female characters.

    In Donald’s early days, female characters were often limited to representing beauty, domesticity and subservience to the patriarchy – reflecting the experiences of women the world over. For example, Daisy Duck was originally almost never shown as having her own job or career, in sharp contrast to Donald, who is shown in many jobs including private detective, postal worker and salesperson.

    In more recent years, though, female characters have developed to reflect the modern world. This includes the animated debut of characters such as Donald’s sister Della Duck. Della is a skilled pilot, often found in the middle of action scenes and essential to the plots of the comic-book series Ducktales (2018), as well as the television show of the same name. Della Duck, Daisy Duck and other female characters have agency in these stories – they are main characters and not merely there to support the male superstar.

    Arguably, Donald Duck is a more relatable character than aliens from a galaxy far away, or teenage royals from a place of “once upon a time”. Donald and his friends meet the same daily challenges and enjoyment we do; traffic jams, job (dis)satisfaction, seaside holidays, festive family gatherings and so on. It is not difficult for his audiences to empathise, identify and understand the situations Donald finds himself in.

    In Ducktales (2017), Della Duck is a female character, and one of the stars of the show.

     

    Relatable experiences have been an important narrative device for Donald Duck over the past 90 years. Donald enjoyed the technological developments of radio and television in the animated shorts he starred in during the 1930s, 1940s and 1950s. And in his most recent animated appearances in Ducktales, characters are seen using social media platform QuackChat – an obvious parody of Snapchat.

    Donald Duck is eternally popular because he is the “everyman”. People the world over still find much to relate to and laugh at in his temper tantrums at life’s travails. He provides a way to project our own frustrations in a comparable way to more adult cartoon stars, such as Homer Simpson of The Simpsons or Peter Griffin of Family Guy.

    As long as Donald keeps pace with society, and continues to reflect the ever-changing world we live in, this duck is unlikely to fly away anytime soon.The Conversation

     

    Joel Gray, Associate Dean for Teaching and Learning, Sheffield Hallam University. This article is republished from The Conversation under a Creative Commons license. Read the original article.

  • Lada Guruden Singh to turn producer with Sony studio

    Lada Guruden Singh

    Lada Guruden Singh has stepped down from his role as General Manager, Sony Pictures International Productions, India where he oversaw local production and has signed a producing deal with the studio.

    During his stint as General Manager at SPIP India, Singh was instrumental in bringing and developing the biggest IPs at the studio- from the superhero IP- ‘Shaktimaan’ to the film rights of ‘Madhubala’. He set up these projects along with the remake of Spanish film Campenoes in addition to Chetan Bhagat’s One Indian Girl.

    Said Shebnem Askin, EVP, Creative Production and Head of Sony Pictures International Productions said: “We are thrilled to be able to continue to work with Lada in his new journey as a producer. Of course, we will still be working closely with him, on his slate which includes many of the terrific projects he brought into the company, this should keep us closely connected.”