Wavemaker MESH – the Real Time Data Intelligence solution released the 9th edition of Earned Equity report around the Indian Premier League (IPL). The report analyses how the audience perception of IPL has evolved over the years. It focuses on the digital audience and uses data points like consumption data around digital content and also social and search insights.
Commenting on the report, Ajay Gupte, CEO – South Asia, Wavemaker said: “We are excited to present the 9th edition of Earned Equity Report on IPL. This report is poised to be an invaluable resource for cricket enthusiasts and brands alike, particularly in shaping their marketing strategies. We are confident that it will provide valuable insights to brands, paving the way for future sponsorships and partnerships.”
Talking about the report Vishal Jacob, Chief Transformation Officer, Wavemaker India added: “The Earned Equity Report offers a comprehensive analysis of the social buzz surrounding IPL 2024, providing brands with actionable insights to navigate the competitive sports media landscape.”