Category: NEWS

  • Dhoni features in new TVC of Swaraj Tractors

    Swaraj Tractors, a brand in the domestic tractor industry and a part of the Mahindra Group, has unveiled a new campaign starring brand ambassador, MS Dhoni. The new TVC has been created by FCB Interface for Swaraj and will is now available in various regional languages.

    Notes a communique: “The advertisement beautifully captures the ease and efficiency of using the Swaraj Target 630 in horticulture, inter-row cultivation, puddling and other farming activities, enabled due to its advanced features and powerful engine.”

  • Wondrlab appoints Ritika Malhotra as Head of Digital

    Ritika Malhotra
    Ritika Malhotra

    Wondrlab has appointed Ritika Malhotra as Head of Digital, further strengthening its leadership team. Malhotra’s last stint was at FCB Kinnect as VP – West, where she was responsible for the P&L for their largest region and leading solutioning for the brands managed from the region.

    Sanju Menon
    Sanju Menon

    On the appointment, Sanju Menon, Chief Operating Officer, Wondrlab said: “We are thrilled to welcome Ritika to the Wondrlab Network. Her impressive track record, forward-thinking approach and leadership skills make her the perfect fit to lead our platform first thinking. Her key focus areas would be to create phenomenal value for our existing clients and shape the digital practice of Wondrlab to set new benchmarks. Her addition strengthens our team’s capabilities and reinforces our dedication to pushing boundaries in the digital landscape by unleashing and delivering full-funnel solutions for our partners.”

  • Omnicom Media appoints Rita Verma as its Chief Talent Officer

    Rita Verma
    Rita Verma

    Omnicom Media Group has appoints Rita Verma as the organisation’s new Chief Talent Officer. She succeeds Anju Kurien – who has retired from her position after 13 years of service, during which she was instrumental in accelerating OMG’s strategic footprint in the market.

    In her role, Verma is tasked with solidifying OMG India’s people-centric ethos, championing the group’s vision, and nurturing future-ready teams to advance the growth trajectory.

    Speaking of the appointment, Kartik Sharma, Group CEO – Omnicom Media Group India, said: “Talent is our defining edge when it comes to propelling our collective success and that of our clients. With Rita steering our talent practice, we look forward to fortifying our commitment to our people-centric approach and driving transformations to progress further on our future-fit agenda.”

  • Dentsu & Ripplr join forces

    Dentsu has entered a strategic partnership with Ripplr, a leader in digital-first distribution and logistics companies, driving customised strategies that fuel client growth.

    Narayan Devanathan
    Narayan Devanathan

    Under the joint leadership of Narayan Devanathan, President & Chief Strategy Officer, South Asia at Dentsu, and Abhishek Nehru and Santosh Dabke, Co-Founders of Ripplr, this collaboration will leverage the expertise of each party to deliver client-led solutions that bridge the gap between demand and supply chains.

    Commenting on the alliance, Devanathan said: “Ripplr stands out as the unparalleled digital-first leader in distribution and logistics solutions, facilitating the most efficient movement of products from factory to retail. Moreover, when it comes to motivating consumers to engage with products across various channels—be it offline, online, or omnichannel—nobody does it better than dentsu. With our comprehensive suite of solutions at the intersection of marketing, technology, and consulting, this alliance will enable businesses to pinpoint the sweet spot between demand and supply, creatively and effectively bridging gaps across the entire value chain.”

    Abhishek Nehru
    Abhishek Nehru

    Added Nehru: “Ripplr is one of the largest FMCG authorised distribution companies, and our platform services more than one lakh retailers across 10+ cities. We have built a robust tech-enabled playbook for all FMCG brands, along with smart data analytics, helping brands to scale up in the ever-changing omnichannel market. With dentsu as a partner, which is a powerhouse of research, analysis, and strategy, and Ripplr’s execution and reach capability, the combined synergy will enable us to launch and scale brands faster and more efficiently across multiple geographies.”

    Harsha Razdan
    Harsha Razdan

    Said Harsha Razdan, CEO South Asia, Dentsu said: “In today’s dynamic business landscape, where time is of the essence, we understand the urgency of responding swiftly to client needs. We firmly believe that complementary solutions are paramount to not only meeting these demands but also overcoming challenges and fostering sustainable growth. Our partnership with Ripplr marks a significant milestone in our journey. By joining forces, we are empowered to offer a comprehensive spectrum of distribution and customer-facing solutions that cater to the evolving needs of our clients. This collaboration enables us to provide unparalleled value and innovation, ensuring that our clients remain ahead of the curve in an ever-changing market landscape.”

  • FCB India appoints Mayuresh Dubhashi as CCO

    Mayuresh Dubhashi
    Mayuresh Dubhashi

    FCB India, part of the FCB Group agencies, has appointed Mayuresh Dubhashi as the new Chief Creative Officer (CCO).

    Mayuresh brings a wealth of experience to his new role as Chief Creative Officer, with over twenty years in the advertising industry working on some of the biggest brands in the country from The Times of India, Airtel, Pepsi Co, P&G, Oreo, Flipkart, Amazon etc. He’s been at the forefront of combining new-age technologies with classic storytelling in his work which includes designing the Indian Cricket Team’s jersey for MPL using data as well as turning an Oreo cookie into an A.I tool to express oneself.

    As the new Chief Creative Officer, Mayuresh will be at the forefront of FCB India’s creative efforts, partnering closely with FCB India’s CEO Ashima Mehra. His role extends beyond FCB India, as he will also be a key member of FCB Group India’s creative leadership, collaborating with leaders across agencies to continue to elevate the work across the network.

  • Killer hoarding!

    Killer hoarding!

    In the marketing services arena, the outdoor media business is known to have reported questionable trade practices and governance in the past. Things may have improved much over the last decade-odd with international players and networked agencies entering the fray, but what happened in Mumbai on Monday was a shocker. Or perhaps not. Given reports of trees being poisoned trees to ensure visibility of a billboard.

    It’s all over the news media: a hoarding in Mumbai has caused the death of 14 people, and there are 74  who have been rescued from the spot where the hoarding crashed. Updates on this are still coming.

    We are basing our reports on what has appeared in multiple newspapers.

    Here’s what Mumbai’s Free Press Journal has reported:

    The death toll after a big hoarding collapsed in Maharashtra’s Ghatkopar area has risen to 14 on Tuesday. According to the National Disaster Rescue Force, 74 people have been rescued alive from the spot, while 14 have been declared dead.

    The count of total victims stands at 88. National Disaster Response Force (NDRF) has been conducting rescue operation for those trapped since Monday evening, when the incident happened due to heavy rains and strong winds.

    The incident is said to have happened at 5pm on Monday.

    Meanwhile, another report in FPJ notes:

    “… an FIR was registered at Pant Nagar police station against Bhavesh Bhinde, owner of the hoarding (Ego Media Company) under section 304 (culpable homicide not amounting to murder) among other sections of the Indian Penal Code. A case under section 304 (culpable homicide not amounting to murder), 338 (causing grievous hurt by act endangering personal safety of others), 337 (causes hurt to any person by doing any act so rashly or negligently as to endanger human life) and 34 (common intention) of the Indian Penal Code was filed against Bhavesh Bhinde by Mumbai Police.”

    As per the FPJ, it had first reported about this illegal hoarding last Friday. “The Pant Nagar police, who were conducting the investigations on who poisoned the trees on the land owned by the Government Railway Police, said they have received complaint in the name of the company which owns the hoarding and now will proceed with the investigation,” a report adds. “As of now (Monday evening) we are in the rescue operation of over (expected) to be around 100 plus people, trapped under the hoarding that fell. Immediately after, along with the BMC, a new FIR will be registered in the matter and stringent action will be taken against the offenders under relevant sections,” an official said. He added, “If the company who owns the hoarding is the same as the ones who poisoned the trees, a supplementary FIR shall be registered.”

    According to a report in The Times of India, the hoarding size was a problem. It was illegal. “Not only was the hoarding illegal, but it was also far bigger (120×120 sqft) than the maximum size (40×40 sq ft) allowed by the civic body.”

    Now if you see a hoarding that’s illegal, why allow it to be there in the first place? Demolish it instantly. Yes, what happened on Monday — ‘Acts of God’, as they are called, happen once in a blue moon, but it’s not just enough to damn the hoarding firm. The civic authorities and all those who are responsible must also be booked.

    It’s also important for the various industry associations – the Advertising Agencies Association of India and the Indian Society of Advertisers chief among them to be vigilant. The Ego Media website boasts of some discerning corporates as its clients. It’s time they also crack the whip.

    Cleanse the system, or get cleansed!

  • Clean Indore’s Next Challenge: Taming Traffic Chaos

    Clean Indore’s Next Challenge: Taming Traffic Chaos

    Sanjeev KotnalaI don’t understand Indore. How the logical, sensible people who understand civic duties and needs like cleanliness forget their responsibility towards traffic sense and rules?

     

    Indore The Cleanest City

    The city, which changed how its average citizen treats and disposes garbage, has failed with other initiatives. Indore has been the cleanest city in the country for almost a decade now. It is said that Indore processes over 1,900 tons of urban waste every day, which helps the city fuel its buses and gives it crores of rupees. And hold it, Indore segregates garbage into six distinct categories at a collection point. It must be happening, but I am yet to witness it at the household or society level.

    However, the truth remains that it has been declared the cleanest city repeatedly. The credit goes to the management (Indore Municipal Corporation) and more to the citizens of Indore who have undoubtedly played a significant role in making the city neat and clean.

    A clean city is only possible when the habits of the citizen and their outlook toward cleanliness are changed. The change is evident in the surroundings.

    So, someone knew the magic spell- the trigger to press and the pulse of the city.

    It is the same city that was ranked 25th in 2016 in the list of 73 cities and then has continued to rank 1st in the following years of the Clean India Mission Surveys.

     

    There Are Chinks in The Clean Mirror

    One sees the work and processes that keep the city clean.  However, the status may be the cleanest city, but the ground reality does not evoke the same confidence.

    Yes, there are public toilets at a fair distance. And you don’t see people urinating or defecating in the open.

    The roads are mostly clean. At least the main roads are.

    My doctor treating me for an upper throat infection, instructs me not to go for a morning walk on the main street as it is dusty with the morning weeping of the roads.

    People take pride in their city being the cleanest. However, most of the cleanliness drive workers are without gloves or masks.

    The affluent (and mostly literate) pet owners do not pick pet poo from the roads. No amount of logic works. More so, they give you a weird look as you diligently pick the poo- place them in the bags and deposit them in the dustbin. Their looks question you. It shouts. Are you mad?  Why, someone will pick it up and will you pick the poo of the stray dogs too! I don’t know where the Indore pride of the cleanest city vanishes on such occasions.

    There are spots along the roads where families leave their trash in plastic bags, which are picked up by the workers. It is clean but not as clean as the cleanest village in the northeast.

    Something has worked for the cleanliness drive.

     

    You can’t be No 1 in everything.

    Being No 1 for a long has somewhere instilled the thought as a habit. James Clear would appreciate it- because, yes, cleanliness is somewhat of a habit in Indore.  However, the system and the citizens are misguided in knowing their limits to behaviour change.

    Indore must have been the cleanest election. You hardly saw posters- banners or loudspeakers in action. No one is talking of the manifestoes and the need for the promises to be made. However, towards the end, there was an intense activity by Congress for people to go and vote NOTA.

    As the city wanted to achieve the highest percentage of voting and become number 1 in voting- even Voting for NOTA in an almost No-Election was desirable.

    The thought was right, but it was an over-expectation. It was doomed to fail. Even the ‘Run for Vote’ Marathon had limited participation. There were orphaned posters and sponsored by retail chains and educational institutes promoting an attempt at maximum voting plastered over the city. A waste of time after BUMB the Congress candidate withdrew his candidature and joined the BJP. The task of getting the voters to visit the booth during the heat wave made it further challenging.

     

    Here is the cause to be the No 1. TRAFFIC

    Indore citizens are proud of their cleanest status and now even shun the otherwise welcomed comparison as a Mini Mumbai. They are in a Zone of itself.  I am not from Indore and, hence, I have many cribs, unlike a person from Indore who has adapted to life and thrives in the scenario.

    Whatever has worked in the cleanliness drive has failed to show results in another aspect of governance or initiative. And I fail to understand it.

    They are the same citizen. The initiatives are for their benefit. So, why do they refuse to follow them?

    Are they rebels? Or has the cleanliness drive had some negative impact, too?
    Are people feeling let down?

    Do they think that if they join in for any other initiatives, they will be trapped? It is a one-way street, and they will lose the freedom they so enjoy and want.

    Being the best puts pressure to behave continuously. Then being just Good is not enough.

     

    Indore needs Traffic Sense.

    Can someone help the town with a sense of driving?

    It is illogical. It is mayhem. It is depressing, irritating, and frustrating.

    People crisscross without any respect for lights, police, cameras or zebra crossing.

    In the main squares, it is like the WhatsApp videos you see of traffic going from all directions. Well, the light gets green just for sufficient time for the person to sprint to the next side. And you better sprint and find your way to the next side. Surprisingly, there are hardly any accidents.

    The service roads convert four-way traffic to 16-way traffic. And that excludes the BRTS.

    Everyone is in a hurry. No one wants to wait.

    The traffic police watch uninterested.

     

    A Revenue Stream in Waiting.

    Trust me, if the traffic violators were to be diligently challenged in just two main traffic crossovers a day, Indore could get huge revenues.

    Additionally, maybe the Indore rebels will be tamed.

    Maybe we need a start-up or an NGO to do it with the Indore Development Authority and Indore Municipal Corporation.

    Pedestrians have perfected the art of crossing the road through this Brownian moment traffic.

    Hardly anyone wears a seat belt or helmet.

    However, you find abundant use of the Chunni guard. The woman wraps around their head and faces to save their skin from sunlight and pollution.

    It proves that Indore people do have the logical sense to make the right choices.

    The food vendors have their own stalls on the service roads or covering the footpath. But they all have a waste basket for the trash.

     

    Can Indore grow from Cleanest to a Model Smart City?

    So, do we have anyone who completely understands what worked for the cleanliness drive? Will someone take the initiative to do the same for traffic control?

    So that Indore can grow from being a mere cleanest city to the most model city worth living.

     

    Net-net

    Yes, Indore is clean, and even the street vendors keep the place clean.

    However, if it really wants to be the best city and a smart city, the citizens of Indore must grow up and follow the rules. Maybe then the pride could swell. Maybe then the other cities could understand and follow the way. The citizens of Indore have demonstrated through the cleanliness drive that it is the place for such experiments. So, if you do want to be number one is something, I have a list- but can we start with Traffic?

    If you want to read more about the Indore Cleanliness Drive- read it here – INDORE SMART CITY.

  • Tata Play & Amazon Prime collaborate

    Content distribution platform Tata Play has joined hands with Amazon Prime to offer Tata Play DTH and Tata Play Binge customers multiple ways to access Prime Video’s content. Tata Play DTH subscribers can now choose from multiple packs starting from INR 199 per month, that offer a variety of their TV channels along with Prime Lite with Tata Play. In addition, Binge subscribers can get Prime Lite with Tata Play along with 30+ other popular apps at various price points. At INR 199 per month, users can subscribe to 6 OTT apps, including Prime Video, from a list of 33 apps, or can subscribe to all 33, including Prime Video at INR 349 per month.

    Said Harit Nagpal, Managing Director and CEO, Tata Play, on the partnership. “While on the one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments, on the other, addition of Prime Lite Membership with Tata Play will make Binge a more compelling proposition.”

    Added Gaurav Gandhi, vice president, APAC & MENA, Prime Video: “At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series. The collaboration with Tata Play provides its DTH and digital customers seamless access to Prime Video’s full selection of content, as well as Prime Lite benefits like unlimited free shopping & shipping of ‘Same-day/Next-Day’ delivery, Prime exclusive deals and much more. We look forward to working with Tata Play to make premium entertainment even more accessible to customers in India.”

  • Waaree appoints Carat as media partner

    Carat India has bagged the television media mandate for Waaree Energies Limited, manufacturer of solar PV modules. As per the mandate, Carat will oversee the brand’s television media across India exclusively. They will also support in strategizing and planning other traditional media and buying for print, radio, and digital.

    Said Nilesh Malani, Chief Marketing Officer, Waaree Energies Limited: “Selection of Carat as our media partner is a choice intended to amplify our brand’s impact and to contribute towards promotion of sustainable advancements in India. We have confidence in Carat India’s ability to create imaginative and visually appealing campaigns that will help us connect with our target audience, thereby reinforcing our commitment to expediting the clean energy transition in India and facilitating positive transformations for a more environmentally friendly future.”

    Commenting on the partnership, Anita Kotwani, CEO, Media, South Asia, Dentsu, added: “It is an absolute privilege and honour to join hands with Waaree Energies Limited and contribute to their growth journey in India. This partnership marks a pivotal moment, where our expertise and dedication merge with Waaree Energies Limited’s vision and ambition. Together, we believe that we are poised to achieve milestones and drive growth, emphasizing our commitment to delivering quality in every aspect of our collaboration.”

    Said Sanchayeeta Verma, CEO, Carat India: “Waaree Energies Limited is one of India’s largest manufacturer of solar PV modules and a global player. We believe that it has an important role towards India’s net zero goals. At Carat, we are deeply committed to this as it is a vital priority in Dentsu’s Business to Business to Society B2B2S goals. Moreover, we believe that our expertise will be pivotal in realizing Waaree Energies Limited’s vision: delivering cost-effective sustainable energy solutions across the market. We are extremely delighted to come on board as ‘Partners on Record’ of Waaree Energies Limited.”

  • Turtlemint unveils new ad film

    Turtlemint, the insurtech platform, has launched its newest digital ad campaign, ‘Bharosa Jeet Liya’ created by Tilt Brand Solutions.

    During the launch, Dhirendra Mahyavanshi, Co-Founder & CEO of Turtlemint, said: “At Turtlemint, we believe in the power of trust and the indispensable value of human touch in our services. ‘Bharosa Jeet Liya’ is more than a campaign; it’s a celebration of how our advisors use our technology to enhance their ability to connect with and support their clients. This campaign stands as a tribute to the dedication of our insurance advisors, who tirelessly work to make the insurance experience more accessible, understandable, and, most importantly, trustworthy for our clients.”

  • BTTV launches another market show

    Business Today TV, the digital news channel from the Business Today stable, has launched  its market show titled ‘Daily Calls’. The show is hosted by Sakshi Batra.

    Notes a communique: “The show gives viewers insights and clarity on their market queries through live sessions featuring expert analysts,” adding: “A helpline number – 73030 80488, has also been floated where viewers send their queries in both written and video formats.”

  • Oasis Fertility partners with Qoruz

    Qoruz, an influencer marketing analytics platform, has partners with Oasis Fertility, a comprehensive healthcare provider specialising in fertility treatments.

    Said Praanesh Bhuvaneswar, Co-Founder and CEO of Qoruz: “At Qoruz, we are dedicated to enhancing how brands communicate and resonate with their audiences through effective influencer collaborations. Our partnership with Oasis Fertility reflects this commitment, providing them with access to our platform’s advanced analytics and strategic insights. This collaboration enables Oasis to efficiently leverage our tools in the vital field of reproductive health, ensuring they can offer reliable and empathetic guidance to those seeking fertility solutions.”

    Added Soumyadip Chatterjee, Chief Marketing Officer at Oasis Fertility: “Our partnership with Qoruz marks a pivotal step in our journey. Qoruz has been integral to our influencer marketing strategy, aiding us from identification to ROI metrics. By leveraging their advanced analytics, we have effectively reached the right key opinion leaders and those in need of fertility assistance. Looking ahead, this partnership promises to further enhance our reach and effectiveness, allowing us to connect with our audience in increasingly impactful ways.”