Visionary media-owner Ramoji Rao passed away on Saturday, June 8 at the age of 87. His passing away marks the end of an era for Indian cinema and journalism, leaving behind a legacy that has profoundly influenced the country’s media landscape. His impact on the film and media industry was acknowledged by numerous accolades throughout his life, including the prestigious Padma Vibhushan in 2016, India’s second-highest civilian award, for his contributions to journalism and literature.
Born Cherukuri Ramoji Rao on November 16, 1936, in Pedaparupudi, Andhra Pradesh, Rao’s journey from a modest background to becoming a media entrepreneur is nothing short of inspirational. He founded the Eenadu newspaper in 1974, which quickly grew to become one of the largest circulated dailies in India, setting new standards for regional journalism. His media empire expanded to include the ETV network, which launched several channels catering to diverse languages and regions across India, further democratising access to information and entertainment. His media empire included Newstime, the English daily, and a slew of non-Telugu channels which he later sold to Television Eighteen.
His Ramoji Film City is as much a must-visit for tourists as is the Charminar in Hyderabad. Established in 1991, the Ramoji Film City is spread over 1,666 acres near Hyderabad. It holds the Guinness World Record for being the largest film studio complex in the world.
Under Rao’s leadership, Ramoji Group’s ventures also spanned into sectors like hospitality, retail, and education, showcasing his versatility and entrepreneurial spirit. Priya pickles is a brand that he owns. He ventured into Soma, a fruit drinks brand that was sold in sachets.
Not content to rest on past laurels, Rao blessed an aggressive foray in digital media. The Eenadu group is actively involved with events in the advertising and marketing world. For instance, at Goafest 2024 held late last month, Eenadu was among the partners.
The writer is a senior industryperson who expressed his/her desire to stay anonymous.